Overview

As an Amazon Seller, the last thing you want is having your account suspended or even banned. Your valuable business coming to a screeching halt and your income depleting to a stand-still is every Seller’s worst nightmare! Yet we see it happening all too often to the best of us.

A suspension or a ban doesn’t happen out of the blue. There are always underlying and crucial reasons behind it. Some serious mistakes can breakdown a successful business.

So what’s the solution? Prevention is better than cure!

The Requirement

The need for effective functional, growth and development solutions in online business and eCommerce through a refined, revolutionary and winning approach is utmost crucial. Understanding, applying and maintaining this dynamic, whilst obtaining consistent success with valuable resources, tools, knowledge, and a results-driven approach is what is truly necessary.

Here are some fundamentally common reasons why even the best, most profitable and highly reputed of accounts on Amazon can get suspended or banned when one least expects it:

• Poor product quality
• Selling products that are restricted or prohibited by Amazon
• Opening a new account when the old account was suspended
• Shipping related issues
• Creating more than one Seller account to sell the same products
• Poor performance metrics
• Negative customer reviews or soliciting for good reviews
• Illegal or banned substances
• Not meeting the product listing guidelines or uploading inaccurate listing
• Dangerous goods
• Intoxicants or narcotics of any kind
• Copyright infringement
• Poor customer service
• Canceling orders

Now, given the above critical areas that can cause Amazon account banned or suspension, it is important to maintain healthy account metrics. It all boils down to that! How do you accomplish this? We discuss below.

Healthy Account Metrics

So how does one determine a healthy, strong, viable and effective set of metrics that adhere and align with Amazon’s TOS (Terms of Service) policies, without infringing the rules, guidelines, and protocols outlined for Sellers?

Amazon considers the following stipulated metrics and parameters that regulate and robustly determine a Seller’s account legitimacy and its health:

• Order defect rates
• Valid track rates
• Cancellation rates
• Buyer message-response time

According to Amazon, all sellers should be working towards achieving and maintaining a level of customer service that meets the performance targets. Failure to meet these targets does not necessarily put your seller account in negative standing, but failure to improve may negatively affect your account.

• Order defect rate: < 1%
• Pre-fulfilment cancel rate: < 2.5%
• Late shipment rate: < 4%

These are baseline goals. Sellers with exemplary performance have the opportunity to distinguish themselves to buyers through the feedback rating that appears next to each of their listings.

Most sellers are exceeding these targets, so the better your performance, the better your chance of building a stronger, more competitive business. Amazon state you should monitor your customer metrics closely on a regular basis. This is because the report informs you of the following:

• Your Customer Metrics indicate how you are doing with respect to customer satisfaction. Monitor your metrics frequently so you can spot and resolve operational problems promptly. Excessive order defect rates (negative feedback, A-to-Z Guarantee claims, and chargeback) can cause account suspensions and even account closures.
• Check your feedback and A-to-Z Guarantee claim pages daily, and proactively resolve any issues.

Getting Help

In business and eCommerce in general, time is money. What you save on time, you directly save and increase in money. Thus, Urtasker.com has accomplished this by providing businesses with highly trained and skilled E-commerce specialists that handle the daily tasks, processes and crucial functions of various aspects of the business – virtually and in real-time from anywhere in the world!

This has helped business owners gain more time to work on growing their businesses, whilst seeing increased productivity, decreased downtime, lowered costs and unparalleled profit generation.

As a truly unique, professional and globally relevant eCommerce end-to-end business solutions provider, Urtasker.com takes immense pride in our passion for helping its clients reach their goals.

It doesn’t require heavy upfront fees or long-term contracts/commitments. Its rates are very affordable, and its clients are rapidly growing small-medium sized businesses at a dramatic rate.

 Urtasker’s elite team of eCommerce and Amazon Specialist and Experts will help Sellers with:

• Free account audit
• Provide a plan of action
• Trained team is aware of all prohibited activities
• Manage and monitor performance metrics
• Follow-ups and consistent optimization
• Customer service

In Conclusion, one of the biggest trending Amazon seller concerns is Seller Account banned or suspension scenarios. It is no doubt the most dreaded issue for Amazon sellers.

The first approach should take to protect the Amazon seller account from hackers is to prevent suspensions and bans altogether. Most sellers get in trouble because they don’t stay on top of their customer metrics.

The consequence often is that you lose the Buy Box share for some or all products, losing your account altogether to suspension or worse such as a ban! It’s always advisable to save time, money and hassle by enlisting the help of a professional E-commerce specialist agency that knows exactly what areas your business could use help in.

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Introduction

Walmart is the world’s largest company by revenue – over US$500 billion according to the Fortune Global 500 list in 2018 – as well as the largest private employer in the world with 2.3 million employees. It is a publicly-traded family-owned business, as the company is controlled by the Walton family.

