Amazon reviews are a highly trusted source of feedback from other customers.
Not only do they provide social proof for your store, but they are one of the key factors taken into account in Amazon’s search listings. The more positive reviews you have, the higher your product is positioned.
Amazon is the world’s largest platform for products.
With millions of transactions every day, an Amazon listing is ‘your voice’ to the world. A powerful product listing copy that converts is crucial to being an A-List Seller.
In the world of online business, particularly Ecommerce and a large online platform like Amazon, your product listing page and its success depends on a strong Amazon Product Keyword Strategy.
Nearly 50 percent of U.S. online transactions take place on Amazon. The ecommerce giant continues to grow its market share across a large range of product categories.
This is why Amazon Keyword Research is important. It is the fuel that can succeed an Amazon business in the right direction.
In this guide, we will cover important topics such as:
And lots more!
So if you want higher Amazon rankings and increased traffic, leading to more sales – you’ll love this guide. Let’s get started!
In this section, we will overview the important areas of Amazon’s Keyword Research and what it means to a Seller, Buyer, Product and Storefront.
You’ll also learn about the strategies and ways to master Amazon Keyword Research yourself like a pro!
When it comes to Keyword Research for Amazon, the things that matter are:
By search terms, we mean ‘keywords’. What are the keywords? They are the phrases or words typed by people online to find the item of their interest.
Amazon Keyword Research is a process to find relevant keywords for your product in your category. When customers search for any keywords related to your product, your product comes in Amazon search results.
The product is visible to the potential consumer and increases your chances of selling the product. Amazon Keyword Research is similar to general SEO Keyword Research.
For Amazon Sellers and Storefronts, Keyword Research is important to the product getting listed on the top page of search results. The higher your product ranks, the more clicks it gets. The more clicks it gets, the higher are the chances of people buying it.
Amazon is a big name in e-commerce. Long gone are those days when you were able to filter your search by categories. Now a huge percentage of users shop by simply utilizing the search box.
They type in their search terms, which are phrases that describe the products they want to purchase and that appear in the first pages of the search results.
This is why Keyword Research is an important part of your Amazon product launch. Investing the time to properly assess the most important keywords in your niche can maximize your revenue potential.
It can also position your product to be the highest asked item for valuable search queries.
Have you seen Amazon product listings with the super-long, keyword-stuffed product titles?
You may wonder what human would actually read such a title and be convinced to purchase the product. This is a valid question. Humans don’t naturally like long sentences. And most of all, humans don’t like being confused.
Sellers who know this use these long titles so that their product shows up in more searches. They’ve done keyword research to get the exact search terms they want to target.
Finding the right Seed Keywords is important for beating your competitors, increasing product visibility, higher traffic and an increase in sales.
In this section, we will discuss exactly that!
When you’re selling online, the most important piece of the puzzle is getting your product in front of the right audience. It may sound simple, but if your product isn’t being seen when customers search for it you’re not going to make any sales.
A Seed Keyword is a broad term that is related to your product.
Sellers need to start by generating four or five seed keywords. These are terms, usually made up of one or two words that really describe what your product actually is.
So, for example, if my product was an apple corer, that term would be my first Seed Keyword. I would then also have “apple slicer,” “apple cutter” and “fruit slicer.”
To generate your Seed Keywords, start by having a good think about your product. If you had to describe it to someone in just two or three words, what would you say? Note these thoughts down.
As a sense check, it is always worth looking at the five best selling products for your Primary Seed Keyword. So, I would take the top five ranking products for “apple corer” and carry out a reverse ASIN search.
This will then show me the keywords that it is currently ranking for on Amazon.
While in theory, you could insert these terms straight into your Amazon listing, it’s important to get some more data on them first.
Even though we know that these terms are being searched for, we don’t know anything about the traffic they receive or how many listings are currently ranking for that term. To get this kind of information, Sellers need to use a keyword tool.
There are a number of tools that you can use to do this including:
You can then compare the results to your listing of seed keywords, making sure that they are both relevant and receive a good level of traffic.
In any Amazon Keyword Research Strategy, be it for Amazon or Google, you always have to start your Seed Keyword research with Amazon itself. It’s your best bet, while researching for Seed Keywords. The below screenshot shows exactly how.
For example, let’s say your product is a brand of ‘Headphones’. On Amazon, simply enter “Headphones” in the main search bar.
As always, Amazon will then provide you with all the relevant listings based on the keyword you provided.
But that’s not what we came for. On the left side of the screen, you should be able to find a handful of other Seed Keyword ideas you can use for further research. amazon suggest amazon suggest
Of course, the Seed Keywords you choose must be relevant to the product you’re trying to sell. Most of the time, you should be able to find one or two that matches your product. In relation to the example above, some of the useful ones include:
Google’s search feature uses a predictive search algorithm based on popular searches to predict a user’s search as it is typed, providing a dropdown list of suggestions with it.
To use it, just type any keyword into the search box of Keyword Tool and press enter. Keyword Tool will then take your keyword and plug it into Google search box. It will pull Google autocomplete suggestions and present them to you in a clean format.
