Did you know that small businesses account for 99.9% of all United States businesses? It’s true. The vast majority of markets are made up of the little guys. Mom and pop shops, artisans, and teams of close-knit startups are all essential, contributing drivers of the economy.
Amazon is the world’s largest platform for products.
With millions of transactions every day, an Amazon listing is ‘your voice’ to the world. A powerful product listing copy that converts is crucial to being an A-List Seller.
In the world of online business, particularly Ecommerce and a large online platform like Amazon, your product listing page and its success depends on a strong Amazon Product Keyword Strategy.
Nearly 50 percent of U.S. online transactions take place on Amazon. The ecommerce giant continues to grow its market share across a large range of product categories.
This is why Amazon Keyword Research is important. It is the fuel that can succeed an Amazon business in the right direction.
In this guide, we will cover important topics such as:
- How to find Amazon keywords
- How to choose the right keywords for your Amazon listing
- How to use keyword research tools
- Advanced keyword research tips
And lots more!
So if you want higher Amazon rankings and increased traffic, leading to more sales – you’ll love this guide. Let’s get started!
Amazon Keyword Research
In this section, we will overview the important areas of Amazon’s Keyword Research and what it means to a Seller, Buyer, Product and Storefront.
You’ll also learn about the strategies and ways to master Amazon Keyword Research yourself like a pro!
What is Keyword Research?
When it comes to Keyword Research for Amazon, the things that matter are:
- What exactly are people searching for?
- How people are searching for it?
By search terms, we mean ‘keywords’. What are the keywords? They are the phrases or words typed by people online to find the item of their interest.
Amazon Keyword Research is a process to find relevant keywords for your product in your category. When customers search for any keywords related to your product, your product comes in Amazon search results.
The product is visible to the potential consumer and increases your chances of selling the product. Amazon Keyword Research is similar to general SEO Keyword Research.
For Amazon Sellers and Storefronts, Keyword Research is important to the product getting listed on the top page of search results. The higher your product ranks, the more clicks it gets. The more clicks it gets, the higher are the chances of people buying it.
Why Keyword Research is Important in Amazon?
Amazon is a big name in e-commerce. Long gone are those days when you were able to filter your search by categories. Now a huge percentage of users shop by simply utilizing the search box.
They type in their search terms, which are phrases that describe the products they want to purchase and that appear in the first pages of the search results.
This is why Keyword Research is an important part of your Amazon product launch. Investing the time to properly assess the most important keywords in your niche can maximize your revenue potential.
It can also position your product to be the highest asked item for valuable search queries.
Have you seen Amazon product listings with the super-long, keyword-stuffed product titles?
You may wonder what human would actually read such a title and be convinced to purchase the product. This is a valid question. Humans don’t naturally like long sentences. And most of all, humans don’t like being confused.
Sellers who know this use these long titles so that their product shows up in more searches. They’ve done keyword research to get the exact search terms they want to target.
How To Find Seed Keywords
Finding the right Seed Keywords is important for beating your competitors, increasing product visibility, higher traffic and an increase in sales.
In this section, we will discuss exactly that!
What are Seed Keywords?
When you’re selling online, the most important piece of the puzzle is getting your product in front of the right audience. It may sound simple, but if your product isn’t being seen when customers search for it you’re not going to make any sales.
A Seed Keyword is a broad term that is related to your product.
Sellers need to start by generating four or five seed keywords. These are terms, usually made up of one or two words that really describe what your product actually is.
So, for example, if my product was an apple corer, that term would be my first Seed Keyword. I would then also have “apple slicer,” “apple cutter” and “fruit slicer.”
To generate your Seed Keywords, start by having a good think about your product. If you had to describe it to someone in just two or three words, what would you say? Note these thoughts down.
As a sense check, it is always worth looking at the five best selling products for your Primary Seed Keyword. So, I would take the top five ranking products for “apple corer” and carry out a reverse ASIN search.
This will then show me the keywords that it is currently ranking for on Amazon.
While in theory, you could insert these terms straight into your Amazon listing, it’s important to get some more data on them first.
Even though we know that these terms are being searched for, we don’t know anything about the traffic they receive or how many listings are currently ranking for that term. To get this kind of information, Sellers need to use a keyword tool.