As of January 31, 2018, Walmart has 11,718 stores and clubs in 28 countries, operating under 59 different names.

The company operates under the name Walmart in the United States and Canada, as Walmart de México y Centroamérica in Mexico and Central America, as Asda in the United Kingdom, as the Seiyu Group in Japan, and as Best Price in India. It has wholly-owned operations in Argentina, Chile, Brazil, and Canada.

Walmart was the largest U.S. grocery retailer in 2016, and 62.3 percent of Walmart’s US$478.614 billion sales came from U.S. operations

The company was listed on the New York Stock Exchange in 1972. By 1988, Walmart was the most profitable retailer in the U.S. and by October 1989, it had become the largest in terms of revenue.

E-commerce Business Strategy

Walmart has been offering e-commerce business strategy to its customers for some time now, but it’s only relatively recently they have been taking things seriously and looking at avenues to really innovate the ways in which their products are accessed online.

Recent highly publicized acquisitions of Jet.com, Hayneedle.com, Shoes.com, Moosejaw, and Modcloth.com, have also demonstrated Walmart’s commitment to becoming a key e-commerce player.

However, Walmart has realized it holds a key advantage over Amazon which it can leverage to offer services the online kingpin simply cannot – its nationwide network of physical store locations. Amazon may have its sights set on brick-and-mortar stores, but Walmart is already there, at the top of the game.

Walmart is, therefore, looking for opportunities to bring the in-store and online E-Commerce sellers using the online tactics to optimize their products, to offer customers unique ways to access its products and services.

Strategy – Endless Isles

Being tested in select stores, the endless aisle system is one of the ways in which Walmart is seamlessly integrating its in-store and online shopping experiences.

A kiosk placed at the end of a physical aisle allows customers to access the entire online Walmart inventory. If a customer has come to a location looking for a specific product, only to find the store doesn’t carry it, they need simply access the terminal and place an order.

They can then arrange to either collect the item from the store or have it delivered to their home. The endless aisle concept also reduces the chance of a customer visiting a competitor’s store after an unsuccessful trip – meaning fewer lost business opportunities for Walmart.

Strategy – Walmart Prime

One of Amazon’s most notable products is its Prime membership service. With Prime, Amazon customers pay $99 per year to gain access to streaming services such as Amazon Video and Amazon Music, as well as unlimited next day delivery on items – at no extra cost. With Prime Air, drones are set to take to the skies to offer delivery in thirty minutes or less – also at no extra cost to subscribers – making Amazon’s competitors are understandably nervous.

Walmart already attempted to compete with Amazon Prime with its ShippingPass service. ShippingPass offered unlimited delivery for $49, but a lack of engagement by Walmart customers resulted in the service being pulled, and subscribers refunded.

From April 2017 however, Walmart began offering its online customers discounts on thousands of products if they selected the option to collect their items in-store. The amount of discount varied between products, with low-cost but heavy goods seeing the most significant reductions.

By effectively paying customers to collect their packages in-store, Walmart once again demonstrates it understands the value of omnichannel marketing strategies. Instead of viewing e-commerce business strategy and in-store retail as two competing revenue streams, Walmart views them as complementary.

How to Sell on Walmart

The Walmart Marketplace is a platform that allows third-party sellers to list their items on Walmart.com, just like you would on Amazon or eBay. Selling to Walmart’s online marketplace is an easy way to get your products in front of a massive audience. Marketplace items appear in search results on Walmart.com alongside other items.

Here’s how you can start selling on Walmart Marketplace in a few easy steps:

Graphic Source:  Walmart Official Marketplace Website

Step 1: Apply to be a Marketplace Seller
Step 2: Complete Your Registration
Step 3: Complete Partner Profile
Step 4: Verify Bank Deposit
Step 5: Complete Item Setup
Step 6: Test Items and Orders
Step 7: Launch Your Account

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Overview

Being an online business owner or e-commerce seller means one needs to give more detailed thought into how the business is going to be managed on a day to day basis. This will invariably depend on individual circumstances, resources, time constraints, overall objectives, preferences as well as service and production needs.

Marketing is a powerful business tool. The internet age has provided a whirlwind of opportunities for every hardworking dreamer that wants to fly without wings. The world of eCommerce and internet has proven to be a lucrative arena for those who want to benefit from the promises it beholds.

Regardless of the parameters, one thing is certain: online business owners crucially ‘need’ to plan and manage resources effectively, to ensure continued profits, growth and consistent success. And one of the most vital of these resources is the art of Marketing!

Another important question is do you think that you are doing great as an online marketer?

Here are 5 ways online businesses and e-commerce entrepreneurs can successfully market and grow their businesses while increasing profits:

Social Media Branding

Make sure your company’s vision and products are effectively communicated online via powerful branding.

Make the branding of your company, products, and services on social media visually appealing!

