Category: Amazon

How to be an Amazon Product Listing Specialist

Overview

E-commerce is one of the best and most effective ways to earn windfall returns on investment. The Amazon online platform offers the perfect tool to attract a great number of qualified leads. The digital arena is full of online marketing tools that can be harnessed to generate many online leads.

Social media advertising, search engine optimization, online forums, press release sites, PPC campaigns, influencer marketing, using the Amazon algorithm in your favor, ranking products high, and business directories are just some of the few online tools that can be used to funnel the maximum number of visitors to your Amazon product listing.

However, when it comes to hitting high profit and revenues, what are some of the core steps an Amazon seller must take in order to make the dream happen?

So, let’s dive in with some strategies on how to become an Amazon Product Listing Specialist, shall we?

  • Standing Out
  • Knowing Your Competitors
  • Staying Informed on the Global Scenario
  • Building Amazon Storefront
  • Managing Inventory
  • Selecting Products with Potential Keywords
  • Influencer Marketing Strategy
  • More Outsourcing

Out of these critical factors, we will discuss a few of them in detail below.

Know Your Competitors

 Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!

Knowing your competitors inside out can, in turn, help you create your products, services, and marketing in a way that is stronger and far more powerful than what’s out there currently. Moreover, it will enable you to set your prices competitively and help you to counter rival marketing campaigns with your own unique and effective initiatives.

Constantly keeping an eye on your competition will provide you a wealth of knowledge and an ocean of information that gives you an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are competing for.

Now, let’s come to the tactics. What should you know about your competitors? Here are a few areas you can analyze and stay abreast with:

  • The products or services they provide and how they market them to customers
  • Their brand and design values
  • Whether they innovate – business methods as well as products
  • Their staff numbers and the caliber of staff that they attract
  • The prices they charge
  • How they distribute and deliver
  • The devices they employ to enhance customer loyalty and what backup services they offer
  • How they use IT – for example if they’re technology-aware and offer a website and email

Global Scenario

This means keeping in constant touch with what’s happening globally in the E-commerce industry in general, and the Amazon platform in particular, on a global scale.

Amazon is an ever-evolving organism; a unique ecosystem and habitat that is constantly changing and developing with the metamorphosis of the global E-commerce trends, economy, supply and demand, and consumer buying patterns.

You need to make sure you are well-informed always of the ongoing and happenings that occur if you want to succeed as an Amazon Listing Expert.

Keep an eye out for the latest trends, news, consumer buying patterns, what’s hot and what’s not, and how various global economies and markets are shaping.

Read magazines, articles online, attend seminars and expos, conferences and summits if you can, and stay abreast by watching the news.

Building Amazon StoreFront

There are many reasons as to why brands should build an Amazon Store.

An Amazon Store enables your brand to create an immersive virtual shopping experience that can be used to exclusively showcase your brand and products.

These stores are also mobile responsive, making it easier for customers to discover and learn about other products in your catalog.

Amazon Stores also lower the barriers to a shopper’s purchase intent & drives incremental sales and lift across your catalog.

  • Develop Brand Equity & Promote Shopper Loyalty
  • Capitalize on Internal & External Traffic Sources
  • Boost Organic Ranking & Increase Sales
  • Promote New Products & Educate Prospects

You can create an Amazon StoreFront by following these steps:

  • Register Your Brand with Amazon
  • Create Your Store Homepage & Select Template
  • Build Out Your Amazon Store Pages
  • Add Content Tiles to Each Page
  • Upload Your ASINs
  • Submit for Review & Publish

Outsourcing More

Outsourcing is critical! Whether you’re a business online or offline, you can never overlook the importance of getting an “extra set of hands” to take the burden off you! As an Amazon product listing specialist, there can sometimes be a lack of self-awareness. Entrepreneurs sometimes fall into the habit of micromanaging and not delegating or outsourcing work they can’t handle.

They try to do everything that they possibly can to cut costs, but really, in the long run, they should have outsourced the things that they are not good at and focused on their strengths. If you are aiming for multiple targets at once, you are very unlikely to hit one!

Whilst putting together well-structured and perfect virtual assistants team creates a level of flexibility and efficiency that is unlikely to be achieved any other way, pulling together the right team with the right skills at the right time require detailed planning. Finding the right balance takes time, trust and patience.

Hence, this is why at Urtasker, we believe that your Amazon Product Listing is the bread and butter of your Amazon business. Our skilled Amazon E-commerce experts and Business Process specialist are able to oversee everything from PPC, Keywords Optimization, Ranking, Algorithm, Amazon TOS (Terms of Service), Campaign Management and other vital areas that will enable you to thrive as a successful Amazon Product Listing Specialist, and also benefit your business dramatically!

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Omer Riaz July 29, 2019 0 Comments

Growing Your Amazon Business to 6 Figures – Consistently!

E-commerce is one of the best and most effective ways to earn windfall returns on investment. The Amazon online platform offers the perfect tool to attract a great number of qualified leads. Sellers always want to learn about their Amazon business growth to 6 figures. The digital arena is full of online marketing tools that can be harnessed to generate a large number of online leads.

Social media advertising, search engine optimization, online forums, press release sites, PPC campaigns, influencer marketing, using the Amazon algorithm in your favor, ranking products high, and business directories are just some of the few online tools that can be used to funnel a maximum number of visitors to your Amazon product listing.

However, when it comes to hitting the magic 6-figure revenue number, what are some of the core steps an Amazon seller must take in order to make the dream happen? After all, true magic begins when the dream of a 6-figure income is realized to its fullest!

So, let’s dive in with some strategies, shall we?

Build a Powerful, Unique Brand

Before you start selling your products with the hopes of reaching 6-figures, you’ll want to focus on building your brand. Your brand reputation is the very identity to your business, it is the mirror upon which the light of the world reflects.

