Shipping products is a large part of selling on Amazon. Get it wrong, and you could end up spending over the odds getting your products to buyers. This can lead to frustrated shoppers and increased outgoings – not ideal.

By optimizing the shipping process and choosing the right delivery options, you can dramatically cut costs in this area, improving your bottom line and increasing overall revenue. 

The tricky part is knowing where to start. There are tons of different shipping options available, all with their own unique set of pros and cons. The best one for you will depend on the type of products you’re selling, the size and weight of them, and the delivery destination.

What Are Your Packaging Options?

One of the most common questions that crops up is about boxes for shipping. If you’ve ever wondered whether it’s cheaper to use your own box for priority mail or to use a flat rate box, you’re not alone. To help you get to the bottom of it, we’ve created a handy guide that tells you everything you need to know about shipping boxes.

The difference between the two is in the kind of postage you pay for. If you buy Priority Mail Small Flat Rate Box postage, you have to use a Priority Mail Small Flat Rate Box. The boxes are branded with the Priority Mail logo and design. If you don’t buy flat rate postage, you can use whatever kind of packaging you like.

It’s important to note that Priority Mail is just the name of the service class and you can use any box or packaging you choose. In the majority of cases, it actually works out cheaper to use your own packaging instead of a Flat Rate service.

The idea behind the Priority Mail Flat Rate service is that you pay just one fee regardless of the weight of your product or where it’s being shipped to. If it fits into a flat rate-branded box, you can send it.

It sounds simple, but the cost isn’t the only downside.

When you ship with a Flat Rate box, you have to use the Priority Mail Flat Rate service branding. This means you can’t use your own branding which can impact your customers’ experience in a negative way. It’s worth working out whether the minimal savings you might be able to make is worth the trade off of a potentially sub-par buyer experience.

Flat Rate Boxes vs Your Own Box

USPS Priority Mail service provides free shipping boxes for sellers to use. These come at no cost to the user which is a huge benefit when you consider that most boxes elsewhere cost between $0.25-$1 or more.

You can pick up Priority shipping boxes from the post office and they come in a variety of different sizes (we’ll talk more about this later). You can also order them online and have them delivered directly to your door. Again, this is free of charge and great for sellers who don’t live close to a post office.

The range of Priority Mail boxes available allow you to ship based on a fixed amount regardless of the weight of your products. The boxes are free to get your hands on, but will cost you to send them once you have packaged up your items and got them ready for delivery.

This can be particularly beneficial to sellers who regularly ship heavy products.

Here are the sizes of Priority Mail boxes available:

• Small flat rate box
• Medium flat rate box
• Large flat rate box
• Flat rate padded envelopes

Source

As you can see, there are plenty of flat rate options for sellers depending on the size of the products they’re shipping.

Alternatively, you can use your own box to send your packages in. The general difference between the two options is that Priority Shipping flat rate boxes cost more to ship but tend to deliver quicker than your own boxes. It’s up to you to decide whether speed or cost is more important to you, but it will also depend on the size of your items, their weight, and where you’re delivering them to.

It’s worth noting that if your products are under 2.5 pounds, then flat rate fees are often more expensive than shipping non-flat rate.

At Urtasker, our goal is to help you maximize your revenue and optimize your sales processes. So, with that in mind, here are some things you should be aware of:

• Flat rate is often only cheaper in a few situations, namely if you’re using flat rate envelopes or small flat rate boxes. As soon as you size up, the costs dramatically increase and it often works out cheaper to use your own packaging
• Flat rate boxes are delivered at the same speed as all Priority Mail, which tends to be between one and three days if you’re shipping to another US address
• Priority Mail flat rate shipping comes with full tracking, so both you and the recipient can keep an eye on where the package is at all times

Shipping Via Flat Rate Boxes

Now we’ve touched on the differences between the two options, let’s dig a little deeper into the details of using flat rate boxes.

How Much Do Flat Rate Boxes Cost to Ship?

For products that fall into the 1.4 pound range, Priority Mail boxes are often the cheapest way to ship. Like we said before though, this totally depends on the size of the box you use, where the product is being shipped to, and whether the destination is a business or home address.