Using the same ‘Headphones’ keyword example, we can see in the screenshots below how the Google search platform shows applicable and relevant keyword suggestions.
The results of your SEO efforts depends on the keywords you choose to target.
Even if you’re willing to invest a ton of money, effort, and time on amazing content and link building, you still won’t come close to ranking for many high competition terms ( e.g “auto insurance”, “buy books”, etc.). redditreddit
This isn’t a new problem. SEO gets tougher every year because competition consistently rises. There’s always going to be new people wanting to rank for the same keywords that you do.
The solution? Find keywords that still have significant search volumes, but everyone else isn’t targeting.
The reason they don’t target them, is because they can’t find them.
That’s why Reddit is always a great addition to your Keyword Research tools. reddit keyword researchreddit keyword research
Reddit is a massive community, essentially built of millions of small forums about all topics. Spend a few minutes browsing it if you haven’t before.
It’s the 9th biggest website in the United States, and the 25th biggest globally according to Alexa.
There are many places to find keywords to target, but Reddit is an amazing place to start, and what we’re looking at in this post for 2 reasons:
Using the same ‘Headphones’ keyword example, we can see in the screenshots below how the Reddit platform shows applicable and relevant keyword suggestions.
Helium 10 is a great tool that allows you to rank for other keywords relevant to your products and find the actual search volume behind them, allowing your products to be more visible to the people who are searching for them!
Its tools and features include product and keyword research, listing optimization, product launches, keyword tracking, competitor spying, refunds, and more.
Helium 10 includes several Amazon FBA tools. It has established itself on the American market and now also offers its ingenious tools in Germany, such as the Helium 10 Chrome Extension (also known as Helium 10 XRay) or the Helium 10 Black Box.
In general, Helium 10 is a very comprehensive suite of Amazon FBA tools that offers a wide range of functions.
Jungle Scout is where you can start your product research and narrow down what you will sell. In Jungle Scout you can use filters to pinpoint products in Amazon’s catalog that meet your criteria. You tell it what you want to see by inputting the data and products listings are returned.
Keyword Scout is Jungle Scout’s keyword research tool. Jungle Scout helps you to:
Google keyword planner is most reliable tool available today because data you get from the Keyword Planner come straight from Google.
The great thing about Keyword planner is that it’s designed to help people with their Google ad campaigns… so we can use that data for amazon as well. (it’s great for amazon ppc research)
Because our goal in keyword research is to find search intent (what people are looking for)
So, we can start our research by just putting our main keyword (in our case headphones) in Discover new keywords (by clicking >tools and settings >keyword planner > Discover new keywords )
And you can find a lot of keywords with tons of search volume
We can also filter our keywords with branded and non-branded search, which is very useful in amazon research prospective
GKP is also good for:
It’s worth noting that some of these features are only available if you sync your Google Ads account with your Google Analytics account.
The main benefits of Ahrefs are its large backlink checking solution, its assistance in digging deeper into your competitors’ search traffic, and its identification of what content generates better income. The software offers the large, best backlink checking platform in the business.
In essence, Ahrefs is a robust SEO tool that can be used to:
So, you have an extensive list of keywords generated during your keyword research for a page you wish to rank high with. Fantastic!
But which ones are the best keywords for your needs? A generated list of keywords can have hundreds or thousands of keywords and handpicking even a few keywords from such a huge list can be a difficult task.
The Keyword Research Tools we discussed in the previous section do include Keyword Filtering features.
Simply use tools like AMZDataStudio, Sonar, Brand Analytics, Jungle Scout, Google Keyword Planner, AHREF, Helium 10 and Keyword Inspector to also Filter your Keywords and export them to an MS Excel Sheet for reference/viewing/records.
When you’re selling on Amazon, the last thing you want to do is spend hours sourcing products to then create listings that your ideal customers can’t find.
Getting your Amazon keyword research right helps you avoid this problem and brings more potential customers to your listings.
Finding the right keywords can seem like a hard task at first. But, over time, you’ll learn what tools you like, which ones you don’t and the best ways to generate those all-important seed keywords.
If you clearly define the process you use and repeat it on a regular basis it’ll become second nature and you’ll enjoy a consistently high organic search ranking.
Here are some advance PRO Amazon tips you should keep in mind:
Conclusively, Amazon keyword research is not a one-time process. To achieve a good search ranking, it needs to be repeated on a repeat basis. Keep putting your seed keywords and your competitors’ ASINs through keyword tools. This way you can spot any new, high traffic terms that people are using to find products like yours.
You also need to keep a close eye on your listings and see how they are performing in search. After you’ve made your initial changes, leave it a month and then compare it to your performance before you optimize your listings. If your search ranking has improved, then there’s no need to make any further changes.
Don’t be afraid to change things up. Go back through the process, see if you’ve missed any crucial keywords and make changes to your listing. Then, give it a month and see if that’s made any difference. If not, repeat the process again until you see an improvement.
We hope this Ultimate Guide to Amazon Keyword Research for 2019/2020 helps you in growing your business with higher sales, increased traffic and better search rankings!
Good luck!
UrTasker Team
Being an online business owner or e-commerce seller means one needs to give more detailed thought into how the business is going to be managed on a day to day basis. This will invariably depend on individual circumstances, resources, time constraints, overall objectives, preferences as well as service and production needs.