You need to ask yourself questions such as: How can I set myself aside from other sellers? Who is my target audience?

Secondly, you need to first and foremost identify your niche and the products you want to sell. From there, analyze your competition to determine proper pricing, challenges, buying patterns, behavioral trends and so forth.

Quality is the soul of your brand. You’ll want to focus on delivering the highest-quality products for your consumers. Don’t forget about setting a solid Return Policy for your Amazon business that customers can refer to.

Improve Your Ranking

It is utterly critical that you understand the importance and crucial role of rankings on Amazon. They are the money shot! They are what can make or break a great product and prevent you from earning profits that could have been rightly yours!

Fill out as much of your product listing page as possible, using as many keywords as possible. Use FBA to automate customer satisfaction.

Find ways to encourage customer reviews, engage with the happy or disgruntled customer by being honest and sincere, and do everything you can to keep your customers satisfied at all times.

Above all: More sales = higher rankings = more sales! That’s the cycle.

Moreover, ranking on Amazon is easier than ranking on Google because you’re essentially cutting the work in half. They only use internal factors to determine how a optimize Amazon products listing. Backlinks, social media, domain authority. These are all things you don’t need to worry about on Amazon.

World Class Customer Service

Establish Friendly Engagement with your customers. Sales, marketing and running a successful business in the real world (be it online or offline) is all about building rapport, cementing trust, creating a sense of camaraderie, instilling respect and evoking interest through empathy.

If you can accomplish that with your prospective clients or current customer base, you will win their brand loyalty for years to come. Why? Because as with all human beings, the ability to showcase compassion, care and genuineness are key pillars upon which any human interaction is built, let alone business!

Be friendly, while keeping your conduct professional. Be empathetic while maintaining your business objectives and not compromising your values as an establishment.

Whether its issues regarding returns or refunds, dealing with bad reviews, or shipping/delivery issues, your communication with all your customers- past, present or future – should be one of utmost professionalism at all times.

Keep Abreast with Amazon’s Changes

Amazon is an ever-evolving organism; a unique ecosystem and habitat that is constantly changing and developing with the metamorphosis of the global E-commerce trends, economy, supply and demand, and consumer buying patterns.

You need to make sure you are well-informed at all times of the ongoings and happenings that occur if you want to seriously aim for that 6-figure income mark as a professional seller.

For example, Amazon recently made new changes on the back-end keyword and sponsor ads regulations/stipulations. Now if you weren’t staying informed with such changes as a seller, you would have never known critical data and crucial information that could make or break your product sales and overall business function.

Build a Strong Team

Success and high-income goals are never a sole endeavor. You need to learn how to leverage and harness the power of your Amazon business growth via a skilled, reliable and experienced team.

Building a competent team that shares the same values, breathes the same passion and envisions the same hunger for success as you are key! Hire people by doing your research and spending time/resources in selecting the best fit for your business.

Keep Adding More Products

This is a no brainer really. It’s logical to say that more products mean more opportunities to sell, greater audience reach, larger market share, and higher profits.

If you’re aiming to reach the coveted 6-figure income mark, you need to consistently invest time, research, money, effort and energy into identifying, sourcing and selling hot products.

Add them to your brand repertoire and capitalize on great marketing strategies to make more people buy them – consistently!

Use Social Media

Social media is the very pulse and heartbeat of modern E-commerce. You cannot ignore the power of social media and expect to reach 6-figures as a seller. Utilize all avenues of consumer outreach and marketing such as Twitter, Google SEO, Binge, Instagram, Pinterest. Facebook and Blogger websites.

The greater number of social media platforms your business effectively utilizes to promote your products, the more people you will reach, the more chances of them clicking on your product pages and eventually the higher probability of them purchasing your products.

Moreover, a strong social media presence gives you the credibility and legitimacy you crucially need as an established, serious and quality brand and boost your Amazon business growth.

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Omer Riaz March 25, 2019 0 Comments

How to Choose a Profitable Product to Sell on Amazon FBA?

Amazon is a leading contender in the third-party marketplace industry. You can sell nearly anything and make a profit. However, doing so takes time, skill and dedication.

Amazon offers great quality and delivery, which is why consumers are so loyal to the company. Having Amazon on your side, organizing orders and handling behind-the-scenes work through Fulfillment by Amazon will undoubtedly attract more buyers and boost your sales.

So, let’s first take a look at what exactly is FBA?

It is an all-encompassing service designed specifically to meet your needs as a seller on Amazon, such as shipping items stored at fulfillment centers and handling customer service issues pertaining to orders.

However, the tricky part now is choosing a product that will sell. A product that actually has a high demand and probability for sales. How do you determine that?

Product Research and Its Importance

Product research is key. As a Seller, you need to know what the demand and supply are for a certain product niche or category, even before you begin to source it, let alone sell it!

In fact, according to statistic and studies, more than 40 % of online business success depends on the right product being sourced. Now that is a huge chunk that can make or break the success of a product. Hence why it must not be taken lightly.

Product Research Criteria

Every research strategy must employ a set of criterions that the findings rely upon. The same applies to research for your products. The two major criteria to focus upon are:

  1. High demand, low competition
  2. Low demand, low competition
  3. High demand, high competition

In either case, studying your competition in the niche or category of your product is crucial. Your competition is your treasure-chest of knowledge. Use it!

Analyzing your competitors enables you to devise your marketing, sales, operations and customer service strategy in the right direction without hitting roadblocks. Knowing your competition is like driving with a GPS – you can navigate yourself even from the tightest of spots if you know where you are.

