Overview

Being an online business owner or e-commerce seller means one needs to give more detailed thought into how the business is going to be managed on a day to day basis. This will invariably depend on individual circumstances, resources, time constraints, overall objectives, preferences as well as service and production needs.

Marketing is a powerful business tool. The internet age has provided a whirlwind of opportunities for every hardworking dreamer that wants to fly without wings. The world of eCommerce and internet has proven to be a lucrative arena for those who want to benefit from the promises it beholds.

Regardless of the parameters, one thing is certain: online business owners crucially ‘need’ to plan and manage resources effectively, to ensure continued profits, growth and consistent success. And one of the most vital of these resources is the art of Marketing!

Another important question is do you think that you are doing great as an online marketer?

Here are 5 ways online businesses and e-commerce entrepreneurs can successfully market and grow their businesses while increasing profits:

Social Media Branding

Make sure your company’s vision and products are effectively communicated online via powerful branding.

Make the branding of your company, products, and services on social media visually appealing!

Human beings are creatures of visual stimulation. We thrive on it. And we act on it.

Think about ads on television about fast food; the way they trigger your visual senses with close-ups of juicy burgers on a bun, splash of ketchup and mayo, steamy golden fries and cool soothing soft drink! It’s all visual; making your mouth water!

Thus, make your visual branding inviting to look at – since if the ad didn’t invite and entice the eye, no one would read it!

Post daily across major platforms like Pinterest, Facebook, Instagram, Twitter and others for maximum audience engagement and brand positioning.

Knowing Your Audience

Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!

Whether it’s running FB ads, sending Emails to your list, writing Landing or Sales Pages or simply promoting a Blog post, the art of persuasive social media marketing and attention-grabbing content depends on understanding your audience!

Do your research on what are your audience’s pain points, their needs, wants, desires, struggles, preferences.

A successful e-commerce social media marketing strategy should understand people, have a strong insight into their needs and wants and be empathetic towards providing a solution to their problems.

In essence, great social media for e-commerce business and the associated marketing is simply a direct conversation between you and the consumer.

Remember, writing something doesn’t mean that you’ve “communicated” it.

For example: if you’re selling a mattress, then communicate the benefits of the mattress to the audience (relieving back pain, uninterrupted good night’s sleep, etc).

Customers don’t buy products, they buy the experience, the vision and the benefit THEY believe they can get out of them. And it’s your marketing efforts’ job to MAKE them believe of it!

Keep Track of Costs for SMM

SMM (Social Media Marketing) is your backbone for global audience engagement, lead generation, brand recognition, product visibility and other integral factors that determine your success as an eCommerce business.

So, keeping track of your SMM costs is crucial. You don’t want your costs to negatively impact your SMM.

To make your SMM tactics and campaigns more effective, you need to:

• Layout a clear plan for your goals and objectives with all your social media presence
• Dedicate a strong team to manage your social media channels and platforms
• Assign a realistic cost range to each social media outlet for advertising and promotions
• Use measuring tools to keep an eye out on progress and social media effectiveness
• Utilize Google Analytics and other resources to keep you in the right direction

How to Create Catchy Social Media Posts

As human beings, we are creatures of emotion. Love, hate, jealousy, fear, pity – all are forms of emotion that make us beings of empathy and intellect. We use that intellect to make decisions via ‘Free Will’. Human behavior can be controlled if the free will can be controlled.

How do you control free-will? Through the power of sheer persuasion! And words have the ability to fuel persuasion via creating beliefs, images, stories, and narratives that captivate the heart and consume the mind.

So for your social media marketing, if you’re writing to persuade, you have to hit the gut before you get anywhere near the brain. The part that decides “I want that” is emotional and often subconscious. If your premise doesn’t work emotionally, logic will never get a chance to weigh in.

If you flip that emotional switch, the sale (or other action) is yours to lose. Because our logical minds do eventually step in (usually in a way that makes us think we’re driven by logic in the first place). If your premise is not credible (as in it’s too good to be true), you fail.

Create catchy posts by:

• Using powerful and interesting images, captions, headlines
• Use audience psychology and pain points address their concerns and problems
• Offer solutions and features/benefits, by differentiating yourself from competitors
• Use easy to read the language, no technical jargon or complicated words

Use Paid Promotions

Paid promotions are powerful for generating warm traffic that is already looking for what you’re offering online. Platforms like Google, Bing, Facebook, Instagram, Pinterest, and AdWords are critical when it comes to harnessing successful results from paid promotions.

Paid promotions give you:

• Large audience outreach, connecting you to millions of people
• Brand positioning by enhancing the visibility of your product to the masses
• Opportunity to build credibility and trust
• Earn higher profits through solid lead generation and sales

If you don’t have paid promotions already in your Social Media Marketing strategy for E-commerce, you need to do so as soon as possible. It will be game-changing and will pay dividends down the road.

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Overview

E-commerce is one of the most lucrative ways to earn big returns on investment.

Whether you’re selling on Amazon, Shopify, Etsy, eBay or elsewhere, the power of E-commerce is a great arena to attract a great number of qualified leads.

There’s no reason why any self-driven, passionate, goal-oriented and disciplined individual cannot become a successful, knowledgeable and inspiring Ecommerce Guru’ in their own right! All it takes is the right mindset, tools, resources, and an insatiable hunger to succeed while harboring a vision that knows no bounds.

The world is rapidly evolving – from technology and gadgets, medicine and travel, to how we do business and consumer goods. Any form of online business, particularly Ecommerce, is no different, and is here to stay!

Any successful online business guru knows one key fundamental recipe. This recipe involves professionalism, skills, reliability, knowledge, strategy, cost and overall ability to harness productivity in an utmost effective way.

Being your own boss or an E-commerce Guru is not just a matter of name but a constant struggle from no one to a BIG ONE!

With a strategic and educated approach, hard work, competitive foresight and a never-say-no attitude, you can become an Ecommerce; helping yourself and your clients, while also enabling others who want to learn from you – the right way! Without the hype.

