What Are Amazon Platinum Keywords?


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Amazon platinum keywords are a special type of keyword that will show up in your search results. These keywords have been optimized for Amazon, and when you’re searching for something online, you’re going to see them on the first page. They’re the ones that Amazon thinks you’ll want to find first and uses them to rank your products.

They appear in the Amazon search bar. They are usually related to Amazon products, and they may contain a brand name or a partial keyword. The data that appears in these keywords are automatically updated to reflect what customers are most likely to be looking for at any given time.

amazon platinum keywords

How can you determine whether a keyword is a platinum keyword?

Amazon platinum keywords are those that are more likely to bring in sales. They are often the most competitive keywords, but they also have a high conversion rate and the potential to lead to higher-value sales.

To determine which keywords are platinum, you can use Google AdWords’ Keyword Planner tool. This tool will help you figure out how many people are searching for each keyword and their average monthly cost. You can then use this information to determine which keywords are most likely to generate revenue.

We also look at the search volume and competition metrics for each keyword in our database. We then use the following formula to calculate each keyword’s value:

Keyword Value = (Search Volume) / (Competition)

This gives us a number between 0 and 1; the lower this number is, the better it is for us. The highest possible value would be 1, which would indicate that no other advertisers are using this term at all.

Moreover, you can try looking at the search results for a particular keyword and seeing if any of them seem to be very popular with low competition. Suppose you see many sites with high authority on page 1 for something that might be a good candidate for a platinum keyword.

How Do You Find Amazon Platinum Keywords?

The first step is to look at your data. The words customers use in Google searches to find you. You can also look at your competitors’ data and see if any keywords aren’t being used by anyone else. If you don’t have access to that data, you may need to rely on an expert who does.

Once you have a list of potential platinum keywords, it’s time for the tough part: ranking for those keywords. This is where things get complicated! There are lots of different strategies out there for ranking high in Google and other search engines. They all require careful research and analysis on your part before they can be implemented effectively.

You need to figure out what works best for your business, but here are some tips:

  • Look at competitors’ websites
  • Create an excel spreadsheet of your own website’s top pages
  • Look at search engine results pages (SERPs)

Importance Of Amazon Platinum Keywords

Platinum keywords are the most important part of your keyword strategy. They are the terms that people use when searching for a product or service like yours. If they’re not using these terms, you need to figure out what they are and make sure you’re ranking for them.

They allow you to get in front of potential customers who have already indicated an interest in your product, service, or industry. These people are more likely to buy what you’re selling than someone who hasn’t expressed interest yet. Platinum keywords are the most valuable keywords in a search engine’s index. They represent the most relevant and popular searches that people are doing on Google.

Some experts believe that Amazon platinum keywords are easier for a website owner to rank well for than other keywords because they’re so targeted; if you know what your audience is looking for, all you have to do is give them what they want.

How Platinum Keywords Help in SEO

SEO is an important part of any business—it’s how you get found on search engines so that people can find your products or services. The more people who visit your site, the more money you make! It’s simple math: if no one visits your website, no one buys anything from you.

But how do you get people to visit? That’s where SEO comes in. Search engine optimization (SEO) ensures that when someone searches for something related to what you sell, they find your website first and hopefully not some competitors’ sites before yours.

One of the most important aspects of SEO is keyword research. With so many different sites competing for the same keywords, you need to get the right ones. This is where platinum keywords come in.

Platinum Keywords are the words and phrases that people are searching for on Google. They’re different from what we call “vanilla” keywords, which are just broad terms like “dogs” or “cars.” Amazon platinum keywords are a key component of search engine optimization (SEO), and they can be a powerful tool for increasing your website’s visibility in the search engine results pages (SERPs).

Strategies To Use Amazon Platinum Keywords To Increase The Website Ranking

Platinum keywords are the most searched terms on Google, so they’re important to consider when building your website. Here are some strategies for using them on your site:

Make sure they’re mentioned in your title tag

There are many places that can be used for incorporating platinum keywords into your website. One place is in the title of your web page. The title is one of the most important factors for increasing search engine rankings. The title of a web page will tell people what to expect on that page, and it also tells search engines what that page is about.