Naturally, as an Amazon seller, you won’t bother with any product that has ‘low’ demand. Because anything with low demand will automatically also have low competition (since nobody is silly enough to invest their time, energy and costs in sourcing low demand products that nobody wants). This eliminates the option (B) automatically.

So logically, a smart Amazon seller will target options (A) and ( C) through the life cycle of his / her Amazon FBA business.

Important Factors in Criteria Selection for Products Selection

Research To Find What Is Already Selling On Amazon

One of the fastest ways to learn how to find a product to sell on Amazon is to look through the Amazon Best Sellers List in different categories to find out what is already selling.

By looking through the Amazon Best Sellers List, you’re able to get an idea of the top 100 products that are currently selling on Amazon, to give you ideas on what products to sell.

Using Online Tools

If you’re looking for some tools or resources to help you how to find a product to sell on Amazon, then a good platform is Jungle Scout. It is a powerful software that will make your life much easier in helping you do all the research you need to find profitable products – it’s worth the investment.

Criteria Selection Process

However, if you want to find the best products to sell on Amazon, then you need to look at more than just something that you are interested in promoting.

The deeper you look at how you will sell your products, the easier it will be to begin to make the sales you want to build your sales.

It’s not only the product you want to look at selling. It’s also how you will sell it and who you will reach. When you start following a different criterion, then it will help you to build a successful promotional channel.

The criteria consist of the following:

  • Make sure the product is light and relatively small (not more than a few pounds), as this will make a big difference in the cost of shipping your product.
  • Find a product you can sell for more than $10 and will have at least a 30-50% profit margin.
  • Look for a product that is simple and won’t break easily or have complications, as otherwise, it can result in refunds or customer complaints.
  • Find a product that is relatively inexpensive to make (this will depend on your budget).
  • Pick a product that you can stand out some way in the market with, or you can find a better product to sell on Amazon in that market.
  • Find a product to sell on Amazon that you will be somewhat interested in or passionate about.
  • Think about your 2nd, 3rd, and 4th product. Think about the bigger picture, the market, and niche you want to get into, and ultimately the brand you want to create.

Note: Make sure to order multiple samples of your intended product for sourcing, when you contact the supplier overseas. For example, Ali Baba has many highly ranked suppliers who will be obliged to send you free samples before you place an order.

The Power of Productivity with Skilled Virtual Assistants

Whether you’re a small business online or offline, you can never overlook the importance of getting an extra set of hands to take the burden off you!

With the fast-paced and ever-evolving world of business going through tremendous technological changes, it is imperative that companies around the globe – particularly those in eCommerce – understand, employ and effectively apply the power of technology and great customer service.

This is where world-class Virtual Assistant Services prove to be detrimental in more ways than one! Great companies and businesses are built on a proven system; constant, efficient and productive without the hiccups! The same goes for any successful, viable and effective small business – be it on a local or global scale.

The benefits are tremendously great!

Research and Analysis

Urtasker is a leading and globally renowned e-commerce virtual assistant agency that provides cutting edge, groundbreaking and truly revolutionary back-office support to e-commerce sellers, business owners and vendors on multiple online channels such as Amazon, eBay, Shopify, Walmart.com and Jet.com.

With a fully in-house process of hiring, training and vetting its services for all its valued clients, the company empowers e-commerce businesses with hassle-free, cost-effective, trusted outsourced business solutions world-class virtual assistant services.

One of Urtasker’s proven accolades entails increasing a U.S based client’s sales by 20% in a mere 3 months. Another compelling milestone in terms of results entailed increasing the total sales for an online e-commerce company by 40% within a 2-year window. Book A Free Consultation Call

When you have a skilled Virtual Assistant doing all the research and analysis for your product selection, criteria and sourcing, you’ll also be continuously on top in terms of routine competitor analysis, latest consumer trend-watching and all the other administrative workload you don’t need on your desk!

So, book a call for the professional Amazon listing services.

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Omer Riaz March 20, 2019 0 Comments

Marketing Your Amazon FBA Business – Effectively!

Marketing Amazon business is a powerful tool every seller should learn. The internet age has provided a whirlwind of opportunities for every hardworking dreamer that wants to fly without wings. The world of eCommerce and internet has proven to be a lucrative arena for those who want to benefit from the promises it beholds.

In fact, with its low barrier to entry, Amazon FBA is one of the most popular routes to business ownership.

Hence, whether you aspire to generate a side income or grow operations to make a living off your business, one of the best places to start selling your products is on Amazon FBA!

Here are some tips on how to effectively market your Amazon FBA business the right way!

Increasing Views & Appearing on Amazon Search Results

Amazon has a powerful algorithm. Understanding how it works is very crucial!

It’s not necessary to know the details of the algorithm— because Amazon does not disclose that information—but it’s critical to identify the very elements that go into constructing it.

  • Pricing: Change up your sales tags up and down every few weeks. This will keep your listing fresh (your repricing software can help with this).
  • Availability: How many of a certain product you have left in stock shows up on your page, letting buyers know if you’re pricing it to sell or pricing it by market standards.
  • Selection: Users may think they know what others search for, but they don’t because Amazon guards this tidbit close to their chest.
  • Sales History: Where you rank matters on how much you sell, that’s it. Amazon doesn’t care about anything else but how much money passes hands.

Pay Per Click (PPC) Advertising on Amazon

PPC marketing campaigns can work wonders for audience visibility, product advertising, and eventual sales conversions. If you’re not using PPC already, you must!

How do you go about devising a powerful PPC Marketing Campaign?

  1. Use keyword tools to check the demand.
  2. Structure and organize your PPC keywords.
  3. Include negative keywords in your first PPC campaign.
  4. Know your budget and work backward.
  5. Research the competitive landscape.
  6. Write better ad copy.
  7. Create a powerful and relevant call to action.

