What is the Amazon Product Life Cycle?


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What do you think about amazon product life cycle? The company’s website is filled with tens of millions of products listed by sellers. It is easy to understand why some people assume that Amazon is just an e-commerce site for products and nothing more.

However, the truth is a little bit different. If you are interested in selling your product on Amazon, then it makes sense to know how their product life cycle works. Amazon has its own set of rules for sellers who want to list their products on the marketplace.

These guidelines are not difficult to follow and will help your overall business grow into something even better than before. Once you understand the various stages, you can plan accordingly and make sure that your product listing process meets expectations from Amazon.


What is the Amazon Product Life Cycle?

The product life cycle is the period of time that a product goes through from initial discovery, through growth, maturity, and decline. Amazon sellers can use this product life cycle when creating their product listings to ensure that they are meeting or exceeding customer expectations.

The product life cycle on Amazon has five stages: Development, Launch, Growth, Maturity, and Decline.

Let’s take a closer look at each of them:

Innovation and Development:

The development stage is the first stage in the product life cycle. At this point, sellers are developing the product and have not listed it for sale on Amazon. The amazon product ideas spring up in the ideas of sellers and then this leads to the development stage. This means that the product is not available for customers to purchase.

Products in the development stage have not been researched or created yet. Amazon sellers who are trying to develop a new product have to get it to the testing stage before it can be listed for sale on the marketplace. Some sellers will hire outside labs to help test products. Others decide to do the testing in-house with their staff members.


The launch stage is the next stage in the product life cycle. At this point, sellers have created a listing for the product and are ready to list it on Amazon. The product is not yet available for customers to purchase.  To launch a product, sellers have to create a listing for their product on Amazon.

The listing should include information such as the product title, description, images, price, and shipping details. After the product is listed on Amazon, sellers are going to want to promote it using different marketing strategies.


The growth stage follows the launch stage. During this period, sellers are working to increase sales and take advantage of opportunities with advertising. A product is in the growth stage once sales have begun. The goal for sellers during this stage is to increase sales and take advantage of opportunities with advertising. In addition to selling their product, sellers are also going to want to source new inventory.


The maturity stage is the fourth stage in the product life cycle. At this point, the product has been listed for a significant amount of time and has achieved a high level of success. Many of these products have been on the market for several years and have a significant amount of sales each month. Most products that are listed on Amazon will reach the maturity stage.

This stage is often considered the golden age of a product because of the high amount of sales.  Products reach the maturity stage once they have achieved a high level of success. Many of these products have been on the market for several years and have a significant amount of sales each month. Successful products that have been around for a while are likely being sold by multiple sellers.


The decline stage is the last stage in the product life cycle. At this point, a product is getting close to being discontinued by Amazon. Some products will stay on the marketplace until they sell out, while others will be removed from the marketplace earlier. Some products will be removed from Amazon before the decline stage. This could happen if the product is sold out or if the seller decides to remove the product.

Why Does Amazon Have a Product Life Cycle?

Amazon does not just list products and expect people to buy them. The company has a product life cycle that sellers must follow for their products to stay active on the site. This means that if a seller does not follow the product life cycle, then their product could be suspended or even banned from Amazon. There are several reasons why Amazon has a product life cycle:

To maintain quality standards:

Amazon wants to maintain a certain level of quality among their products. This is why they require sellers to test their products before they are listed on the marketplace.

To ensure that sellers are meeting expectations:

When you list a product, you are promising the customer that they will receive it within a certain amount of time. The product life cycle helps you with this promise by giving you a timeline for shipping.

To maintain a consistent look:

Amazon wants to have a consistent look across the marketplace. This includes the products that are listed and the way that they are presented to customers.

To protect against fraud:

Amazon has experienced an increase in fraudulent sellers in recent years. The company has started to crack down on these sellers and has even sued some individuals. The product life cycle helps Amazon to identify and eliminate some of these sellers.

To maintain proper inventory levels:

As products start to sell, sellers will need to replenish their inventory. This means that the product life cycle helps sellers to keep their inventory levels within a reasonable range.

To maintain a healthy marketplace:

If a product does not sell for a long period of time, then it will be removed from the marketplace. This keeps the marketplace healthy and active.

To control product launches:

Amazon does not want sellers to list every product that they create. The company has certain rules that sellers must follow before they list a product.

To prevent products from being discontinued:

Amazon has stingy rules when it comes to products being discontinued. Sellers have a certain period of time to sell out of the product and then the item must be removed from the site.

To prevent sellers from gaming the system:

Amazon is aware that some sellers will try to game the system. The company has put rules in place to make it difficult to do this.

Repricing Strategies for Amazon Sellers

When you are selling on Amazon, it is important to keep in mind that your prices will fluctuate. The price of your product will go up and down based on the competition and other factors. You can use repricing software to ensure that your product stays at the right price and meets Amazon’s expectations.

Repricing software is helpful because it will take into account factors such as the demand for the product, the profit you make on the product, and the price of your competitors. In addition to using repricing software, you can also manually adjust your prices each day to reflect current market conditions. The best time to do this is during off-peak hours when there is less demand for your product.

When you are manually adjusting your prices, you want to make sure that you are not raising or lowering the price by a large amount. This could be seen as gaming the system and could get your account suspended.

Mergers and Acquisitions (M&A)

When a company is looking to expand its business or is in need of a certain product, it could acquire another company that already has the product in its inventory. This is known as a merger and acquisition or M&A. Amazon is always on the lookout for companies that they could acquire.

When Amazon is looking to buy another company, they will often offer to buy all shares of the company. This is known as a tender offer and is a more formal way of purchasing a company. A lot of times, companies will accept Amazon’s offer and are willing to be acquired. This is beneficial for both parties because it gives Amazon access to new products and the company gets a price that they are happy with.


The product life cycle is important for Amazon sellers because it helps them to know when to start promoting a product and when to increase or decrease the price. Sellers can also use the product life cycle to determine if the product has reached the decline stage and then decide whether or not to remove it from the marketplace. It is important for sellers to follow the product life cycle when listing their products because it will help them to increase sales and meet customer expectations.


What are the 5 product life cycle stages?

The product life cycle is a model that describes the stages a product goes through from conception to end of life. The five stages are:

  1. Innovation and Development
  2. Launch
  3. Growth
  4. Maturity
  5. Decline

What are the stages of Amazon?

The steps a product goes through from conception to end of life are outlined by the product life cycle model. There are five stages:

  1. Innovation and Development
  2. Launch
  3. Growth
  4. Maturity
  5. Decline
Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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