Human beings are creatures of visual stimulation. We thrive on it. And we act on it.

Think about ads on television about fast food; the way they trigger your visual senses with close-ups of juicy burgers on a bun, splash of ketchup and mayo, steamy golden fries and cool soothing soft drink! It’s all visual; making your mouth water!

Thus, make your visual branding inviting to look at – since if the ad didn’t invite and entice the eye, no one would read it!

Post daily across major platforms like Pinterest, Facebook, Instagram, Twitter and others for maximum audience engagement and brand positioning.

Knowing Your Audience

Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!

Whether it’s running FB ads, sending Emails to your list, writing Landing or Sales Pages or simply promoting a Blog post, the art of persuasive social media marketing and attention-grabbing content depends on understanding your audience!

Do your research on what are your audience’s pain points, their needs, wants, desires, struggles, preferences.

A successful e-commerce social media marketing strategy should understand people, have a strong insight into their needs and wants and be empathetic towards providing a solution to their problems.

In essence, great social media for e-commerce business and the associated marketing is simply a direct conversation between you and the consumer.

Remember, writing something doesn’t mean that you’ve “communicated” it.

For example: if you’re selling a mattress, then communicate the benefits of the mattress to the audience (relieving back pain, uninterrupted good night’s sleep, etc).

Customers don’t buy products, they buy the experience, the vision and the benefit THEY believe they can get out of them. And it’s your marketing efforts’ job to MAKE them believe of it!

Keep Track of Costs for SMM

SMM (Social Media Marketing) is your backbone for global audience engagement, lead generation, brand recognition, product visibility and other integral factors that determine your success as an eCommerce business.

So, keeping track of your SMM costs is crucial. You don’t want your costs to negatively impact your SMM.

To make your SMM tactics and campaigns more effective, you need to:

• Layout a clear plan for your goals and objectives with all your social media presence
• Dedicate a strong team to manage your social media channels and platforms
• Assign a realistic cost range to each social media outlet for advertising and promotions
• Use measuring tools to keep an eye out on progress and social media effectiveness
• Utilize Google Analytics and other resources to keep you in the right direction

How to Create Catchy Social Media Posts

As human beings, we are creatures of emotion. Love, hate, jealousy, fear, pity – all are forms of emotion that make us beings of empathy and intellect. We use that intellect to make decisions via ‘Free Will’. Human behavior can be controlled if the free will can be controlled.

How do you control free-will? Through the power of sheer persuasion! And words have the ability to fuel persuasion via creating beliefs, images, stories, and narratives that captivate the heart and consume the mind.

So for your social media marketing, if you’re writing to persuade, you have to hit the gut before you get anywhere near the brain. The part that decides “I want that” is emotional and often subconscious. If your premise doesn’t work emotionally, logic will never get a chance to weigh in.

If you flip that emotional switch, the sale (or other action) is yours to lose. Because our logical minds do eventually step in (usually in a way that makes us think we’re driven by logic in the first place). If your premise is not credible (as in it’s too good to be true), you fail.

Create catchy posts by:

• Using powerful and interesting images, captions, headlines
• Use audience psychology and pain points address their concerns and problems
• Offer solutions and features/benefits, by differentiating yourself from competitors
• Use easy to read the language, no technical jargon or complicated words

Use Paid Promotions

Paid promotions are powerful for generating warm traffic that is already looking for what you’re offering online. Platforms like Google, Bing, Facebook, Instagram, Pinterest, and AdWords are critical when it comes to harnessing successful results from paid promotions.

Paid promotions give you:

• Large audience outreach, connecting you to millions of people
• Brand positioning by enhancing the visibility of your product to the masses
• Opportunity to build credibility and trust
• Earn higher profits through solid lead generation and sales

If you don’t have paid promotions already in your Social Media Marketing strategy for E-commerce, you need to do so as soon as possible. It will be game-changing and will pay dividends down the road.

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Overview

E-commerce is one of the most lucrative ways to earn big returns on investment.

Whether you’re selling on Amazon, Shopify, Etsy, eBay or elsewhere, the power of E-commerce is a great arena to attract a great number of qualified leads.

There’s no reason why any self-driven, passionate, goal-oriented and disciplined individual cannot become a successful, knowledgeable and inspiring Ecommerce Guru’ in their own right! All it takes is the right mindset, tools, resources, and an insatiable hunger to succeed while harboring a vision that knows no bounds.

The world is rapidly evolving – from technology and gadgets, medicine and travel, to how we do business and consumer goods. Any form of online business, particularly Ecommerce, is no different, and is here to stay!

Any successful online business guru knows one key fundamental recipe. This recipe involves professionalism, skills, reliability, knowledge, strategy, cost and overall ability to harness productivity in an utmost effective way.

Being your own boss or an E-commerce Guru is not just a matter of name but a constant struggle from no one to a BIG ONE!