Prices are mostly based on weight, dimensions, volume, and delivery address, so bear this in mind when researching your options.

Here is a general list of prices for flat rate boxes:

Envelopes are obviously the cheapest option to ship. Letter envelopes, gift card envelopes, window envelopes, and small envelopes all cost $7.15.

Padded envelopes and legal envelopes are a little more expensive, with the former clocking in at $7.75 and the latter at $7.45.

Small boxes cost $7.65, medium boxes are $13.20, large boxes are $18.30 and APO/FPO boxes cost $16.80. Look into the dimensions of each of these boxes to determine which one is the best fit for you and your products and calculate pricing from there.

Here’s how you can optimize the shipping experience:

• For items under one pound – ship via First Class Mail and select a box that keeps the weight limit at or below one pound
• For small items that weigh over one pound – some of the flat rate boxes available can save you money here, particularly small flat rate boxes, flat rate envelopes, and flat rate padded envelopes
• For items that weigh over two pounds – sometimes the Regional Rate (more on this further down) or Flat Rate boxes ship for less than your own box. Regional Rate A rates are very similar to the two pound Priority Mail rate. This means that you can ship in the Regional Rate A box for the same rate. In a similar vein, the Regional Rate B Box ships for pretty much the same price as a four pound Priority Mail box.
• For items that weigh over three pounds – it’s often cheaper to ship via FedEx or UPS depending on the size of the shipping box you need. However, FedEx and UPS both charge based on weight and dimensions and also add a $3-$3.50 fee for products being shipped to a home address
• If you’re shipping 50 Priority Mail packages a month – explore shipping services that allow you to ship via USPS Dimensional Weights

What About Regional Rate Boxes?

You’ve probably come across Regional Rate Boxes in your shipping research. They work in a similar way to flat rate boxes except there are only three weight tiers and the price is based on how far the package is going.

You can pick up the boxes for free (just like flat rate boxes) and, if your product is being delivered to anywhere in Zone 1-4, this option is usually cheaper than flat rate boxes.

Which Boxes Should You Use?

The best thing you can do is sit down and play around with the shipping calculators provided on each carrier’s websites. While flat rate boxes are free to pick up, they cost to ship, and sometimes this cost is higher than independent carriers even if they charge more for pickup.

We recommend starting with the UPS calculator and the FedEx calculator to get an idea about any savings you can make compared to Priority Mail flat rate boxes.

If you decide to use the Priority Mail service, you’ll need to calculate whether your own boxes are more cost-effective than Flat Rate Boxes or Regional Rate Boxes. Unless you’re sending packages in an envelope, it usually works out cheaper to use your own boxes. This means you can incorporate your own branding and ultimately provide a better customer experience for your buyers.   

At Urtasker, our mission is to help online sellers optimize their systems and their revenue. Shipping plays a huge part in this and choosing the right packaging option can save you a ton on unnecessary costs. Get in touch today to find out how we can help you streamline your sales.

In the digital age, humans remain the epicenter which drive innovation, visceral connectivity and ultimately your success.

Urtasker has been delivering impactful, robust, marketing services with a global team of marketing professionals for years. With more than 500 clients harnessing the variety of Urtasker services, including Amazon Listing Optimizations, Amazon Account Management and more, there remains one foundational component that Urtasker has not only maintained, but celebrated. This secret ingredient is humans.

While there is always a plethora of data to process, cross-pollinate and extrapolate, and while this data can guide us and steward our initiatives Urtasker has always believed that we are only as good as our people. The people who review the metrics, discern the learnings and craft strategies from the information. The people who understand that it’s not bots which buy products nor services, but rather humans.

Our team fundamentally understand that we must harness human innovation and ultimately connect with audiences on a visceral level to propel our clients potential.  

Omer Riaz, CEO of Urtasker, had this to say:

“The human element is often overlooked and should not be underestimated. Personal interaction aligns our clients with the best marketing consultant to drive their business forward to maximize revenues and profits. As well, one of our most coveted human characteristics is our ability to be creative. There is no mimicking human innovation, an epicenter of creativity and a synergy between our clients and alignment with our marketing professionals.”

