How To Get Product On The First Page Of Amazon?
Learn How To Get Product On The First Page Of Amazon
Sellers struggle to get products on the first page of Amazon organically. As an Amazon advertiser, you can dramatically indirectly impact your organic rankings and optimize your direct conversions via Amazon PPC. It is relatively unique among other platforms. Therefore, the ranking does matter in search engines and other platforms like E-commerce stores, where you want to sell your products and want your products to appear promptly in front of your target audience. Hence it becomes more important to learn how to get the product on the first page of Amazon.
Online sales are estimated to be dominated by Amazon, accounting for more than 40%. Amazon PPC is a linchpin of online success for merchants, making it a vital platform for their businesses. Nonetheless, Amazon PPC mastery becomes more complicated with the continuing expansion of ad types and reporting options. Staying ahead of the curve is crucial to success.
This article explains how to optimize Amazon PPC campaigns tactics to drive strategic outcomes. Here, we will examine how Amazon advertising can boost organic rankings, along with recommendations on best practices. Let’s get started.
5 STEPS of How to Get Product on the First Page of Amazon
Following are the 5 easy tips on how to get the product on the first page of Amazon.
Step 1. Identify your goals and align your work with the algorithm
An important component of Amazon’s A9 search algorithm is its multi-headed nature, in which the appearance in organic search depends on several factors, including metadata, popularity, and relevance. You need to pull different levers that influence these factors to influence your ranking. This requires that your organic strategy be designed around:
- Relevance. Displaying the relation between your product and search terms.
- The popularity. By increasing sales velocity, you can show customers the value of your product.
- Competitiveness. Demonstrating the value of your product beyond that of similar products.
In reality, the A9 algorithm is a secret; no one knows exactly how it works. There is much guesswork involved in piecing together the most effective tactics, as we don’t know how it determines the ranking. In conclusion, this approach results from years of development and has shown real results.
Strategies To Get Your Product On First Page Of Amazon
You need to be careful about How to get products on the first page of Amazon and which of them do you want to be ranked. Make sure to audit your existing listings from a more standard perspective before you begin to optimize your Amazon PPC campaigns to generate organic traffic. This will help you choose the best strategy to rank your product. Consider the following:
- Pricing. Make sure your pricing is competitive to maximize success. Pricing strategies are especially crucial for Amazon ranking and winning the Buy Box for resellers.
- Logistics. If you’re not eligible for Prime membership, you will struggle to list the products that customer’s demand since Amazon prioritizes products that can be delivered quickly.
- Listings. When writing your listing copy and optimizing the backend of your listing, be sure to include compelling copy, quality photos, and keywords.
Step 2. Improve sales velocity
Sales velocity has the biggest impact on organic ranking in Amazon PPC. The rate at which you make money measures your sales velocity. An average order value is calculated by considering average order value (AoV), conversion rate (CVR), and sales cycle. Sales velocity is calculated using the following equation:
Sales Velocity = (Number of Opportunities * AoV * CVR) / Duration of Sales Cycle
Your sales velocity provides a rough estimate of your revenue over time. Nevertheless, a rough estimate of how your products are doing within the context of how your audience is currently receiving them can also be determined from this metric.
Strategies to help:
To increase the value of your Amazon listings, you should drive more sales and a higher conversion rate. Using PPC to increase your ranking for critical search terms can boost your sales velocity. Effective targeting can increase your conversion rate and your overall sales number.
Step 3. Identify the most relevant aspirational keywords
Your Amazon products are analyzed by Amazon based on the search terms used by those who buy your products. Amazon can certainly crawl your products, which learns about your products through your backend details. Yet, Amazon’s main goal is to sell products, and it uses customer behaviour as the primary feedback mechanism.
In terms of conversion rates, Amazon wants to display the listings most likely to convert shoppers on the first page of search results. PPC ads help you buy your way onto search result pages; when those ads convert for those terms, Amazon associates the product with those terms, resulting in a higher organic ranking.
Strategies to help:
Through non-branded terms, you can reach new customers, increasing your addressable market. The most relevant search terms can be found by focusing on the top-converting terms through Search Term Optimization. Nevertheless, you should run tests to determine which non-branded terms are most important, and you should reflect on the terms you wish to dominate organically. Your product can be associated with those terms if you bid on those terms, increasing conversions for those terms.
This is a tricky strategy since you need to be careful that the terms you choose are relevant to your product. When prioritizing bids, you should consider “aspirational relevancy,” which can cause your conversion rate to plummet, resulting in a loss of ranking.