Marketing is a powerful business tool. The internet age has provided a whirlwind of opportunities for every hardworking dreamer that wants to fly without wings. The world of eCommerce and internet has proven to be a lucrative arena for those who want to benefit from the promises it beholds.
Regardless of the parameters, one thing is certain: online business owners crucially ‘need’ to plan and manage resources effectively, to ensure continued profits, growth and consistent success. And one of the most vital of these resources is the art of Marketing!
Another important question is do you think that you are doing great as an online marketer?
Here are 5 ways online businesses and e-commerce entrepreneurs can successfully market and grow their businesses while increasing profits:
Make sure your company’s vision and products are effectively communicated online via powerful branding.
Make the branding of your company, products, and services on social media visually appealing!
Human beings are creatures of visual stimulation. We thrive on it. And we act on it.
Think about ads on television about fast food; the way they trigger your visual senses with close-ups of juicy burgers on a bun, splash of ketchup and mayo, steamy golden fries and cool soothing soft drink! It’s all visual; making your mouth water!
Thus, make your visual branding inviting to look at – since if the ad didn’t invite and entice the eye, no one would read it!
Post daily across major platforms like Pinterest, Facebook, Instagram, Twitter and others for maximum audience engagement and brand positioning.
Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!
Whether it’s running FB ads, sending Emails to your list, writing Landing or Sales Pages or simply promoting a Blog post, the art of persuasive social media marketing and attention-grabbing content depends on understanding your audience!
Do your research on what are your audience’s pain points, their needs, wants, desires, struggles, preferences.
A successful e-commerce social media marketing strategy should understand people, have a strong insight into their needs and wants and be empathetic towards providing a solution to their problems.
In essence, great social media for e-commerce business and the associated marketing is simply a direct conversation between you and the consumer.
Remember, writing something doesn’t mean that you’ve “communicated” it.
For example: if you’re selling a mattress, then communicate the benefits of the mattress to the audience (relieving back pain, uninterrupted good night’s sleep, etc).
Customers don’t buy products, they buy the experience, the vision and the benefit THEY believe they can get out of them. And it’s your marketing efforts’ job to MAKE them believe of it!
SMM (Social Media Marketing) is your backbone for global audience engagement, lead generation, brand recognition, product visibility and other integral factors that determine your success as an eCommerce business.
So, keeping track of your SMM costs is crucial. You don’t want your costs to negatively impact your SMM.
To make your SMM tactics and campaigns more effective, you need to:
As human beings, we are creatures of emotion. Love, hate, jealousy, fear, pity – all are forms of emotion that make us beings of empathy and intellect. We use that intellect to make decisions via ‘Free Will’. Human behavior can be controlled if the free will can be controlled.
How do you control free-will? Through the power of sheer persuasion! And words have the ability to fuel persuasion via creating beliefs, images, stories, and narratives that captivate the heart and consume the mind.
So for your social media marketing, if you’re writing to persuade, you have to hit the gut before you get anywhere near the brain. The part that decides “I want that” is emotional and often subconscious. If your premise doesn’t work emotionally, logic will never get a chance to weigh in.
If you flip that emotional switch, the sale (or other action) is yours to lose. Because our logical minds do eventually step in (usually in a way that makes us think we’re driven by logic in the first place). If your premise is not credible (as in it’s too good to be true), you fail.
Create catchy posts by:
Paid promotions are powerful for generating warm traffic that is already looking for what you’re offering online. Platforms like Google, Bing, Facebook, Instagram, Pinterest, and AdWords are critical when it comes to harnessing successful results from paid promotions.
Paid promotions give you:
If you don’t have paid promotions already in your Social Media Marketing strategy for E-commerce, you need to do so as soon as possible. It will be game-changing and will pay dividends down the road.
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E-commerce is one of the most lucrative ways to earn big returns on investment.
Whether you’re selling on Amazon, Shopify, Etsy, eBay or elsewhere, the power of E-commerce is a great arena to attract a great number of qualified leads.
There’s no reason why any self-driven, passionate, goal-oriented and disciplined individual cannot become a successful, knowledgeable and inspiring Ecommerce Guru’ in their own right! All it takes is the right mindset, tools, resources, and an insatiable hunger to succeed while harboring a vision that knows no bounds.
The world is rapidly evolving – from technology and gadgets, medicine and travel, to how we do business and consumer goods. Any form of online business, particularly Ecommerce, is no different, and is here to stay!
Any successful online business guru knows one key fundamental recipe. This recipe involves professionalism, skills, reliability, knowledge, strategy, cost and overall ability to harness productivity in an utmost effective way.
Being your own boss or an E-commerce Guru is not just a matter of name but a constant struggle from no one to a BIG ONE!
With a strategic and educated approach, hard work, competitive foresight and a never-say-no attitude, you can become an Ecommerce; helping yourself and your clients, while also enabling others who want to learn from you – the right way! Without the hype.
Here are 6 tried and tested tips, insights, and techniques that can make a legitimate and proven eCommerce Guru (and not a hyped up fake-preneur!)