Setting Up Amazon Search Optimization

Ranking in Amazon search results is a big boost to your product listing visibility and sales conversions.

Applying a robust, proactive, well put together marketing Amazon business and SEO strategy is sure to rank your listings higher. A higher ranking means higher audience attention, which directly translates to higher clicks on your listing.

Here are the basic steps you need to undertake in order to instill the Amazon SEO to your product pages:

  1. Follow the Image Guidelines and Upload a Good Amount.
  2. Focus on Your Product Title.
  3. Use Bullet-Point Content Form and Focus on a Description.
  4. Actively Work to Increase Your Amazon Reviews.
  5. Use the Sponsored Products Feature.
  6. Fill Out all the Relevant Categories.
  7. List an ASIN in Your Product Field.

Influencer Marketing Amazon Business

Getting influential people online to market your products is a strategy that reaps rewards unflinchingly. For example, many well-known Instagram influencers have an all-encompassing global audience reach in millions. They are always willing to consider good products or brands market – for a fee.

This is where budgeting is important. You need to know what your realistic budget is. Influencers usually charge per post, which may always change depending on the agreement you strike with them.

The next step is approaching them. Something as simple sending them a DM on Instagram, to emailing them or connecting via the contact form on their blog/website will get you a reply.

Once you get the reply, spend as much time as you can in sharing your product details, features, benefits, the USP of your brand and how you think it will help the masses.

Giveaways & Deals on Offer Sites

People love good deals. It’s human nature.

Everyone wants to save a buck or two. It gives them a sense of satisfaction and ‘triumph’ that they otherwise wouldn’t have gotten had they paid full price for the same product elsewhere.

This is why tapping into the ‘good deal’ psychology from a consumerist viewpoint is key! Use it to your advantage. Showcase your products on deal offer websites such as Overstock, Wish, Groupon, etc.

Not only will you get a few sales, but you’ll also get wider audience visibility on other platforms, which will help to bring in traffic to your Amazon product listing. Moreover, remember that the best form of advertising is word of mouth.

So if people like your products of a deal offer website, they will recommend you to their friends and family, who will automatically happily buy from your main Amazon product page because they are already ‘sold’ on the value of your product.

Copywriting a High-Quality Product Listing

While you do need to incorporate keywords to tell Amazon what your product is about, you shouldn’t sacrifice ‘quality’. Humans also have to find ‘value’ in the copywriting you write before they will convert into customers.

Yes, having exceptional rankings on Amazon is a priority, but Amazon isn’t the one with a credit card in its hand – shoppers are!

When prospects scroll through the search results, they glance at the information including the title, image, price, and more. There has to be something there to capture attention or, with the swipe of a finger or click of a mouse, your listing will be out of view, never to be seen again.

Even if you do get a click to your product listing, if your well-ranked page doesn’t offer solid details that “inform, entice, and persuade”, your sales will still be lacking.

There must be an even balance between “ranking criteria” and “customer experience”. In essence, you’re serving two masters: Amazon and shoppers. But the difference is that the latter of the two is the one paying for your product.

Hence, hiring a professional Amazon copywriter to write your listing Titles, features/benefits Bullet Descriptions and the actual Product Description itself is utmost crucial! Keep that in mind!

Conclusively, in order to grow effectively and scale your Amazon FBA business, it is important that you delegate administrative work functions to a professional Virtual Assistant service provider.

This takes the load off you, so you can focus on your business instead of being ‘stuck’ working in it!

Urtasker is a globally renowned and internationally acclaimed Virtual Assistance agency based in New York, the USA that helps businesses benefit, grow and profit in the online E-commerce industry through specialized marketing, expert technical and skilled operational services by handling all functions of your Amazon FBA business.

From Amazon SEO and Ranking to Copywriting your Product Listing, to running PPC campaigns on your behalf, Urtasker ensures that you are ‘covered’ in every way enroot to increasing revenues and sales like never before!

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Omer Riaz March 18, 2019 0 Comments
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Listing Mirror Is The No. 1 Multi-Channel Ecommerce

We’ve become so thoroughly engrossed in the internet age that we don’t call it that anymore. It’s become commonplace, expected even, that if you’re running a business and you’re running it well, then you’re relying on the internet in some capacity.

But things move more quickly in the digital age, as well. As soon as the world gets comfortable with some program or technology, a new version comes along and shakes everything up. It can get especially hectic if you’re trying to manage online sales. Just as working with the top online retail space becomes routine, a new giant comes along and chomps down on some of the market shares. Suddenly, it can feel as though you’re missing out. But that’s where eCommerce comes in!

If you’re ready to be present on more than one platform, then the good news is that you’re not alone, and software developers have been working for years to tackle this exact problem. Multi-channel listing software can do the heavy lifting for you. Read on to learn more about how multi-channel listing mirror software like Listing Mirror can help you.

Amazon or eBay?

This used to be the eternal question. To which of these internet behemoths do you entrust your sales? Do you go with Amazon’s unbeatable market share and omnipresence, or eBay’s unique sales methods and branding-friendly interface?

As we mentioned previously, you no longer have to choose where to place your resources. You can expand your business to as many online storefronts as you feel, and without the stress headache, you might be expecting. Multi-channel eCommerce is within your grasp.

Listing Mirror and the magic of synchronization

Like all things in life, you get what you pay for. There are a lot of different companies popping up with their own multi-channel listing software, and it pays off to partner with the right one. Nonetheless, Listing Mirror tops the list for many reasons, perhaps most notably for its greatest strength: synchronization.

