Overview

As an Amazon Seller, the last thing you want is having your account suspended or even banned. Your valuable business coming to a screeching halt and your income depleting to a stand-still is every Seller’s worst nightmare! Yet we see it happening all too often to the best of us.

A suspension or a ban doesn’t happen out of the blue. There are always underlying and crucial reasons behind it. Some serious mistakes can breakdown a successful business.

So what’s the solution? Prevention is better than cure!

The Requirement

The need for effective functional, growth and development solutions in online business and eCommerce through a refined, revolutionary and winning approach is utmost crucial. Understanding, applying and maintaining this dynamic, whilst obtaining consistent success with valuable resources, tools, knowledge, and a results-driven approach is what is truly necessary.

Here are some fundamentally common reasons why even the best, most profitable and highly reputed of accounts on Amazon can get suspended or banned when one least expects it:

• Poor product quality
• Selling products that are restricted or prohibited by Amazon
• Opening a new account when the old account was suspended
• Shipping related issues
• Creating more than one Seller account to sell the same products
• Poor performance metrics
• Negative customer reviews or soliciting for good reviews
• Illegal or banned substances
• Not meeting the product listing guidelines or uploading inaccurate listing
• Dangerous goods
• Intoxicants or narcotics of any kind
• Copyright infringement
• Poor customer service
• Canceling orders

Now, given the above critical areas that can cause Amazon account banned or suspension, it is important to maintain healthy account metrics. It all boils down to that! How do you accomplish this? We discuss below.

Healthy Account Metrics

So how does one determine a healthy, strong, viable and effective set of metrics that adhere and align with Amazon’s TOS (Terms of Service) policies, without infringing the rules, guidelines, and protocols outlined for Sellers?

Amazon considers the following stipulated metrics and parameters that regulate and robustly determine a Seller’s account legitimacy and its health:

• Order defect rates
• Valid track rates
• Cancellation rates
• Buyer message-response time

According to Amazon, all sellers should be working towards achieving and maintaining a level of customer service that meets the performance targets. Failure to meet these targets does not necessarily put your seller account in negative standing, but failure to improve may negatively affect your account.

• Order defect rate: < 1%
• Pre-fulfilment cancel rate: < 2.5%
• Late shipment rate: < 4%

These are baseline goals. Sellers with exemplary performance have the opportunity to distinguish themselves to buyers through the feedback rating that appears next to each of their listings.

Most sellers are exceeding these targets, so the better your performance, the better your chance of building a stronger, more competitive business. Amazon state you should monitor your customer metrics closely on a regular basis. This is because the report informs you of the following:

• Your Customer Metrics indicate how you are doing with respect to customer satisfaction. Monitor your metrics frequently so you can spot and resolve operational problems promptly. Excessive order defect rates (negative feedback, A-to-Z Guarantee claims, and chargeback) can cause account suspensions and even account closures.
• Check your feedback and A-to-Z Guarantee claim pages daily, and proactively resolve any issues.

Getting Help

In business and eCommerce in general, time is money. What you save on time, you directly save and increase in money. Thus, Urtasker.com has accomplished this by providing businesses with highly trained and skilled E-commerce specialists that handle the daily tasks, processes and crucial functions of various aspects of the business – virtually and in real-time from anywhere in the world!

This has helped business owners gain more time to work on growing their businesses, whilst seeing increased productivity, decreased downtime, lowered costs and unparalleled profit generation.

As a truly unique, professional and globally relevant eCommerce end-to-end business solutions provider, Urtasker.com takes immense pride in our passion for helping its clients reach their goals.

It doesn’t require heavy upfront fees or long-term contracts/commitments. Its rates are very affordable, and its clients are rapidly growing small-medium sized businesses at a dramatic rate.

 Urtasker’s elite team of eCommerce and Amazon Specialist and Experts will help Sellers with:

• Free account audit
• Provide a plan of action
• Trained team is aware of all prohibited activities
• Manage and monitor performance metrics
• Follow-ups and consistent optimization
• Customer service

In Conclusion, one of the biggest trending Amazon seller concerns is Seller Account banned or suspension scenarios. It is no doubt the most dreaded issue for Amazon sellers.

The first approach should take to protect the Amazon seller account from hackers is to prevent suspensions and bans altogether. Most sellers get in trouble because they don’t stay on top of their customer metrics.

The consequence often is that you lose the Buy Box share for some or all products, losing your account altogether to suspension or worse such as a ban! It’s always advisable to save time, money and hassle by enlisting the help of a professional E-commerce specialist agency that knows exactly what areas your business could use help in.