Failure has a truly ‘negative’ vibe by its very name. We think of it as something that ‘should not’ be a part of our lives.
Also, a big misconception we often harbor about big ‘Gurus’ and ‘Experts’ is that they are invincible superhumans with the strength of roaring lions.
That is incorrect. They are humans just like us. They love cute little cat videos on YouTube, they feel hungry at midnight and they don’t enjoy paying bills. Just like us.
Mistakes or failures are part and parcel of the game. Naturally, embracing the fear of making mistakes or ending in failure certainly isn’t ever an easy situation. With focus, knowledge, and learning, the impending dread of failure can become an enviable asset you can use to your advantage.
How so? Well. Mistakes are a precursor to success. They form the breeding ground for growth. Unless one makes mistakes, one cannot embrace the definition of success. It is a definition that evolves throughout our entrepreneurial lives and is uniquely distinct to everyone.
As an E-commerce Guru, you cannot reach, sustain and compete at the very top of the food chain ladder, if you don’t have ‘strong legs’ to lift you up or support you.
What this means is you need to develop, cement and maintain a strong Backend Support mechanism to your enterprise that can function as the very basis to your entire business.
Backend Support essentially entails various control and regulatory areas such as: Dashboard, Administrator Management, META Data Control, Crawler Control, Sitemap, Tracking, Store Management, Order Management, Customer Service, Shipping and Social Media engagement, to name a few.
With these elements in place, an E-commerce Guru can focus on building and growing not just his or her business, but also helping those who want to learn the tricks of the trade and advance in the world of E-commerce successfully – without dead ends!
The truth is that even if you devote thousands of dollars in finances to send traffic to your eCommerce website or product listing on Amazon, chances are that the visitors will ‘not’ be ready to buy your product right away.
For anyone to be a successful Ecommerce Guru, it is important to figure out how your marketing and sales efforts can ‘work together’ to grab your audience’s interest and incentivize your prospective customers to buy! Using an effective sales funnel can accomplish just that.
So how does using a funnel work?
The simple purpose of a funnel is to: Attract (Strangers), Convert (Visitors), Close (Leads) and Delight (Customers).
Make your E-commerce selling original. It’s OK to be creative. There’s plenty of boring listings on Amazon, don’t let yours be home for content like this.
For example, if you’re selling fingernail clippers, don’t give them the same uninspired content typically associated with products like this. Give it some personality and explain the benefits of using them.
Use Amazon business reports to measure your conversion rates. Once you have your essential content in place, you can look at your statistics in the reports and establish a baseline conversion rate for your product.
Furthermore, showcase to the world your ‘Unique Selling Proposition”. A unique selling proposition (USP) refers to the unique benefit shown by a company, product or brand that enables it to ‘stand out’ from competitors!
Compelling people is your biggest strength. Persuasive business communications and powerful copywriting are forms of art. They are literally art forms that normal human beings simply cannot replicate – unless you’ve had specialized training.
If you can effectively influence your customers, you can have a successful year in business for 2019.
They decorate the canvas of your imagination like the stroke of a paintbrush, and create a picture that incites interest, grabs attention, evokes desire and inspires action!
The art of effective persuasion and compelling people is about ‘consuming’ the audience’s imagination.
The human imagination is one of the most liberating things in the world; it takes us beyond our wildest dreams and traverses all boundaries, transcending limits we never thought were possible.
AIDA – Attention, Interest, Desire, Action >> these are the pillars upon which marketing and advertising are built upon – and copywriting is the crucial glue that binds them together. If you can master these as an Ecommerce Guru, you can easily compel people to listen to you, respect you, buy from you and keep coming back to you for more!
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Success in online business is just as much skill and consistency as it is anything else. When we speak of skill, it automatically necessitates technique and powerful business tactics. The more effective the technique and tactics, the more pronounced will be the results.
If you want to be a successful seller in the growing E-commerce marketplace and want to make your mark with higher profits, technique, and tactics are your best friend!
Thus, starting a profitable, self-regulating and ever-green online business, requires certain strategic tactics a successful online seller must practice on a consistent basis!
Here are 5 of the most effective ones you can start applying today:
Understand Your Weaknesses and Strengths (Everyone Has Them!)
Running a great business and selling successfully with profit is all about self-awareness. Having the knowledge (and the courage) to successfully evaluate, understand and tactics based on your strengths and weaknesses.
Do a complete SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of yourself and your business.
It is important that you know, understand and embrace your weaknesses and strengths. If you don’t, then it’s like shooting darts in the dark and hoping you hit the target. Not practical at all!
If you are self-aware of your weaknesses, you will automatically work on them for improvement. Similarly, being aware of your strengths enables you to effectively utilize them to your advantage.
Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!
Knowing your competitors inside out can, in turn, help you create your products, services, and marketing in a way that is stronger and far more powerful than what’s out there currently.
Moreover, it will enable you to set your prices competitively and help you to counter rival marketing campaigns with your own unique and effective initiatives.
Constantly keeping an eye on your competition will provide you a wealth of knowledge and an ocean of information that gives you an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are competing for.