Syncing all your listings at once allows you to place your products on many sites across the internet without any hassle or potential inventory disasters.  Listing Mirror can be a lifesaver, especially for smaller businesses which can’t spare the human resources to keep track of a dozen different listings for the same product. Here’s how it works:

Syncing Orders

Are you hesitating to expand your online horizons because you’ve become comfortable with one fulfillment process? Maybe you use Fulfillment By Amazon and don’t want to mess with figuring out how eBay or Walmart.com work. Don’t worry, Listing Mirror has you covered! When you sync your listings through Listing Mirror, you can rest easy knowing that orders from all channels are fulfilled by the program of your choice. That’s right, with Listing Mirror you can fulfill orders on eBay using Fulfilled By Amazon. It doesn’t get much easier than that!

Syncing Inventory

This might be the most important service Listing Mirror provides. It keeps track of how many units you’ve sold across all your platforms and automatically updates them. This way, you won’t ever find yourself in that disastrous situation where you’ve sold more units than you have available. And on sites like Amazon, where you may find yourself promising same day shipping, overselling can become a big problem really fast.

With Listing Mirror you’ll have one catalog to handle, and that catalog will go out to all your listings. You’ll save time, money and manpower.

Syncing Copy

Listing Mirror automatically updates more than just your orders. When you add or update a product listing, those changes can be pushed out across other online marketplaces from within Listing Mirror. Now, you’ll never have to worry about adding new products to each site individually. This will keep your storefronts and branding consistent.

Synchronized but not identical

Every online market is a little different — that’s what allows them to coexist. People who are used to eBay are looking for something a little different than those who frequent Amazon. On the other hand, Walmart.com attracts a complete type of customer. Sometimes sites specialize in certain products; other times, customers are simply seeking a different UX.

In any case, each channel has a unique customer base, and you don’t want to miss out on any of them. Listing Mirror understands the differences in the major listing sites and will tailor your listings to fit each site you use. So while each channel listing is synched with all the others, they’re not identical clones. Each is optimized to be the best listing it can be for the channel it’s on.

Don’t miss out on a single site

Give Listing Mirror a try today. There’s no time like the present. It’s risk-free for two weeks, so you’ve got nowhere to go but up!

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Omer Riaz March 5, 2019 0 Comments
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How To Influence Your Customers In 2019- SUCCESSFULLY!

2019 looks set to be a big year for online businesses, particularly those in the eCommerce industry. With the powerful growth of Amazon and an increase in retail sales globally, one thing is certain: influence your customers is the new currency!

If you can effectively capture your audience by influencing their decision making, you can have a successful year in business for 2019.

Do you know why your customers are buying from you? Is it your products—the style and quality of your handmade work?

Look deeper and you will find that there are many other factors in making a sale that you can use in building your sales volume. It’s no secret that emotions are powerful factors that move people into action and cause them to make a purchase.

To increase your sales, you must understand and appeal to them emotionally. And that can only happen when you successfully and consistently influence your customers- the right way!

And if you’re a virtual assistant, you surely need to dig in it with great detail so that you can meet your customer’s expectations successfully.

Here are a few business tips for 2019 on how you can apply effective influencing strategies and results to your potential customers:

1. Understanding Customers’ Preferences

You might believe your product or service is meant to help customers a certain way. But none of that matters if your product or service is not tailored to help customers ‘their way’; the way they prefer and expect. After all, in the end, it is the customers who are the end-users or consumers of your product or service. Their tastes, wants, needs, preferences, unique desires and necessities are crucial in driving your business forward with higher revenues.

You can achieve this by identifying customer trends, buying patterns, market or industry fluctuations, etc through conducting research and surveys.

Also, reach out to your potential customers directly through email marketing, face to face conversations, and other modes of outreach to gather first-hand raw data and information on what their preferences entail.

2. Helpful and Authentic Delivery

Make your customers and/or potential clients feel uniquely special. Smile and truly welcome your customer. Exchange pleasantries without going to a hard sell first. Your attitude must be one of friendly service and interest in them. Be helpful and authentic in your approach.

Offer lots of information. Consumers look for trustworthy, knowledgeable individuals to educate them on a purchase. Trust is the most important factor leading to long-term relationships and repeats sales.

Hence, if you can effectively and authentically deliver your professional value proposition (and not just the paid-for products or services), then you can be sure you’ve positively influenced your customers in the right direction!

3. Establish Friendly Engagement

Sales, marketing and running a successful business in the real world (be it online or offline) is all about building rapport, cementing trust, creating a sense of camaraderie, instilling respect and evoking interest through empathy.

If you can accomplish that with your prospective clients or current customer base, you will win their brand loyalty for years to come. Why? Because as with all human beings, the ability to showcase compassion, care and genuineness are key pillars upon which any human interaction is built, let alone business!

Be friendly, while keeping your conduct professional.

Be empathetic while maintaining your business objectives and not compromising your values as an establishment.

4. Give Insights to Uplift Their Business

Customers love it when you prove to them that their business is important to you, that their livelihood and income is your foremost concern.

Making customers believe (and witness it themselves) that their time, money, resources and business goals are ‘yours’, is an important way to establish a mutual sense of ownership.

Provide additional help, insights, guidance, direction, advice, and suggestions on how various elements of your client’s business can be improved and further strengthened. Don’t always make it about money or strictly business; be their confidant, their best friend, their partner in the journey.

They will not only thank you for it, not only will they be loyal to you, but they will also continually reward you by referring your services to others within their social, private and professional circles.

In the end, as they say, business is not ‘what you know’, it is who you know! It’s all about leveraging, networking, growing and scaling, and you can attain that by treating your customers like royalty, thus influence your customers and start your route to ‘winning’ in 2019!

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Omer Riaz January 2, 2019 0 Comments
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Successfully Kickstart Your Amazon Journey!

Want to be successful as an Amazon Seller? Start your Amazon Business Journey!