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Paradoxical as it may seem, this is a real example when in 1 day 50 product units on Amazon were sold, but profit is kept negative. The reason is the Amazon Storage fees. They are withdrawn once a month and most sellers neglect them when calculating their profit. Storage fees are a good example of difficult to calculate Amazon fees, let’s examine them closely.

Sellers who work in the FBA (Fulfillment By Amazon) program must pay storage fees for products stored in Amazon’s warehouses. The current prices for US-based warehouses vary by time of the year and product size (standard or oversize products):

• January-September: $0.69 per cubic foot standard size and $0.48 for oversize products.
• October-December: $2.40 per cubic foot standard size and $1.20 for oversize products.

Additionally, there are huge long-term storage fees that are applied to items stored longer than 6 or 12 months as of the Inventory Cleanup date ($11.25 and $22.50 per cubic foot respectively). September 15, 2018, these fees were changed from a semi-annual basis to a monthly basis.

The fees are calculated based on the combined volume of the products and sellers stocks in an Amazon FBA warehouse. This volume, however, changes dynamically since products are shipped out every day. This makes calculating exact storage fees quite hard.

There are services that give users the actual real-time information. For example, SellerBoard takes numbers, which were charged by Amazon, rather than calculating them based on the volume of the products stored. They are automatically included in profit calculation, along with the number of other types of fees charged by Amazon.

Besides Storage fees, Amazon sellers have a difficult time calculating returns correctly, so usually, they are just being ignored. There are two main reasons for that: «they don’t really matter» or «it’s not clear how to count them».

The bad news is that returns do matter. The good news: SellerBoard takes all returns into account automatically, let’s see how in our example below:

It’s important to know that returns contain not only processing costs and non-refundable costs but also adjustment of sales and costs. Let’s say you sold 1 unit in January. If the client returns it in February you should do changes: give back money to the buyer, adjust Amazon fees and more.

So how do you calculate returns correctly? Let’s describe all of the components:

• Product (-1207.99): money refunded to customers for the purchases
• Refund commission (-31.60): Amazon fee for returns handling
• Commission (+157.98): Amazon returned us the referral fee, that they withheld upon sale
• Shipping / Shipping chargeback (+28.29/-33.68): refund for the shipping to the customer and to shipping chargeback refund to the seller.
• Product cost (+316.17): if the returned product is “sellable”, SellerBoard will calculate the COGS with a plus sign. When the product was sold, COGS for the units on Amazon was calculated with a minus.

If the units on Amazon are returned broken, its cost will not be calculated with a plus. In summary, it’s much easier to use special software that visualizes all of your data, takes all amazon fees into account automatically, supports changing buying prices as well as monthly or fixed costs (e.g. virtual assistant, or photoshoot).
All of this and many more features you can discover while using SellerBoard. For all users, we offer 2 months of free sellerboard.com use with this special link: http://bit.ly/2MZXI5F

Overview

E-commerce is one of the best and most effective ways to earn windfall returns on investment. The Amazon online platform offers the perfect tool to attract a great number of qualified leads. The digital arena is full of online marketing tools that can be harnessed to generate many online leads.

Social media advertising, search engine optimization, online forums, press release sites, PPC campaigns, influencer marketing, using the Amazon algorithm in your favor, ranking products high, and business directories are just some of the few online tools that can be used to funnel the maximum number of visitors to your Amazon product listing.

However, when it comes to hitting high profit and revenues, what are some of the core steps an Amazon seller must take in order to make the dream happen?

So, let’s dive in with some strategies on how to become an Amazon Product Listing Specialist, shall we?

• Standing Out
• Knowing Your Competitors
• Staying Informed on the Global Scenario
• Building Amazon Storefront
• Managing Inventory
• Selecting Products with Potential Keywords
• Influencer Marketing Strategy
• More Outsourcing

Out of these critical factors, we will discuss a few of them in detail below.

Know Your Competitors

 Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!

Knowing your competitors inside out can, in turn, help you create your products, services, and marketing in a way that is stronger and far more powerful than what’s out there currently. Moreover, it will enable you to set your prices competitively and help you to counter rival marketing campaigns with your own unique and effective initiatives.

Constantly keeping an eye on your competition will provide you a wealth of knowledge and an ocean of information that gives you an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are competing for.