Now, let’s come to powerful business tactics. What should you know about your competitors? Here are a few areas you analyze and stay abreast with:
Yes, game! You heard that right. How? The online selling and E-commerce market is a big, cut-throat and competitive “arena” of several players who are competing against you for the ‘same’ spectators (prospective customers) you are trying to sell your products or services to.
Hence, adopting an innovative approach, a ‘think outside the box’ strategy and visionary foresight will allow you to always keep moving forward in the race. A small step forward in the right direction is a hundred times better than a step forward in the wrong direction.
Some of the ways you can do this are by:
These are some of the ways you can keep stepping ahead with a foot in the right direction.
Research and planning are the cousins of decision making. They are connected by blood! They must go hand in hand.
So starting a new or growing an existing business is much like buying a car: You need to conduct informed research before making the decision.
How?
The way you execute effective research and planning is by:
Research is key! The best online sellers with the best business professional powerful business tactics are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore.
Be adaptable and welcoming to evolution. A successful business is one that is ever-evolving, living, breathing and open to change. A successful business is an organism that sustains itself by acclimatizing with its surrounding environment.
The fast past and rapidly evolving world of E-commerce and online business is always changing; always on the move; always undergoing a metamorphosis. This is part of the online ecosystem and business habitat.
It is crucial that as an online seller you learn, develop and perfect the ability to adapt to the environment. Entrepreneurs who cannot adapt to change are those who get left behind.
Be consciously ready and accepting when it comes to adaptation, stay open-minded, be flexible in how you view things, be willing to take criticism and undergo overhauls or revamps to your business and processes when/if needed.
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The growth of eCommerce worldwide has created an unprecedented demand for all types of freelancers, including graphic designers, copywriters, photographers, and marketing experts. It has also created intense competition among freelancers looking to take on new clients.
For freelancers looking to offer their services to the vast e-seller market, it’s not enough to simply be good at your job. You also need to be able to market yourself, i.e., provide something unique that gets potential clients to take notice.
Here, we’re going to be covering some of the major ways to help you stand out from the competition and maximize your potential as a freelancer working in the eCommerce world.
As a freelancer, one of the worst things you can do is get pigeonholed into a specific job type. While it makes sense to become an expert in a specific field, e.g., technical writing for electronics, you don’t want to limit your options for future work. Diversifying your portfolio – product writing for children’s toys, for example – tells potential clients that you’re capable of handling a variety of jobs.
Showing potential clients that you work consistently is a great way to get noticed and build up your reputation. The simplest, and typically most effective way of doing this is by updating your portfolio with a variety of past works to show that you’re capable of handling different projects. Freelance photographers, for example, should incorporate into their profile different types of pictures they’ve taken (product shots, portraits, outdoor pictures, etc.).
Just like most people don’t like buying a product without first reading a review, most e-sellers won’t take on a new freelancer without first reading what their previous employers thought of them. For freelancers, that means asking your clients to leave a review on your website or profile after every job you complete.
But try to avoid having negative feedback that will surely let don your newcomer client and create a vicious circle of suspect and trust.
An important note: Don’t be scared of a less than five-star review. Nothing but perfect reviews can look suspicious to potential clients. They’re most concerned that you’ll be able to handle the work that you’re contracted to do, and that you’ll do it efficiently. As long as your reviews convey these points, you’ll be fine.
Central to the tips outlined above, and one of the most important ways to maintain your freelance career, is effective time management. Every job is different, and every client has their own unique needs. For each new project, you take on, make sure to budget time to learn about the product being sold, as well as for last-minute revisions and changes.
As a freelancer, remember that the client is always right. The only way to get quality reviews and solid additions to your portfolio is by making sure that they’re happy, so don’t take on more than you can handle and plan your time accordingly.
Once you’ve made a name for yourself as a freelancer, the next step is getting paid. That’s where Payoneer comes in.
Payoneer receiver accounts allow you to get paid in a variety of currencies straight to your Payoneer account. These funds can be withdrawn to your local bank account or at ATMs throughout the world. Need to pay another Payoneer customer for work they did for you? No problem – you can do so for free.
Interested in learning more? Click here
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E-commerce is one of the best and most effective ways to earn windfall returns on investment. The Amazon online platform offers the perfect tool to attract a great number of qualified leads. Sellers always want to learn about their Amazon business growth to 6 figures. The digital arena is full of online marketing tools that can be harnessed to generate a large number of online leads.
Social media advertising, search engine optimization, online forums, press release sites, PPC campaigns, influencer marketing, using the Amazon algorithm in your favor, ranking products high, and business directories are just some of the few online tools that can be used to funnel a maximum number of visitors to your Amazon product listing.
However, when it comes to hitting the magic 6-figure revenue number, what are some of the core steps an Amazon seller must take in order to make the dream happen? After all, true magic begins when the dream of a 6-figure income is realized to its fullest!
So, let’s dive in with some strategies, shall we?
Before you start selling your products with the hopes of reaching 6-figures, you’ll want to focus on building your brand. Your brand reputation is the very identity to your business, it is the mirror upon which the light of the world reflects.
You need to ask yourself questions such as: How can I set myself aside from other sellers? Who is my target audience?