Major media portals picked up on this news and Urtasker was recently featured in Yahoo Finance, MarketWatch, Seeking Alpha, ABC News affiliates and more.

We invite you to explore the links below and enjoy the media pick up as we continue to empower our services and your marketing growth with marketing experts, our team, our people.

	Yahoo! View Press Release		MarketWatch View Press Release
	PR Newswire View Press Release		Digital Journal View Press Release
	Virtual-Strategy Magazine View Press Release		KHTT-FM 106.9 [Tulsa, OK] View Press Release
	Yes FM View Press Release		KITV View Press Release
	KTVN View Press Release		KVOO-FM 98.5 [Tulsa, OK] View Press Release
	Seeking Alpha View Press Release		KXBL-FM 99.5 [Tulsa, OK] View Press Release
	Lubbock CW View Press Release		WFMZ-TV IND-69 (Allentown, PA) View Press Release

Urtasker has long been known as a trusted, valuable, full-service marketing agency. Offering a keen eye on revenue growth in many marketplaces, including Amazon and Walmart online, businesses gravitate to Urtasker as a trusted partner in their expansion and sustainability efforts. However, COVID-19 has changed the landscape for many businesses and now more than ever having the strength of a professional, seasoned, and global marketing team is proving critical to the survival of small and medium business alike.

Urtasker believes that uniting to survive this pandemic in a concerted effort will take time, dedication, as well as, generosity. We are all in this together and together we will not only survive, but rather, thrive.

Beyond the Words, there is Action

Urtasker has made the commitment to offer free brand analysis to any business that desires actionable recommendations on how they can grow and build in this unique economic landscape.

Omer Riaz, CEO of Urtasker said, “It has always been our mission to support businesses and ensure they have guidance and experience to lead them to success. There has never been a more critical time to set aside any hurdles which stand in the way of supporting businesses. Offering a free consultation allows us to give actionable guidance to business owners that they can implement immediately to make an impact.”

This noble cause has piqued the interest of media and dawned the wire of notable and credible sources, spanning from MarketWatch to Digital Journal, Yahoo Finance, and more.

We invite you to explore the press links below and help us to propagate our cause and free brand analysis. There is no obligation, just a sincere desire to help businesses succeed.

	Economy Watch View Press Release		Digital Journal View Press Release
	Yahoo! View Press Release		MarketWatch View Press Release
	PR Newswire View Press Release		NCN: Southeast – News Channel Nebraska [Beatrice, NE] View Press Release
	Benzinga View Press Release		Oldies 97.7 View Press Release
	996.9-FM The Bull [Lubbock, TX] View Press Release		100.7 The Score View Press Release
	Suncoast News Network [Sarasota, FL] View Press Release		DoubleT View Press Release

Recently, Urtasker has been featured on numerous major media outlets talking about our specialized digital marketing services. We’re dedicated to providing a broad range of services to small businesses on Amazon and other eCommerce marketplaces and are delighted to have had our brand covered by some big-name publications including New York City Post, FOX News, WRCB NBC Affiliate and more.

We know that the current challenges the world is facing have left small businesses lost and in desperate need of efficient solutions, which is why we are doing more than ever to pick up the slack for business owners.

Considering this, we wanted to share these services far and wide to give small businesses the hope they need to continue growing and expanding during these difficult times and beyond.

Unlike most agencies who only offer services to cover a small part of a client’s business, we specifically tailor solutions to each individual need. Our experienced team of assurance managers, copywriters, digital marketers, PPC managers, and graphic designers are well positioned to provide solutions to every need a small business might have.

Our goal is to free up time for small businesses so they can focus their efforts on growth and profit generation.

Read our press release here.

The press release was eagerly picked up by a large selection of major outlets. Over 100 publications have already shared our story and services with their audience, with many more features in the works. It’s already generated 137 search results on Google and we expect this to continue to increase as more outlets get their hands on the press release.