There are a number of tools that you can use to do this including:
- Brand Analytics
- Jungle scout
- Google Keyword Planner
- Helium 10
- Keyword Inspector
You can then compare the results to your listing of seed keywords, making sure that they are both relevant and receive a good level of traffic.
How To Use Amazon Suggest
In any Amazon Keyword Research Strategy, be it for Amazon or Google, you always have to start your Seed Keyword research with Amazon itself. It’s your best bet, while researching for Seed Keywords. The below screenshot shows exactly how.
For example, let’s say your product is a brand of ‘Headphones’. On Amazon, simply enter “Headphones” in the main search bar.
As always, Amazon will then provide you with all the relevant listings based on the keyword you provided.
But that’s not what we came for. On the left side of the screen, you should be able to find a handful of other Seed Keyword ideas you can use for further research. amazon suggest amazon suggest
Of course, the Seed Keywords you choose must be relevant to the product you’re trying to sell. Most of the time, you should be able to find one or two that matches your product. In relation to the example above, some of the useful ones include:
- Portable Bluetooth Headphones
- Outdoor Headphones
- Portable Line-In Headphones
- Music Headphones
Google Searches Related To Similar Terms
Google’s search feature uses a predictive search algorithm based on popular searches to predict a user’s search as it is typed, providing a dropdown list of suggestions with it.
To use it, just type any keyword into the search box of Keyword Tool and press enter. Keyword Tool will then take your keyword and plug it into Google search box. It will pull Google autocomplete suggestions and present them to you in a clean format.
Using the same ‘Headphones’ keyword example, we can see in the screenshots below how the Google search platform shows applicable and relevant keyword suggestions.
Find Keywords On Reddit
The results of your SEO efforts depends on the keywords you choose to target.
Even if you’re willing to invest a ton of money, effort, and time on amazing content and link building, you still won’t come close to ranking for many high competition terms ( e.g “auto insurance”, “buy books”, etc.). redditreddit
This isn’t a new problem. SEO gets tougher every year because competition consistently rises. There’s always going to be new people wanting to rank for the same keywords that you do.
The solution? Find keywords that still have significant search volumes, but everyone else isn’t targeting.
The reason they don’t target them, is because they can’t find them.
That’s why Reddit is always a great addition to your Keyword Research tools. reddit keyword researchreddit keyword research
Reddit is a massive community, essentially built of millions of small forums about all topics. Spend a few minutes browsing it if you haven’t before.
It’s the 9th biggest website in the United States, and the 25th biggest globally according to Alexa.
There are many places to find keywords to target, but Reddit is an amazing place to start, and what we’re looking at in this post for 2 reasons:
- There are communities about almost every topic, with tons of content
- Content is all user-generated. You get keywords that your audience actually uses in real life
Using the same ‘Headphones’ keyword example, we can see in the screenshots below how the Reddit platform shows applicable and relevant keyword suggestions.
Best Tools for Amazon Keyword Research
Helium 10 is a great tool that allows you to rank for other keywords relevant to your products and find the actual search volume behind them, allowing your products to be more visible to the people who are searching for them!
Its tools and features include product and keyword research, listing optimization, product launches, keyword tracking, competitor spying, refunds, and more.
Helium 10 includes several Amazon FBA tools. It has established itself on the American market and now also offers its ingenious tools in Germany, such as the Helium 10 Chrome Extension (also known as Helium 10 XRay) or the Helium 10 Black Box.
In general, Helium 10 is a very comprehensive suite of Amazon FBA tools that offers a wide range of functions.
Jungle Scout is where you can start your product research and narrow down what you will sell. In Jungle Scout you can use filters to pinpoint products in Amazon’s catalog that meet your criteria. You tell it what you want to see by inputting the data and products listings are returned.
Keyword Scout is Jungle Scout’s keyword research tool. Jungle Scout helps you to:
- Identify Keyword Volume → Know the exact and broad match search volumes for high-converting keywords
- Get Direct Insights into which keywords your competitors are ranking for so you can add them to your own listings
- PPC Bids → Suggested bids for Amazon PPC
- Estimates for ease to Rank and Recommended giveaways → Estimate how easily you can rank for the keyword and how many daily promotional giveaways are suggested to move to the top of the ranks.
