Amazon reviews are a highly trusted source of feedback from other customers.
Not only do they provide social proof for your store, but they are one of the key factors taken into account in Amazon’s search listings. The more positive reviews you have, the higher your product is positioned.
Developing a proper shipping strategy will help you to balance price, speed, and reliability and delight your customers. Putting some effort into understanding your various options for sending products can help you stand out as an E-commerce merchant and keep your customers coming back.
Selling on Amazon has changed dramatically this year.
Not only have selling fees taken a sharp upward climb, but there’s also the coronavirus pandemic to contend with. A surge in online shopping has led to disrupted supply chains, huge delivery delays, and unhappy sellers.
At first, Amazon paused shipping for non-essential items, leaving sellers high and dry with no way to get their goods to paying customers. This meant that an increasing number of FBA sellers turned to 3PL warehouses to ship their goods, and the trend seems to have stuck, adding an extra cost to the already rising price of selling via Amazon’s FBA program.
Understanding the outgoings of your business is vital for growth, pricing strategies, and stock management.
A lot of Amazon FBA sellers consider the COGs their only expense and consider the leftover money profit. But with fees (however small) lurking around most corners, costs can start adding up. All of a sudden, your business isn’t as profitable as you first thought.
A lot goes on behind the scenes so, if you’re wondering what the real costs are for FBA sellers, from storage and shipping to monthly fees, here’s a helpful guide.
Before shipping, storage, and other fees are taken into account, Amazon FBA sellers have to pay standard FBA costs and referral fees.
This is a monthly fee – kind of like a subscription cost – that sellers might need to pay through the FBA program. It’s free for a personal seller account, but this will incur a $1 flat fee for every product sold.
If you sell more than 40 products a month, it’s worth upgrading to the professional seller account. This is $39.99 a month but doesn’t require the $1 flat fee for each product.
On top of this Amazon also takes a cut of revenue (it does this for non-FBA sellers, too). Usually this is around 15%, plus a $3 fee to handle and ship the product.
Your referral fee will fluctuate depending on what category your products fall into – some are far more costly than others. For example, Amazon device accessories have a 45% referral fee, gift cards have a 20% fee, and groceries have an 8% referral fee. Most other categories fall somewhere between 12% and 15%.
Once the basic fees are out of the way, there are several other costs involved in selling via Amazon’s FBA program.
Amazon ships products through its FBA program, which is great because you don’t have to sort out the logistics. You can put everything in Amazon’s hands and they sort it all out for you.
It costs to ship items, so understandably Amazon puts some of those costs back onto the seller. And, because it costs more to ship large, heavy items, the shipping fees are higher for weightier and larger products.
Amazon rounds up the weight of a product, so you’ll usually end up paying a little more than the real weight of the product. In 2020, this fee is going up by as much as 10%.
Sellers that use the FBA program ship their products to Amazon’s warehouses. From there, Amazon deals with the rest.
This means that Amazon charges a fee for storing products in their warehouses – and rightly so. For the most part, there is a flat fee depending on the size of your product. The thing to note is that the price changes at different times of the year.
From January to September, standard sized items incur a storage fee of $0.75 per cubic foot and oversized items are $0.48 per cubic foot. From October to December, standard sized items cost $2.40 per cubic foot to store and oversized items cost $1.20 per cubic foot.
If your products don’t sell, you might find yourself paying long term storage fees. For items that are in fulfillment centers for between 181 and 365 days, there is a monthly cost of $3.45 per cubic foot. For items in fulfillment centers for over 365 days, you’ll be charged a monthly fee of $6.90 per cubic foot.
There are many benefits of using Amazon’s FBA program. You simply ship your goods to them and they handle everything from there. But, as you probably know by now, it costs to ship products.
Amazon has a number of warehouses dotted around and they usually ask you to ship your products to several different warehouses. The costs can really add up.
As a general rule, it tends to cost around $3-4 per empty box and then between $0.20 and $0.50 per pound depending on where your items are being shipped to.
One way to keep costs down at this point is to ship your first batch of products to one warehouse, your next to another, and so on. As long as your products arrive in every warehouse Amazon needs them in at some point, you should be fine.
No one likes to talk about returns, but here we are.
One of the reasons Amazon is so popular with shoppers is because it’s incredibly easy to return goods. This is great for the buyer, but not so much for the seller.
