What Business Type Should I Choose On Amazon FBA? 4 Main Types

what business type should i choose on amazon fba

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Are you looking for an easy and profitable way to start your online business? Amazon FBA (Fulfillment by Amazon) could be the answer! But with so many different types of Amazon FBA businesses out there, it can be overwhelming to decide what business type should I choose on Amazon FBA. This blog will walk you through the various options and help you select the perfect FBA business type that suits your skills, interests, and goals. So get ready to take your first step towards a successful online venture – let’s dive in!

Exploring the Four Main Types of Amazon FBA Businesses: A Beginner’s Guide.

When it comes to Amazon FBA businesses, there are several varieties available. In this beginner’s guide, we’ll review the four main types of Amazon FBA businesses to choose the right one.

  1. Retail arbitrage

With a retail arbitrage business, you’ll buy products from brick-and-mortar stores and sell them on Amazon. This is an excellent option for people familiar with shopping at physical stores and good at finding deals.

  1. Online Arbitrage

An online arbitrage business is similar to a retail arbitrage business. Still, instead of shopping at physical stores, you’ll buy products from online retailers such as eBay or Overstock. This is an excellent option for people who are comfortable shopping online and good at finding deals.

  1. Private Label

With a private label business, you’ll create branded products to sell on Amazon. This is an excellent option for entrepreneurial people willing to invest in product development and branding.

  1. Dropshipping

With a dropshipping business, you’ll partner with suppliers who ship products directly to your customers. This is an excellent option for people who want to avoid dealing with inventory or shipping logistics.

What business category is Amazon FBA?

Amazon offers a service called FBA that falls under the category of e-commerce and logistics. It is a program designed to help online sellers store their products in Amazon’s warehouses and use Amazon’s shipping and customer service resources to fulfil their orders.

Through FBA, sellers can use Amazon’s vast distribution network to reach a wider audience and offer faster shipping options to customers. When a customer orders, Amazon picks, packs, and ships the product on the seller’s behalf and handles returns and customer service inquiries.

In summary, Amazon FBA is a service that simplifies the process of selling products online by providing a complete logistics solution for online sellers.

What is the best category for Amazon FBA wholesale?

The success of your Amazon FBA wholesale business depends on various factors, making it difficult to identify a single “best” category.

That being said, some categories that tend to perform well for FBA wholesale include

  • Home and Kitchen
  • Health and personal care
  • Toys and games
  • Beauty and personal care,
  • Electronics.

These categories have high demand and consistent sales throughout the year, making them attractive options for FBA wholesale.

However, it’s essential to do your research and analysis to determine which categories align with your business goals and have a viable market for your products. Additionally, ensuring that your chosen category meets Amazon’s guidelines and requirements for selling on the platform is necessary.

Selling Your Products,

There are two main types of products that you can sell on Amazon: physical goods and digital goods. Material goods are items like books, clothing, and electronics. Digital goods are items like e-books, software, and MP3s.

If you’re selling physical goods, you’ll need to find a supplier who can provide you with the products you want to sell. You’ll also need to create listings for each product, including photos and descriptions. Once your products are listed, customers can purchase them from your Amazon store.

If you sell digital goods, you must create the product or obtain the rights to resell someone else’s product. You’ll then upload the product to Amazon’s servers and create a listing. After that, customers can purchase and download your digital product from Amazon.

Branding Your Business with Private Labels

Private labels are a great way to brand your business on Amazon. By creating your own branded products, you can stand out from the competition and build customer loyalty. Private-label products also give you more control over your pricing and product quality.

Private labels could be a great option for starting an Amazon FBA business. This article will provide an overview of private label businesses, including the pros and cons, so you can decide if this business type suits you.

What is a Private Label Business?

A private label business produces products under its brand name. Private-label products can be manufactured by the company or sourced from another manufacturer. The key distinction between a private label business and other types of businesses is that private label businesses own the rights to their branded products.

The advantages of running your own business include numerous branded products. For one, it allows you to control the quality of your products and ensure that they meet your standards. It also gives you more flexibility with pricing because you’re not beholden to the price set by the manufacturer or wholesaler. And finally, it allows you to build a strong relationship with your customers by providing them with high-quality products they can trust.

Of course, there are some drawbacks to private-label businesses as well. One is that it can take a lot of work to start because you need to invest in developing your product line. Additionally, it

Partnering with Suppliers and Manufacturers

Regarding Amazon FBA business type, among the important choices you’ll have to make is whether to partner with suppliers and manufacturers. Both approaches have pros and cons, so weighing them carefully before deciding is important.

Additionally, partnering with suppliers and manufacturers can help you source products at a lower cost. They may also provide access to exclusive products you couldn’t get on your own. And, if you build a good relationship with them, they may be willing to provide you with marketing support or other assistance.