Here is a selection of publications that have featured Urtasker and our dedicated services so far:

1. New York City Post
2. Double T 973
3. 93.7 The Eagle
4. Fox34.com
5. Kake
6. 2 News
7. Lubbock
8. Magic 106.5
9. My Lubbock TV
10.  Oldies 97.7
11.  RFD TV
12.  96.9 The Bull
13.  Telemundo Lubbock
14.  WBOC
15.  WENY News
16.  WFMJ
17.  Fox 40
18.  WRCBtv
19.  107.7 Yes
20.  100.7 The Score
21.  SNN News
22.  Dateline Carolina
23.  Erie News Now
24.  Pittsburgh Post-Gazette
25.  News Ok
26.  Daily Herald
27.  The Buffalo News
28.  Minyan Ville Finance
29.   Ask.com
30.  My Mother Lode
31.  Starkville Daily News
32.   Big Spring Herald
33.  The Punxsutawney Spirit
34.  Wapakoneta Daily News
35.  Th e Saline Courier
36.  SM Daily Express
37.  Mammoth Times
38.  Decatur Daily
39.  The Inyo Register
40.  The Evening Leader
41.  The Kane Republican
42.  Observer News Online
43.  Malvern Daily Record
44.  Sweetwater Reporter
45.  Statesman Examiner
46.  The Post and Mail
47.  Business Times Online
48.  The Ridgway Record
49.  Guymon Daily Herald
50.  Poteau Daily News
51.  The Antlers American
52.  The Community Post
53.  Wedbush
54.  Fat Pitch Financials
55.  Value Investing News
56.  Phoenix Arizona Business News
57.  The Evening Leader
58.  Lethbridge Herald
59.  Deer Park Tribune
60.  Borger News Herald
61.  The Chronicle Journal
62.  Winslow, Evans, and Crocker
63.  Life Pulse Health

We continue to roll out our specialized digital marketing services to growth-minded small businesses around the world. This is just a taste of what we can offer – to find out more and start the conversation about how we can help you, contact us today.

Did you know that small businesses account for 99.9% of all United States businesses? It’s true. The vast majority of markets are made up of the little guys. Mom and pop shops, artisans, and teams of close-knit startups are all essential, contributing drivers of the economy.

Overview

Being an online business owner or e-commerce seller means one needs to give more detailed thought into how the business is going to be managed on a day to day basis. This will invariably depend on individual circumstances, resources, time constraints, overall objectives, preferences as well as service and production needs.

Marketing is a powerful business tool. The internet age has provided a whirlwind of opportunities for every hardworking dreamer that wants to fly without wings. The world of eCommerce and internet has proven to be a lucrative arena for those who want to benefit from the promises it beholds.

Regardless of the parameters, one thing is certain: online business owners crucially ‘need’ to plan and manage resources effectively, to ensure continued profits, growth and consistent success. And one of the most vital of these resources is the art of Marketing!

Another important question is do you think that you are doing great as an online marketer?

Here are 5 ways online businesses and e-commerce entrepreneurs can successfully market and grow their businesses while increasing profits:

Social Media Branding

Make sure your company’s vision and products are effectively communicated online via powerful branding.

Make the branding of your company, products, and services on social media visually appealing!

Human beings are creatures of visual stimulation. We thrive on it. And we act on it.

Think about ads on television about fast food; the way they trigger your visual senses with close-ups of juicy burgers on a bun, splash of ketchup and mayo, steamy golden fries and cool soothing soft drink! It’s all visual; making your mouth water!

Thus, make your visual branding inviting to look at – since if the ad didn’t invite and entice the eye, no one would read it!

Post daily across major platforms like Pinterest, Facebook, Instagram, Twitter and others for maximum audience engagement and brand positioning.

Knowing Your Audience

Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!

Whether it’s running FB ads, sending Emails to your list, writing Landing or Sales Pages or simply promoting a Blog post, the art of persuasive social media marketing and attention-grabbing content depends on understanding your audience!

Do your research on what are your audience’s pain points, their needs, wants, desires, struggles, preferences.