As a result, the return rates on products can be quite high. When a product is returned, you don’t get the FBA fee or referral fee back, which means you tend to end up out of pocket. A lot of Amazon FBA sellers forget to factor in this cost and it can come as a nasty surprise when the cost of returns keeps on adding up and adding up over time.
Aside from the FBA fees, there’s also the costs of running a business in general. These are often known as overheads and can be listed as expenses. However, they should always be taken into account when you’re calculating your true profit.
Overheads might include costs like:
These can add up if you don’t keep a close eye on them. For example, a professional photo shoot for your new product line might help you sell more products overall, but make sure you factor the cost into your per-product profit.
Sometimes, you might want to send your products to a processing center to undergo quality control testing before they are sent on to Amazon’s warehouses.
This means you’ll need somewhere to store them in the interim. Which, again, incurs costs. The costs here will vary depending on where you decide to store your goods and how long you’re storing them for before shipping to Amazon’s warehouses.
Amazon is now allowing non-essential items to be delivered in an acceptable time frame after pausing the process for a while at the start of the coronavirus outbreak.
However, many Amazon FBA sellers are organizing their own shipping anyway via third-party logistics companies. This gives them more control over how and when their products are shipped, but it does cost to do so.
The fees here will vary depending on the 3PL company you choose, but as a general rule, going to a third-party works out to be more expensive than having Amazon ship your products directly.
At the end of the day, no company is perfect, and a company as big as Amazon is bound to make a mistake or two at some point. Unfortunately, this can end up costing you. They have been known to lose shipments (in fact, this happens quite often), lose products in the warehouse, fail to ship on time, and damage goods in transit.
These are things you can’t account for in your fees calculation, but it’s good to have them in mind as a buffer just in case.
The last thing you want is to go into the red because of something out of your control.
If you want to get eyeballs on your products, there’s a good chance you’re going to have to splash out on some advertising. The competition on Amazon is high, so every little helps when it comes to your marketing strategy.
Amazon has an in-built PPC or Sponsored Products feature that lets you target specific keywords related to your products to attract more buyers. These can be a great way to boost exposure on your products and get more sales, but they cost money to run.
The costs here will vary considerably depending on the keywords you choose to target (some come with a higher price tag than others), the audience you want to reach, and how much money you can afford to pump into them.
The key is to keep your advertising costs below the cost of your products.
For example, if you’re selling a $25 product on Amazon and we use the typical Amazon conversion rate of 10%, that means that for every 10 people who click through onto your product, one of them will make a purchase.
This means you want your ads for this specific product to cost no more than $25 per 10 click throughs – and actually, you want the cost to be far lower than that if you want to make a profit of any kind.
It’s worth taking other advertising costs into consideration here too. You can market your products on Facebook, via Google PPC campaigns, YouTube ads, Instagram ads, and various other ways. Determine which methods will work best with your products and go from there.
Manufacturing is likely to be a big cost for FBA sellers, but again this will depend on the kind of items you’re selling. Not only do you have to produce a glut of products to get you up and running, you’ll also need to consider the costs of ongoing production.
First of all, you’ll need to find a manufacturer that produces the quality of product you want to sell. Sites like Alibaba can connect you up with affordable manufacturers, but even to order a sample you’ll have to pay out (this is usually around $100 per sample, but it’s worth it for finding the right, reliable producer).
Once you’ve chosen your manufacturer, you’ll need to bulk order for your inventory. This works out cheaper than buying each product individually when a customer makes a purchase.
On average, products sold via the Amazon FBA program cost around $20 and can often be manufactured for less than $5 each.
You might decide to get your products inspected before they leave the factory to ensure they’re of the highest possible quality. This isn’t mandatory, but it means you can have peace of mind that you’re selling a great product.
There are two options here:
Amazon runs a Lost and Damaged Reimbursement Policy to reimburse sellers who have had a product lost or damaged either in the fulfillment center or by the designated carrier.
The issue to bear in mind with this is that you won’t always get the full amount of your product returned back to you.
Instead, Amazon take into account:
They will then grant you a refund based on this information. While you’ll get some money back, it’s worth noting that it’s usually not the full amount you paid out. For example, the reimbursement cost won’t include the FBA fees you already paid out for the product.