With a strategic and educated approach, hard work, competitive foresight and a never-say-no attitude, you can become an Ecommerce; helping yourself and your clients, while also enabling others who want to learn from you – the right way! Without the hype.

Here are 6 tried and tested tips, insights, and techniques that can make a legitimate and proven eCommerce Guru (and not a hyped up fake-preneur!)

1. Learn from Mistakes

Failure has a truly ‘negative’ vibe by its very name. We think of it as something that ‘should not’ be a part of our lives.

Also, a big misconception we often harbor about big ‘Gurus’ and ‘Experts’ is that they are invincible superhumans with the strength of roaring lions.

That is incorrect. They are humans just like us. They love cute little cat videos on YouTube, they feel hungry at midnight and they don’t enjoy paying bills. Just like us.

Mistakes or failures are part and parcel of the game. Naturally, embracing the fear of making mistakes or ending in failure certainly isn’t ever an easy situation. With focus, knowledge, and learning, the impending dread of failure can become an enviable asset you can use to your advantage.

How so? Well. Mistakes are a precursor to success. They form the breeding ground for growth. Unless one makes mistakes, one cannot embrace the definition of success. It is a definition that evolves throughout our entrepreneurial lives and is uniquely distinct to everyone.

2. A Strong Backend Support

As an E-commerce Guru, you cannot reach, sustain and compete at the very top of the food chain ladder, if you don’t have ‘strong legs’ to lift you up or support you.

What this means is you need to develop, cement and maintain a strong Backend Support mechanism to your enterprise that can function as the very basis to your entire business.

Backend Support essentially entails various control and regulatory areas such as: Dashboard, Administrator Management, META Data Control, Crawler Control, Sitemap, Tracking, Store Management, Order Management, Customer Service, Shipping and Social Media engagement, to name a few.

With these elements in place, an E-commerce Guru can focus on building and growing not just his or her business, but also helping those who want to learn the tricks of the trade and advance in the world of E-commerce successfully – without dead ends!

3. Using a Funnel Approach

The truth is that even if you devote thousands of dollars in finances to send traffic to your eCommerce website or product listing on Amazon, chances are that the visitors will ‘not’ be ready to buy your product right away.

For anyone to be a successful Ecommerce Guru, it is important to figure out how your marketing and sales efforts can ‘work together’ to grab your audience’s interest and incentivize your prospective customers to buy! Using an effective sales funnel can accomplish just that.

So how does using a funnel work?

The simple purpose of a funnel is to: Attract (Strangers), Convert (Visitors), Close (Leads) and Delight (Customers).

• Attract: Provides marketing or advertising which attracts visitors to your product page or official site.
• Convert: Establishes unique offers which inspire those visitors to ‘willingly’ share their contact information. This willingness is based on genuine interest.
• Close: Culminates into proactive efforts which support those leads to ‘close’ and transition into paying customers.
• Delight: The most important phase. Superb customer service that satisfies your customers, keeps them happy and makes them send you referrals. Word of mouth advertising works its charm here!

4. Be Unique in Selling

Make your E-commerce selling original. It’s OK to be creative. There’s plenty of boring listings on Amazon, don’t let yours be home for content like this.

For example, if you’re selling fingernail clippers, don’t give them the same uninspired content typically associated with products like this. Give it some personality and explain the benefits of using them.

Use Amazon business reports to measure your conversion rates. Once you have your essential content in place, you can look at your statistics in the reports and establish a baseline conversion rate for your product.

Furthermore, showcase to the world your ‘Unique Selling Proposition”. A unique selling proposition (USP) refers to the unique benefit shown by a company, product or brand that enables it to ‘stand out’ from competitors!

5. The Power of Compelling People

Compelling people is your biggest strength. Persuasive business communications and powerful copywriting are forms of art. They are literally art forms that normal human beings simply cannot replicate – unless you’ve had specialized training.

If you can effectively influence your customers, you can have a successful year in business for 2019.

They decorate the canvas of your imagination like the stroke of a paintbrush, and create a picture that incites interest, grabs attention, evokes desire and inspires action!

The art of effective persuasion and compelling people is about ‘consuming’ the audience’s imagination.

The human imagination is one of the most liberating things in the world; it takes us beyond our wildest dreams and traverses all boundaries, transcending limits we never thought were possible.

AIDA – Attention, Interest, Desire, Action >> these are the pillars upon which marketing and advertising are built upon – and copywriting is the crucial glue that binds them together. If you can master these as an Ecommerce Guru, you can easily compel people to listen to you, respect you, buy from you and keep coming back to you for more!

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Overview

Success in online business is just as much skill and consistency as it is anything else. When we speak of skill, it automatically necessitates technique and powerful business tactics. The more effective the technique and tactics, the more pronounced will be the results.

If you want to be a successful seller in the growing E-commerce marketplace and want to make your mark with higher profits, technique, and tactics are your best friend!