Here are 6 tried and tested tips, insights, and techniques that can make a legitimate and proven eCommerce Guru (and not a hyped up fake-preneur!)

1. Learn from Mistakes

Failure has a truly ‘negative’ vibe by its very name. We think of it as something that ‘should not’ be a part of our lives.

Also, a big misconception we often harbor about big ‘Gurus’ and ‘Experts’ is that they are invincible superhumans with the strength of roaring lions.

That is incorrect. They are humans just like us. They love cute little cat videos on YouTube, they feel hungry at midnight and they don’t enjoy paying bills. Just like us.

Mistakes or failures are part and parcel of the game. Naturally, embracing the fear of making mistakes or ending in failure certainly isn’t ever an easy situation. With focus, knowledge, and learning, the impending dread of failure can become an enviable asset you can use to your advantage.

How so? Well. Mistakes are a precursor to success. They form the breeding ground for growth. Unless one makes mistakes, one cannot embrace the definition of success. It is a definition that evolves throughout our entrepreneurial lives and is uniquely distinct to everyone.

2. A Strong Backend Support

As an E-commerce Guru, you cannot reach, sustain and compete at the very top of the food chain ladder, if you don’t have ‘strong legs’ to lift you up or support you.

What this means is you need to develop, cement and maintain a strong Backend Support mechanism to your enterprise that can function as the very basis to your entire business.

Backend Support essentially entails various control and regulatory areas such as: Dashboard, Administrator Management, META Data Control, Crawler Control, Sitemap, Tracking, Store Management, Order Management, Customer Service, Shipping and Social Media engagement, to name a few.

With these elements in place, an E-commerce Guru can focus on building and growing not just his or her business, but also helping those who want to learn the tricks of the trade and advance in the world of E-commerce successfully – without dead ends!

3. Using a Funnel Approach

The truth is that even if you devote thousands of dollars in finances to send traffic to your eCommerce website or product listing on Amazon, chances are that the visitors will ‘not’ be ready to buy your product right away.

For anyone to be a successful Ecommerce Guru, it is important to figure out how your marketing and sales efforts can ‘work together’ to grab your audience’s interest and incentivize your prospective customers to buy! Using an effective sales funnel can accomplish just that.

So how does using a funnel work?

The simple purpose of a funnel is to: Attract (Strangers), Convert (Visitors), Close (Leads) and Delight (Customers).

• Attract: Provides marketing or advertising which attracts visitors to your product page or official site.
• Convert: Establishes unique offers which inspire those visitors to ‘willingly’ share their contact information. This willingness is based on genuine interest.
• Close: Culminates into proactive efforts which support those leads to ‘close’ and transition into paying customers.
• Delight: The most important phase. Superb customer service that satisfies your customers, keeps them happy and makes them send you referrals. Word of mouth advertising works its charm here!

4. Be Unique in Selling

Make your E-commerce selling original. It’s OK to be creative. There’s plenty of boring listings on Amazon, don’t let yours be home for content like this.

For example, if you’re selling fingernail clippers, don’t give them the same uninspired content typically associated with products like this. Give it some personality and explain the benefits of using them.

Use Amazon business reports to measure your conversion rates. Once you have your essential content in place, you can look at your statistics in the reports and establish a baseline conversion rate for your product.

Furthermore, showcase to the world your ‘Unique Selling Proposition”. A unique selling proposition (USP) refers to the unique benefit shown by a company, product or brand that enables it to ‘stand out’ from competitors!

5. The Power of Compelling People

Compelling people is your biggest strength. Persuasive business communications and powerful copywriting are forms of art. They are literally art forms that normal human beings simply cannot replicate – unless you’ve had specialized training.

If you can effectively influence your customers, you can have a successful year in business for 2019.

They decorate the canvas of your imagination like the stroke of a paintbrush, and create a picture that incites interest, grabs attention, evokes desire and inspires action!

The art of effective persuasion and compelling people is about ‘consuming’ the audience’s imagination.

The human imagination is one of the most liberating things in the world; it takes us beyond our wildest dreams and traverses all boundaries, transcending limits we never thought were possible.

AIDA – Attention, Interest, Desire, Action >> these are the pillars upon which marketing and advertising are built upon – and copywriting is the crucial glue that binds them together. If you can master these as an Ecommerce Guru, you can easily compel people to listen to you, respect you, buy from you and keep coming back to you for more!

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Overview

Success in online business is just as much skill and consistency as it is anything else. When we speak of skill, it automatically necessitates technique and powerful business tactics. The more effective the technique and tactics, the more pronounced will be the results.

If you want to be a successful seller in the growing E-commerce marketplace and want to make your mark with higher profits, technique, and tactics are your best friend!

Thus, starting a profitable, self-regulating and ever-green online business, requires certain strategic tactics a successful online seller must practice on a consistent basis!

Here are 5 of the most effective ones you can start applying today:

Understand Your Weaknesses and Strengths (Everyone Has Them!)

Running a great business and selling successfully with profit is all about self-awareness. Having the knowledge (and the courage) to successfully evaluate, understand and tactics based on your strengths and weaknesses.

Do a complete SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of yourself and your business.

It is important that you know, understand and embrace your weaknesses and strengths. If you don’t, then it’s like shooting darts in the dark and hoping you hit the target. Not practical at all!

If you are self-aware of your weaknesses, you will automatically work on them for improvement. Similarly, being aware of your strengths enables you to effectively utilize them to your advantage.

Competitor Knowledge

Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!

Knowing your competitors inside out can, in turn, help you create your products, services, and marketing in a way that is stronger and far more powerful than what’s out there currently.

Moreover, it will enable you to set your prices competitively and help you to counter rival marketing campaigns with your own unique and effective initiatives.

Constantly keeping an eye on your competition will provide you a wealth of knowledge and an ocean of information that gives you an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are competing for.