The Early Reviewer Program is a great way to promote your products by getting reviews for them. It lets you submit one of your product SKUs to be promoted by Amazon for review by a specific, pre-chosen (and pre-vetted) reviewer.
Taking part in this program costs $60 per SKU.
Again, it isn’t mandatory, but it can really give your products a boost in the listings. The payment isn’t taken until you get at least one review, so you don’t lose any money if the reviewer doesn’t uphold their part of the deal.
Lightning Deals give you a chance to run flash discounts on your products and get more sales. Amazon charges a flat fee to run a lightning deal. This is usually $150, but it can vary depending on the week you’re running it and if that clashes with any major selling holidays.
You’ll be charged the fee for every Lightning Deal you run.
To qualify, you have to be a Professional Seller, have a sales history, and have more than a 3-star seller rating.
Amazon also requires that you give at least a 15% discount on products included in Lightning Deals, so be sure to work out how much profit that leaves you with after you take all the other fees into account.
If the thought of trying to work out all these costs on your own is overwhelming, you’re not alone.
Luckily, Amazon has an FBA calculator that helps sellers compare the costs of using the FBA program and FBM (fulfilled by the merchant) option. It also allows you to simply calculate the fees that go into selling via the FBA program.
Here’s an example of Amazon’s FBA calculator in action.
As you can see, the two columns let you compare the costs of Amazon fulfillment and your own fulfillment. It takes into account the costs of shipping and any basic FBA fees to work out how much profit you’re likely to get from each method.
2020 will be an interesting year for Amazon sellers. Fees are set to increase by quite a large margin, and the coronavirus pandemic has forced sellers to switch up their strategies.
But knowing (and, more importantly, understanding) the true costs of selling via Amazon’s FBA program is vital for figuring out the bottom line of your business, increasing profits, and long term growth.
Did you know that small businesses account for 99.9% of all United States businesses? It’s true. The vast majority of markets are made up of the little guys. Mom and pop shops, artisans, and teams of close-knit startups are all essential, contributing drivers of the economy.
Every day, hundreds of thousands of customers visit Amazon and place millions of orders. Some are loyal to specific brands and are looking only for those brands when they open their browsers. Many others, however, know what type of product reviews they want but don’t have a strong preference towards any particular brand.
Thanks to Amazon’s A-to-z Guarantee, customers know that they can safely try out products from brands that they aren’t familiar with because their purchases are protected by Amazon. If anything goes wrong with the shipping process or the product, or even if they simply aren’t satisfied, customers have 30 days to return their item for a full refund. With this in mind, there isn’t much risk for them to try a new brand.
So how do you entice a customer to choose your brand and product over the rest? There are of course plenty of factors that can help to convert a potential customer into a buyer including keyword optimization, a clear title, and a competitive price. But one of the most important factors of all is product reviews.
When presented with a handful of similar options, a product’s rating will often be the deciding factor for many consumers. Product ratings with a higher number of product reviews are considered to be more legitimate and easier to trust than those with just a few. For this reason, Amazon sellers are always looking for new ways to bolster their product reviews.
Unfortunately, most of the methods that Amazon sellers have come up with in the past are not allowed within Amazon’s Terms of Service. Amazon has strict rules against generating product reviews that are either inauthentic or left in exchange for some kind of compensation.
For example, paying for product reviews or agreeing to exchange positive reviews with other sellers is strictly prohibited. These methods are obvious enough breaches of the rules as they are designed around boosting review counts with fake reviews. But did you know that it is also illegal to offer free products or discounts in exchange for positive reviews?
Anything that is explicitly designed to incentivize positive reviews is against Amazon’s rules. Even when you ask for a review using a legal method like an email campaign, you aren’t allowed to ask for a “positive review”; you can only ask for an honest review. With such serious rules in place, it is best to stick to legal methods of acquiring product reviews to avoid any account penalties or suspensions.
The vast majority of customers will not leave a product review; many don’t have the time and many don’t even think to. Unfortunately, there are a lot of consumers that only think to leave a review if they are dissatisfied. If they are happy with their order and it works as expected, they don’t think to say anything about it.