Well, it’s not rocket science. If you’re looking to start a consistently profitable, self-regulating and efficiently ever-green Amazon business, there are certain elements that everyone needs to be well-versed in.

The internet age has provided a whirlwind of opportunities for every hardworking dreamer that wants to fly without wings. Much like the infamous Gold Rush of the 1800s, the world eCommerce and internet has proven to be the holy grail for visionaries and go-getters.

Hence, today, with its low barrier to entry, Amazon has quickly become one of the most popular routes to business ownership.

So, whether you want to generate a side income or eventually scale operations to make a living off your business, one of the best places to start selling your products is on Amazon!

Here are some tips on how to effectively embark on your Amazon business journey and other fundamental facets that can either make or break your Amazon business.

1. Cut Startup Costs

With rising costs, it’s become more difficult for online e-commerce business owners to boost profits while keeping prices competitive. In this type of situation, it’s easy to focus on generating more revenue, but that’s only half of the profit equation – reducing costs is the other.

In fact, reducing the operational cost of your Amazon business is the most critical aspect when it comes to maintaining a healthy, self-regulating and growing enterprise.

For Amazon business owners, the overhead costs are little as compared to running a brick-and-mortar physical store. And the best part is that there are various ways that entrepreneurs can cut online eCommerce operational costs of business, thereby boosting online revenues. One of the best ways to reduce these costs is through outsourcing.

A good Virtual Assistant can be the difference between a productive a non-productive small business. By outsourcing administrative and non-core tasks through a virtual assistant, Amazon businesses can free up their time to maximize business efforts and results, while cutting down on startup costs.

2. Cross-Referencing Selling and Cost Prices

It’s important to avoid wasting your startup costs and resources by not being careless in your pricing and selling strategies.

Take the time to amply research your product market, niche, and category.

Analyze your competitors, watch their pricing and promotions.

Read the reviews and testimonials from customers who have bought similar products like the one you’re selling via your Amazon listing.

Cross-reference the selling price with the cost price to you, ensure there’s a healthy margin of difference between the two, so that you make the profit when a unit is sold, instead of merely breaking even or worse suffering loss!

3. Utilize the Power of Amazon FBA Calculator

If you’re looking to be successful on Amazon, it is important to understand the beauty of FBA. Amazon offers great quality and delivery, which is why consumers are so loyal to the company.

Having Amazon on your side, organizing orders and handling behind-the-scenes work through Fulfillment by Amazon will undoubtedly attract more buyers and boost your sales.

Now, it is utmost crucial to keep calculating these fees both before you sign up for this service but also over the course of the selling process in order to ensure that FBA is still profitable for you.

The main things you should be keeping track of include:

  • ‘Starting costs’ including shipping, photos, samples
  • ‘Changing costs’ including FBA fees and returns
  • ‘Marketing costs’ including paying for clicks and ad campaigns

4. Don’t Worry About Big Branding

As a startup Amazon business, you don’t need to concern yourself at this stage with big branding.

Focus on the important things such as sourcing the product, quality, customer service, PPC, copywriting a powerful Product Listing, and a seamless buying experience for the customer.

Those are key and fundamental areas which form the very basis of your business at its early startup stages, and you need to constantly remind yourself of that truth!

Big branding can always come later – if the need ever be. Right now focus on your strengths, work on your weakness, outsource work to an experienced Virtual Assistant agency and divert your resources + energy to growing your business, keeping customers happy and getting positive feedback!

5. Improve Your Bestseller Ranking

And last but not least, it is utterly critical that you understand the importance and crucial role of rankings on Amazon. They are the money shot! They are what can make or break a great product and prevent you from earning profits that could have been rightly yours!

Fill out as much of your product listing page as possible, using as many keywords as possible. Use FBA to automate customer satisfaction. Find ways to encourage customer reviews, engage with a happy or disgruntled customer by being honest and sincere, and do everything you can to keep your customers satisfied at all times. Above all:

More sales = higher rankings = more sales!

That’s the cycle.

Moreover, ranking on Amazon is easier than ranking on Google because you’re essentially cutting the work in half. They only use internal factors to determine how a product ranks. Backlinks, social media, domain authority. These are all things you don’t need to worry about on Amazon.

Good luck then for your Amazon business journey. 🙂

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Omer Riaz December 19, 2018 0 Comments

Protect Your Amazon Seller Account from Amazon Hackers

Every day, Amazon becomes more and more sophisticated. From the way you purchase to selling items, Amazon is working every day to make sure your Amazon experience is the best it can be. Unfortunately, third-party Amazon Hackers are working tirelessly to steal from your personal Amazon account, along with your Amazon seller account. Even though Amazon is working to protect your account and your Amazon seller account, there are countless things you can personally do to make sure your Amazon seller account is adequately protected from third-party hackers.

What are Third-Party Amazon Hackers?

Before you can protect yourself, you must have an understanding of what a third party Amazon hacker is. Third-party Amazon hackers are individuals, or organizations, that attack Amazon seller accounts, along with personal accounts, to gain valuable information. This information they are aggressively seeking out can result in losses of hundreds of thousands of dollars. There are a few common ways that hackers try to attack accounts to steal money.

Traditional Hacking Techniques

A common way third-party Amazon seller hackers attack Amazon seller accounts is through traditional hacking techniques. These techniques include finding basic information about a specific Amazon seller account and using that information to break into accounts. If they can successfully log into your account, they will be able to take money, credit card information, and information from your current customers. The best way to protect yourself from this type of hacking technique is to make sure you choose sophisticated account information. Rather than making your account information related to you as an individual, you should make your account login information extensive and unrelated to you or your company.

Also, make sure that you are using unique emails and passwords for all your accounts for all the platforms you use. Even though hackers may still be able to guess your account information, this technique will deter them from going after your account.

