What Is Amazon PPC & How Is It Beneficial For Boosting Revenue?


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Amazon PPC is a way to drive traffic to your Amazon products. It’s like Google Adwords, but it works differently and allows you to get better results for less money. This blog will explain what is Amazon PPC and why it is unique from other ad networks. It will also tell how it can be used effectively in your marketing strategy.


Amazon PPC (also known as Amazon Sponsored Products) is a paid advertising service. It helps you promote your products on Amazon. With this program, you can increase your sales, traffic, and reviews.

Amazon PPC is an automated way to get more sales and traffic on Amazon. You can use it to increase your sales, traffic, and reviews.

How much does PPC on Amazon cost?

Amazon PPC suggested bid is always affordable. You can begin with a modest spending limit and scale up as your business grows, or you can start with a larger budget and scale down as needed. Of course, the more you spend on ads, the more likely you will get a good return on investment (ROI).

How does Amazon PPC work?

You can set up a campaign in two ways. The first is manually selecting your campaign’s keywords, ads, and budget. It is the most common method of setting up an Amazon PPC campaign. It’s also what we recommend if you’re new to the platform or want more control over how your ads are presented on Amazon.

The second way is through automatic bidding, Google will automatically bid based on its estimated value for each keyword/phrase combination that matches people’s search queries throughout the day. 

It allows you to save time by removing some steps from creating campaigns. First, you need a few basic details about who should see each ad (i.,e., which customers), where they’ll see it (i.,e., site level), and when they’ll see it (i.,e. specific within a certain amount of days after purchase.)

The Benefits of using Amazon PPC

Amazon PPC is a paid search advertising program that you can use to promote your products on Amazon.com.

The benefits of using Amazon PPC include the following:

First, you can drive visitors to your products directly from Amazon. Rather than through other channels such as Google AdWords or Bing Ads. It allows you to compete with other merchants using the exact keywords in their ads.

You can target specific geographic areas based on their availability and interest in your product. For example, if you sell tennis balls for toddlers, you might only want to advertise in the Washington D.C., area. It is because there’s a high demand for tennis ball sales. You can also target users interested in specific activities such as running or weightlifting. So they’ll be more likely to buy from you than someone selling tennis balls for toddlers.

How do I succeed with Amazon PPC?

To succeed with Amazon PPC, the first thing you need to know is what is Amazon PPC is, and you need to do three things:

Use PPC to find new products: First, use your keyword research skills to identify the keywords people are searching for when looking at products like yours. Then, use those keywords in your ad copy and landing page. It attracts buyers specifically interested in what you offer them.

Use PPC to find new customers: Using Google AdWords’ Conversion Tracking feature, advertisers can see how many clicks lead to sales. Thus this way, you will have access not only directly but indirectly as well (through their suppliers). Therefore, we recommend using this tool as often as possible!

How to set up an Amazon ad campaign?

Amazon (AMZN) has long been the king of e-commerce, but that’s not all it does. The company also offers a robust advertising platform for brands and retailers to promote their products and services.

Amazon’s ad platform is built around its loyal customer base. In other words, it is a combination of product recommendations and data on consumer behavior. In other words, Amazon knows what you like to buy, so it can show you more when browsing for something else. It analyzes consumer searches, purchases, and what users click on in the Amazon store. Amazon then uses this information to generate content likelier to be clicked on, or bought than any other product or service.

What Kinds of Targeting is Available with Amazon PPC?

Amazon PPC offers a variety of targeting options, including

Product targeting – You can target based on the product’s primary attribute (for example, “Bikes” or “Computer.”)

Brand targeting – You can target based on a brand’s name or keyword. For example, if you’re selling Bose headphones and want to target buyers searching on “Bose,” you’d use that keyword in your ad copy.

Search query targeting –  You can target people looking for specific terms in their search queries. For example, if someone is searching for Bose headphones, you could show your ads to those users using the keywords “Bose headphones.”

Which ads are available for Amazon PPC?

Amazon PPC ads can be sponsored products, display ads, or headline search ads.

Sponsored products are listings that show up on the side of search results. So, for example, if you’re selling dog food and someone searches for “dog food”. Your ad might appear next to an Amazon product listing for a certain brand. Moreover, it will be shown with a written review from someone who bought it once and loved it. But maybe didn’t love all of its ingredients.

  • These types of sponsored listings are typically higher priced than other options because they require additional work by Amazon’s sales team. However, there are exceptions: some categories, such as electronics, will only allow sponsored listing once specific criteria have been met (for example, if you want to target visitors from Japan, there must be at least five reviews available).