This is what makes email campaigns so effective. A gentle reminder that product reviews help both Amazon sellers and other Amazon customers is often enough to push a buyer in the right direction to leave a review. Sending these emails after every purchase is a great way to generate product reviews, but doing so manually would take up a ton of valuable time.
Fortunately, there is a better way. Services like FeedbackWhiz help Amazon sellers to fully automate the process. Unique email campaigns can be built for each product, and smart tags like [PRODUCT NAME] will populate with order-specific details so that they come out looking customized without having to be built one at a time. Once you have your campaigns set up, they will run like clockwork and work with every sale, leaving your time freed up to use on other matters.
Instead of jumping right into a call to action, one method to use when creating an automated email campaign is to send out an early email just to establish a rapport with your customer. This email can be scheduled to go out as soon as an order is processed or shipped on Amazon. For example, the first email might look something like this:
Hello,
Thank you for your purchase of [PRODUCT NAME]! We are glad that you decided to give our product a try and we’re sure you are going to love it!
Your order is currently being prepared and should be shipped out in no time. You can use this link to track its progress! [SHIPMENT TRACKING LINK]
In the meantime, please don’t hesitate to reach out and send me a message if you have any questions about this order or anything else in our product line. We here at [COMPANY NAME] are always here to help.
Thanks,
[SELLER NAME]
Now that you’ve established a relationship in the first email, you can make a call to action in the second. Before sending out the second email, make sure that the customer has had enough time with their product to actually have the chance to formulate an opinion on it.
For example, a new toothbrush will be used daily right away, so a buyer will likely know within a week how they like the feel of it. On the other hand, you might want to wait two or three weeks before asking for a product review on a set of crafting beads as it may take a little while for the buyer to have time to work on a new project.
With FeedbackWhiz, you can schedule emails to go out in specific time intervals such as “two weeks after the item was received”. Each product in your catalog can be customized with unique email templates and automated schedules.
Here’s an example of the second email:
Hello,
It’s [SELLER NAME] again! Hope everything is going well. Our records indicate that you received your [PRODUCT NAME] two weeks ago. We’d love to know what you think of it!
Product reviews are an extremely valuable part of the Amazon experience. Feedback helps customers to make more educated shopping decisions, and it helps sellers know what we are doing right and wrong. If you have the time, please leave a product review here.[PRODUCT REVIEW LINK]
And as we mentioned in our last email, we here at [COMPANY NAME] are always available if you need anything. Let us know!
Thanks,
[SELLER NAME]
Of course, these templates are just examples. Depending on your brand and the products you sell, it might make more sense for your templates to include fun images and GIFs or detailed instructions on how your customers can use their new product. Regardless of how you set up your automated email campaign, consistently asking customers for product reviews will lead to more reviews coming in. And those extra reviews could be what separates you from your competitors.
As an Amazon Seller, the last thing you want is having your account suspended or even banned. Your valuable business coming to a screeching halt and your income depleting to a stand-still is every Seller’s worst nightmare! Yet we see it happening all too often to the best of us.
A suspension or a ban doesn’t happen out of the blue. There are always underlying and crucial reasons behind it. Some serious mistakes can breakdown a successful business.
So what’s the solution? Prevention is better than cure!
The need for effective functional, growth and development solutions in online business and eCommerce through a refined, revolutionary and winning approach is utmost crucial. Understanding, applying and maintaining this dynamic, whilst obtaining consistent success with valuable resources, tools, knowledge, and a results-driven approach is what is truly necessary.
Here are some fundamentally common reasons why even the best, most profitable and highly reputed of accounts on Amazon can get suspended or banned when one least expects it:
Now, given the above critical areas that can cause Amazon account banned or suspension, it is important to maintain healthy account metrics. It all boils down to that! How do you accomplish this? We discuss below.
So how does one determine a healthy, strong, viable and effective set of metrics that adhere and align with Amazon’s TOS (Terms of Service) policies, without infringing the rules, guidelines, and protocols outlined for Sellers?
Amazon considers the following stipulated metrics and parameters that regulate and robustly determine a Seller’s account legitimacy and its health:
According to Amazon, all sellers should be working towards achieving and maintaining a level of customer service that meets the performance targets. Failure to meet these targets does not necessarily put your seller account in negative standing, but failure to improve may negatively affect your account.
These are baseline goals. Sellers with exemplary performance have the opportunity to distinguish themselves to buyers through the feedback rating that appears next to each of their listings.