Step 4. Increase brand awareness
Increasing your target market might be your main objective by ranking for non-branded keywords. You will get more direct traffic if your brand is better known. On the other hand, organic traffic will grow if you get more people to shop on Amazon using branded search terms (associated with your brand).
You can generate more revenue by building long-term relationships with your customers. A key strategy for increasing your business value is creating brand loyalty, and PPC can directly influence this process.
Strategies to help:
Our discussion so far on PPC targeting tactics is most applicable to Sponsored Product ads. Sponsored Brand ads are, however, the most effective PPC tool for building brand awareness.
You can target relevant search terms and high-volume search terms using Sponsored Brand ads. These sponsored brand ads will get your brand name featured on those results pages. Sponsored Brands are an excellent option for targeting underperforming (but relevant) search terms outlined in the previous step. Increasing visibility for those terms won’t directly affect your product listings but will help you increase brand awareness.
Customer lifetime value
Brand building is also thought of in customer lifetime value (CLV). A great target for PPC advertising would be to identify products that regularly lead to additional purchases or those likely to generate repeat purchases.
Step 5. Get traffic from sites not affiliated with Amazon
There are many avenues for e-commerce, and Amazon is certainly one of the biggest. It may be beneficial to your organic ranking to direct some of the traffic you receive from other sources towards Amazon.
There is a widespread belief that Amazon rewards sellers who bring in external traffic by sending them even more traffic. Although this has not been proven in either of the two ways, it makes sense that when sellers drive traffic to Amazon, they help the company make more money and gain more customers. The results of external traffic, even if they’re not rewarded, will increase sales velocity, boosting organic ranking.
Strategies To Help On How To Get Product On The First Page Of Amazon
If you’re looking to drive traffic to your website and campaigns, add the Amazon store URL. However, bringing your direct-to-consumer traffic to Amazon could lead to fees and customer data breaches. The best way to get off-Amazon traffic to shop at your store is to direct them to a landing page with a link. As a result, when someone buys on Amazon, you will capture their details and match them with an order.
Your Amazon listing will attract those who value what you are offering, and they are more likely to purchase it. Adding a registration stage, perhaps linked to a discount offer, will keep those less likely to buy from registering, thus preventing them from finding your listing. Your Amazon rankings will improve as you generate more sales and conversions.
Are Amazon PPC campaigns a good way to rank your products?
Now that you know how to optimize PPC campaigns on Amazon to rank on the top page. Not everyone may benefit from it, and not every product or seller will find it useful. Taking into account the following factors can help you decide whether to run PPC campaigns:
- Rating of your brand
- Ratings for products
- Potential of your product (if it’s a new product)
- What’s your margin and your cost of goods sold (COGS)
- Budget for your monthly marketing efforts
- Niche and target keyword competitiveness
- You will want to ensure that your product listing is high quality and unique
- Competing with low-priced competitors is key to your price point
If you meet the above items, you will probably run a test campaign and see how it affects your sales and profit. While you can estimate ahead of time, creating, running, and optimizing campaigns will ultimately provide the metrics you need to evaluate your campaigns’ effectiveness.
Amazon is a shopping platform that is specifically for shopping. Due to the indeterminacy of Google’s search intent and that shoppers may not be ready to buy (earlier in the funnel), conversion rates on Google Ads are much lower. Due to people’s readiness to purchase (lower in the conversion funnel), Amazon conversion rates are high. Advertising on Amazon is a great way to engage consumers.
What is the cost of Amazon PPC?
A PPC campaign on Amazon varies greatly in cost based on the competition, the product, and the volume of searches. In general, it is much cheaper than Google Ads, with bids ranging from pennies to several dollars per click. To assess a campaign’s viability properly, you will need to have a daily budget of at least $10.
What can you do to improve your ranking results using PPC?
Measuring something and improving it are two different things, so choosing the right metrics is crucial to making the right decisions. To understand how PPC impacts organic results, you need to know your TACOS (Total Advertising Cost of Sale).
TACOS should be tracked over time to see if it decreases or remains flat. The decline in TACoS is a sign that organic sales increase proportionally to total revenue. There are situations in which advertising cost of sale (ACoS) and TACoS can rise – for instance, when you introduce a new product. In addition to customer lifetime value, customer lifetime value (CLV) provides additional context and insight for long-term value. Tracking organic results is important, but we must also keep in mind that PPC has a considerable impact on organic traffic.
We hope this article provides you with enough guidance on optimising PPC and How to get the product on the first page of Amazon. Remember the important thing, PPC will not generate results overnight. It will take some time to properly understand, effectively get your product on the first page of Amazon, and get the desired results you want, so you have to be patient, keep trying, and never give up.