Impersonation of Existing Amazon Seller Accounts

Another common way hackers will attack your Amazon seller account is by aggressively impersonating your Amazon seller account. From taking your product pictures and descriptions to stealing your logo and brand name, hackers will imitate you. They hope that individuals will not notice the difference when they are searching for products. If an individual purchase a product from the imitation page, the hackers will take that money and not send them the desired product. They will also use information that the buyer submitted to try to hack the buyer’s accounts too. Not only will this harm your potential customers, but it will also harm your brand. If this were to happen too often, people might perceive your brand as the brand that scams and takes money from people, or other collective assumptions that will deter people from purchasing from you. This will ultimately damage your reputation and negatively affect your revenue.

The best way to combat this hacker strategy is to monitor your Amazon seller account. You must monitor product title changes, bestseller ranking, product suppressions, and many other factors. Even though aggressive monitoring is a 24/7 job, it must be done to make sure your brand and Amazon seller is protected. Fortunately, many will help you monitor your account for you. We at AMZAlert is dedicated to making sure that your Amazon seller account is being monitored at all times. We will look around the clock for hackers, hijackers, product suppressions, and other malicious activities that may harm your account. Not only will we monitor your account, but we will do so at a competitive price. Coming in 3 different price points, our Amazon monitoring packages are determined to help you monitor and protect your Amazon seller account.

Be Aware of your Amazon Seller Account

There are thousands of hackers that are on the prowl to find poorly guarded amazon seller accounts. Even though knowing common hacker techniques and understanding impersonation techniques will help you protect your account, the best way to protect your account is to simply, be aware. Despite the fact that using an Amazon monitoring program will do most of the job for you, periodically checking in your account, your competitor’s accounts, and your products will help you tremendously. Many people think that once you set up an account, you can sit back and watch the sales come in. However, setting up your account is only the beginning of your new job. Meet and exceed your bottom line with AMZAlert! They have even decided to offer 50% off of their services with coupon code “AMZ50OFF” when signing up! Click Here for 10 Day Free Trial

AUTHOR: AMZALERT

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Omer Riaz December 3, 2018 0 Comments

How Amazon Sellers can Sell Successfully in Q4

Overview

As the saying goes in the world of business: “You miss 100% of the shots you don’t take”.
Opportunity is the ‘biggest’ currency (even bigger than the actual revenue made) for any successful Amazon Seller worth their salt. Those that miss out on opportunities by not utilizing the ‘money’ of time, lose out on more in the short and long run of things.
Amazon’s coveted Prime Day came like a thunder and went away like the summer. This leaves Amazon Sellers focusing on 2018’s most vital quarter: Q4
Therefore, more than ever, a successful Amazon business in Q4 will need to leverage the power of Virtual Assistants to delegate work, enhance productivity and skyrocket profits!

Competing by Maximizing Opportunity

The Q4 holiday shopping rush is the open-season for driven and goal-oriented sellers.
This is because Black Friday and Cyber Monday hold strong potential every year for boosting sales and unparalleled revenues – IF the ‘opportunity’ is embraced the right way.
So how does one effectively and successfully competitive marketplace during the most competitive season of the year? Capitalize on the fourth quarter is difficult.

Luckily, there are tools and strategies you can use to do just that.

To make sure you’re prepared and ready for every growth opportunity Q4 has to offer, we’re sharing a few suggestions and tips:

Setting Up Reorder Alerts

Setting up reorder alerts will ensure that the supply is always up to date. This saves undue delay in fulfilling customer orders – particularly during a busy Q4 season.
In addition, you don’t have to refund amounts submitted by the customers due to being out of stock.
It is critical to stock up for high selling seasonal items in Q4; you need to be on top of the game and let your virtual assistant coordinate / oversee and regulate the stocking, merchandising and reorder alerts process.

It will save you a ton of time and enable you to focus on what matters the most for your business i.e. making money in Q4!

Harnessing the Power of Effective Marketing Channels

It often takes a lot of money to market your business online. Whether you’re using PPC, SEO, email, social media (or all of them) to promote your Amazon Product Pages, one of the best ways to save is using web analytics to identify which marketing channels are the most impactful.

To do so, use your web analytics tool to see where traffic is coming from and what visitors do once they get to your site.
For example, if you’re spending a lot on a specific PPC campaign, only to realize that traffic from this campaign never converts, you can use your marketing dollars more efficiently by removing or optimizing this effort. In other words, focus your marketing on what works and train your VAs for social media marketing.

Keep Updated on Future Pricing and Rankings

It is inevitable for sales to increase in Q4, but that shouldn’t be taken for granted because it means you need to stock up on even more inventory.

To ensure that this entire process is effective, smooth and hiccup-free, it is strongly advised that you check and adjust your prices regularly with the help of your Virtual Assistant.

When selecting items for stocking up on, evaluate meticulously as to how these items rank and what their prices entail for Q4.

Seasonable items by their very nature always bolster and hike in their respective prices and rankings during the holiday shopping mayhem!

Remember we talked about the power of embracing ‘opportunities’ earlier in the article above? Well. This is a great opportunity to buy inventory at a low price and sell high.

Moreover, keep in mind that it is critical to reevaluate and readjust your prices regularly throughout Q4. While your competitors stock out and the last-minute demand for holiday gifts rises, you may be able to enjoy higher profit margins.

Retain Current Customers

Acquiring a customer costs 7 times more than it does to keep one, which means you should focus on customer retention through quality customer service and customer communications.

This includes delivering on your promises and keeping customers interested in your business by sending emails and engaging them through social media.
As an added perk, as you build customer loyalty, these fans will begin sharing your business with their networks, which is the most affordable and effective way to drive new business to your store.