Secondly, you need to first and foremost identify your niche and the products you want to sell. From there, analyze your competition to determine proper pricing, challenges, buying patterns, behavioral trends and so forth.
Quality is the soul of your brand. You’ll want to focus on delivering the highest-quality products for your consumers. Don’t forget about setting a solid Return Policy for your Amazon business that customers can refer to.
It is utterly critical that you understand the importance and crucial role of rankings on Amazon. They are the money shot! They are what can make or break a great product and prevent you from earning profits that could have been rightly yours!
Fill out as much of your product listing page as possible, using as many keywords as possible. Use FBA to automate customer satisfaction.
Find ways to encourage customer reviews, engage with the happy or disgruntled customer by being honest and sincere, and do everything you can to keep your customers satisfied at all times.
Above all: More sales = higher rankings = more sales! That’s the cycle.
Moreover, ranking on Amazon is easier than ranking on Google because you’re essentially cutting the work in half. They only use internal factors to determine how a optimize Amazon products listing. Backlinks, social media, domain authority. These are all things you don’t need to worry about on Amazon.
Establish Friendly Engagement with your customers. Sales, marketing and running a successful business in the real world (be it online or offline) is all about building rapport, cementing trust, creating a sense of camaraderie, instilling respect and evoking interest through empathy.
If you can accomplish that with your prospective clients or current customer base, you will win their brand loyalty for years to come. Why? Because as with all human beings, the ability to showcase compassion, care and genuineness are key pillars upon which any human interaction is built, let alone business!
Be friendly, while keeping your conduct professional. Be empathetic while maintaining your business objectives and not compromising your values as an establishment.
Whether its issues regarding returns or refunds, dealing with bad reviews, or shipping/delivery issues, your communication with all your customers- past, present or future – should be one of utmost professionalism at all times.
Amazon is an ever-evolving organism; a unique ecosystem and habitat that is constantly changing and developing with the metamorphosis of the global E-commerce trends, economy, supply and demand, and consumer buying patterns.
You need to make sure you are well-informed at all times of the ongoings and happenings that occur if you want to seriously aim for that 6-figure income mark as a professional seller.
For example, Amazon recently made new changes on the back-end keyword and sponsor ads regulations/stipulations. Now if you weren’t staying informed with such changes as a seller, you would have never known critical data and crucial information that could make or break your product sales and overall business function.
Success and high-income goals are never a sole endeavor. You need to learn how to leverage and harness the power of your Amazon business growth via a skilled, reliable and experienced team.
Building a competent team that shares the same values, breathes the same passion and envisions the same hunger for success as you are key! Hire people by doing your research and spending time/resources in selecting the best fit for your business.
This is a no brainer really. It’s logical to say that more products mean more opportunities to sell, greater audience reach, larger market share, and higher profits.
If you’re aiming to reach the coveted 6-figure income mark, you need to consistently invest time, research, money, effort and energy into identifying, sourcing and selling hot products.
Add them to your brand repertoire and capitalize on great marketing strategies to make more people buy them – consistently!
Social media is the very pulse and heartbeat of modern E-commerce. You cannot ignore the power of social media and expect to reach 6-figures as a seller. Utilize all avenues of consumer outreach and marketing such as Twitter, Google SEO, Binge, Instagram, Pinterest. Facebook and Blogger websites.
The greater number of social media platforms your business effectively utilizes to promote your products, the more people you will reach, the more chances of them clicking on your product pages and eventually the higher probability of them purchasing your products.
Moreover, a strong social media presence gives you the credibility and legitimacy you crucially need as an established, serious and quality brand and boost your Amazon business growth.
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Amazon is a leading contender in the third-party marketplace industry. You can sell nearly anything and make a profit. However, doing so takes time, skill and dedication.
Amazon offers great quality and delivery, which is why consumers are so loyal to the company. Having Amazon on your side, organizing orders and handling behind-the-scenes work through Fulfillment by Amazon will undoubtedly attract more buyers and boost your sales.
So, let’s first take a look at what exactly is FBA?
It is an all-encompassing service designed specifically to meet your needs as a seller on Amazon, such as shipping items stored at fulfillment centers and handling customer service issues pertaining to orders.
However, the tricky part now is choosing a product that will sell. A product that actually has a high demand and probability for sales. How do you determine that?
Product research is key. As a Seller, you need to know what the demand and supply are for a certain product niche or category, even before you begin to source it, let alone sell it!
In fact, according to statistic and studies, more than 40 % of online business success depends on the right product being sourced. Now that is a huge chunk that can make or break the success of a product. Hence why it must not be taken lightly.
Every research strategy must employ a set of criterions that the findings rely upon. The same applies to research for your products. The two major criteria to focus upon are:
In either case, studying your competition in the niche or category of your product is crucial. Your competition is your treasure-chest of knowledge. Use it!
Analyzing your competitors enables you to devise your marketing, sales, operations and customer service strategy in the right direction without hitting roadblocks. Knowing your competition is like driving with a GPS – you can navigate yourself even from the tightest of spots if you know where you are.