Google keyword planner is most reliable tool available today because data you get from the Keyword Planner come straight from Google.
Google Keyword Planner
The great thing about Keyword planner is that it’s designed to help people with their Google ad campaigns… so we can use that data for amazon as well. (it’s great for amazon ppc research)
Because our goal in keyword research is to find search intent (what people are looking for)
So, we can start our research by just putting our main keyword (in our case headphones) in Discover new keywords (by clicking >tools and settings >keyword planner > Discover new keywords )
And you can find a lot of keywords with tons of search volume
We can also filter our keywords with branded and non-branded search, which is very useful in amazon research prospective
GKP is also good for:
- Find new keywords using words, phrases, websites, and categories.
- Discover search volume trends and historical data of different keywords.
- See performance forecasts for keywords based on your budget and average bid prices.
- Narrow your results based on geographic location, language, and date ranges.
- Filter results by average monthly searches, competition level, organic impressions, ad impressions, suggested bids, and organic average position.
It’s worth noting that some of these features are only available if you sync your Google Ads account with your Google Analytics account.
The main benefits of Ahrefs are its large backlink checking solution, its assistance in digging deeper into your competitors’ search traffic, and its identification of what content generates better income. The software offers the large, best backlink checking platform in the business.
In essence, Ahrefs is a robust SEO tool that can be used to:
- Perform Backlink Audits
- Find Link Prospects
- Perform Keyword Research
- Validate Keywords and Analyze Competitors
- Track Individual Keywords
- Track Total Organic Visibility
- Brand Management
- Site Audits
How to Filter Keywords
So, you have an extensive list of keywords generated during your keyword research for a page you wish to rank high with. Fantastic!
But which ones are the best keywords for your needs? A generated list of keywords can have hundreds or thousands of keywords and handpicking even a few keywords from such a huge list can be a difficult task.
The Keyword Research Tools we discussed in the previous section do include Keyword Filtering features.
Simply use tools like AMZDataStudio, Sonar, Brand Analytics, Jungle Scout, Google Keyword Planner, AHREF, Helium 10 and Keyword Inspector to also Filter your Keywords and export them to an MS Excel Sheet for reference/viewing/records.
Advance PRO Amazon Tips
When you’re selling on Amazon, the last thing you want to do is spend hours sourcing products to then create listings that your ideal customers can’t find.
Getting your Amazon keyword research right helps you avoid this problem and brings more potential customers to your listings.
Finding the right keywords can seem like a hard task at first. But, over time, you’ll learn what tools you like, which ones you don’t and the best ways to generate those all-important seed keywords.
If you clearly define the process you use and repeat it on a regular basis it’ll become second nature and you’ll enjoy a consistently high organic search ranking.
Here are some advance PRO Amazon tips you should keep in mind:
- Adding Keywords Sensibly in the Title
- Utilizing Keywords in the Product Descriptions and Bullets
- Reducing Bounce On Your Listing
- Make Your Own Keywords
- Find Keywords In Customer Reviews
- Make A Keyword Out of Your PPC
Conclusively, Amazon keyword research is not a one-time process. To achieve a good search ranking, it needs to be repeated on a repeat basis. Keep putting your seed keywords and your competitors’ ASINs through keyword tools. This way you can spot any new, high traffic terms that people are using to find products like yours.
You also need to keep a close eye on your listings and see how they are performing in search. After you’ve made your initial changes, leave it a month and then compare it to your performance before you optimize your listings. If your search ranking has improved, then there’s no need to make any further changes.
Don’t be afraid to change things up. Go back through the process, see if you’ve missed any crucial keywords and make changes to your listing. Then, give it a month and see if that’s made any difference. If not, repeat the process again until you see an improvement.
We hope this Ultimate Guide to Amazon Keyword Research for 2019/2020 helps you in growing your business with higher sales, increased traffic and better search rankings!
Every day, hundreds of thousands of customers visit Amazon and place millions of orders. Some are loyal to specific brands and are looking only for those brands when they open their browsers. Many others, however, know what type of product reviews they want but don’t have a strong preference towards any particular brand.