Use them in headings.

Another place that can be used is headings on a web page. Search engines find headings very important because they help search engines determine what the content of the webpage is about. You should focus on using Amazon platinum keywords in headings, although you should make sure it makes sense grammatically and logically. Headings are usually bold or underlined, making them stand out from other text on the page and more noticeable by readers and search engines.

Use them in content

When you write about your products or services, use the words people are searching for. For example, if you run an online pet store, you might want to mention the names of specific breeds in your product descriptions so that people who are looking for those breeds will find your site when they search for them.

Use them as tags

Add them as tags on Google AdWords or Facebook ads so that they show up at the top of search results when someone is searching for those words. This is an easy way to get more traffic without spending too much money on advertising.

Use long-tail keywords in content:

Long-tail keywords have higher search volume than short ones and will help you rank for more competitive terms. For example, if you’re trying to rank for “women’s jeans,” try using “women’s blue jeans” or “skinny women’s jeans.” You’ll be able to target more specific searches than if you just used one word alone.

Use LSI keywords with your main keyword.

LSI (Latent Semantic Indexing) is a way of searching that finds synonyms and related concepts when you type in one word. For example, if someone typed in “women’s blue jeans,” they might also search for things like “jeans styles,” “jeans brands,” or “jeans sizes.” When writing content around these terms, don’t forget to include them.

Use them in Blog posts.

Blog posts are an excellent way to draw visitors from search engines, and they’re a great place to feature Amazon platinum keywords. The goal is to write about topics that your audience will find useful and interesting and naturally incorporate platinum keywords. You should use these keywords strategically. Please don’t go overboard, or it will look spammy, but don’t be afraid to be bold with your keyword placement either.

Add them to Product pages

Product pages are another great place to feature Amazon platinum keywords. The more product pages you feature on your site, the more opportunities you’ll have to use platinum keywords in your descriptions. Just be sure that any product page content you write is high quality. This is still valuable real estate on your site where you’re looking to convert leads into customers, so make sure it serves that purpose as well as featuring targeted platinum keywords.

Do a comprehensive keyword audit.

A comprehensive keyword audit will help you identify which keywords you’re already ranking for and what your competitors do. Understand the amazon platinum keywords vs search terms right usage. This is a great opportunity to identify potential opportunities in terms of new content that could be created to target specific keyword phrases.


After reading the above information, you can now understand that Amazon platinum keywords are. They’re likely to have far-reaching implications that reach far beyond the industry of search engine optimization. Their growth will affect all facets of web design, and it could ultimately change the fundamental way that Internet marketing is conducted.


How do I find top keywords on Amazon?

In order to find the top keywords on Amazon, you have to take a few steps.

  • First, log in to your Amazon seller account.
  • Then, click on the “Reports” tab. From there, select “Manage Inventory” and click on the product’s name whose keywords you want to see.
  • You’ll see that your screen has changed to a page with the title “Manage Inventory.”
  • On this page, you should see the “Search Terms” field at the bottom-left of your screen.
  • If you don’t see it, open up the drop-down menu labeled “Show Columns” and make sure that “Search Terms” is checked in that list.
  • Once it is, scroll down until you see this field and click on it.

What is the Amazon Platinum Plan?

The Amazon Platinum Plan is a way for you to get the most out of your Amazon Prime membership. It’s a subscription program that gives you access to additional benefits and deals on top of what you already get with Prime. You’ll get access to exclusive content, early access to sales, and discounts on select items.

How many keywords can you use on Amazon?

The number of keywords you can use on Amazon depends on the location of your listing. In the United States and Canada, you can use 250 keywords. In all other locations, however, you can use only 100 keywords. 

This ends our guide to platinum keywords on Amazon. I hope now you understand what are platinum keywords on Amazon and how to find them.

Zeeshan Riaz

Zeeshan Riaz

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