Marketing Your Amazon FBA Business – Effectively!
Marketing is a powerful business tool. The internet age has provided a whirlwind of opportunities for every hardworking dreamer that wants to fly without wings. The world of eCommerce and internet has proven to be a lucrative arena for those who want to benefit from the promises it beholds.
In fact, with its low barrier to entry, Amazon FBA is one of the most popular routes to business ownership.
Hence, whether you aspire to generate a side income or grow operations to make a living off your business, one of the best places to start selling your products is on Amazon FBA!
Here are some tips on how to effectively market your Amazon FBA business the right way!
Increasing Views & Appearing on Amazon Search Results
Amazon has a powerful algorithm. Understanding how it works is very crucial!
It’s not necessary to know the details of the algorithm— because Amazon does not disclose that information—but it’s critical to identify the very elements that go into constructing it.
- Pricing: Change up your sales tags up and down every few weeks. This will keep your listing fresh (your repricing software can help with this).
- Availability: How many of a certain product you have left in stock shows up on your page, letting buyers know if you’re pricing it to sell or pricing it by market standards.
- Selection: Users may think they know what others search for, but they don’t because Amazon guards this tidbit close to their chest.
- Sales History: Where you rank matters on how much you sell, that’s it. Amazon doesn’t care about anything else but how much money passes hands.
Pay Per Click (PPC) Advertising on Amazon
PPC marketing campaigns can work wonders for audience visibility, product advertising, and eventual sales conversions. If you’re not using PPC already, you must!
How do you go about devising a powerful PPC Marketing Campaign?
- Use keyword tools to check the demand.
- Structure and organize your PPC keywords.
- Include negative keywords in your first PPC campaign.
- Know your budget and work backward.
- Research the competitive landscape.
- Write better ad copy.
- Create a powerful and relevant call to action.
Setting Up Amazon Search Optimization
Ranking in Amazon search results is a big boost to your product listing visibility and sales conversions.
Applying a robust, proactive, well put together Amazon SEO strategy is sure to rank your listings higher. A higher ranking means higher audience attention, which directly translates to higher clicks on your listing.
Here are the basic steps you need to undertake in order to instill the Amazon SEO to your product pages:
- Follow the Image Guidelines and Upload a Good Amount.
- Focus on Your Product Title.
- Use Bullet-Point Content Form and Focus on a Description.
- Actively Work to Increase Your Amazon Reviews.
- Use the Sponsored Products Feature.
- Fill Out all the Relevant Categories.
- List an ASIN in Your Product Field.
Getting influential people online to market your products is a strategy that reaps rewards unflinchingly. For example, many well-known Instagram influencers have an all-encompassing global audience reach in millions. They are always willing to consider good products or brands market – for a fee.
This is where budgeting is important. You need to know what your realistic budget is. Influencers usually charge per post, which may always change depending on the agreement you strike with them.
The next step is approaching them. Something as simple sending them a DM on Instagram, to emailing them or connecting via the contact form on their blog/website will get you a reply.
Once you get the reply, spend as much time as you can in sharing your product details, features, benefits, the USP of your brand and how you think it will help the masses.
Giveaways & Deals on Offer Sites
People love good deals. It’s human nature.
Everyone wants to save a buck or two. It gives them a sense of satisfaction and ‘triumph’ that they otherwise wouldn’t have gotten had they paid full price for the same product elsewhere.
This is why tapping into the ‘good deal’ psychology from a consumerist viewpoint is key! Use it to your advantage. Showcase your products on deal offer websites such as Overstock, Wish, Groupon etc.
Not only will you get a few sales, but you’ll also get wider audience visibility on other platforms, which will help to bring in traffic to your Amazon product listing. Moreover, remember that the best form of advertising is word of mouth.
So if people like your products off a deal offer website, they will recommend you to their friends and family, who will automatically happily buy from your main Amazon product page because they are already ‘sold’ on the value of your product.
Copywriting a High-Quality Product Listing
While you do need to incorporate keywords to tell Amazon what your product is about, you shouldn’t sacrifice ‘quality’. Humans also have to find ‘value’ in the copywriting you write before they will convert into customers.
Yes, having exceptional rankings on Amazon is a priority, but Amazon isn’t the one with a credit card in its hand – shoppers are!
When prospects scroll through the search results, they glance at the information including the title, image, price, and more. There has to be something there to capture attention or, with the swipe of a finger or click of a mouse, your listing will be out of view, never to be seen again.
Even if you do get a click to your product listing, if your well-ranked page doesn’t offer solid details that “inform, entice, and persuade”, your sales will still be lacking.
There must be an even balance between “ranking criteria” and “customer experience”. In essence, you’re serving two masters: Amazon and shoppers. But the difference is that the latter of the two is the one paying for your product.
Hence, hiring a professional Amazon copywriter to write your listing Titles, features/benefits Bullet Descriptions and the actual Product Description itself is utmost crucial! Keep that in mind!
Conclusively, in order to grow effectively and scale your Amazon FBA business, it is important that you delegate administrative work functions to a professional Virtual Assistant service provider.
This takes the load off you, so you can focus on your business instead of being ‘stuck’ working in it!
Urtasker is a globally renowned and internationally acclaimed Virtual Assistance agency based in New York, the USA that helps businesses benefit, grow and profit in the online E-commerce industry through specialized marketing, expert technical and skilled operational services by handling all functions of your Amazon FBA business.
From Amazon SEO and Ranking to Copywriting your Product Listing, to running PPC campaigns on your behalf, Urtasker ensures that you are ‘covered’ in every way enroot to increasing revenues and sales like never before!