Can you Use Google Ads for Amazon Products?


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In this blog post, we will go over everything you need to know about using Google Ads for Amazon products. However, before we get into all the details you need to know: the answer is yes! Google Merchant Center is a tool provided by Google that helps you manage your product listings on Google. It is free to set up and offers many features to help your business grow.

One of these features is the ability to display ads related to your products in search results on Google. You absolutely can use Google Ads for your Amazon products! Now let’s dive in and learn more about why and how you should use them too!

Why Use Google Ads for Amazon Products?

There are many reasons why advertisers choose to use Google Ads as part of their Amazon product advertising strategy. Some of the main reasons include:

  • Access to a large audience
  • High relevance
  • Access to demographic data
  • Access to a variety of ad types
  • Access to ad campaign performance data

Let’s take a look at each of those reasons in more detail to understand why Google Ads is such a great platform for Amazon product advertising.

Access to a large audience

When you’re advertising on Amazon, you’re only advertising to people who are already on the platform. When you’re advertising with Google Ads, you can reach people who are not only on Google, but also on all of their other products — like YouTube, Gmail, and more.

High relevance

What does relevance mean? It means that your ads show up for the right keywords, to the right people at the right time. Google’s platform is designed to show your ads to the right people at the right time — regardless of what device they’re using. You can target people based on demographic data, intent, and a variety of other factors to show your ads to the right people at the right time.

Access to demographic data

By using Google Ads, you can target customers based on gender, age, parental status, income, and more. That way, you’re only showing your ads to people who are likely to buy your product.

Access to a variety of ad types

You can use search ads, display ads, and YouTube ads to show your products to your target audience. Using different types of ads will help you get your message across in different ways, which is important for any kind of advertising.

Access to ad campaign performance data 

Using the Google Ads dashboard, you can easily track the performance of your ads. This means that you can see what’s working, and what isn’t, and make changes to your ads as needed. This is important to help you find what types of ads work best for you, and for your customers.

How to Set Up Google Ads for Amazon Listings Advertising?

Setting up Google Ads for Amazon product advertising is easy. You’ll start by creating or logging into an existing Google Account. Once logged into your account, you’ll click on the “Ads” tab to start setting up your ad campaign. Then, you will go to “Campaigns” and select “New campaign.” Give your campaign a name, and then select “Search Network” from the “Campaign type” drop-down.

Finally, select “All other countries” from the “Country or region” drop-down. Once you’ve selected “All other countries,” you can select the country where you want to advertise your products on. Then you can select the language that you want to use in your ad. Next, select “Targeting” and click on “New targeting” to set up your targeting criteria.

What are the best practices for using Google Ads and Amazon Together?

When you’re using Google Ads and Amazon together, it’s important to make sure that you follow the best practices. This will help you get the most out of your advertising efforts. Follow these tips:

Use the same product feed for your Google Ads and Amazon listings.

This will make it easier for customers to find your products on both platforms. And it will also help Amazon recognize your Google Ads traffic and vice versa.

Include your brand name and product name in your ads.

Make sure that the ads are branded to your company.

Make sure the product is relevant to your ad.

Google will show you ads based on your product feed. If your feed doesn’t have the right information, your ads won’t be very good. It’s crucial that your product feed information is correct. If it’s not, Google Ads will not show your ads.

Make sure your ads are GDPR compliant.

If you sell to people in the European Union, you have to comply with the General Data Protection Regulation (GDPR).

Things to keep in mind when using Google and Amazon Ads

There are a few things to keep in mind when using Google Ads and Amazon together:

Create a separate campaign for Google Ads and Amazon.

You don’t want to mix your Google Ads and Amazon campaigns. Doing so will make it harder to track your ad performance, and will make it more challenging to manage your campaigns.

Keep your ad budget separate.

While your ad budget is shared across Google Ads and Amazon, it’s still important to keep them separate when it comes to your budget.

Check the Google Ads FAQ section for Amazon products.

Most of the questions you have will be answered in the FAQ section. It’s good to go over it before you start and keep checking it as you go along to make sure you didn’t miss anything.

Which ad type to use when advertising on Amazon

There are a variety of ad types available to Amazon sellers who choose to use Google Ads as part of their advertising efforts. Here’s a breakdown of the different types of ads you can use:

  • Google Search Network
  • Google Shopping
  • Google Display Network
  • YouTube
  • Google Shopping Ads
  • Gmail
  • Google Home
  • Google Custom Connect
  • Google Attribution

For many people, shopping ads are the best way to advertise on Amazon. They help people find products on Amazon when they’re ready to buy them. You can use Google Display Network to show your ads on other websites or apps. You can also show your ads on YouTube videos. Gmail ads are sent as emails. Google Home ads are shown on Google Home smart speakers. And Custom Connect ads are shown on third-party websites.

Why Google Ads is a smart choice for Amazon sellers?

Google Ads is a smart choice for Amazon sellers for a variety of reasons. One of the main reasons is that there are no setup or cancellation fees. There are also no upfront costs required to set up your ad campaign. You pay for your ad campaign as you go. This means that you only pay for ads that are shown to people. It also means that you only pay for the ads that are clicked on.

Another reason why Google Ads is a smart choice for Amazon sellers is that Google Ads offers detailed reporting. This is important for understanding which types of ads work best for your business, and which don’t. Google Ads also allows you to use the same ad campaign on Google and Amazon. This is important because it allows you to target the same people on multiple platforms.

Differences between Google Ads and Amazon Marketing Services

Google Ads and Amazon’s Marketing Services are actually two different ad platforms. While they are both ad platforms that allow you to promote your products, they are not the same thing. Despite the fact that they’re not the same thing, many Amazon sellers choose to use both platforms.

But why would you want to use both Google Ads and Amazon Marketing Services? The answer is simple. Google Ads is an advertising platform that allows you to tailor your ads to a specific audience. Amazon Marketing Services, on the other hand, allows you to promote your products to a wider audience. What if you want to reach the same people on both platforms?

Well, you have a few options. One option is to use one ad campaign that targets both Google and Amazon. Another option is to create two different ad campaigns. The second option might make more sense if you want to reach different audiences with each.


How do I get my Amazon listing on Google?

The best way to get your Amazon listing on Google is to optimize your product page with relevant keywords.

To do so, you’ll need to include the right keywords in your title, description, and image descriptions. The good news is that Amazon has a tool built into their seller central dashboard that will help you determine which keywords are most important for your product.

Once you’ve conducted some research on keyword performance and decided on the right ones, it’s time to write some copy! You can use Amazon’s keyword tool or Google’s Keyword Planner to generate ideas for your title and description.

You should also use this time to consider what kind of images would be most effective at conveying the value of your product. For example, if you’re selling a toy car set for kids, an image of happy children playing with their new cars might be more effective than one of the actual toy car set itself.

How do I use Amazon attribution with Google Ads?

To use Amazon attribution with Google Ads, you’ll need to create a third-party tracking code and link it to your Amazon product ad. Once this is done, the tracking code will track all clicks on your ad and record whether those clicks resulted in a purchase on Amazon. The results will then be displayed on the “Measurement” tab of your campaign settings.

Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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