Now, let’s come to powerful business tactics. What should you know about your competitors? Here are a few areas you analyze and stay abreast with:

• The products or services they provide and how they market them to customers
• Their brand and design values
• Whether they innovate – business methods as well as products
• Their staff numbers and the caliber of staff that they attract
• The prices they charge
• How they distribute and deliver
• The devices they employ to enhance customer loyalty and what backup services they offer
• How they use IT – for example if they’re technology-aware and offer a website and email

Stay Ahead of the Game!

Yes, game! You heard that right. How? The online selling and E-commerce market is a big, cut-throat and competitive “arena” of several players who are competing against you for the ‘same’ spectators (prospective customers) you are trying to sell your products or services to.

Hence, adopting an innovative approach, a ‘think outside the box’ strategy and visionary foresight will allow you to always keep moving forward in the race. A small step forward in the right direction is a hundred times better than a step forward in the wrong direction.

Some of the ways you can do this are by:

• Keeping in touch with industry news, consumer behavior, and buying trends
• Attending trade shows, conferences, and seminars if you can
• Staying abreast with what’s going on in the online selling marketplace
• Talking to your customers on a daily basis and learning from their mistakes

These are some of the ways you can keep stepping ahead with a foot in the right direction.

Better Research and Efficient Planning

Research and planning are the cousins of decision making. They are connected by blood! They must go hand in hand.

So starting a new or growing an existing business is much like buying a car: You need to conduct informed research before making the decision.

How?

The way you execute effective research and planning is by:

• First, figure out if there’s demand for your product or service
• Second, you go over a competitive analysis, while at the same time looking for a place to set up shop
• Third, you create a proactive and educated plan to differentiate your offering from all the other products or services that are out there

Research is key! The best online sellers with the best business professional powerful business tactics are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore.

Adaptable and Evolution-Friendly

Be adaptable and welcoming to evolution. A successful business is one that is ever-evolving, living, breathing and open to change. A successful business is an organism that sustains itself by acclimatizing with its surrounding environment.

The fast past and rapidly evolving world of E-commerce and online business is always changing; always on the move; always undergoing a metamorphosis. This is part of the online ecosystem and business habitat.

It is crucial that as an online seller you learn, develop and perfect the ability to adapt to the environment. Entrepreneurs who cannot adapt to change are those who get left behind.

Be consciously ready and accepting when it comes to adaptation, stay open-minded, be flexible in how you view things, be willing to take criticism and undergo overhauls or revamps to your business and processes when/if needed.

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The growth of eCommerce worldwide has created an unprecedented demand for all types of freelancers, including graphic designers, copywriters, photographers, and marketing experts. It has also created intense competition among freelancers looking to take on new clients.

For freelancers looking to offer their services to the vast e-seller market, it’s not enough to simply be good at your job. You also need to be able to market yourself, i.e., provide something unique that gets potential clients to take notice.

Here, we’re going to be covering some of the major ways to help you stand out from the competition and maximize your potential as a freelancer working in the eCommerce world.

Take a Variety of Jobs

As a freelancer, one of the worst things you can do is get pigeonholed into a specific job type. While it makes sense to become an expert in a specific field, e.g., technical writing for electronics, you don’t want to limit your options for future work. Diversifying your portfolio – product writing for children’s toys, for example – tells potential clients that you’re capable of handling a variety of jobs.

Maintain Your Portfolio

Showing potential clients that you work consistently is a great way to get noticed and build up your reputation. The simplest, and typically most effective way of doing this is by updating your portfolio with a variety of past works to show that you’re capable of handling different projects. Freelance photographers, for example, should incorporate into their profile different types of pictures they’ve taken (product shots, portraits, outdoor pictures, etc.).

Reviews, Reviews, Reviews

Just like most people don’t like buying a product without first reading a review, most e-sellers won’t take on a new freelancer without first reading what their previous employers thought of them. For freelancers, that means asking your clients to leave a review on your website or profile after every job you complete.

But try to avoid having negative feedback that will surely let don your newcomer client and create a vicious circle of suspect and trust.

An important note: Don’t be scared of a less than five-star review. Nothing but perfect reviews can look suspicious to potential clients. They’re most concerned that you’ll be able to handle the work that you’re contracted to do, and that you’ll do it efficiently. As long as your reviews convey these points, you’ll be fine.

Manage Your Time Effectively

Central to the tips outlined above, and one of the most important ways to maintain your freelance career, is effective time management. Every job is different, and every client has their own unique needs. For each new project, you take on, make sure to budget time to learn about the product being sold, as well as for last-minute revisions and changes.

As a freelancer, remember that the client is always right. The only way to get quality reviews and solid additions to your portfolio is by making sure that they’re happy, so don’t take on more than you can handle and plan your time accordingly.

Getting Paid

Once you’ve made a name for yourself as a freelancer, the next step is getting paid. That’s where Payoneer comes in.

Payoneer receiver accounts allow you to get paid in a variety of currencies straight to your Payoneer account. These funds can be withdrawn to your local bank account or at ATMs throughout the world. Need to pay another Payoneer customer for work they did for you? No problem – you can do so for free.

Interested in learning more? Click here

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E-commerce is one of the best and most effective ways to earn windfall returns on investment. The Amazon online platform offers the perfect tool to attract a great number of qualified leads. Sellers always want to learn about their Amazon business growth to 6 figures. The digital arena is full of online marketing tools that can be harnessed to generate a large number of online leads.

Social media advertising, search engine optimization, online forums, press release sites, PPC campaigns, influencer marketing, using the Amazon algorithm in your favor, ranking products high, and business directories are just some of the few online tools that can be used to funnel a maximum number of visitors to your Amazon product listing.

However, when it comes to hitting the magic 6-figure revenue number, what are some of the core steps an Amazon seller must take in order to make the dream happen? After all, true magic begins when the dream of a 6-figure income is realized to its fullest!