Thus, starting a profitable, self-regulating and ever-green online business, requires certain strategic tactics a successful online seller must practice on a consistent basis!

Here are 5 of the most effective ones you can start applying today:

Understand Your Weaknesses and Strengths (Everyone Has Them!)

Running a great business and selling successfully with profit is all about self-awareness. Having the knowledge (and the courage) to successfully evaluate, understand and tactics based on your strengths and weaknesses.

Do a complete SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of yourself and your business.

It is important that you know, understand and embrace your weaknesses and strengths. If you don’t, then it’s like shooting darts in the dark and hoping you hit the target. Not practical at all!

If you are self-aware of your weaknesses, you will automatically work on them for improvement. Similarly, being aware of your strengths enables you to effectively utilize them to your advantage.

Competitor Knowledge

Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!

Knowing your competitors inside out can, in turn, help you create your products, services, and marketing in a way that is stronger and far more powerful than what’s out there currently.

Moreover, it will enable you to set your prices competitively and help you to counter rival marketing campaigns with your own unique and effective initiatives.

Constantly keeping an eye on your competition will provide you a wealth of knowledge and an ocean of information that gives you an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are competing for.

Now, let’s come to powerful business tactics. What should you know about your competitors? Here are a few areas you analyze and stay abreast with:

• The products or services they provide and how they market them to customers
• Their brand and design values
• Whether they innovate – business methods as well as products
• Their staff numbers and the caliber of staff that they attract
• The prices they charge
• How they distribute and deliver
• The devices they employ to enhance customer loyalty and what backup services they offer
• How they use IT – for example if they’re technology-aware and offer a website and email

Stay Ahead of the Game!

Yes, game! You heard that right. How? The online selling and E-commerce market is a big, cut-throat and competitive “arena” of several players who are competing against you for the ‘same’ spectators (prospective customers) you are trying to sell your products or services to.

Hence, adopting an innovative approach, a ‘think outside the box’ strategy and visionary foresight will allow you to always keep moving forward in the race. A small step forward in the right direction is a hundred times better than a step forward in the wrong direction.

Some of the ways you can do this are by:

• Keeping in touch with industry news, consumer behavior, and buying trends
• Attending trade shows, conferences, and seminars if you can
• Staying abreast with what’s going on in the online selling marketplace
• Talking to your customers on a daily basis and learning from their mistakes

These are some of the ways you can keep stepping ahead with a foot in the right direction.

Better Research and Efficient Planning

Research and planning are the cousins of decision making. They are connected by blood! They must go hand in hand.

So starting a new or growing an existing business is much like buying a car: You need to conduct informed research before making the decision.

How?

The way you execute effective research and planning is by:

• First, figure out if there’s demand for your product or service
• Second, you go over a competitive analysis, while at the same time looking for a place to set up shop
• Third, you create a proactive and educated plan to differentiate your offering from all the other products or services that are out there

Research is key! The best online sellers with the best business professional powerful business tactics are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore.

Adaptable and Evolution-Friendly

Be adaptable and welcoming to evolution. A successful business is one that is ever-evolving, living, breathing and open to change. A successful business is an organism that sustains itself by acclimatizing with its surrounding environment.

The fast past and rapidly evolving world of E-commerce and online business is always changing; always on the move; always undergoing a metamorphosis. This is part of the online ecosystem and business habitat.

It is crucial that as an online seller you learn, develop and perfect the ability to adapt to the environment. Entrepreneurs who cannot adapt to change are those who get left behind.

Be consciously ready and accepting when it comes to adaptation, stay open-minded, be flexible in how you view things, be willing to take criticism and undergo overhauls or revamps to your business and processes when/if needed.

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Let’s get something straight. If you’re still using the same, tired, old selling strategies from 2016 or 2017–heck, even 2018!–to sell on Amazon, you’re going to have a pretty rough go of it in 2019. Amazon is constantly changing, and you’re either hip to these changes or you’re dead on arrival. That’s why it is important to think smart not hard.

But enough doom and gloom! Here’s the good news: we’ve got the top five e-commerce seller tactics to ensure that not only will you and your brand succeed on Amazon in 2019, but that you end up finishing the year with plenty of green in your pocket.

1 – Master Amazon First

This might be tough to hear, but it needs to be said: master Amazon before you start moving your products to Shopify, your own blog, or another sales channel. Because if you don’t conquer Amazon first, all you’re doing is putting more work on your plate.

Remember: Amazon has its own fulfillment network. It’s got its own customer service army to take care of the people who are buying your products. It’s got 2.5 billion people spending money on their platform every single month.

If you can’t maximize your sales potential using the world’s biggest platform to help you, then think smart not hard and ask yourself how are you going to do it with Shopify or Instagram?