Switch to FBA and Polish Your Amazon Product Listings

It is human nature to wait until the last day before jumping on the ‘bandwagon’. Make use of this innate human tendency! Online consumers and shoppers love 2-day shipping, and some wait until last day to order.

To take full advantage of the holiday season, it is a good time for FBM sellers to switch from FBM to FBA. In fact, with its low barrier to entry, Amazon FBA is one of the most popular routes to business ownership.

Moreover, not only will 2-day shipping result in more paying customers, but it will also free up more of your time, so you can concentrate even more on scaling your Amazon business during the biggest quarter of the year Q4.

As for the Product Listing goes, keep in mind that your Amazon Listing is your digital face on the world-wide map! It is the gate to your revenue. If the gate is shut or doesn’t open properly, the money will not pour in!

To maximize the power of your product listing, ensure that the negative reviews or the complete lack of reviews are taken care of on your listing page. Both are equally lethal!

Consequentially, don’t be an ostrich by ignoring the problem. Ensure that you respond to all negative reviews and do what you can to get them removed – as soon as possible. The longer time they stay on your listing page, the more prospective buyers will visibly see them and be dissuaded by them! You can use tools to get higher rankings and more product reviews.

It is critical to use the highest, most potent, popularly searched and best keywords, with strong photos that are compliant with Amazon’s standards. It is imperative to also make sure that your product descriptions are accurate and up-to-date. This can help drive more sales and even prevent returns come January.

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Omer Riaz October 17, 2018 0 Comments

How to Self Publish on Amazon As An Author

Overview

Many years ago, aspiring authors had to spend weeks or months writing a book proposal and sample chapters. Then you might contact a bunch of literary agents to see if they would be interested in pitching your book to major publishers.

Most would grumble that your idea would not be likely to make a lot of money, or that it sounded “more like a magazine article than a book.”

At this point, you might abandon the project or if you were really persistent, send your proposal directly to publishers. If they didn’t ship the package back to you unopened, they would either send you a form rejection letter or make you a lowball offer that’d be barely enough to buy breakfast cereal.

However, in the last decade or so, various tools for self-publishing have taken down these barriers for authors who prefer to go it alone. One of the most dominant and major platforms is publishing on Amazon. Anyone can do it. Anyone can become an author. And it has now become an equal playing field.

Most independently published authors fall into one of two camps: Those selling books on their own website using an e-commerce tool and those selling only through Amazon.

Self-publishing on Amazon

Amazon’s suite of services for independent authors makes it possible for me and many other authors to bypass traditional publishing companies. It gives us the tools to create and sell digital books; print and sell paperback copies on demand; add author pages and even market books.

Here are following Amazon services, all of them free to set up, that every independent author needs to know about:

Kindle Direct Publishing

This service, known by the shorthand KDP, enables indie authors to sell the digital version of their books on Amazon.com (or other Amazon country websites). There’s no charge to upload the file. Authors get royalties of 35% to 70% of the sale price, depending on whether the book is sold on KDP or through another Amazon service called KDP Select.

Unlike most other digital retailers, KDP uses the format known as “mobi.” This is simply the file format for digital books that Amazon uses, and it works on all Kindle devices. You can upload your book on Amazon using other formats as explained on the Amazon site, including ePub, which is the most popular one (that’s what Apple uses), and others such as HTML, Doc, and RTF.

KDP Select

By using this service, you tap into Amazon’s marketing muscle. To do that you must give them an exclusive on your digital book for 90 days. In return, KDP Select pays higher royalties (closer to the 70% mentioned earlier) and allows those books to be part of the lending library for their Prime Members. Authors get paid a percentage of the total amount Amazon Prime members pay for each book lent out.

KDP Select also gives you the option to make your book free or discounted for up to five days, as part of your promotional campaign. During that time, it appears on sales pages on Amazon.com, which drives more people to it.

Create Space

This is Amazon’s print-on-demand service for indie authors. It lets you sell a paperback copy of your book either on CreateSpace.com or directly from Amazon.com. All you have to do is upload a PDF based on their specifications and set how much you’d like to make. (They give you a base price; you make the public price something over that.)

You don’t pay for book printing – you simply collect a commission whenever it sells. You’re in charge of the price and associated commission as well. When you upload your book, Amazon tells you what their costs are — $2.50 for example, for a 150-page book. From there you can price your book at anything higher, say $9.

Under that scenario, for each paperback sale, Amazon keeps $2.50 and the shipping costs that it charges the buyer, and you keep $6.50.

Authors design (or can have Create Space design for an extra fee) a cover and upload their content in PDF format. Once it’s uploaded you can download or physically order a “proof” copy or view it directly on their website. That way, if you need to make changes, you can do that before it’s made available for sale.

Amazon Author Central

Whether your book is published by a traditional publisher or you are an independent author, Amazon lets you create an author page. You can add your biography; your photo; editorial reviews; and your blog’s RSS feed (so it grabs new articles). It’s even possible to share upcoming speaking and book-signing events and show your latest tweets.

Every Amazon page for your book links to this enormously useful marketing tool, so it cross-links other books you have published, too. On your author page, readers can even sign up to get email notifications from Amazon when you release new books.

Having an Author Central page doesn’t require using other Amazon services. All that’s necessary is that one or more of your books is for sale in any way on Amazon. From there it’s simply a matter of letting Amazon know that you’re the author and following the prompts to set up the page.

Consequentially, publishing on Amazon isn’t hard at all, if you follow the steps, adapt to the procedures and identify the best most effective mode/medium of publishing for your particular needs. Everyone’s self-publishing needs are unique and different, so choose the model that works the best for you.

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Omer Riaz August 29, 2018 0 Comments