So, let’s dive in with some strategies, shall we?

Build a Powerful, Unique Brand

Before you start selling your products with the hopes of reaching 6-figures, you’ll want to focus on building your brand. Your brand reputation is the very identity to your business, it is the mirror upon which the light of the world reflects.

You need to ask yourself questions such as: How can I set myself aside from other sellers? Who is my target audience?

Secondly, you need to first and foremost identify your niche and the products you want to sell. From there, analyze your competition to determine proper pricing, challenges, buying patterns, behavioral trends and so forth.

Quality is the soul of your brand. You’ll want to focus on delivering the highest-quality products for your consumers. Don’t forget about setting a solid Return Policy for your Amazon business that customers can refer to.

Improve Your Ranking

It is utterly critical that you understand the importance and crucial role of rankings on Amazon. They are the money shot! They are what can make or break a great product and prevent you from earning profits that could have been rightly yours!

Fill out as much of your product listing page as possible, using as many keywords as possible. Use FBA to automate customer satisfaction.

Find ways to encourage customer reviews, engage with the happy or disgruntled customer by being honest and sincere, and do everything you can to keep your customers satisfied at all times.

Above all: More sales = higher rankings = more sales! That’s the cycle.

Moreover, ranking on Amazon is easier than ranking on Google because you’re essentially cutting the work in half. They only use internal factors to determine how a optimize Amazon products listing. Backlinks, social media, domain authority. These are all things you don’t need to worry about on Amazon.

World Class Customer Service

Establish Friendly Engagement with your customers. Sales, marketing and running a successful business in the real world (be it online or offline) is all about building rapport, cementing trust, creating a sense of camaraderie, instilling respect and evoking interest through empathy.

If you can accomplish that with your prospective clients or current customer base, you will win their brand loyalty for years to come. Why? Because as with all human beings, the ability to showcase compassion, care and genuineness are key pillars upon which any human interaction is built, let alone business!

Be friendly, while keeping your conduct professional. Be empathetic while maintaining your business objectives and not compromising your values as an establishment.

Whether its issues regarding returns or refunds, dealing with bad reviews, or shipping/delivery issues, your communication with all your customers- past, present or future – should be one of utmost professionalism at all times.

Keep Abreast with Amazon’s Changes

Amazon is an ever-evolving organism; a unique ecosystem and habitat that is constantly changing and developing with the metamorphosis of the global E-commerce trends, economy, supply and demand, and consumer buying patterns.

You need to make sure you are well-informed at all times of the ongoings and happenings that occur if you want to seriously aim for that 6-figure income mark as a professional seller.

For example, Amazon recently made new changes on the back-end keyword and sponsor ads regulations/stipulations. Now if you weren’t staying informed with such changes as a seller, you would have never known critical data and crucial information that could make or break your product sales and overall business function.

Build a Strong Team

Success and high-income goals are never a sole endeavor. You need to learn how to leverage and harness the power of your Amazon business growth via a skilled, reliable and experienced team.

Building a competent team that shares the same values, breathes the same passion and envisions the same hunger for success as you are key! Hire people by doing your research and spending time/resources in selecting the best fit for your business.

Keep Adding More Products

This is a no brainer really. It’s logical to say that more products mean more opportunities to sell, greater audience reach, larger market share, and higher profits.

If you’re aiming to reach the coveted 6-figure income mark, you need to consistently invest time, research, money, effort and energy into identifying, sourcing and selling hot products.

Add them to your brand repertoire and capitalize on great marketing strategies to make more people buy them – consistently!

Use Social Media

Social media is the very pulse and heartbeat of modern E-commerce. You cannot ignore the power of social media and expect to reach 6-figures as a seller. Utilize all avenues of consumer outreach and marketing such as Twitter, Google SEO, Binge, Instagram, Pinterest. Facebook and Blogger websites.

The greater number of social media platforms your business effectively utilizes to promote your products, the more people you will reach, the more chances of them clicking on your product pages and eventually the higher probability of them purchasing your products.

Moreover, a strong social media presence gives you the credibility and legitimacy you crucially need as an established, serious and quality brand and boost your Amazon business growth.

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Amazon is a leading contender in the third-party marketplace industry. You can sell nearly anything and make a profit. However, doing so takes time, skill and dedication.

Amazon offers great quality and delivery, which is why consumers are so loyal to the company. Having Amazon on your side, organizing orders and handling behind-the-scenes work through Fulfillment by Amazon will undoubtedly attract more buyers and boost your sales.

So, let’s first take a look at what exactly is FBA?

It is an all-encompassing service designed specifically to meet your needs as a seller on Amazon, such as shipping items stored at fulfillment centers and handling customer service issues pertaining to orders.

However, the tricky part now is choosing a product that will sell. A product that actually has a high demand and probability for sales. How do you determine that?

Product Research and Its Importance

Product research is key. As a Seller, you need to know what the demand and supply are for a certain product niche or category, even before you begin to source it, let alone sell it!

In fact, according to statistic and studies, more than 40 % of online business success depends on the right product being sourced. Now that is a huge chunk that can make or break the success of a product. Hence why it must not be taken lightly.

Product Research Criteria

Every research strategy must employ a set of criterions that the findings rely upon. The same applies to research for your products. The two major criteria to focus upon are:

1. High demand, low competition
2. Low demand, low competition
3. High demand, high competition

In either case, studying your competition in the niche or category of your product is crucial. Your competition is your treasure-chest of knowledge. Use it!

Analyzing your competitors enables you to devise your marketing, sales, operations and customer service strategy in the right direction without hitting roadblocks. Knowing your competition is like driving with a GPS – you can navigate yourself even from the tightest of spots if you know where you are.

Naturally, as an Amazon seller, you won’t bother with any product that has ‘low’ demand. Because anything with low demand will automatically also have low competition (since nobody is silly enough to invest their time, energy and costs in sourcing low demand products that nobody wants). This eliminates the option (B) automatically.