Most sellers are exceeding these targets, so the better your performance, the better your chance of building a stronger, more competitive business. Amazon state you should monitor your customer metrics closely on a regular basis. This is because the report informs you of the following:
In business and eCommerce in general, time is money. What you save on time, you directly save and increase in money. Thus, Urtasker.com has accomplished this by providing businesses with highly trained and skilled E-commerce specialists that handle the daily tasks, processes and crucial functions of various aspects of the business – virtually and in real-time from anywhere in the world!
This has helped business owners gain more time to work on growing their businesses, whilst seeing increased productivity, decreased downtime, lowered costs and unparalleled profit generation.
As a truly unique, professional and globally relevant eCommerce end-to-end business solutions provider, Urtasker.com takes immense pride in our passion for helping its clients reach their goals.
It doesn’t require heavy upfront fees or long-term contracts/commitments. Its rates are very affordable, and its clients are rapidly growing small-medium sized businesses at a dramatic rate.
Urtasker’s elite team of eCommerce and Amazon Specialist and Experts will help Sellers with:
In Conclusion, one of the biggest trending Amazon seller concerns is Seller Account banned or suspension scenarios. It is no doubt the most dreaded issue for Amazon sellers.
The first approach should take to protect the Amazon seller account from hackers is to prevent suspensions and bans altogether. Most sellers get in trouble because they don’t stay on top of their customer metrics.
The consequence often is that you lose the Buy Box share for some or all products, losing your account altogether to suspension or worse such as a ban! It’s always advisable to save time, money and hassle by enlisting the help of a professional E-commerce specialist agency that knows exactly what areas your business could use help in.
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Best Amazon conferences 2020 for sellers are one of the best ways to stay aware of what is changing in the market. Whether you are an existing high-volume Amazon seller or a beginning seller just starting. One of the best ways to get a jump start your business is by attending an Amazons seller conference.
With multiple online sources like blogs, podcasts, forums, and webinars to get daily updated information and stay current with the Amazon selling market. The sheer volume of information out there can be overwhelming for Amazon sellers and difficult to keep up with daily.
Moreover, Amazon targeted conferences allow vendors to show you demos of what they offer and also the latest technology and techniques available to help you expand and increase your business margins and marketing strategies.
Besides the fact that these kinds of conferences will throw light on how to be an Amazon Product Listing Specialist but make things clear about growing the Amazon business.
Here is a list of the best Amazon seller conferences to attend in 2020:
ASGTG began as a simple idea that turned big and changed into a community discussing all Amazon selling issues. It comprises more than 500 Amazon sellers. ASGTG’s yearly event has evolved to become a nationally known Amazon sellers’ convention – absolutely a standout amongst the rest. It’s no surprise it was chosen number 2 of the top Amazon Sellers events to attend. The Conference will greet industry attendees from every background, including several of the most thriving Amazon sellers on the marketplace.
Presented by: Ed Rosenberg
For: Advanced Amazon Sellers
Location: Kol Yaakov Hall in Brooklyn, NY
Date: January 15th, 2020.
Prosper is an annual conference focused on sharing best practices education and providing significant networking opportunities for established Amazon sellers.
Aimed at online sellers seeking to improve their business on Amazon, this conference features several ex-Amazon leaders and CEOs/General Managers from leading Amazon marketplace solution providers using workshops and seminars to help sellers learn how to build better online businesses.
This one of the best Amazon conferences 2020 leads with education first, while also providing sellers with access to dozens of leading solution/service providers in the Amazon ecosystem. This conference is ideal for the established Amazon online seller seeking to learn how to build its business more profitably while meeting leading solution and service providers that can help sellers scale their businesses more efficiently.
When: AUG 31, 2020
Where: Las Vegas, Nevada
SellerCon is The Largest FBA Seller Event. It provides sellers with Up-to-date & Actionable Selling Strategies.
The world of Amazon is always changing. In 2020, Amazon sales are predicted to exceed $400 billion. To stay ahead, you need the latest strategies, tactics, and resources used by top Amazon sellers around the world.
Over the past 6 years, 15,000+ Amazon sellers from around the world joined SellerCon live to learn how to scale their brands.