Naturally, as an Amazon seller, you won’t bother with any product that has ‘low’ demand. Because anything with low demand will automatically also have low competition (since nobody is silly enough to invest their time, energy and costs in sourcing low demand products that nobody wants). This eliminates the option (B) automatically.
So logically, a smart Amazon seller will target options (A) and ( C) through the life cycle of his / her Amazon FBA business.
Research To Find What Is Already Selling On Amazon
One of the fastest ways to learn how to find a product to sell on Amazon is to look through the Amazon Best Sellers List in different categories to find out what is already selling.
By looking through the Amazon Best Sellers List, you’re able to get an idea of the top 100 products that are currently selling on Amazon, to give you ideas on what products to sell.
Using Online Tools
If you’re looking for some tools or resources to help you how to find a product to sell on Amazon, then a good platform is Jungle Scout. It is a powerful software that will make your life much easier in helping you do all the research you need to find profitable products – it’s worth the investment.
Criteria Selection Process
However, if you want to find the best products to sell on Amazon, then you need to look at more than just something that you are interested in promoting.
The deeper you look at how you will sell your products, the easier it will be to begin to make the sales you want to build your sales.
It’s not only the product you want to look at selling. It’s also how you will sell it and who you will reach. When you start following a different criterion, then it will help you to build a successful promotional channel.
The criteria consist of the following:
Note: Make sure to order multiple samples of your intended product for sourcing, when you contact the supplier overseas. For example, Ali Baba has many highly ranked suppliers who will be obliged to send you free samples before you place an order.
Whether you’re a small business online or offline, you can never overlook the importance of getting an extra set of hands to take the burden off you!
With the fast-paced and ever-evolving world of business going through tremendous technological changes, it is imperative that companies around the globe – particularly those in eCommerce – understand, employ and effectively apply the power of technology and great customer service.
This is where world-class Virtual Assistant Services prove to be detrimental in more ways than one! Great companies and businesses are built on a proven system; constant, efficient and productive without the hiccups! The same goes for any successful, viable and effective small business – be it on a local or global scale.
The benefits are tremendously great!
Research and Analysis
Urtasker is a leading and globally renowned e-commerce virtual assistant agency that provides cutting edge, groundbreaking and truly revolutionary back-office support to e-commerce sellers, business owners and vendors on multiple online channels such as Amazon, eBay, Shopify, Walmart.com and Jet.com.
With a fully in-house process of hiring, training and vetting its services for all its valued clients, the company empowers e-commerce businesses with hassle-free, cost-effective, trusted outsourced business solutions world-class virtual assistant services.
One of Urtasker’s proven accolades entails increasing a U.S based client’s sales by 20% in a mere 3 months. Another compelling milestone in terms of results entailed increasing the total sales for an online e-commerce company by 40% within a 2-year window. Book A Free Consultation Call
When you have a skilled Virtual Assistant doing all the research and analysis for your product selection, criteria and sourcing, you’ll also be continuously on top in terms of routine competitor analysis, latest consumer trend-watching and all the other administrative workload you don’t need on your desk!
So, book a call for the professional Amazon listing services.
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Marketing Amazon business is a powerful tool every seller should learn. The internet age has provided a whirlwind of opportunities for every hardworking dreamer that wants to fly without wings. The world of eCommerce and internet has proven to be a lucrative arena for those who want to benefit from the promises it beholds.
In fact, with its low barrier to entry, Amazon FBA is one of the most popular routes to business ownership.
Hence, whether you aspire to generate a side income or grow operations to make a living off your business, one of the best places to start selling your products is on Amazon FBA!
Here are some tips on how to effectively market your Amazon FBA business the right way!
Amazon has a powerful algorithm. Understanding how it works is very crucial!
It’s not necessary to know the details of the algorithm— because Amazon does not disclose that information—but it’s critical to identify the very elements that go into constructing it.
PPC marketing campaigns can work wonders for audience visibility, product advertising, and eventual sales conversions. If you’re not using PPC already, you must!
How do you go about devising a powerful PPC Marketing Campaign?
Ranking in Amazon search results is a big boost to your product listing visibility and sales conversions.
Applying a robust, proactive, well put together marketing Amazon business and SEO strategy is sure to rank your listings higher. A higher ranking means higher audience attention, which directly translates to higher clicks on your listing.
Here are the basic steps you need to undertake in order to instill the Amazon SEO to your product pages:
Getting influential people online to market your products is a strategy that reaps rewards unflinchingly. For example, many well-known Instagram influencers have an all-encompassing global audience reach in millions. They are always willing to consider good products or brands market – for a fee.
This is where budgeting is important. You need to know what your realistic budget is. Influencers usually charge per post, which may always change depending on the agreement you strike with them.
The next step is approaching them. Something as simple sending them a DM on Instagram, to emailing them or connecting via the contact form on their blog/website will get you a reply.
Once you get the reply, spend as much time as you can in sharing your product details, features, benefits, the USP of your brand and how you think it will help the masses.
People love good deals. It’s human nature.
Everyone wants to save a buck or two. It gives them a sense of satisfaction and ‘triumph’ that they otherwise wouldn’t have gotten had they paid full price for the same product elsewhere.