So logically, a smart Amazon seller will target options (A) and ( C) through the life cycle of his / her Amazon FBA business.

Important Factors in Criteria Selection for Products Selection

Research To Find What Is Already Selling On Amazon

One of the fastest ways to learn how to find a product to sell on Amazon is to look through the Amazon Best Sellers List in different categories to find out what is already selling.

By looking through the Amazon Best Sellers List, you’re able to get an idea of the top 100 products that are currently selling on Amazon, to give you ideas on what products to sell.

Using Online Tools

If you’re looking for some tools or resources to help you how to find a product to sell on Amazon, then a good platform is Jungle Scout. It is a powerful software that will make your life much easier in helping you do all the research you need to find profitable products – it’s worth the investment.

Criteria Selection Process

However, if you want to find the best products to sell on Amazon, then you need to look at more than just something that you are interested in promoting.

The deeper you look at how you will sell your products, the easier it will be to begin to make the sales you want to build your sales.

It’s not only the product you want to look at selling. It’s also how you will sell it and who you will reach. When you start following a different criterion, then it will help you to build a successful promotional channel.

The criteria consist of the following:

• Make sure the product is light and relatively small (not more than a few pounds), as this will make a big difference in the cost of shipping your product.
• Find a product you can sell for more than $10 and will have at least a 30-50% profit margin.
• Look for a product that is simple and won’t break easily or have complications, as otherwise, it can result in refunds or customer complaints.
• Find a product that is relatively inexpensive to make (this will depend on your budget).
• Pick a product that you can stand out some way in the market with, or you can find a better product to sell on Amazon in that market.
• Find a product to sell on Amazon that you will be somewhat interested in or passionate about.
• Think about your 2nd, 3rd, and 4th product. Think about the bigger picture, the market, and niche you want to get into, and ultimately the brand you want to create.

Note: Make sure to order multiple samples of your intended product for sourcing, when you contact the supplier overseas. For example, Ali Baba has many highly ranked suppliers who will be obliged to send you free samples before you place an order.

The Power of Productivity with Skilled Virtual Assistants

Whether you’re a small business online or offline, you can never overlook the importance of getting an extra set of hands to take the burden off you!

With the fast-paced and ever-evolving world of business going through tremendous technological changes, it is imperative that companies around the globe – particularly those in eCommerce – understand, employ and effectively apply the power of technology and great customer service.

This is where world-class Virtual Assistant Services prove to be detrimental in more ways than one! Great companies and businesses are built on a proven system; constant, efficient and productive without the hiccups! The same goes for any successful, viable and effective small business – be it on a local or global scale.

The benefits are tremendously great!

Research and Analysis

Urtasker is a leading and globally renowned e-commerce virtual assistant agency that provides cutting edge, groundbreaking and truly revolutionary back-office support to e-commerce sellers, business owners and vendors on multiple online channels such as Amazon, eBay, Shopify, Walmart.com and Jet.com.

With a fully in-house process of hiring, training and vetting its services for all its valued clients, the company empowers e-commerce businesses with hassle-free, cost-effective, trusted outsourced business solutions world-class virtual assistant services.

One of Urtasker’s proven accolades entails increasing a U.S based client’s sales by 20% in a mere 3 months. Another compelling milestone in terms of results entailed increasing the total sales for an online e-commerce company by 40% within a 2-year window. Book A Free Consultation Call

When you have a skilled Virtual Assistant doing all the research and analysis for your product selection, criteria and sourcing, you’ll also be continuously on top in terms of routine competitor analysis, latest consumer trend-watching and all the other administrative workload you don’t need on your desk!

So, book a call for the professional Amazon listing services.

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Marketing Amazon business is a powerful tool every seller should learn. The internet age has provided a whirlwind of opportunities for every hardworking dreamer that wants to fly without wings. The world of eCommerce and internet has proven to be a lucrative arena for those who want to benefit from the promises it beholds.

In fact, with its low barrier to entry, Amazon FBA is one of the most popular routes to business ownership.

Hence, whether you aspire to generate a side income or grow operations to make a living off your business, one of the best places to start selling your products is on Amazon FBA!

Here are some tips on how to effectively market your Amazon FBA business the right way!

Increasing Views & Appearing on Amazon Search Results

Amazon has a powerful algorithm. Understanding how it works is very crucial!

It’s not necessary to know the details of the algorithm— because Amazon does not disclose that information—but it’s critical to identify the very elements that go into constructing it.

• Pricing: Change up your sales tags up and down every few weeks. This will keep your listing fresh (your repricing software can help with this).
• Availability: How many of a certain product you have left in stock shows up on your page, letting buyers know if you’re pricing it to sell or pricing it by market standards.
• Selection: Users may think they know what others search for, but they don’t because Amazon guards this tidbit close to their chest.
• Sales History: Where you rank matters on how much you sell, that’s it. Amazon doesn’t care about anything else but how much money passes hands.

Pay Per Click (PPC) Advertising on Amazon

PPC marketing campaigns can work wonders for audience visibility, product advertising, and eventual sales conversions. If you’re not using PPC already, you must!

How do you go about devising a powerful PPC Marketing Campaign?

1. Use keyword tools to check the demand.
2. Structure and organize your PPC keywords.
3. Include negative keywords in your first PPC campaign.
4. Know your budget and work backward.
5. Research the competitive landscape.
6. Write better ad copy.
7. Create a powerful and relevant call to action.

Setting Up Amazon Search Optimization

Ranking in Amazon search results is a big boost to your product listing visibility and sales conversions.

Applying a robust, proactive, well put together marketing Amazon business and SEO strategy is sure to rank your listings higher. A higher ranking means higher audience attention, which directly translates to higher clicks on your listing.