When: June 21-23, 2020
IRCE promises to deliver educational sessions on the subjects that matter to you the most.
What makes these sessions unique is that they’re curated, which implies that IRCE’s speakers are not only well-informed but prepared with actionable, insightful presentations for attendees to learn from.
Past events have included advanced workshops on FBA (fulfillment by Amazon), Amazon listing strategies, and whether to work as a third or first-party seller on the website.
https://www.irce.com/
When: June 9th – 11th
This conference is designed to help you find merchandise that will set your Amazon store inventory apart.
From general stores to fashion boutiques, this is the wholesale buying event where any small to large-sized e-commerce retailer can find unique stock for their business.
What’s more, the conference is also the home to the Source Direct exhibition, a B2B show for wholesalers, retailers, and distributors to purchase wholesale products directly from foreign manufacturers.
When: March 22 – March 25th, 2020
Where: Las Vegas, Nevada
Whether you sell on Amazon, Shopify, Walmart or your own online store, you’ll learn a lot of new strategies by attending ecomChicago.
The conference features three jam-packed days of leading e-commerce speakers, vendor presentations, and tactics you can implement to streamline, organize, or grow your web store.
Organizers have even made arrangements with software creators to give demos of their offerings. As a result, you’ll discover new tools that can help you automate some of your tasks or new ways to grow your e-commerce sales.
When: Fri, May 15, 2020 – Sun, May 17, 2020
This is a free Meetup group designed to hold meetings every month and throughout the year. A powerful conference-style gathering where in addition to basic and advanced Amazon seller tactics, they cover several different forms of lead generation, funnels, and methods to ultimately lead to increased sales on Amazon.
When: Events run all year round at various venues throughout Florida.
Check the link to see upcoming meetups: https://www.meetup.com/South-Florida-FBA/events/
This is one of the biggest Meetup events for Advanced Amazon Sellers. Definitely not to be missed!
Amazon & Multichannel experts share on the stage powerful strategies and shed light on new ways to achieve sales success on the largest sales platform in the world.
The largest meetup that occurs every 2nd month.
https://www.meetup.com/New-York-Amazon-Seller-Meetup/
Marketing is a plan of attack, a course of action; it’s something that you experiment and learn. NRF is more than a conference; it’s a community fully packed with the biggest global audience and exhibitor base that could only be achieved from NRF. NRF Retail’s Big Show is an open market for innovative ideas and relationships.
When: January 12-14, 2020
Where: New York, New York
Paradoxical as it may seem, this is a real example when in 1 day 50 product units on Amazon were sold, but profit is kept negative. The reason is the Amazon Storage fees. They are withdrawn once a month and most sellers neglect them when calculating their profit. Storage fees are a good example of difficult to calculate Amazon fees, let’s examine them closely.
Sellers who work in the FBA (Fulfillment By Amazon) program must pay storage fees for products stored in Amazon’s warehouses. The current prices for US-based warehouses vary by time of the year and product size (standard or oversize products):
Additionally, there are huge long-term storage fees that are applied to items stored longer than 6 or 12 months as of the Inventory Cleanup date ($11.25 and $22.50 per cubic foot respectively). September 15, 2018, these fees were changed from a semi-annual basis to a monthly basis.
The fees are calculated based on the combined volume of the products and sellers stocks in an Amazon FBA warehouse. This volume, however, changes dynamically since products are shipped out every day. This makes calculating exact storage fees quite hard.
There are services that give users the actual real-time information. For example, SellerBoard takes numbers, which were charged by Amazon, rather than calculating them based on the volume of the products stored. They are automatically included in profit calculation, along with the number of other types of fees charged by Amazon.
Besides Storage fees, Amazon sellers have a difficult time calculating returns correctly, so usually, they are just being ignored. There are two main reasons for that: «they don’t really matter» or «it’s not clear how to count them».
The bad news is that returns do matter. The good news: SellerBoard takes all returns into account automatically, let’s see how in our example below:
It’s important to know that returns contain not only processing costs and non-refundable costs but also adjustment of sales and costs. Let’s say you sold 1 unit in January. If the client returns it in February you should do changes: give back money to the buyer, adjust Amazon fees and more.
