How to Gate your Brand on Amazon?


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When you gate your brand on Amazon it allows sellers to limit access to their products to only those who have already purchased from them. The seller can choose to create a list of customers who are allowed to see their product, or they can allow access to all customers except for those who have specifically been blocked.

This helps the seller retain control over their inventory, as well as protect it from unauthorized use. It also means that you won’t have to worry about other sellers using your product listing or selling counterfeit versions of your product on Amazon.

How does brand gating on Amazon work?

Gate your brand on amazon allows sellers to restrict access to their branded products. This is useful for sellers who have a strong brand and want to protect it from being copied or counterfeited by unauthorized sellers.

When brand gating is enabled, only sellers that have been approved by the brand owner will be able to sell branded products through Amazon. Sellers must fill out an application and provide documentation in order to be approved. The documentation can include things like supplier verification, business licenses and registrations, tax information, and other relevant documents. Once a seller is approved, they can sell the brand’s products without any other restrictions.

Brand gating requires sellers who want to sell on Amazon to have an approved seller account. This means that they must have registered their product with Amazon and gone through a registration process. If they haven’t done this, they won’t be able to sell their products on Amazon even if they use their own brand name!

This policy only applies to specific categories of items, including clothing and accessories (like shoes or handbags), beauty products (like makeup or perfume), baby gear (like cribs and strollers), furniture, toys, pet products, and more. Brand gating does not apply to books or media players such as DVDs and CDs; nor does it apply to digital media such as eBooks or MP3s.

Why use brand gating on Amazon?

There are many reasons to use brand gating on Amazon. Brand gating is a way to protect your brand by restricting access to your products and services. It can ensure that only people who have demonstrated their interest in your brand are able to access it.

When you use brand gating, you can make sure that only people who are interested in your product are able to see it. This helps you avoid being inundated with requests from people who aren’t really interested in what you’re offering, which can be time-consuming and distracting from actually providing the services or products you offer.

Another reason for gate your brand on amazon is that it can help you get more reviews on Amazon for your products and services. If someone has already shown interest in your brand, then they’re likely to leave a review when they purchase something from you. Reviews help potential customers decide whether or not they want to purchase from a company or not, so getting more reviews means having better chances at selling things!

Gate your brand on amazon is important because it allows you to control the customer experience and ensure that your brand is presented as you want it to be. When customers search for your product on Amazon, they should see an image of your product and not one taken from another company or manufacturer. You can also use brand gating to make sure that customers are directed to the correct page when they click on a product listing, so they don’t end up on an incorrect page or website.

How to verify to Gate your Brand on Amazon?

To verify if your ASINs are brand gated on Amazon, you can use the Amazon Brand Registry.

To get started, log into your seller central account. Scroll down to the bottom of the page and click on “Manage Inventory”. In this section, you will see a tab labeled “Brand Registry”. Click on that tab and then click on “Start Registration”.

You will be prompted to enter in your brand name and mark it as active or inactive depending on whether you want to add it to the registry or remove it from the registry respectively. Once you have entered in all required information and hit save, your brand name will be added to a list of approved brands so make sure everything is spelled correctly!

How to get Brand Gated ASINs approved for reselling?

If you’re interested in selling a brand gated ASIN on Amazon, the first thing to do is contact the brand owner. They will have all the details and information on how to get your brand gated ASIN approved for reselling.

After that, you can go through Amazon’s official process for getting approved as an Amazon reseller. The first step is to register as a seller on Amazon.com. You must provide them with some basic information about yourself and your business, including:

-Company name


-Contact information (phone number and email address)

-Bank account details (if you plan to sell internationally)

How long does it take to get a brand gated on Amazon?

Gate your brand on amazon is a process that takes time.

It begins with a submission to Amazon’s Brand Registry, where you will provide information about your brand and its products. Once you’ve submitted your application, you’ll receive an email from Amazon with instructions on how to continue.

You’ll then have to submit photos of each product in your catalog, and provide details about how you manufacture your products. This can be a lengthy process, since it can involve taking photos of individual items and uploading them online.

Once this has been completed, you’ll receive another email from Amazon explaining what steps remain before you can move forward with getting your brand gated.


Your brand is the face of your company. It’s what people see when they look at your products and services. If you want to be taken seriously in a crowded marketplace, you need a strong brand that will stand out among the rest.

There are several ways to create a strong brand identity, but one of the most effective ways is through Amazon. Amazon is one of the most popular sites on the internet and has a huge audience that can help boost your brand profile.

You can use Amazon as an advertising platform, or even use it as a sales channel. You can also use it as a place where customers can find all kinds of information about your products and services, including reviews, ratings and more!


What is gating on Amazon?

Gating is a process that Amazon uses to verify the legitimacy of sellers and products on its platform.

Sellers who want to list products on Amazon must first pass the gating process, which verifies that they are legitimate sellers with verified credentials. Once a seller passes this gating process, they can list as many products as they would like, but only after passing through the gating process again for each new product.

What brands are gated on amazon?

Amazon has a number of brands that are gated on their platform. These brands include Nike, Adidas, and Puma. Gating is a process in which the retailer restricts access to certain products or information until you’ve made a purchase or taken certain actions. This is done to increase conversion rates and help sellers reach their desired goals.

How do you apply brand gating?

Brand gating is the process of restricting access to content based on the user’s prior knowledge of your brand. This can be done through a number of different methods, including:

  • Requiring the user to complete a quiz before they can view your content
  • Asking them to provide contact information so that you can send them an email with a link to the content
  • Sending them a text message with a link to the content
  • Requiring them to share this article with their friends in order to see its full contents

How do I know if a brand is restricted on Amazon?

To check whether your brand is restricted, look up your listing in Seller Central and click “Manage Inventory.” This will bring up a list of all of the products you’re selling. If any of them are listed as “Restricted,” that means they can’t be sold on Amazon at all.

If you see a product listed as “Restricted,” this means that only certain sellers can sell that product on Amazon. If one of those sellers sells an item that doesn’t meet the requirements set out by Amazon, then they could lose their ability to sell through their account entirely.

Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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