Here are the basic steps you need to undertake in order to instill the Amazon SEO to your product pages:

1. Follow the Image Guidelines and Upload a Good Amount.
2. Focus on Your Product Title.
3. Use Bullet-Point Content Form and Focus on a Description.
4. Actively Work to Increase Your Amazon Reviews.
5. Use the Sponsored Products Feature.
6. Fill Out all the Relevant Categories.
7. List an ASIN in Your Product Field.

Influencer Marketing Amazon Business

Getting influential people online to market your products is a strategy that reaps rewards unflinchingly. For example, many well-known Instagram influencers have an all-encompassing global audience reach in millions. They are always willing to consider good products or brands market – for a fee.

This is where budgeting is important. You need to know what your realistic budget is. Influencers usually charge per post, which may always change depending on the agreement you strike with them.

The next step is approaching them. Something as simple sending them a DM on Instagram, to emailing them or connecting via the contact form on their blog/website will get you a reply.

Once you get the reply, spend as much time as you can in sharing your product details, features, benefits, the USP of your brand and how you think it will help the masses.

Giveaways & Deals on Offer Sites

People love good deals. It’s human nature.

Everyone wants to save a buck or two. It gives them a sense of satisfaction and ‘triumph’ that they otherwise wouldn’t have gotten had they paid full price for the same product elsewhere.

This is why tapping into the ‘good deal’ psychology from a consumerist viewpoint is key! Use it to your advantage. Showcase your products on deal offer websites such as Overstock, Wish, Groupon, etc.

Not only will you get a few sales, but you’ll also get wider audience visibility on other platforms, which will help to bring in traffic to your Amazon product listing. Moreover, remember that the best form of advertising is word of mouth.

So if people like your products of a deal offer website, they will recommend you to their friends and family, who will automatically happily buy from your main Amazon product page because they are already ‘sold’ on the value of your product.

Copywriting a High-Quality Product Listing

While you do need to incorporate keywords to tell Amazon what your product is about, you shouldn’t sacrifice ‘quality’. Humans also have to find ‘value’ in the copywriting you write before they will convert into customers.

Yes, having exceptional rankings on Amazon is a priority, but Amazon isn’t the one with a credit card in its hand – shoppers are!

When prospects scroll through the search results, they glance at the information including the title, image, price, and more. There has to be something there to capture attention or, with the swipe of a finger or click of a mouse, your listing will be out of view, never to be seen again.

Even if you do get a click to your product listing, if your well-ranked page doesn’t offer solid details that “inform, entice, and persuade”, your sales will still be lacking.

There must be an even balance between “ranking criteria” and “customer experience”. In essence, you’re serving two masters: Amazon and shoppers. But the difference is that the latter of the two is the one paying for your product.

Hence, hiring a professional Amazon copywriter to write your listing Titles, features/benefits Bullet Descriptions and the actual Product Description itself is utmost crucial! Keep that in mind!

Conclusively, in order to grow effectively and scale your Amazon FBA business, it is important that you delegate administrative work functions to a professional Virtual Assistant service provider.

This takes the load off you, so you can focus on your business instead of being ‘stuck’ working in it!

Urtasker is a globally renowned and internationally acclaimed Virtual Assistance agency based in New York, the USA that helps businesses benefit, grow and profit in the online E-commerce industry through specialized marketing, expert technical and skilled operational services by handling all functions of your Amazon FBA business.

From Amazon SEO and Ranking to Copywriting your Product Listing, to running PPC campaigns on your behalf, Urtasker ensures that you are ‘covered’ in every way enroot to increasing revenues and sales like never before!

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Do you dream of becoming a successful seller and knowing business tactics in the growing E-commerce marketplace? Do you want that juicy chunk of pie that everyone is vying for?

Well, the good news is: it’s not rocket science. If you’re looking to start a consistently profitable, self-regulating and ever-green online business, there are certain strategic tactics a successful online seller must practice on a consistent basis!

We’ll look at a few of them in detail below:

Know Your Competitors

This doesn’t mean taking them out for a date, nor does it mean trying to learn their favorite kind of TV show or chocolate. It simply means knowing who your competitors are, and what they are offering. This crucial place of knowledge can help you to make your products, services and marketing stand out better, stronger and far more powerful than what’s out there currently.

Moreover, it will enable you to set your prices competitively and help you to counter rival marketing campaigns with your own unique and effective initiatives.

Knowledge is power, as the saying goes.

Hence, knowing, understanding and analyzing your competition will provide you a wealth of knowledge and an ocean of information. This will automatically place you in an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are vying for.

So what should you know about your competitors? Here are a few areas you can do your investigations on:

• The products or services they provide and how they market them to customers
• The prices they charge
• How they distribute and deliver
• The devices they employ to enhance customer loyalty and what backup services they offer
• Their brand and design values
• Whether they innovate – business methods as well as products
• Their staff numbers and the caliber of staff that they attract
• How they use IT – for example if they’re technology-aware and offer a website and email

Always a Step Forward

This means always staying ahead of ‘the game’. Yes, game! You heard that right. How? Well, as discussed above, the online selling and E-commerce market is a big, cut-throat and competitive arena of several players who are competing against you for the ‘same’ audience you are trying to sell your products or services to.

Hence, adopting an innovative approach, a ‘think outside the box’ strategy and visionary foresight will allow you to always keep moving forward in the race. A small step forward in the right direction is a hundred times better than a step forward in the wrong direction.

Keep in touch with industry news, consumer behavior and buying trends, attend trade shows, conferences and seminars if you can, stay abreast with what’s going on in the online selling marketplace, talk to your customers on a daily basis and learn from your mistakes! These are some of the ways you can keep stepping ahead with a foot in the right direction.

Research and Pre-Planning

Starting a new or growing an existing business is a little like buying a car: You need to conduct informed research before making the decision.

For example, first and foremost, you need to figure out if there’s demand for your product or service. Then you go over a competitive analysis, while at the same time looking for a place to set up shop. And finally, you create a proactive and educated plan to differentiate your offering from all the other products or services that are out there.