Now, let’s come to the tactics. What should you know about your competitors? Here are a few areas you can analyze and stay abreast with:

• The products or services they provide and how they market them to customers
• Their brand and design values
• Whether they innovate – business methods as well as products
• Their staff numbers and the caliber of staff that they attract
• The prices they charge
• How they distribute and deliver
• The devices they employ to enhance customer loyalty and what backup services they offer
• How they use IT – for example if they’re technology-aware and offer a website and email

Global Scenario

This means keeping in constant touch with what’s happening globally in the E-commerce industry in general, and the Amazon platform in particular, on a global scale.

Amazon is an ever-evolving organism; a unique ecosystem and habitat that is constantly changing and developing with the metamorphosis of the global E-commerce trends, economy, supply and demand, and consumer buying patterns.

You need to make sure you are well-informed always of the ongoing and happenings that occur if you want to succeed as an Amazon Listing Expert.

Keep an eye out for the latest trends, news, consumer buying patterns, what’s hot and what’s not, and how various global economies and markets are shaping.

Read magazines, articles online, attend seminars and expos, conferences and summits if you can, and stay abreast by watching the news.

Building Amazon StoreFront

There are many reasons as to why brands should build an Amazon Store.

An Amazon Store enables your brand to create an immersive virtual shopping experience that can be used to exclusively showcase your brand and products.

These stores are also mobile responsive, making it easier for customers to discover and learn about other products in your catalog.

Amazon Stores also lower the barriers to a shopper’s purchase intent & drives incremental sales and lift across your catalog.

• Develop Brand Equity & Promote Shopper Loyalty
• Capitalize on Internal & External Traffic Sources
• Boost Organic Ranking & Increase Sales
• Promote New Products & Educate Prospects

You can create an Amazon StoreFront by following these steps:

• Register Your Brand with Amazon
• Create Your Store Homepage & Select Template
• Build Out Your Amazon Store Pages
• Add Content Tiles to Each Page
• Upload Your ASINs
• Submit for Review & Publish

Outsourcing More

Outsourcing is critical! Whether you’re a business online or offline, you can never overlook the importance of getting an “extra set of hands” to take the burden off you! As an Amazon product listing specialist, there can sometimes be a lack of self-awareness. Entrepreneurs sometimes fall into the habit of micromanaging and not delegating or outsourcing work they can’t handle.

They try to do everything that they possibly can to cut costs, but really, in the long run, they should have outsourced the things that they are not good at and focused on their strengths. If you are aiming for multiple targets at once, you are very unlikely to hit one!

Whilst putting together well-structured and perfect virtual assistants team creates a level of flexibility and efficiency that is unlikely to be achieved any other way, pulling together the right team with the right skills at the right time require detailed planning. Finding the right balance takes time, trust and patience.

Hence, this is why at Urtasker, we believe that your Amazon Product Listing is the bread and butter of your Amazon business. Our skilled Amazon E-commerce experts and Business Process specialist are able to oversee everything from PPC, Keywords Optimization, Ranking, Algorithm, Amazon TOS (Terms of Service), Campaign Management and other vital areas that will enable you to thrive as a successful Amazon Product Listing Specialist, and also benefit your business dramatically!

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Let’s get something straight. If you’re still using the same, tired, old selling strategies from 2016 or 2017–heck, even 2018!–to sell on Amazon, you’re going to have a pretty rough go of it in 2019. Amazon is constantly changing, and you’re either hip to these changes or you’re dead on arrival. That’s why it is important to think smart not hard.

But enough doom and gloom! Here’s the good news: we’ve got the top five e-commerce seller tactics to ensure that not only will you and your brand succeed on Amazon in 2019, but that you end up finishing the year with plenty of green in your pocket.

1 – Master Amazon First

This might be tough to hear, but it needs to be said: master Amazon before you start moving your products to Shopify, your own blog, or another sales channel. Because if you don’t conquer Amazon first, all you’re doing is putting more work on your plate.

Remember: Amazon has its own fulfillment network. It’s got its own customer service army to take care of the people who are buying your products. It’s got 2.5 billion people spending money on their platform every single month.

If you can’t maximize your sales potential using the world’s biggest platform to help you, then think smart not hard and ask yourself how are you going to do it with Shopify or Instagram?

2 – Build An Audience

Brand, brand, brand! You’ll hear the gurus say it over and over again, “You’ve got to build a brand on Amazon if you want to succeed in 2019!” And that’s 100% true.

So what are the key ingredients to building this mythical brand? There are three: product, sales, and audience.

If you’re an Amazon seller (even an inexperienced one), then you probably have the first two down. Product is the thing that you used Jungle Scout to find. And sales are what you’ll get when your product goes live on Amazon.