This is why tapping into the ‘good deal’ psychology from a consumerist viewpoint is key! Use it to your advantage. Showcase your products on deal offer websites such as Overstock, Wish, Groupon, etc.
Not only will you get a few sales, but you’ll also get wider audience visibility on other platforms, which will help to bring in traffic to your Amazon product listing. Moreover, remember that the best form of advertising is word of mouth.
So if people like your products of a deal offer website, they will recommend you to their friends and family, who will automatically happily buy from your main Amazon product page because they are already ‘sold’ on the value of your product.
While you do need to incorporate keywords to tell Amazon what your product is about, you shouldn’t sacrifice ‘quality’. Humans also have to find ‘value’ in the copywriting you write before they will convert into customers.
Yes, having exceptional rankings on Amazon is a priority, but Amazon isn’t the one with a credit card in its hand – shoppers are!
When prospects scroll through the search results, they glance at the information including the title, image, price, and more. There has to be something there to capture attention or, with the swipe of a finger or click of a mouse, your listing will be out of view, never to be seen again.
Even if you do get a click to your product listing, if your well-ranked page doesn’t offer solid details that “inform, entice, and persuade”, your sales will still be lacking.
There must be an even balance between “ranking criteria” and “customer experience”. In essence, you’re serving two masters: Amazon and shoppers. But the difference is that the latter of the two is the one paying for your product.
Hence, hiring a professional Amazon copywriter to write your listing Titles, features/benefits Bullet Descriptions and the actual Product Description itself is utmost crucial! Keep that in mind!
Conclusively, in order to grow effectively and scale your Amazon FBA business, it is important that you delegate administrative work functions to a professional Virtual Assistant service provider.
This takes the load off you, so you can focus on your business instead of being ‘stuck’ working in it!
Urtasker is a globally renowned and internationally acclaimed Virtual Assistance agency based in New York, the USA that helps businesses benefit, grow and profit in the online E-commerce industry through specialized marketing, expert technical and skilled operational services by handling all functions of your Amazon FBA business.
From Amazon SEO and Ranking to Copywriting your Product Listing, to running PPC campaigns on your behalf, Urtasker ensures that you are ‘covered’ in every way enroot to increasing revenues and sales like never before!
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Do you dream of becoming a successful seller and knowing business tactics in the growing E-commerce marketplace? Do you want that juicy chunk of pie that everyone is vying for?
Well, the good news is: it’s not rocket science. If you’re looking to start a consistently profitable, self-regulating and ever-green online business, there are certain strategic tactics a successful online seller must practice on a consistent basis!
We’ll look at a few of them in detail below:
This doesn’t mean taking them out for a date, nor does it mean trying to learn their favorite kind of TV show or chocolate. It simply means knowing who your competitors are, and what they are offering. This crucial place of knowledge can help you to make your products, services and marketing stand out better, stronger and far more powerful than what’s out there currently.
Moreover, it will enable you to set your prices competitively and help you to counter rival marketing campaigns with your own unique and effective initiatives.
Knowledge is power, as the saying goes.
Hence, knowing, understanding and analyzing your competition will provide you a wealth of knowledge and an ocean of information. This will automatically place you in an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are vying for.
So what should you know about your competitors? Here are a few areas you can do your investigations on:
This means always staying ahead of ‘the game’. Yes, game! You heard that right. How? Well, as discussed above, the online selling and E-commerce market is a big, cut-throat and competitive arena of several players who are competing against you for the ‘same’ audience you are trying to sell your products or services to.
Hence, adopting an innovative approach, a ‘think outside the box’ strategy and visionary foresight will allow you to always keep moving forward in the race. A small step forward in the right direction is a hundred times better than a step forward in the wrong direction.
Keep in touch with industry news, consumer behavior and buying trends, attend trade shows, conferences and seminars if you can, stay abreast with what’s going on in the online selling marketplace, talk to your customers on a daily basis and learn from your mistakes! These are some of the ways you can keep stepping ahead with a foot in the right direction.
Starting a new or growing an existing business is a little like buying a car: You need to conduct informed research before making the decision.
For example, first and foremost, you need to figure out if there’s demand for your product or service. Then you go over a competitive analysis, while at the same time looking for a place to set up shop. And finally, you create a proactive and educated plan to differentiate your offering from all the other products or services that are out there.
Research is key! The best online sellers with the best business professional tactics are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore.
The fast past and rapidly evolving world of E-commerce and online business is always changing; always on the move; always undergoing a metamorphosis. This is part of the online ecosystem and business habitat.
Which is why it is utmost crucial that as an online seller you learn, develop and perfect the ability to adapt to the environment. Entrepreneurs and E-Commerce guru who cannot adapt to change are those who get left behind.
Be consciously ready and accepting when it comes to adaptation, stay open-minded, be flexible in how you view things, be willing to take criticism and undergo overhauls or revamps to your business and processes when/if needed.
Do a complete SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of yourself and your business.
It is important that you know, understand and embrace your weaknesses and strengths. Not being aware of either, is like shooting darts in the dark and hoping you hit the target. If you are self-aware of your weaknesses, you will automatically work on them for improvement. If you are aware of your strengths, you will effectively utilize them to your advantage.
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