2 – Build An Audience

Brand, brand, brand! You’ll hear the gurus say it over and over again, “You’ve got to build a brand on Amazon if you want to succeed in 2019!” And that’s 100% true.

So what are the key ingredients to building this mythical brand? There are three: product, sales, and audience.

If you’re an Amazon seller (even an inexperienced one), then you probably have the first two down. Product is the thing that you used Jungle Scout to find. And sales are what you’ll get when your product goes live on Amazon.

But what about the audience?

In a world where everyone is selling the same stainless steel garlic press on Amazon, an audience is insanely important. It’s your audience who is going to know what makes you and your product so much better than your competition, and they’ll be your champions.

And if you think your audience is made up of the people buying your stuff on Amazon, then you’re wrong. Those individuals aren’t your audience. Those buyers are Amazon’s audience, and Amazon isn’t letting go of those 2.5 billion audience members easily.

To build your own audience, you have to look outside of Amazon. Again think smart not hard. You need platforms like Instagram, Facebook, and Pinterest. You need to generate email lists and blogs..once you’ve mastered Amazon, that is.

3 – Know Your Customer

Of course, before you can build an audience and a brand, you need to know who’s buying your product and why. This doesn’t mean general demographics either, so don’t say “45-year-old dads who want to cook more” or “18 to 25-year-old gamers.” You’ve gotta go deeper.

Knowing and influencing your customer isn’t about knowing their age, background, or socioeconomic status. It’s about knowing what’s making their lives problematic.

Consider infomercials. You know those corny ads where the person can’t open a jar, or a couple’s lawn is just dead grass, or someone can’t seem to get the hang of drawers? Those are people with a problem.

Sure, the ads are a little far fetched–I mean, it’s not that hard to open a drawer–but they identify their audience’s problem right from the start. And once the problem is identified, the hosts immediately offer a solution: the product.

That’s why infomercials work.

4 – Think Micro, Not Macro

Those 1,000 monthly sales you dream about? Erase them from your mind right now!

Sure, we all want instant success, but it’s like Fredrich Nietzsche said:

He who would learn to fly one day must first learn to stand and walk and run and climb and dance; one cannot fly into flying.

In other words, how are you going to get 1,000 sales if you can’t even sell 100?

So don’t be afraid to start small. Begin by pinpointing a core group of 100 people you want to reach; these people should be your biggest fans. First, identify their problem, and then provide them with a solution to that problem in the form of your product.

Eventually, those sales will expand your audience, and your business will grow from there.

5 – Work Smart Not Hard

A number of people will tell you that your only focus should be on Amazon. “Make your PPC better! Invest in better products!” And while these are all fine things to know how to do, it’s only part of the equation.

While you’re focusing on the other elements of your business–such as building an audience–it’s not a bad idea to automate a lot of the functions that you already have in place. Once you’ve mastered Amazon, why not put someone in place? Then you can turn your attention to the other things
that matter.

This is how you’ll succeed as an Amazon seller in 2019.

Conclusion

All Amazon gurus always think smart not hard worth their salt could point you to another app or another solution to cure all your Amazon woes. But the reality is that as long as you follow these five key guidelines that I outlined above, you will find success on Amazon–and beyond!

The path isn’t always easy, but it is fun.

And believe me, it’s worth it.

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When you’re launching an e-commerce store or new FBA product, every dollar is precious. You probably haven’t yet built a long list of customers. You don’t yet have a smooth workflow for marketing. Maybe you’re not even sure what to sell. Sometimes our budget constraints tempt us to trust our gut rather than paying for data testing.

But it’s these very same budget constraints that make data testing even more crucial. Through testing, you’ll maximize your resources by making sure that there is a market desire for your products and a resonating message to promote them.

Idea validation

Idea validation is a process to determine whether your product has a good chance of succeeding in the market. Before you commit time or money to create a product, you want to have reasonable certainty that there is an appetite for your offering. While validating an idea is not a guarantee of future sales, it will build confidence in your product while gathering useful feedback on how it might be improved.

The most important step in validating your product idea is to build an audience of potential customers in your niche. Pro tip: friends and family almost never fit the bill. They are unlikely to be your customer base, and their personal relationship with you will bias the feedback they provide. You want to cultivate a group of people within your target market, and then make sure that you’re building something those people actually need and want.

In data testing there are many ways to build an audience, such as joining in-person or online groups, hosting a contest or giveaway, or creating a crowdfunding campaign. The thing is, all these methods take enormous time and hard work. If you’re new to e-commerce, it might still be your side hustle along with your full-time job and other commitments. Time is precious. This is where PickFu may help.

Online Surveys

PickFu enables you to create surveys quickly and easily, and best of all, the audience comes to you. Simply input a question such as, “Would you pay for a product that…” or, “Would you buy a product that helps you…” or ask for more specific feedback like, “Which of these product designs looks more appealing to you?” By asking people you don’t know, you gain a fresh perspective and learn the why behind the responses.