But what about the audience?

In a world where everyone is selling the same stainless steel garlic press on Amazon, an audience is insanely important. It’s your audience who is going to know what makes you and your product so much better than your competition, and they’ll be your champions.

And if you think your audience is made up of the people buying your stuff on Amazon, then you’re wrong. Those individuals aren’t your audience. Those buyers are Amazon’s audience, and Amazon isn’t letting go of those 2.5 billion audience members easily.

To build your own audience, you have to look outside of Amazon. Again think smart not hard. You need platforms like Instagram, Facebook, and Pinterest. You need to generate email lists and blogs..once you’ve mastered Amazon, that is.

3 – Know Your Customer

Of course, before you can build an audience and a brand, you need to know who’s buying your product and why. This doesn’t mean general demographics either, so don’t say “45-year-old dads who want to cook more” or “18 to 25-year-old gamers.” You’ve gotta go deeper.

Knowing and influencing your customer isn’t about knowing their age, background, or socioeconomic status. It’s about knowing what’s making their lives problematic.

Consider infomercials. You know those corny ads where the person can’t open a jar, or a couple’s lawn is just dead grass, or someone can’t seem to get the hang of drawers? Those are people with a problem.

Sure, the ads are a little far fetched–I mean, it’s not that hard to open a drawer–but they identify their audience’s problem right from the start. And once the problem is identified, the hosts immediately offer a solution: the product.

That’s why infomercials work.

4 – Think Micro, Not Macro

Those 1,000 monthly sales you dream about? Erase them from your mind right now!

Sure, we all want instant success, but it’s like Fredrich Nietzsche said:

He who would learn to fly one day must first learn to stand and walk and run and climb and dance; one cannot fly into flying.

In other words, how are you going to get 1,000 sales if you can’t even sell 100?

So don’t be afraid to start small. Begin by pinpointing a core group of 100 people you want to reach; these people should be your biggest fans. First, identify their problem, and then provide them with a solution to that problem in the form of your product.

Eventually, those sales will expand your audience, and your business will grow from there.

5 – Work Smart Not Hard

A number of people will tell you that your only focus should be on Amazon. “Make your PPC better! Invest in better products!” And while these are all fine things to know how to do, it’s only part of the equation.

While you’re focusing on the other elements of your business–such as building an audience–it’s not a bad idea to automate a lot of the functions that you already have in place. Once you’ve mastered Amazon, why not put someone in place? Then you can turn your attention to the other things
that matter.

This is how you’ll succeed as an Amazon seller in 2019.

Conclusion

All Amazon gurus always think smart not hard worth their salt could point you to another app or another solution to cure all your Amazon woes. But the reality is that as long as you follow these five key guidelines that I outlined above, you will find success on Amazon–and beyond!

The path isn’t always easy, but it is fun.

And believe me, it’s worth it.

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E-commerce is one of the best and most effective ways to earn windfall returns on investment. The Amazon online platform offers the perfect tool to attract a great number of qualified leads. Sellers always want to learn about their Amazon business growth to 6 figures. The digital arena is full of online marketing tools that can be harnessed to generate a large number of online leads.

Social media advertising, search engine optimization, online forums, press release sites, PPC campaigns, influencer marketing, using the Amazon algorithm in your favor, ranking products high, and business directories are just some of the few online tools that can be used to funnel a maximum number of visitors to your Amazon product listing.

However, when it comes to hitting the magic 6-figure revenue number, what are some of the core steps an Amazon seller must take in order to make the dream happen? After all, true magic begins when the dream of a 6-figure income is realized to its fullest!

So, let’s dive in with some strategies, shall we?

Build a Powerful, Unique Brand

Before you start selling your products with the hopes of reaching 6-figures, you’ll want to focus on building your brand. Your brand reputation is the very identity to your business, it is the mirror upon which the light of the world reflects.

You need to ask yourself questions such as: How can I set myself aside from other sellers? Who is my target audience?

Secondly, you need to first and foremost identify your niche and the products you want to sell. From there, analyze your competition to determine proper pricing, challenges, buying patterns, behavioral trends and so forth.

Quality is the soul of your brand. You’ll want to focus on delivering the highest-quality products for your consumers. Don’t forget about setting a solid Return Policy for your Amazon business that customers can refer to.

Improve Your Ranking

It is utterly critical that you understand the importance and crucial role of rankings on Amazon. They are the money shot! They are what can make or break a great product and prevent you from earning profits that could have been rightly yours!