A successful e-commerce social media marketing strategy should understand people, have a strong insight into their needs and wants and be empathetic towards providing a solution to their problems.

In essence, great social media for e-commerce business and the associated marketing is simply a direct conversation between you and the consumer.

Remember, writing something doesn’t mean that you’ve “communicated” it.

For example: if you’re selling a mattress, then communicate the benefits of the mattress to the audience (relieving back pain, uninterrupted good night’s sleep, etc).

Customers don’t buy products, they buy the experience, the vision and the benefit THEY believe they can get out of them. And it’s your marketing efforts’ job to MAKE them believe of it!

Keep Track of Costs for SMM

SMM (Social Media Marketing) is your backbone for global audience engagement, lead generation, brand recognition, product visibility and other integral factors that determine your success as an eCommerce business.

So, keeping track of your SMM costs is crucial. You don’t want your costs to negatively impact your SMM.

To make your SMM tactics and campaigns more effective, you need to:

• Layout a clear plan for your goals and objectives with all your social media presence
• Dedicate a strong team to manage your social media channels and platforms
• Assign a realistic cost range to each social media outlet for advertising and promotions
• Use measuring tools to keep an eye out on progress and social media effectiveness
• Utilize Google Analytics and other resources to keep you in the right direction

How to Create Catchy Social Media Posts

As human beings, we are creatures of emotion. Love, hate, jealousy, fear, pity – all are forms of emotion that make us beings of empathy and intellect. We use that intellect to make decisions via ‘Free Will’. Human behavior can be controlled if the free will can be controlled.

How do you control free-will? Through the power of sheer persuasion! And words have the ability to fuel persuasion via creating beliefs, images, stories, and narratives that captivate the heart and consume the mind.

So for your social media marketing, if you’re writing to persuade, you have to hit the gut before you get anywhere near the brain. The part that decides “I want that” is emotional and often subconscious. If your premise doesn’t work emotionally, logic will never get a chance to weigh in.

If you flip that emotional switch, the sale (or other action) is yours to lose. Because our logical minds do eventually step in (usually in a way that makes us think we’re driven by logic in the first place). If your premise is not credible (as in it’s too good to be true), you fail.

Create catchy posts by:

• Using powerful and interesting images, captions, headlines
• Use audience psychology and pain points address their concerns and problems
• Offer solutions and features/benefits, by differentiating yourself from competitors
• Use easy to read the language, no technical jargon or complicated words

Use Paid Promotions

Paid promotions are powerful for generating warm traffic that is already looking for what you’re offering online. Platforms like Google, Bing, Facebook, Instagram, Pinterest, and AdWords are critical when it comes to harnessing successful results from paid promotions.

Paid promotions give you:

• Large audience outreach, connecting you to millions of people
• Brand positioning by enhancing the visibility of your product to the masses
• Opportunity to build credibility and trust
• Earn higher profits through solid lead generation and sales

If you don’t have paid promotions already in your Social Media Marketing strategy for E-commerce, you need to do so as soon as possible. It will be game-changing and will pay dividends down the road.

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Marketing Amazon business is a powerful tool every seller should learn. The internet age has provided a whirlwind of opportunities for every hardworking dreamer that wants to fly without wings. The world of eCommerce and internet has proven to be a lucrative arena for those who want to benefit from the promises it beholds.

In fact, with its low barrier to entry, Amazon FBA is one of the most popular routes to business ownership.

Hence, whether you aspire to generate a side income or grow operations to make a living off your business, one of the best places to start selling your products is on Amazon FBA!

Here are some tips on how to effectively market your Amazon FBA business the right way!

Increasing Views & Appearing on Amazon Search Results

Amazon has a powerful algorithm. Understanding how it works is very crucial!

It’s not necessary to know the details of the algorithm— because Amazon does not disclose that information—but it’s critical to identify the very elements that go into constructing it.