Research is key! The best online sellers with the best business professional tactics are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore.

Ready to Adapt

The fast past and rapidly evolving world of E-commerce and online business is always changing; always on the move; always undergoing a metamorphosis. This is part of the online ecosystem and business habitat.

Which is why it is utmost crucial that as an online seller you learn, develop and perfect the ability to adapt to the environment. Entrepreneurs and E-Commerce guru who cannot adapt to change are those who get left behind.

Be consciously ready and accepting when it comes to adaptation, stay open-minded, be flexible in how you view things, be willing to take criticism and undergo overhauls or revamps to your business and processes when/if needed.

Spotlight Your Weaknesses and Strengths

Do a complete SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of yourself and your business.

It is important that you know, understand and embrace your weaknesses and strengths. Not being aware of either, is like shooting darts in the dark and hoping you hit the target. If you are self-aware of your weaknesses, you will automatically work on them for improvement. If you are aware of your strengths, you will effectively utilize them to your advantage.

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We’ve become so thoroughly engrossed in the internet age that we don’t call it that anymore. It’s become commonplace, expected even, that if you’re running a business and you’re running it well, then you’re relying on the internet in some capacity.

But things move more quickly in the digital age, as well. As soon as the world gets comfortable with some program or technology, a new version comes along and shakes everything up. It can get especially hectic if you’re trying to manage online sales. Just as working with the top online retail space becomes routine, a new giant comes along and chomps down on some of the market shares. Suddenly, it can feel as though you’re missing out. But that’s where eCommerce comes in!

If you’re ready to be present on more than one platform, then the good news is that you’re not alone, and software developers have been working for years to tackle this exact problem. Multi-channel listing software can do the heavy lifting for you. Read on to learn more about how multi-channel listing mirror software like Listing Mirror can help you.

Amazon or eBay?

This used to be the eternal question. To which of these internet behemoths do you entrust your sales? Do you go with Amazon’s unbeatable market share and omnipresence, or eBay’s unique sales methods and branding-friendly interface?

As we mentioned previously, you no longer have to choose where to place your resources. You can expand your business to as many online storefronts as you feel, and without the stress headache, you might be expecting. Multi-channel eCommerce is within your grasp.

Listing Mirror and the magic of synchronization

Like all things in life, you get what you pay for. There are a lot of different companies popping up with their own multi-channel listing software, and it pays off to partner with the right one. Nonetheless, Listing Mirror tops the list for many reasons, perhaps most notably for its greatest strength: synchronization.

Syncing all your listings at once allows you to place your products on many sites across the internet without any hassle or potential inventory disasters.  Listing Mirror can be a lifesaver, especially for smaller businesses which can’t spare the human resources to keep track of a dozen different listings for the same product. Here’s how it works:

Syncing Orders

Are you hesitating to expand your online horizons because you’ve become comfortable with one fulfillment process? Maybe you use Fulfillment By Amazon and don’t want to mess with figuring out how eBay or Walmart.com work. Don’t worry, Listing Mirror has you covered! When you sync your listings through Listing Mirror, you can rest easy knowing that orders from all channels are fulfilled by the program of your choice. That’s right, with Listing Mirror you can fulfill orders on eBay using Fulfilled By Amazon. It doesn’t get much easier than that!

Syncing Inventory

This might be the most important service Listing Mirror provides. It keeps track of how many units you’ve sold across all your platforms and automatically updates them. This way, you won’t ever find yourself in that disastrous situation where you’ve sold more units than you have available. And on sites like Amazon, where you may find yourself promising same day shipping, overselling can become a big problem really fast.

With Listing Mirror you’ll have one catalog to handle, and that catalog will go out to all your listings. You’ll save time, money and manpower.

Syncing Copy

Listing Mirror automatically updates more than just your orders. When you add or update a product listing, those changes can be pushed out across other online marketplaces from within Listing Mirror. Now, you’ll never have to worry about adding new products to each site individually. This will keep your storefronts and branding consistent.

Synchronized but not identical

Every online market is a little different — that’s what allows them to coexist. People who are used to eBay are looking for something a little different than those who frequent Amazon. On the other hand, Walmart.com attracts a complete type of customer. Sometimes sites specialize in certain products; other times, customers are simply seeking a different UX.

In any case, each channel has a unique customer base, and you don’t want to miss out on any of them. Listing Mirror understands the differences in the major listing sites and will tailor your listings to fit each site you use. So while each channel listing is synched with all the others, they’re not identical clones. Each is optimized to be the best listing it can be for the channel it’s on.

Don’t miss out on a single site

Give Listing Mirror a try today. There’s no time like the present. It’s risk-free for two weeks, so you’ve got nowhere to go but up!

We decided to write this article after spending almost 6 months studying and starting a Shopify store and Facebook Ads. During this tenure we searched for every possible Shopify expert, looked for online shopping courses and watched more than 100 YouTube videos, we did a lot but still, we would say that it’s not enough. But something is better than nothing, so let’s share some of this valuable information with you folks.

We will be focusing on, what actually is Shopify? How you can start a Shopify store? How can you boost in this field by joining facebook pages and groups? Which youtube channels you must subscribe?

To get the answer to all these questions, stay connected to us:

So, lets’ start with what actually Shopify is and from where it was started? Shopify was launched by Tobias Lütke, Daniel Weinand, and Scott Lake in 2006 as on online shopping platform. With its rapid growth, the company was able to hit the benchmark of $15 million in 2011 that was boosted to $100 million in 2013. That’s the turning point when everyone tries for starting a Shopify store and in 2016 there were around 275,000 stores on Shopify.

After the introduction let’s come to the next question, how to start a Shopify store?

On Shopify, you can use three models to make money

1. Drop-Shipping
2. Print on demand
3. Own Brand

Drop Shipping: The easiest way to start at Shopify is drop shipping, as you just have to use your supplier product to advertise them to the right buyers. When you convince your buyer to add your supplier product to the cart, your supplier will just send the product to the shopper. Off course there is a lot more but we have briefly described it. Some of the well-known suppliers are AliExpress, Etsy, eBay, Amazon, etc.