Fill out as much of your product listing page as possible, using as many keywords as possible. Use FBA to automate customer satisfaction.

Find ways to encourage customer reviews, engage with the happy or disgruntled customer by being honest and sincere, and do everything you can to keep your customers satisfied at all times.

Above all: More sales = higher rankings = more sales! That’s the cycle.

Moreover, ranking on Amazon is easier than ranking on Google because you’re essentially cutting the work in half. They only use internal factors to determine how a optimize Amazon products listing. Backlinks, social media, domain authority. These are all things you don’t need to worry about on Amazon.

World Class Customer Service

Establish Friendly Engagement with your customers. Sales, marketing and running a successful business in the real world (be it online or offline) is all about building rapport, cementing trust, creating a sense of camaraderie, instilling respect and evoking interest through empathy.

If you can accomplish that with your prospective clients or current customer base, you will win their brand loyalty for years to come. Why? Because as with all human beings, the ability to showcase compassion, care and genuineness are key pillars upon which any human interaction is built, let alone business!

Be friendly, while keeping your conduct professional. Be empathetic while maintaining your business objectives and not compromising your values as an establishment.

Whether its issues regarding returns or refunds, dealing with bad reviews, or shipping/delivery issues, your communication with all your customers- past, present or future – should be one of utmost professionalism at all times.

Keep Abreast with Amazon’s Changes

Amazon is an ever-evolving organism; a unique ecosystem and habitat that is constantly changing and developing with the metamorphosis of the global E-commerce trends, economy, supply and demand, and consumer buying patterns.

You need to make sure you are well-informed at all times of the ongoings and happenings that occur if you want to seriously aim for that 6-figure income mark as a professional seller.

For example, Amazon recently made new changes on the back-end keyword and sponsor ads regulations/stipulations. Now if you weren’t staying informed with such changes as a seller, you would have never known critical data and crucial information that could make or break your product sales and overall business function.

Build a Strong Team

Success and high-income goals are never a sole endeavor. You need to learn how to leverage and harness the power of your Amazon business growth via a skilled, reliable and experienced team.

Building a competent team that shares the same values, breathes the same passion and envisions the same hunger for success as you are key! Hire people by doing your research and spending time/resources in selecting the best fit for your business.

Keep Adding More Products

This is a no brainer really. It’s logical to say that more products mean more opportunities to sell, greater audience reach, larger market share, and higher profits.

If you’re aiming to reach the coveted 6-figure income mark, you need to consistently invest time, research, money, effort and energy into identifying, sourcing and selling hot products.

Add them to your brand repertoire and capitalize on great marketing strategies to make more people buy them – consistently!

Use Social Media

Social media is the very pulse and heartbeat of modern E-commerce. You cannot ignore the power of social media and expect to reach 6-figures as a seller. Utilize all avenues of consumer outreach and marketing such as Twitter, Google SEO, Binge, Instagram, Pinterest. Facebook and Blogger websites.

The greater number of social media platforms your business effectively utilizes to promote your products, the more people you will reach, the more chances of them clicking on your product pages and eventually the higher probability of them purchasing your products.

Moreover, a strong social media presence gives you the credibility and legitimacy you crucially need as an established, serious and quality brand and boost your Amazon business growth.

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Amazon is a leading contender in the third-party marketplace industry. You can sell nearly anything and make a profit. However, doing so takes time, skill and dedication.

Amazon offers great quality and delivery, which is why consumers are so loyal to the company. Having Amazon on your side, organizing orders and handling behind-the-scenes work through Fulfillment by Amazon will undoubtedly attract more buyers and boost your sales.

So, let’s first take a look at what exactly is FBA?

It is an all-encompassing service designed specifically to meet your needs as a seller on Amazon, such as shipping items stored at fulfillment centers and handling customer service issues pertaining to orders.

However, the tricky part now is choosing a product that will sell. A product that actually has a high demand and probability for sales. How do you determine that?

Product Research and Its Importance

Product research is key. As a Seller, you need to know what the demand and supply are for a certain product niche or category, even before you begin to source it, let alone sell it!

In fact, according to statistic and studies, more than 40 % of online business success depends on the right product being sourced. Now that is a huge chunk that can make or break the success of a product. Hence why it must not be taken lightly.

Product Research Criteria

Every research strategy must employ a set of criterions that the findings rely upon. The same applies to research for your products. The two major criteria to focus upon are:

1. High demand, low competition
2. Low demand, low competition
3. High demand, high competition

In either case, studying your competition in the niche or category of your product is crucial. Your competition is your treasure-chest of knowledge. Use it!