What are Sponsored Products?

Amazon Sponsored Products are ads that appear on Amazon search results, product detail pages, and other places on Amazon.com. These sponsored products can be displayed to customers when they search for items using their preferred keyword or buy the product from your store.

Amazon Sponsored Products are paid ads targeted to your customers based on their interests and browsing history. If you sell shoes, for instance, you could use this feature to show an advertisement for “shoes” when related to keywords).

Who can use Sponsored Products? 

You can use Sponsored Products if you are a seller on Amazon or if you are a vendor on Amazon. It means that even if your business is not an eCommerce store but rather a supplier selling on the platform, you’re still able to use Sponsored Products by purchasing them through your Seller Central account.

How to launch your first PPC campaign on Amazon?

To get started, you’ll need to know what Amazon PPC is, then you can choose your products to advertise. It is the first step in creating an Amazon PPC campaign, where you’ll find all your keywords. Amazon campaign structure is straightforward and easy.

Once you’ve chosen which products are relevant for your business and budgeted for the project, search for them on their website by typing in a keyword or two related to what they do (e.g., “dog training”). Then, if there isn’t already an ad available for those keywords, go ahead and create one!

  • Choose your products to advertise.

 Start with a list of relevant, highly demanded, and profitable products you wish to advertise on Amazon PPC. You can also use this list as a reference for what kind of product pages you will create.

  • Research your keywords.

The second step is to research your keywords. It is the most crucial part of PPC, so you want to ensure it’s done right.

Here are some questions you want to be answered:

  • What are my customers searching for?
  • What are my competitors searching for?
  • Who does this keyword target, and what kind of person does their audience look like (age, gender, etc.)?
  • How much traffic does that keyword get monthly in Google Analytics (or another tool)? If it’s low, then there’s probably no need to use that specific phrase when bidding on AdWords because there will need to be more people searching for it. On the other hand, if it’s high, there may be enough people who would benefit from learning about your product or service, so bid higher!
  • Optimize your product listings.

You can also optimize your product listings by including high-quality images that clearly show off your products.

  • Include a call to action (CTA) in the title and description of your listing. It will help increase click-throughs as well as sales.
  • Use keywords so that people who search for these keywords find you! Keywords should be relevant to what you sell—for example: “Buy Amazon” or “Buying Amazon.”
  • Add bullet points at each point in the description where there’s room for more information about why someone should buy this product from you instead of another seller on Amazon (with whom they may have no prior connection). Also, consider using subheadings within each paragraph: this helps readers read faster!
  • Create your campaign.

Now that you’ve created your campaign, it’s time to start creating ads.

  • Creating an ad group: You create multiple variations of the same type of ad for better targeting and optimization. You can also use this step to add other parameters like location or device type (mobile vs. desktop.)
  • Creating an ad: An Amazon PPC ad is a specific bid used when users click on one of your ads from Amazon search results or social media channels such as Twitter or Facebook.
  • Choose your targeting: Amazon FBA PPC strategy offers you a variety of targeting options. For example, you can target by keyword, product, or category. You can also target your ads based on location and device information like operating system, browser version, and device type.
    You can also use interest-based targeting to reach people who have expressed interest in specific topics by creating custom audiences based on their behaviors (e.g., purchasing items from this store). Amazon PPC also lets you create campaigns with different start dates so that they run at other times of day depending on what’s most profitable for your business during that period. Finally, all these options are available in English, so there will be clarity about what ads are displayed!
  • Upload your keywords: Now that you’ve chosen your list of keywords and optimized them, it’s time to upload them. It is where Amazon PPC comes into play.
    Amazon PPC allows you to search for relevant keywords within the context of your product page and optimize them, so they appear higher in search results when someone searches on those terms.

Get professional help with online advertising.

It is a great way to boost your online store’s sales. If you’re looking for help with this process, there are several options available:

Use an Amazon PPC optimization management service that specializes in Amazon.

  • Find someone with experience managing an Amazon campaign and working with other retailers like you.
  • Hire an expert who will work as your partner throughout launching your campaign and maintaining it once it’s up and running.

Wrap Up!

This quick guide to Amazon PPC has taught you more about what Amazon PPC is, how it works, and some ways you can use it to drive traffic to your book. This article is certainly not a comprehensive look at Amazon PPC, but it should be enough to help you get started. Using PPC is another way to promote your book, and the advertising platform makes it easier to see results quickly. So, if you need help finding where to start, hire Urtasker to get these services. Our team has years of experience in catering the clients. Moreover, investing money in us will always be a good idea for you! 


Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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