With PickFu, you can customize the poll audience based on demographic traits and behaviors. For example, your respondent pool can be made up entirely of Amazon Prime members, dog owners, tea drinkers, frequent exercisers, homeowners, or some combination of traits specific to your product.

Here’s an example of an idea validated with PickFu. This seller asked 50 females which cover design they prefer for a planner. After only 38 minutes, the seller now knows that women prefer the cherry blossom design (Option C) before committing to buying inventory or creating a product prototype.

The full results not only include quantifiable results in the form of votes, but also qualitative answers in the form of written comments. Respondents of this poll gave feedback such as, “I like having the words ‘my planner’ on the front because it sounds more personalized,” and “I picked [this design] because it looks the most different from what I’ve seen in stores already.”

More ways to use surveys

Surveys are useful before a product launch, but they can come in handy in later stages of selling a product as well.

• Product naming: Learn what your audience thinks about your product name, brand name, or the name of your e-commerce store. Here’s an example where 50 females were asked what name they preferred for a natural skincare brand.
• Product photography: Uncover what image customers are most likely to click on. Steve Chou, the owner of e-commerce store Bumblebee Linens, tested two product photos using PickFu. In less than 20 minutes, he saw that 50 female respondents preferred a new featured photo over the old one by a 3 to 1 margin. When he updated his listing with the new photo, sales of the item jumped 209%.
• Product descriptions: Try different approaches, experimenting with length and tones of voice. One seller used PickFu to test product descriptions for a spherical ice tray with 50 Amazon Prime members. The two descriptions were similar in length, but one used all capital letters to introduce each bullet point. Respondents found this description easier to scan and more attention-grabbing. You can now see the winning description live on Amazon.
• Ads: Get a sense for what ads will resonate before launching your campaign on Facebook, Google, or Amazon. See our guide to split testing Facebook Ads on a budget.

Data testing might seem like unnecessary expenses, especially at the outset of business. But without taking the time to ensure the market is receptive to your product, you may waste time and money developing something that no one truly wants. A better question for sellers of new products is whether you can afford not to test.

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The growth of eCommerce worldwide has created an unprecedented demand for all types of freelancers, including graphic designers, copywriters, photographers, and marketing experts. It has also created intense competition among freelancers looking to take on new clients.

For freelancers looking to offer their services to the vast e-seller market, it’s not enough to simply be good at your job. You also need to be able to market yourself, i.e., provide something unique that gets potential clients to take notice.

Here, we’re going to be covering some of the major ways to help you stand out from the competition and maximize your potential as a freelancer working in the eCommerce world.

Take a Variety of Jobs

As a freelancer, one of the worst things you can do is get pigeonholed into a specific job type. While it makes sense to become an expert in a specific field, e.g., technical writing for electronics, you don’t want to limit your options for future work. Diversifying your portfolio – product writing for children’s toys, for example – tells potential clients that you’re capable of handling a variety of jobs.

Maintain Your Portfolio

Showing potential clients that you work consistently is a great way to get noticed and build up your reputation. The simplest, and typically most effective way of doing this is by updating your portfolio with a variety of past works to show that you’re capable of handling different projects. Freelance photographers, for example, should incorporate into their profile different types of pictures they’ve taken (product shots, portraits, outdoor pictures, etc.).

Reviews, Reviews, Reviews

Just like most people don’t like buying a product without first reading a review, most e-sellers won’t take on a new freelancer without first reading what their previous employers thought of them. For freelancers, that means asking your clients to leave a review on your website or profile after every job you complete.

But try to avoid having negative feedback that will surely let don your newcomer client and create a vicious circle of suspect and trust.

An important note: Don’t be scared of a less than five-star review. Nothing but perfect reviews can look suspicious to potential clients. They’re most concerned that you’ll be able to handle the work that you’re contracted to do, and that you’ll do it efficiently. As long as your reviews convey these points, you’ll be fine.

Manage Your Time Effectively

Central to the tips outlined above, and one of the most important ways to maintain your freelance career, is effective time management. Every job is different, and every client has their own unique needs. For each new project, you take on, make sure to budget time to learn about the product being sold, as well as for last-minute revisions and changes.

As a freelancer, remember that the client is always right. The only way to get quality reviews and solid additions to your portfolio is by making sure that they’re happy, so don’t take on more than you can handle and plan your time accordingly.

Getting Paid

Once you’ve made a name for yourself as a freelancer, the next step is getting paid. That’s where Payoneer comes in.

Payoneer receiver accounts allow you to get paid in a variety of currencies straight to your Payoneer account. These funds can be withdrawn to your local bank account or at ATMs throughout the world. Need to pay another Payoneer customer for work they did for you? No problem – you can do so for free.