Analyzing your competitors enables you to devise your marketing, sales, operations and customer service strategy in the right direction without hitting roadblocks. Knowing your competition is like driving with a GPS – you can navigate yourself even from the tightest of spots if you know where you are.

Naturally, as an Amazon seller, you won’t bother with any product that has ‘low’ demand. Because anything with low demand will automatically also have low competition (since nobody is silly enough to invest their time, energy and costs in sourcing low demand products that nobody wants). This eliminates the option (B) automatically.

So logically, a smart Amazon seller will target options (A) and ( C) through the life cycle of his / her Amazon FBA business.

Important Factors in Criteria Selection for Products Selection

Research To Find What Is Already Selling On Amazon

One of the fastest ways to learn how to find a product to sell on Amazon is to look through the Amazon Best Sellers List in different categories to find out what is already selling.

By looking through the Amazon Best Sellers List, you’re able to get an idea of the top 100 products that are currently selling on Amazon, to give you ideas on what products to sell.

Using Online Tools

If you’re looking for some tools or resources to help you how to find a product to sell on Amazon, then a good platform is Jungle Scout. It is a powerful software that will make your life much easier in helping you do all the research you need to find profitable products – it’s worth the investment.

Criteria Selection Process

However, if you want to find the best products to sell on Amazon, then you need to look at more than just something that you are interested in promoting.

The deeper you look at how you will sell your products, the easier it will be to begin to make the sales you want to build your sales.

It’s not only the product you want to look at selling. It’s also how you will sell it and who you will reach. When you start following a different criterion, then it will help you to build a successful promotional channel.

The criteria consist of the following:

• Make sure the product is light and relatively small (not more than a few pounds), as this will make a big difference in the cost of shipping your product.
• Find a product you can sell for more than $10 and will have at least a 30-50% profit margin.
• Look for a product that is simple and won’t break easily or have complications, as otherwise, it can result in refunds or customer complaints.
• Find a product that is relatively inexpensive to make (this will depend on your budget).
• Pick a product that you can stand out some way in the market with, or you can find a better product to sell on Amazon in that market.
• Find a product to sell on Amazon that you will be somewhat interested in or passionate about.
• Think about your 2nd, 3rd, and 4th product. Think about the bigger picture, the market, and niche you want to get into, and ultimately the brand you want to create.

Note: Make sure to order multiple samples of your intended product for sourcing, when you contact the supplier overseas. For example, Ali Baba has many highly ranked suppliers who will be obliged to send you free samples before you place an order.

The Power of Productivity with Skilled Virtual Assistants

Whether you’re a small business online or offline, you can never overlook the importance of getting an extra set of hands to take the burden off you!

With the fast-paced and ever-evolving world of business going through tremendous technological changes, it is imperative that companies around the globe – particularly those in eCommerce – understand, employ and effectively apply the power of technology and great customer service.

This is where world-class Virtual Assistant Services prove to be detrimental in more ways than one! Great companies and businesses are built on a proven system; constant, efficient and productive without the hiccups! The same goes for any successful, viable and effective small business – be it on a local or global scale.

The benefits are tremendously great!

Research and Analysis

Urtasker is a leading and globally renowned e-commerce virtual assistant agency that provides cutting edge, groundbreaking and truly revolutionary back-office support to e-commerce sellers, business owners and vendors on multiple online channels such as Amazon, eBay, Shopify, Walmart.com and Jet.com.

With a fully in-house process of hiring, training and vetting its services for all its valued clients, the company empowers e-commerce businesses with hassle-free, cost-effective, trusted outsourced business solutions world-class virtual assistant services.

One of Urtasker’s proven accolades entails increasing a U.S based client’s sales by 20% in a mere 3 months. Another compelling milestone in terms of results entailed increasing the total sales for an online e-commerce company by 40% within a 2-year window. Book A Free Consultation Call

When you have a skilled Virtual Assistant doing all the research and analysis for your product selection, criteria and sourcing, you’ll also be continuously on top in terms of routine competitor analysis, latest consumer trend-watching and all the other administrative workload you don’t need on your desk!

So, book a call for the professional Amazon listing services.

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Marketing Amazon business is a powerful tool every seller should learn. The internet age has provided a whirlwind of opportunities for every hardworking dreamer that wants to fly without wings. The world of eCommerce and internet has proven to be a lucrative arena for those who want to benefit from the promises it beholds.

In fact, with its low barrier to entry, Amazon FBA is one of the most popular routes to business ownership.