• Pricing: Change up your sales tags up and down every few weeks. This will keep your listing fresh (your repricing software can help with this).
• Availability: How many of a certain product you have left in stock shows up on your page, letting buyers know if you’re pricing it to sell or pricing it by market standards.
• Selection: Users may think they know what others search for, but they don’t because Amazon guards this tidbit close to their chest.
• Sales History: Where you rank matters on how much you sell, that’s it. Amazon doesn’t care about anything else but how much money passes hands.

Pay Per Click (PPC) Advertising on Amazon

PPC marketing campaigns can work wonders for audience visibility, product advertising, and eventual sales conversions. If you’re not using PPC already, you must!

How do you go about devising a powerful PPC Marketing Campaign?

1. Use keyword tools to check the demand.
2. Structure and organize your PPC keywords.
3. Include negative keywords in your first PPC campaign.
4. Know your budget and work backward.
5. Research the competitive landscape.
6. Write better ad copy.
7. Create a powerful and relevant call to action.

Setting Up Amazon Search Optimization

Ranking in Amazon search results is a big boost to your product listing visibility and sales conversions.

Applying a robust, proactive, well put together marketing Amazon business and SEO strategy is sure to rank your listings higher. A higher ranking means higher audience attention, which directly translates to higher clicks on your listing.

Here are the basic steps you need to undertake in order to instill the Amazon SEO to your product pages:

1. Follow the Image Guidelines and Upload a Good Amount.
2. Focus on Your Product Title.
3. Use Bullet-Point Content Form and Focus on a Description.
4. Actively Work to Increase Your Amazon Reviews.
5. Use the Sponsored Products Feature.
6. Fill Out all the Relevant Categories.
7. List an ASIN in Your Product Field.

Influencer Marketing Amazon Business

Getting influential people online to market your products is a strategy that reaps rewards unflinchingly. For example, many well-known Instagram influencers have an all-encompassing global audience reach in millions. They are always willing to consider good products or brands market – for a fee.

This is where budgeting is important. You need to know what your realistic budget is. Influencers usually charge per post, which may always change depending on the agreement you strike with them.

The next step is approaching them. Something as simple sending them a DM on Instagram, to emailing them or connecting via the contact form on their blog/website will get you a reply.

Once you get the reply, spend as much time as you can in sharing your product details, features, benefits, the USP of your brand and how you think it will help the masses.

Giveaways & Deals on Offer Sites

People love good deals. It’s human nature.

Everyone wants to save a buck or two. It gives them a sense of satisfaction and ‘triumph’ that they otherwise wouldn’t have gotten had they paid full price for the same product elsewhere.

This is why tapping into the ‘good deal’ psychology from a consumerist viewpoint is key! Use it to your advantage. Showcase your products on deal offer websites such as Overstock, Wish, Groupon, etc.

Not only will you get a few sales, but you’ll also get wider audience visibility on other platforms, which will help to bring in traffic to your Amazon product listing. Moreover, remember that the best form of advertising is word of mouth.

So if people like your products of a deal offer website, they will recommend you to their friends and family, who will automatically happily buy from your main Amazon product page because they are already ‘sold’ on the value of your product.

Copywriting a High-Quality Product Listing

While you do need to incorporate keywords to tell Amazon what your product is about, you shouldn’t sacrifice ‘quality’. Humans also have to find ‘value’ in the copywriting you write before they will convert into customers.

Yes, having exceptional rankings on Amazon is a priority, but Amazon isn’t the one with a credit card in its hand – shoppers are!

When prospects scroll through the search results, they glance at the information including the title, image, price, and more. There has to be something there to capture attention or, with the swipe of a finger or click of a mouse, your listing will be out of view, never to be seen again.

Even if you do get a click to your product listing, if your well-ranked page doesn’t offer solid details that “inform, entice, and persuade”, your sales will still be lacking.

There must be an even balance between “ranking criteria” and “customer experience”. In essence, you’re serving two masters: Amazon and shoppers. But the difference is that the latter of the two is the one paying for your product.

Hence, hiring a professional Amazon copywriter to write your listing Titles, features/benefits Bullet Descriptions and the actual Product Description itself is utmost crucial! Keep that in mind!

