11 Oct Capitalize on Fourth Quarter Holiday Shopping
Have you been sitting at your desk pondering the best way to maximize revenue flowing from your Shopify store during holiday shopping season?
Making the decision to embark on the journey of building a business is one to be commended. But watching that business flourish with exponential growth requires skill, diligence, and perhaps most importantly, vision, and foresight. Shopify has provided a tremendous platform that makes it possible for us to launch a business easier than ever, but there is still much “leg work” to be done.
While of course, making money is the motive for most, if not all, business owners; when to make the most money must be of high priority. People shop, and love to spend money throughout the year. But when do they spend the most money? Doing your homework, and planning ahead could open your eyes to great possibilities.
Why It’s Urgent to Plan in Ahead
The last quarter of the year is the holiday season, so it’s a very important time for consumers, and businesses. The last two months of the year are a particularly important time because of the many holidays, and it presents a great opportunity for you to hit your marks with all the splurging, as well as get rid of the surplus.
However, Capitalizing on the opportunity that the holiday season brings can be difficult. Maintaining the day-to-day operations, and constantly grinding to keep your business alive can be taxing, and that can lead to being unprepared for big events down the line. And you don’t want to be the business owner who misses out on the holiday shopping due to lack of planning.
When To Start Planning
As the saying goes, “better late than never, but never late is better.” Apply that to running a successful e-commerce business by knowing when to do your planning. For example, last year, 2016 do you know what period of the holiday season was peak time in shopping? If you’ve already started preparing for the holiday season this year, you would know that Google Trends shows that in 2016, November 23-26 was the peak time for shopping.
You could look at past years to accurately depict your current year outlook. Have you missed important shopping periods like this in the past? The only way to assure that you’re well prepared to capitalize is to plan accordingly.
Upcoming Holiday Shopping Schedule
As you now know, the last quarter of the year is a major one for your business. For you to take advantage of what the holiday season can mean for you, you must first gain an understanding of what days all of these holidays are on. Check out the 2017 fourth-quarter holiday schedule:
- September 4 Labor Day 2017
- September 10 Grandparents’ Day 2017
- September 11 Patriot Day
- September 16 Stepfamily Day 2017
- September 17 Citizenship Day 2017
- September 22 Native American Day 2017
- October 9 Columbus Day 2017
- October 16 Boss’s Day 2017
- October 21 Sweetest Day 2017
- October 31 Halloween 2017
- November 5 Daylight Saving 2017
- November 11 Veterans’ Day 2017
- November 23 Thanksgiving 2017
- November 24 Black Friday 2017
- November 27 Cyber Monday 2017
- December 7 Pearl Harbor Remembrance Day 2017
- December 25 Christmas Day 2017
- December 31 New Year’s Eve 2017
Other fourth quarter (non-official) holidays include:
Green Monday, December 12, 2017
Free Shipping Day December 15, 2017
Note that November and December are essential months for you, and shoppers.
Top 10 Shopping Times & Top 5 Slowest Shopping Times
How to Prepare for the Holidays
Now that you know why it’s important to plan for the holiday season, let’s move on to how to prepare yourself, and your business. You must first create a holiday marketing plan, and there are a few components that go into a well-organized plan of attack.
Before you set out to execute your marketing campaign, you need to plan a few crucial parts. Here’s what you should accomplish to stay ahead of the market, and ready for the holiday splurge:
-Choose which holidays you want to capitalize on
First, you’ll need to narrow your focus, and wisely choose the best holiday that your business would be most competitive, and successful at. As previously noted, the last two months of the quarter are especially busy. Deciding to participate in all of the holidays in this window would be absolute chaos.
Strategically, make a wise business decision.
-Develop a Promotional Calendar
After choosing a holiday, start organizing things. The holiday season is extremely busy, so staying organized will only make your efforts that much easier, and can ensure your marketing success.
A promotional calendar enables you to visualize, and plan out the necessary steps you need to take to carry out your campaign. Your promotional calendar should include information such as:
- When you start/stop ads on promotions
- Days and times you will deploy emails
- Days and times you will update your site
Knowing the specifics, and potential of the products you sell is essential. Doing your homework on the products that you could add to your holiday inventory could rake in major bucks. Some of your product research should include:
- What products are most appropriate for your store on holidays
- What new items are currently trending
- History of top-selling products
For example, for 2016, top-selling products included:
*Source: Business Insider
- Samsung 4K TVs
-Your Shopify Store Must Be Optimized
Your store should be visible, and easily accessible for current, and especially potential customers during the holiday season. There are many stores with a digital presence. And more, and more people are shopping online during this peak time.
Therefore, you will need to be creative in getting exposure for your store. Use keywords that accurately describe what you offer, and make it easy for people to find you.
Let the virtual assistants for Shopify build and optimize store for maximum conversion.
-Promote Your Store
Facebook Ads- A great way to target your audience with your promotional material in a relaxed, social environment. It takes barely any time to get your ads to go live on Facebook, and there is a bunch of training material available online.
Yes, it’s the social media age, and you should take full advantage of it. Online Consumers love images, and Instagram is most known for its image shares, and uploads. Instagram Influencers are bonafide Instagram users with the most followers who will promote your product for you, reaching millions of people.
-Build Email Lists and Follow Them Up
Your email campaigning is important. If you have experience in this area, you understand how much planning it takes when preparing your emails. You’ll want to strategically plan your emails in advance, and according to your promotional calendar. If you gain leads via email marketing, be sure to follow up with your potential client.
Click here to schedule a FREE CONSULTATION CALL for Email marketing for your store
Acquiring virtual assistant services allows focussing primarily on the day-to-day operations of running your store. Once your business takes off, and the inquiries start rolling in nonstop, accomplishing everything we previously discussed can become a daunting task. Our Virtual Assistant Services will accomplish the goals you set forth in getting your Shopify store prepared for a major holiday season.
The marketing of your store should be just as important as the launch of your business. Little to no one has built a fruitful business entirely by themselves without the help of even one other person. Marketing your business requires professional assistance. Our virtual assistant services will have you well on your way to financial success. The fourth, and last quarter is a very important time of year for you. The stats don’t lie. More, and more people are shopping via e-commerce, and spending boatloads of money during November, and December especially. Let’s tap into that.
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|Omer Riaz is an experienced IT Professional, E-commerce Consultant, and Amazon Seller. He is the co-founder of DaskTech, Inc & Urtasker, which made its trademark in the e-commerce world by providing skilled and trained virtual staff and services. Omer blogs on various topics which include: his experience in the fast-changing world of e-commerce, hiring and effectively managing virtual assistants.
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