Hence, whether you aspire to generate a side income or grow operations to make a living off your business, one of the best places to start selling your products is on Amazon FBA!

Here are some tips on how to effectively market your Amazon FBA business the right way!

Increasing Views & Appearing on Amazon Search Results

Amazon has a powerful algorithm. Understanding how it works is very crucial!

It’s not necessary to know the details of the algorithm— because Amazon does not disclose that information—but it’s critical to identify the very elements that go into constructing it.

• Pricing: Change up your sales tags up and down every few weeks. This will keep your listing fresh (your repricing software can help with this).
• Availability: How many of a certain product you have left in stock shows up on your page, letting buyers know if you’re pricing it to sell or pricing it by market standards.
• Selection: Users may think they know what others search for, but they don’t because Amazon guards this tidbit close to their chest.
• Sales History: Where you rank matters on how much you sell, that’s it. Amazon doesn’t care about anything else but how much money passes hands.

Pay Per Click (PPC) Advertising on Amazon

PPC marketing campaigns can work wonders for audience visibility, product advertising, and eventual sales conversions. If you’re not using PPC already, you must!

How do you go about devising a powerful PPC Marketing Campaign?

1. Use keyword tools to check the demand.
2. Structure and organize your PPC keywords.
3. Include negative keywords in your first PPC campaign.
4. Know your budget and work backward.
5. Research the competitive landscape.
6. Write better ad copy.
7. Create a powerful and relevant call to action.

Setting Up Amazon Search Optimization

Ranking in Amazon search results is a big boost to your product listing visibility and sales conversions.

Applying a robust, proactive, well put together marketing Amazon business and SEO strategy is sure to rank your listings higher. A higher ranking means higher audience attention, which directly translates to higher clicks on your listing.

Here are the basic steps you need to undertake in order to instill the Amazon SEO to your product pages:

1. Follow the Image Guidelines and Upload a Good Amount.
2. Focus on Your Product Title.
3. Use Bullet-Point Content Form and Focus on a Description.
4. Actively Work to Increase Your Amazon Reviews.
5. Use the Sponsored Products Feature.
6. Fill Out all the Relevant Categories.
7. List an ASIN in Your Product Field.

Influencer Marketing Amazon Business

Getting influential people online to market your products is a strategy that reaps rewards unflinchingly. For example, many well-known Instagram influencers have an all-encompassing global audience reach in millions. They are always willing to consider good products or brands market – for a fee.

This is where budgeting is important. You need to know what your realistic budget is. Influencers usually charge per post, which may always change depending on the agreement you strike with them.

The next step is approaching them. Something as simple sending them a DM on Instagram, to emailing them or connecting via the contact form on their blog/website will get you a reply.

Once you get the reply, spend as much time as you can in sharing your product details, features, benefits, the USP of your brand and how you think it will help the masses.

Giveaways & Deals on Offer Sites

People love good deals. It’s human nature.

Everyone wants to save a buck or two. It gives them a sense of satisfaction and ‘triumph’ that they otherwise wouldn’t have gotten had they paid full price for the same product elsewhere.

This is why tapping into the ‘good deal’ psychology from a consumerist viewpoint is key! Use it to your advantage. Showcase your products on deal offer websites such as Overstock, Wish, Groupon, etc.

Not only will you get a few sales, but you’ll also get wider audience visibility on other platforms, which will help to bring in traffic to your Amazon product listing. Moreover, remember that the best form of advertising is word of mouth.

So if people like your products of a deal offer website, they will recommend you to their friends and family, who will automatically happily buy from your main Amazon product page because they are already ‘sold’ on the value of your product.

Copywriting a High-Quality Product Listing

While you do need to incorporate keywords to tell Amazon what your product is about, you shouldn’t sacrifice ‘quality’. Humans also have to find ‘value’ in the copywriting you write before they will convert into customers.

Yes, having exceptional rankings on Amazon is a priority, but Amazon isn’t the one with a credit card in its hand – shoppers are!

When prospects scroll through the search results, they glance at the information including the title, image, price, and more. There has to be something there to capture attention or, with the swipe of a finger or click of a mouse, your listing will be out of view, never to be seen again.

Even if you do get a click to your product listing, if your well-ranked page doesn’t offer solid details that “inform, entice, and persuade”, your sales will still be lacking.

There must be an even balance between “ranking criteria” and “customer experience”. In essence, you’re serving two masters: Amazon and shoppers. But the difference is that the latter of the two is the one paying for your product.