Conclusively, in order to grow effectively and scale your Amazon FBA business, it is important that you delegate administrative work functions to a professional Virtual Assistant service provider.

This takes the load off you, so you can focus on your business instead of being ‘stuck’ working in it!

Urtasker is a globally renowned and internationally acclaimed Virtual Assistance agency based in New York, the USA that helps businesses benefit, grow and profit in the online E-commerce industry through specialized marketing, expert technical and skilled operational services by handling all functions of your Amazon FBA business.

From Amazon SEO and Ranking to Copywriting your Product Listing, to running PPC campaigns on your behalf, Urtasker ensures that you are ‘covered’ in every way enroot to increasing revenues and sales like never before!

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As a marketer online, you’ll offer fin tod yourselves questioning whether or not you’re doing great in your field. However, it all boils down to marketing intelligence in the end. Do you have it?

Your ‘marketing intelligence’ acts as a ceiling that limits the growth of your wealth. As you raise your marketing intelligence, you raise the ceiling on what’s financially possible for you. Your marketing intelligence sets the context for your investment success – or lack thereof.

A little known fact about marketing intelligence is that it grows and compounds just like money. The effect is a ‘multiplicative’ one – not an additive one. Each new tidbit of information connects to all the other knowledge which multiplies. It doesn’t just add up, but it grows geometrically by multiplying.

As an online marketer, your goal should be to make regular knowledge-deposits every week into your marketing intelligence account, just like you make monthly deposits into your investment accounts.

When you do this, your marketing intelligence will multiply and grow ahead of the growth in your investment accounts to help create a lifetime of financial security.

Here are some crucial guidelines and important tips to successfully increase your marketing intelligence and be the best darn marketer out there!

1. Know Your Marketing Role

This is very important. You cannot market your products and services ( or that of your clients) to prospective consumers and global audiences if you don’t (or fail to) understand your fundamental role.

As an online marketer, you need to understand that Marketing plays an important role in establishing relationships between customers and the organizations offering to the market. The marketing function is also tasked with the branding of the organization, participation in publicity activities, advertising and customer interaction through feedback collection.

2. Learn Marketing Strategies

Knowledge is power. And ignorance is not bliss! Keeping this golden life formula in mind, no matter how skilled or experienced you think you are as a marketer, it is important to continually learn, develop, cement and enhance marketing strategies in an ever-evolving and cutthroat competitive industry.

Attend webinars, seminars, conferences, masterminds. Read books, listen to podcasts and do your research in learning as much as you can. Be hungry for learning!

3. Build Your Skills and Grow Your Portfolio

As a marketing specialist, your foremost goal should be to be the best at what you do.

Marketing is a science; it uses human psychology, buying trends, consumer behavior, social dynamics and many other elements in order to successfully convey the value proposition of a product or service to prospective buyers.

You need to be able to build such skills on a constant basis, through consistent polishing and enhancement. Invest in courses, learning materials and attend classes if you must!

Grow your portfolio by reaching out to clients online and offline, and offering free work in return for a testimonial. That is how you grow and amplify your worth as a marketer!

4. Start With Smaller Projects

Build your momentum by taking on smaller projects and working your way up the ladder.

Taking on smaller tasks and projects makes it more digestible for you, enabling you to concentrate your focus and key skills in a measured and effective way, rather than succumbing to intimidation and overwhelm with bigger projects right away.

5. Never Stop Learning

Marketing and the ability to persuade people to ‘act’ on what you’re saying about your product, service or value proposition – is about pulling at the strings of the heart.

Human beings are emotional creatures. They love stories, as it helps them visualize possibilities beyond their imagination. It helps them come out of their mental comfort zones. It inspires them and evokes the desire to act.

Hence, the need to learn such marketing fundamental, storytelling, persuasive techniques, and psychological triggers are the utmost key!

Yes, you will make mistakes along the way, but failures and pitfalls are all part of the learning process! Sooner or later, you’ll begin to see a massive difference and start to reap the benefits of all that learning and knowledge!