So how do you calculate returns correctly? Let’s describe all of the components:
If the units on Amazon are returned broken, its cost will not be calculated with a plus. In summary, it’s much easier to use special software that visualizes all of your data, takes all amazon fees into account automatically, supports changing buying prices as well as monthly or fixed costs (e.g. virtual assistant, or photoshoot).
All of this and many more features you can discover while using SellerBoard. For all users, we offer 2 months of free sellerboard.com use with this special link: http://bit.ly/2MZXI5F
E-commerce is one of the best and most effective ways to earn windfall returns on investment. The Amazon online platform offers the perfect tool to attract a great number of qualified leads. The digital arena is full of online marketing tools that can be harnessed to generate many online leads.
Social media advertising, search engine optimization, online forums, press release sites, PPC campaigns, influencer marketing, using the Amazon algorithm in your favor, ranking products high, and business directories are just some of the few online tools that can be used to funnel the maximum number of visitors to your Amazon product listing.
However, when it comes to hitting high profit and revenues, what are some of the core steps an Amazon seller must take in order to make the dream happen?
So, let’s dive in with some strategies on how to become an Amazon Product Listing Specialist, shall we?
Out of these critical factors, we will discuss a few of them in detail below.
Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!
Knowing your competitors inside out can, in turn, help you create your products, services, and marketing in a way that is stronger and far more powerful than what’s out there currently. Moreover, it will enable you to set your prices competitively and help you to counter rival marketing campaigns with your own unique and effective initiatives.
Constantly keeping an eye on your competition will provide you a wealth of knowledge and an ocean of information that gives you an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are competing for.
Now, let’s come to the tactics. What should you know about your competitors? Here are a few areas you can analyze and stay abreast with:
This means keeping in constant touch with what’s happening globally in the E-commerce industry in general, and the Amazon platform in particular, on a global scale.
Amazon is an ever-evolving organism; a unique ecosystem and habitat that is constantly changing and developing with the metamorphosis of the global E-commerce trends, economy, supply and demand, and consumer buying patterns.
You need to make sure you are well-informed always of the ongoing and happenings that occur if you want to succeed as an Amazon Listing Expert.
Keep an eye out for the latest trends, news, consumer buying patterns, what’s hot and what’s not, and how various global economies and markets are shaping.
Read magazines, articles online, attend seminars and expos, conferences and summits if you can, and stay abreast by watching the news.
There are many reasons as to why brands should build an Amazon Store.
An Amazon Store enables your brand to create an immersive virtual shopping experience that can be used to exclusively showcase your brand and products.
These stores are also mobile responsive, making it easier for customers to discover and learn about other products in your catalog.
Amazon Stores also lower the barriers to a shopper’s purchase intent & drives incremental sales and lift across your catalog.
You can create an Amazon StoreFront by following these steps:
Outsourcing is critical! Whether you’re a business online or offline, you can never overlook the importance of getting an “extra set of hands” to take the burden off you! As an Amazon product listing specialist, there can sometimes be a lack of self-awareness. Entrepreneurs sometimes fall into the habit of micromanaging and not delegating or outsourcing work they can’t handle.
They try to do everything that they possibly can to cut costs, but really, in the long run, they should have outsourced the things that they are not good at and focused on their strengths. If you are aiming for multiple targets at once, you are very unlikely to hit one!
Whilst putting together well-structured and perfect virtual assistants team creates a level of flexibility and efficiency that is unlikely to be achieved any other way, pulling together the right team with the right skills at the right time require detailed planning. Finding the right balance takes time, trust and patience.
Hence, this is why at Urtasker, we believe that your Amazon Product Listing is the bread and butter of your Amazon business. Our skilled Amazon E-commerce experts and Business Process specialist are able to oversee everything from PPC, Keywords Optimization, Ranking, Algorithm, Amazon TOS (Terms of Service), Campaign Management and other vital areas that will enable you to thrive as a successful Amazon Product Listing Specialist, and also benefit your business dramatically!
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E-commerce is one of the best and most effective ways to earn windfall returns on investment. The Amazon online platform offers the perfect tool to attract a great number of qualified leads. Sellers always want to learn about their Amazon business growth to 6 figures. The digital arena is full of online marketing tools that can be harnessed to generate a large number of online leads.