Hence, hiring a professional Amazon copywriter to write your listing Titles, features/benefits Bullet Descriptions and the actual Product Description itself is utmost crucial! Keep that in mind!

Conclusively, in order to grow effectively and scale your Amazon FBA business, it is important that you delegate administrative work functions to a professional Virtual Assistant service provider.

This takes the load off you, so you can focus on your business instead of being ‘stuck’ working in it!

Urtasker is a globally renowned and internationally acclaimed Virtual Assistance agency based in New York, the USA that helps businesses benefit, grow and profit in the online E-commerce industry through specialized marketing, expert technical and skilled operational services by handling all functions of your Amazon FBA business.

From Amazon SEO and Ranking to Copywriting your Product Listing, to running PPC campaigns on your behalf, Urtasker ensures that you are ‘covered’ in every way enroot to increasing revenues and sales like never before!

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We’ve become so thoroughly engrossed in the internet age that we don’t call it that anymore. It’s become commonplace, expected even, that if you’re running a business and you’re running it well, then you’re relying on the internet in some capacity.

But things move more quickly in the digital age, as well. As soon as the world gets comfortable with some program or technology, a new version comes along and shakes everything up. It can get especially hectic if you’re trying to manage online sales. Just as working with the top online retail space becomes routine, a new giant comes along and chomps down on some of the market shares. Suddenly, it can feel as though you’re missing out. But that’s where eCommerce comes in!

If you’re ready to be present on more than one platform, then the good news is that you’re not alone, and software developers have been working for years to tackle this exact problem. Multi-channel listing software can do the heavy lifting for you. Read on to learn more about how multi-channel listing mirror software like Listing Mirror can help you.

Amazon or eBay?

This used to be the eternal question. To which of these internet behemoths do you entrust your sales? Do you go with Amazon’s unbeatable market share and omnipresence, or eBay’s unique sales methods and branding-friendly interface?

As we mentioned previously, you no longer have to choose where to place your resources. You can expand your business to as many online storefronts as you feel, and without the stress headache, you might be expecting. Multi-channel eCommerce is within your grasp.

Listing Mirror and the magic of synchronization

Like all things in life, you get what you pay for. There are a lot of different companies popping up with their own multi-channel listing software, and it pays off to partner with the right one. Nonetheless, Listing Mirror tops the list for many reasons, perhaps most notably for its greatest strength: synchronization.

Syncing all your listings at once allows you to place your products on many sites across the internet without any hassle or potential inventory disasters.  Listing Mirror can be a lifesaver, especially for smaller businesses which can’t spare the human resources to keep track of a dozen different listings for the same product. Here’s how it works:

Syncing Orders

Are you hesitating to expand your online horizons because you’ve become comfortable with one fulfillment process? Maybe you use Fulfillment By Amazon and don’t want to mess with figuring out how eBay or Walmart.com work. Don’t worry, Listing Mirror has you covered! When you sync your listings through Listing Mirror, you can rest easy knowing that orders from all channels are fulfilled by the program of your choice. That’s right, with Listing Mirror you can fulfill orders on eBay using Fulfilled By Amazon. It doesn’t get much easier than that!

Syncing Inventory

This might be the most important service Listing Mirror provides. It keeps track of how many units you’ve sold across all your platforms and automatically updates them. This way, you won’t ever find yourself in that disastrous situation where you’ve sold more units than you have available. And on sites like Amazon, where you may find yourself promising same day shipping, overselling can become a big problem really fast.

With Listing Mirror you’ll have one catalog to handle, and that catalog will go out to all your listings. You’ll save time, money and manpower.

Syncing Copy

Listing Mirror automatically updates more than just your orders. When you add or update a product listing, those changes can be pushed out across other online marketplaces from within Listing Mirror. Now, you’ll never have to worry about adding new products to each site individually. This will keep your storefronts and branding consistent.

Synchronized but not identical

Every online market is a little different — that’s what allows them to coexist. People who are used to eBay are looking for something a little different than those who frequent Amazon. On the other hand, Walmart.com attracts a complete type of customer. Sometimes sites specialize in certain products; other times, customers are simply seeking a different UX.

In any case, each channel has a unique customer base, and you don’t want to miss out on any of them. Listing Mirror understands the differences in the major listing sites and will tailor your listings to fit each site you use. So while each channel listing is synched with all the others, they’re not identical clones. Each is optimized to be the best listing it can be for the channel it’s on.

Don’t miss out on a single site

Give Listing Mirror a try today. There’s no time like the present. It’s risk-free for two weeks, so you’ve got nowhere to go but up!