On a final note, online marketing is a great but difficult tool to handle. Urtasker is doing great in its online marketing strategies and hence is one of the best online marketers for delivering Virtual Assistant Services and Amazon Listing Optimization Services.

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A highly trained, experienced, and efficient E-commerce Consultant under your guidance is practically a secret weapon that any eCommerce or online business owner can employ – giving you the ‘edge’ that your competitors cannot exceed.

So regardless of the size of your business, you can never overlook the importance of getting an extra set of hands to take the burden off you!

With the ever-evolving world of business undergoing rapid technological changes, it is crucial that companies around the globe – particularly those in eCommerce – understand, employ and effectively apply the power of technology and excellent customer service.

This is where world-class E-commerce Consulting Services prove to be detrimental in more ways than one! Great companies and businesses are built on a proven system; constant, efficient, and productive without the hiccups! The same goes for any successful, viable, and effective small business – be it on a local or global scale.

So the question is: can you effectively use your E-commerce Consultant for results-centric, customer-focused, goal-oriented business functions and initiatives that take your business to the next level?

Here are five reasons to hire an E-commerce Consultant in 2018:

1 – Lowering Business Costs

The revenue your business makes is for you to keep. But the costs your business incurs are for you to reduce! They go hand in hand, and a thriving eCommerce or online marketing knows that!

Unquestionably E-commerce Consultant is a great way to reduce operating costs for running your business. Why? Well. Aren’t operating costs one of the biggest things small business owners always worry about? Compared to a regular or full-time employee, an E-commerce Consultant costs less because the business owner does not pay benefits.

If you compare the cost of hiring an E-commerce Consultant with a regular employee, you’ll be astonished at the price gap. The benefit? You will not have to pay any sick leave, casual leave, or any other retirement benefit to your E-commerce Consultant. You pay for the time your E-commerce Consultant works for. No work means no money! Simple!

2 – Higher Productivity

As a small business owner, you should be doing challenging tasks rather than non-core tasks, such as making arrangements for travel, sending invites for a meeting, etc.

Hiring a full-time employee for these tasks is a sheer waste of money when you can easily hire an E-commerce Consultant for these non-core business tasks. A good E-commerce Consultant can be the difference between a productive a non-productive small business. By outsourcing administrative and non-core tasks through an E-commerce Consultant, small businesses free up their time to maximize business efforts – and results!

Successful small business owners know the value of hiring an E-commerce Consultant, allowing them to spend their time only on growth hacking activities.

3 – Turn Weaknesses into Strengths

All businesses and business owners will always have its set of challenges brought on by a particular area of weakness.

With virtual assistants, you can bridge the skill gap in your small business. Gone are the days when E-commerce Consultants used to be only simple remote workers. Now, they are skilled professionals and can do a wide range of tasks.

Whether you need someone to manage social media or somebody to conduct product research for Amazon, Shopify, or eBay, you can easily hire a virtual assistant for the same.

 4- Growing Your Business

What’s the ultimate long-term goal for any business – online or offline, small or big? The goal is always growing, flourishing, bolstering, and scaling to newer, more significant heights. A company that doesn’t scale is like a flower that never grows!

It is easy to scale up with virtual assistants managing aspects of your business. And if you hire an e-commerce consultant from a different time zone, your business will be 24/7 online. As consultants are skilled professionals, you will spend less/no time for training. They will start working for you the moment you hire them. This enables you to scale up at-will, with none of the fuss!

5- Pay as You Go

E-commerce Consultants hold no Legal ramifications or Human Resources regulations to abide by, contrary to when you physically hire an employee to work in-house.

For example, you cannot just fire an employee when there is less /no work to cut down hours and save costs. However, to the contrary, you can end the contract with your E-commerce Consultants abruptly without any legal problem. In essence, you can employ a consultant on a pay-as-you-go basis, giving yourself more leverage and control.

Conclusively, leveraging the power of E-commerce Consultants effectively and proactively in the right manner via the correct strategic approach can bring many dividends to your small business both in the short and long run of things. URtasker is the leading name in providing E-commerce services. For a free trial, click here!