Interested in learning more? Click here

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E-commerce is one of the best and most effective ways to earn windfall returns on investment. The Amazon online platform offers the perfect tool to attract a great number of qualified leads. Sellers always want to learn about their Amazon business growth to 6 figures. The digital arena is full of online marketing tools that can be harnessed to generate a large number of online leads.

Social media advertising, search engine optimization, online forums, press release sites, PPC campaigns, influencer marketing, using the Amazon algorithm in your favor, ranking products high, and business directories are just some of the few online tools that can be used to funnel a maximum number of visitors to your Amazon product listing.

However, when it comes to hitting the magic 6-figure revenue number, what are some of the core steps an Amazon seller must take in order to make the dream happen? After all, true magic begins when the dream of a 6-figure income is realized to its fullest!

So, let’s dive in with some strategies, shall we?

Build a Powerful, Unique Brand

Before you start selling your products with the hopes of reaching 6-figures, you’ll want to focus on building your brand. Your brand reputation is the very identity to your business, it is the mirror upon which the light of the world reflects.

You need to ask yourself questions such as: How can I set myself aside from other sellers? Who is my target audience?

Secondly, you need to first and foremost identify your niche and the products you want to sell. From there, analyze your competition to determine proper pricing, challenges, buying patterns, behavioral trends and so forth.

Quality is the soul of your brand. You’ll want to focus on delivering the highest-quality products for your consumers. Don’t forget about setting a solid Return Policy for your Amazon business that customers can refer to.

Improve Your Ranking

It is utterly critical that you understand the importance and crucial role of rankings on Amazon. They are the money shot! They are what can make or break a great product and prevent you from earning profits that could have been rightly yours!

Fill out as much of your product listing page as possible, using as many keywords as possible. Use FBA to automate customer satisfaction.

Find ways to encourage customer reviews, engage with the happy or disgruntled customer by being honest and sincere, and do everything you can to keep your customers satisfied at all times.

Above all: More sales = higher rankings = more sales! That’s the cycle.

Moreover, ranking on Amazon is easier than ranking on Google because you’re essentially cutting the work in half. They only use internal factors to determine how a optimize Amazon products listing. Backlinks, social media, domain authority. These are all things you don’t need to worry about on Amazon.

World Class Customer Service

Establish Friendly Engagement with your customers. Sales, marketing and running a successful business in the real world (be it online or offline) is all about building rapport, cementing trust, creating a sense of camaraderie, instilling respect and evoking interest through empathy.

If you can accomplish that with your prospective clients or current customer base, you will win their brand loyalty for years to come. Why? Because as with all human beings, the ability to showcase compassion, care and genuineness are key pillars upon which any human interaction is built, let alone business!

Be friendly, while keeping your conduct professional. Be empathetic while maintaining your business objectives and not compromising your values as an establishment.

Whether its issues regarding returns or refunds, dealing with bad reviews, or shipping/delivery issues, your communication with all your customers- past, present or future – should be one of utmost professionalism at all times.

Keep Abreast with Amazon’s Changes

Amazon is an ever-evolving organism; a unique ecosystem and habitat that is constantly changing and developing with the metamorphosis of the global E-commerce trends, economy, supply and demand, and consumer buying patterns.

You need to make sure you are well-informed at all times of the ongoings and happenings that occur if you want to seriously aim for that 6-figure income mark as a professional seller.

For example, Amazon recently made new changes on the back-end keyword and sponsor ads regulations/stipulations. Now if you weren’t staying informed with such changes as a seller, you would have never known critical data and crucial information that could make or break your product sales and overall business function.

Build a Strong Team

Success and high-income goals are never a sole endeavor. You need to learn how to leverage and harness the power of your Amazon business growth via a skilled, reliable and experienced team.

Building a competent team that shares the same values, breathes the same passion and envisions the same hunger for success as you are key! Hire people by doing your research and spending time/resources in selecting the best fit for your business.

Keep Adding More Products

This is a no brainer really. It’s logical to say that more products mean more opportunities to sell, greater audience reach, larger market share, and higher profits.

If you’re aiming to reach the coveted 6-figure income mark, you need to consistently invest time, research, money, effort and energy into identifying, sourcing and selling hot products.

Add them to your brand repertoire and capitalize on great marketing strategies to make more people buy them – consistently!

Use Social Media

Social media is the very pulse and heartbeat of modern E-commerce. You cannot ignore the power of social media and expect to reach 6-figures as a seller. Utilize all avenues of consumer outreach and marketing such as Twitter, Google SEO, Binge, Instagram, Pinterest. Facebook and Blogger websites.

The greater number of social media platforms your business effectively utilizes to promote your products, the more people you will reach, the more chances of them clicking on your product pages and eventually the higher probability of them purchasing your products.

Moreover, a strong social media presence gives you the credibility and legitimacy you crucially need as an established, serious and quality brand and boost your Amazon business growth.

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