Most of the beginners start here but we don’t think so that it’s the right way to start.

Print-on-demand: It’s also quite simple, you just have to print your design on shirts, hoodies and other clothing. This model is a bit more effective as you are selling your exclusive designs but one drawback is that every design costs you around $15, as you have to hire a professional designer for it. You can find fulfillment partner like Teespring, Gearbubble, SunFrog, Custom Cat.

Own Brand: We recommend it as the best way to starting at Shopify store. It requires a bit investment but the sky is the only limit in this model. If you have some loyal customers along with some stable sales don’t think much, just introduce your brand to the virtual market.

But before you dive in, we must endorse you to follow these things, if you want to be successful. We strongly recommend you to not to directly register to Shopify or create a business Facebook page, even don’t ask for a Shopify course. Instead, go to youtube Shopify channels, join Facebook groups related to Shopify, think of the niche you are looking to build your store around.

Now the question is how to find the right videos and Facebook groups as you will find thousands of them on the internet. You don’t have to worry, we had done a lot to do research and watched almost every video related to Shopify.

Now we will introduce you to the best Facebook groups and youtube channels that you must subscribe to. But you have to keep your mind open to collect as much information as you can.

Starting with the Facebook groups:

• Cener Shopify Mastermind

It’s a closed group started by a serial entrepreneur located in Los Angeles, Justin Cener. The main focus in this group is on the model print-on-demand, you can also find the number of their own courses in this group as well.

• Ecom Think Tank

Run by William Stark, a well-known beard guy who mostly tells his bedtime stories. We liked him much because he is quite friendly and will guide you in the best way regarding any of your issues. You will find all members really co-operative there and the best part is you will find a lot of information in this group regarding any of your queries.

• eCom Dudes Academy

It’s an open group run by Dan Da Silva. He is a young guy who just made over $1,000,000 on Shopify and now endorsing his Academy. You can find a lot of friendly experts in this group as well; as Dan is among the most famous Shopify coaches.

Now let’s look at some of Shopify experts you must follow on Facebook

• Ezra Firestone

The man behind SmartMarketer.com, he is adding millions of dollars to his wealth with every passing year, you must follow him to get the best tips for making money on Shopify.

• Peter Chan Jr.

Student of Justin Cener, we recommend you to follow him as well, as he made thousands of dollars via demand o print. One better thing about him is that he makes videos from time to time to answer the most helpful questions.

• Dan Dasilva

One of the most well-known Shopify guy and one of the activist marketer right now. It’s worth following him as well.

YouTube channels you should subscribe to

There are a lot of informative videos about starting a Shopify store out there but some crap videos are also uploaded which even don’t deserve any attention. We have gone through most of them, so we don’t want your time to be wasted, we will keep you on the right track.

You can go in any sequence to watch videos on these channels, just have a look at these channels:

• Franklin Hatchett
• Till Boadella
• Jeff Mills
• Mohamed Ali Aguel
• Peter Chan Jr.
• eCom Dudes
• Ben Malol
• Anthony Mastellone
• Casual Ecommerce
• Kingpinning
• Justin Cener
• Dan Dasilva
• Devin Zander

Moving on, now we can talk about some of the Shopify experts that offer courses and coaching:

Tecademics

Created by Chris Record and his associates, claiming to have over 60,000 plus members, Chris is a very good promoter and speaker, he has the capability to sell you anything and if you listen to him he will convince you to join his course. He will guide you about the basics of Shopify and working of Facebook ads. It is somehow good for the starters but most of his information is already available on the internet.

Till Boadella

We found him in Youtube search results and the thing we liked about him is the idea of posting a video every day of questions asked by readers regarding Shopify. You can buy his course for$97 but we recommend you that you can find a lot of good information from him for free so better not to buy his course. You can also ask for a one to one coaching session to him, which he charges for $297.

Ezra Firestone

Among the leading eCommerce experts in the world, a well-known person is Ezra Firestone. He is working in the field of eCommerce for over more than a decade. He owns and operates several businesses with incoming of 7-8 figures. One of his most successful projects is Smart Marketer that offers you 6 different courses. The thing that we observed is that if you want to get the most out from him, you have to make him your special guest.

Jon Mac

One of the leading coach and entrepreneur from Canada, with an income of $4,000,000 on Shopify is Jon Mac. It’s worth listening to him as you will get a lot from him and you must also subscribe to his training webinars.

You can also buy his two courses for $1,997 – The Goldmine Method and The Flex Method

How to save on your first Shopify store

 For the beginners, starting a Shopify store is the best platform and it just takes a couple of minutes for signing up and you don’t have to face any hurdle before you get it right. The things have changed a lot and you can have all in our palm via your cell phone.

Shopify offers you 14-day free trial, during which you can set it all and sell products profitably on Shopify. After that you have to go for any of the payment plans, most of the people go for $29 per month, but we can help you save money for this as well by using 60-day free trial instead of 14. You can find discount coupon codes from most of the Shopify experts out there, for your ease we have searched some for you:

There are Shopify experts out there with discount coupon codes and you can use them without any obligation, you just need to know where to find them. But don’t worry I have done it for you already, here they are:

• “Always Listen to Mo” Mohamed offers 60-day free trial too.
• F6S members can use 60-day free trial
• Tecademics experts offer a 30-day trial and 50% off select Shopify plans for 2 months.

Summing up our words as the length is getting too much, but too be honest there is a lot more that we can share with you but don’t worry we tried our best to provide you with the best of everything that we find online during our research. We recommend you not to purchase any course unless it’s too much necessary as you can find a lot for free over the internet. You can go through the youtube videos, read comments and can also ask questions on Facebook groups. We have guided you to the right path and now it’s your turn to follow it.

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