Social media advertising, search engine optimization, online forums, press release sites, PPC campaigns, influencer marketing, using the Amazon algorithm in your favor, ranking products high, and business directories are just some of the few online tools that can be used to funnel a maximum number of visitors to your Amazon product listing.
However, when it comes to hitting the magic 6-figure revenue number, what are some of the core steps an Amazon seller must take in order to make the dream happen? After all, true magic begins when the dream of a 6-figure income is realized to its fullest!
So, let’s dive in with some strategies, shall we?
Before you start selling your products with the hopes of reaching 6-figures, you’ll want to focus on building your brand. Your brand reputation is the very identity to your business, it is the mirror upon which the light of the world reflects.
You need to ask yourself questions such as: How can I set myself aside from other sellers? Who is my target audience?
Secondly, you need to first and foremost identify your niche and the products you want to sell. From there, analyze your competition to determine proper pricing, challenges, buying patterns, behavioral trends and so forth.
Quality is the soul of your brand. You’ll want to focus on delivering the highest-quality products for your consumers. Don’t forget about setting a solid Return Policy for your Amazon business that customers can refer to.
It is utterly critical that you understand the importance and crucial role of rankings on Amazon. They are the money shot! They are what can make or break a great product and prevent you from earning profits that could have been rightly yours!
Fill out as much of your product listing page as possible, using as many keywords as possible. Use FBA to automate customer satisfaction.
Find ways to encourage customer reviews, engage with the happy or disgruntled customer by being honest and sincere, and do everything you can to keep your customers satisfied at all times.
Above all: More sales = higher rankings = more sales! That’s the cycle.
Moreover, ranking on Amazon is easier than ranking on Google because you’re essentially cutting the work in half. They only use internal factors to determine how a optimize Amazon products listing. Backlinks, social media, domain authority. These are all things you don’t need to worry about on Amazon.
Establish Friendly Engagement with your customers. Sales, marketing and running a successful business in the real world (be it online or offline) is all about building rapport, cementing trust, creating a sense of camaraderie, instilling respect and evoking interest through empathy.
If you can accomplish that with your prospective clients or current customer base, you will win their brand loyalty for years to come. Why? Because as with all human beings, the ability to showcase compassion, care and genuineness are key pillars upon which any human interaction is built, let alone business!
Be friendly, while keeping your conduct professional. Be empathetic while maintaining your business objectives and not compromising your values as an establishment.
Whether its issues regarding returns or refunds, dealing with bad reviews, or shipping/delivery issues, your communication with all your customers- past, present or future – should be one of utmost professionalism at all times.
Amazon is an ever-evolving organism; a unique ecosystem and habitat that is constantly changing and developing with the metamorphosis of the global E-commerce trends, economy, supply and demand, and consumer buying patterns.
You need to make sure you are well-informed at all times of the ongoings and happenings that occur if you want to seriously aim for that 6-figure income mark as a professional seller.
For example, Amazon recently made new changes on the back-end keyword and sponsor ads regulations/stipulations. Now if you weren’t staying informed with such changes as a seller, you would have never known critical data and crucial information that could make or break your product sales and overall business function.
Success and high-income goals are never a sole endeavor. You need to learn how to leverage and harness the power of your Amazon business growth via a skilled, reliable and experienced team.
Building a competent team that shares the same values, breathes the same passion and envisions the same hunger for success as you are key! Hire people by doing your research and spending time/resources in selecting the best fit for your business.
This is a no brainer really. It’s logical to say that more products mean more opportunities to sell, greater audience reach, larger market share, and higher profits.
If you’re aiming to reach the coveted 6-figure income mark, you need to consistently invest time, research, money, effort and energy into identifying, sourcing and selling hot products.
Add them to your brand repertoire and capitalize on great marketing strategies to make more people buy them – consistently!
Social media is the very pulse and heartbeat of modern E-commerce. You cannot ignore the power of social media and expect to reach 6-figures as a seller. Utilize all avenues of consumer outreach and marketing such as Twitter, Google SEO, Binge, Instagram, Pinterest. Facebook and Blogger websites.
The greater number of social media platforms your business effectively utilizes to promote your products, the more people you will reach, the more chances of them clicking on your product pages and eventually the higher probability of them purchasing your products.
Moreover, a strong social media presence gives you the credibility and legitimacy you crucially need as an established, serious and quality brand and boost your Amazon business growth.
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