On the downside, working with suppliers and manufacturers can be challenging and time-consuming. You must devote time to building your relationships and negotiating contracts. There may also be language barriers and cultural differences to contend with. And, if something goes wrong with an order, it can be difficult (and expensive) to resolve the issue.

Whether or not you partner with suppliers and manufacturers will determine your needs and preferences. Going it alone may be the best option if you’re looking for low prices and flexibility. But if you want exclusive products and access to additional resources, partnering up could be the way to go.

Dropshipping on Amazon FBA

Dropshipping on Amazon FBA can be a great way to get started with an Amazon business. Dropshipping is a type of ecommerce where you sell products without carrying any inventory. Instead, when a customer orders from your store, you purchase the item from your supplier and have it shipped directly to the customer. Dropshipping on Amazon FBA takes advantage of Amazon’s fulfilment network, so you can focus on marketing and selling your products while Amazon handles storage, shipping, and customer service.

Remember a few things if you’re considering dropshipping on Amazon FBA. First, you’ll need reliable suppliers to provide high-quality products at competitive prices. You’ll also need to create compelling product listings and optimize your store for conversions. Finally, you’ll need to manage your orders and track your inventory levels carefully to avoid stock-outs.

If you’re prepared to work hard, dropshipping on Amazon FBA can be a great way to get started with an Amazon business. With some planning and execution, you can build a successful dropship business on Amazon.

Pros and Cons of Different Amazon FBA Business Types

When starting with an Amazon FBA business, deciding which business type is right for you can take time and effort. There are three main types of Amazon FBA businesses: private label, online arbitrage, and wholesale. Each has unique pros and cons that you should consider before deciding.

Private label businesses involve creating your own branded products to sell on Amazon. The biggest pro of this business model is that you have complete control over your product and brand. You can create a product exactly what you want and build a strong brand around it. The downside of private labels is that it takes significant time and money to develop a new product and get it to market. You must also be prepared to compete against other well-established brands in your category.

Online arbitrage businesses source products from online retailers like Walmart or Target and sell them on Amazon for a higher price. The main advantage of this strategy is that it’s relatively quick and easy to get started. In addition, you don’t need to invest in developing or manufacturing your products, so your upfront costs are low. The downside of online arbitrage is that you have less control over the quality of the products you’re selling, and margins can be razor-thin.

Wholesale businesses buy products from manufacturers or distributors at a bulk discount and then sell those products on Amazon.

What Type Is Right For You?

Regarding Amazon FBA businesses, there are three main types: private label, wholesale, and retail arbitrage. Which one is right for you?

Private label businesses involve creating your own branded products to sell on Amazon. This might be a wise choice if you have an idea for a product you know there is a demand for. However, it does require more up-front investment than the other two options.

Wholesale businesses involve buying products from suppliers and then selling them on Amazon. This might be a wise choice if you still need to get your product idea but still want to get involved in selling on Amazon. Finding a supplier you can trust and build a good relationship with is essential, making running your business much more accessible.

Retail arbitrage businesses buy products from retail stores and then sell them on Amazon. This can be a good option if you’re looking for a low-cost way to start selling on Amazon. However, it can be more time-consuming than the other two options, as you’ll need to source your products from multiple places.

What business type should I choose on Amazon FBA? It depends on your circumstances and what you want in a business. A private label could be the right option if you have a product concept you think is in demand.

What type of business model is selling on Amazon?

Selling on Amazon can fall under different business models depending on the seller’s approach. The three main business models for selling on Amazon are

Private label:

This involves creating your brand and selling your products on Amazon. Private label sellers source products from manufacturers and add their branding and packaging to create a unique product.


This entails purchasing goods in large quantities from a producer or wholesaler and reselling them on Amazon. Wholesale sellers typically have established relationships with suppliers and purchase products at a discounted price to sell for a profit on Amazon.

Retail arbitrage involves finding discounted or clearance goods from shops and reselling them on Amazon for a higher price. Retail arbitrage sellers often look for products with high demand and low competition to maximize profits.

In summary, the type of business model for selling on Amazon depends on the seller’s approach and can include a private label, wholesale, or retail arbitrage.


Choosing the right FBA business type can be tricky, but it doesn’t have to be. By considering factors such as capital investment and Returns on Investment (ROI), you can find a business type that works best for you. With all of these options available, there is sure to be one that suits your needs. With dedication and effort, you can create the best business type for Amazon fba that offers customers excellent returns and value in no time!


Q: What business category is Amazon FBA?

Amazon FBA falls under the e-commerce and online retail business category.

Q: What is the best category for Amazon FBA wholesale?

The best category for Amazon FBA wholesale can vary depending on market trends, competition, and personal preferences, but popular choices often include electronics, toys, home and kitchen, and health and beauty products.

Q: What type of business model is selling on Amazon?

Selling on Amazon typically follows an e-commerce and online marketplace business model, where individuals or companies list their products on Amazon’s platform and leverage Amazon’s infrastructure for storage, fulfilment, and customer service.

Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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