Thanks to Amazon’s A-to-z Guarantee, customers know that they can safely try out products from brands that they aren’t familiar with because their purchases are protected by Amazon. If anything goes wrong with the shipping process or the product, or even if they simply aren’t satisfied, customers have 30 days to return their item for a full refund. With this in mind, there isn’t much risk for them to try a new brand.
So how do you entice a customer to choose your brand and product over the rest? There are of course plenty of factors that can help to convert a potential customer into a buyer including keyword optimization, a clear title, and a competitive price. But one of the most important factors of all is product reviews.
When presented with a handful of similar options, a product’s rating will often be the deciding factor for many consumers. Product ratings with a higher number of product reviews are considered to be more legitimate and easier to trust than those with just a few. For this reason, Amazon sellers are always looking for new ways to bolster their product reviews.
Many methods used to gain product reviews aren’t legal
Unfortunately, most of the methods that Amazon sellers have come up with in the past are not allowed within Amazon’s Terms of Service. Amazon has strict rules against generating product reviews that are either inauthentic or left in exchange for some kind of compensation.
For example, paying for product reviews or agreeing to exchange positive reviews with other sellers is strictly prohibited. These methods are obvious enough breaches of the rules as they are designed around boosting review counts with fake reviews. But did you know that it is also illegal to offer free products or discounts in exchange for positive reviews?
Anything that is explicitly designed to incentivize positive reviews is against Amazon’s rules. Even when you ask for a review using a legal method like an email campaign, you aren’t allowed to ask for a “positive review”; you can only ask for an honest review. With such serious rules in place, it is best to stick to legal methods of acquiring product reviews to avoid any account penalties or suspensions.
Email Campaigns are legal and effective
The vast majority of customers will not leave a product review; many don’t have the time and many don’t even think to. Unfortunately, there are a lot of consumers that only think to leave a review if they are dissatisfied. If they are happy with their order and it works as expected, they don’t think to say anything about it.
This is what makes email campaigns so effective. A gentle reminder that product reviews help both Amazon sellers and other Amazon customers is often enough to push a buyer in the right direction to leave a review. Sending these emails after every purchase is a great way to generate product reviews, but doing so manually would take up a ton of valuable time.
Fortunately, there is a better way. Services like FeedbackWhiz help Amazon sellers to fully automate the process. Unique email campaigns can be built for each product, and smart tags like [PRODUCT NAME] will populate with order-specific details so that they come out looking customized without having to be built one at a time. Once you have your campaigns set up, they will run like clockwork and work with every sale, leaving your time freed up to use on other matters.
Sending out the first email right away
Instead of jumping right into a call to action, one method to use when creating an automated email campaign is to send out an early email just to establish a rapport with your customer. This email can be scheduled to go out as soon as an order is processed or shipped on Amazon. For example, the first email might look something like this:
Asking for a product review when the time is right
Now that you’ve established a relationship in the first email, you can make a call to action in the second. Before sending out the second email, make sure that the customer has had enough time with their product to actually have the chance to formulate an opinion on it.
For example, a new toothbrush will be used daily right away, so a buyer will likely know within a week how they like the feel of it. On the other hand, you might want to wait two or three weeks before asking for a product review on a set of crafting beads as it may take a little while for the buyer to have time to work on a new project.
With FeedbackWhiz, you can schedule emails to go out in specific time intervals such as “two weeks after the item was received”. Each product in your catalog can be customized with unique email templates and automated schedules.
Here’s an example of the second email:
Of course, these templates are just examples. Depending on your brand and the products you sell, it might make more sense for your templates to include fun images and GIFs or detailed instructions on how your customers can use their new product. Regardless of how you set up your automated email campaign, consistently asking customers for product reviews will lead to more reviews coming in. And those extra reviews could be what separates you from your competitors.
As an Amazon Seller, the last thing you want is having your account suspended or even banned. Your valuable business coming to a screeching halt and your income depleting to a stand-still is every Seller’s worst nightmare! Yet we see it happening all too often to the best of us.
A suspension or a ban doesn’t happen out of the blue. There are always underlying and crucial reasons behind it. Some serious mistakes can breakdown a successful business.
So what’s the solution? Prevention is better than cure!
The need for effective functional, growth and development solutions in online business and eCommerce through a refined, revolutionary and winning approach is utmost crucial. Understanding, applying and maintaining this dynamic, whilst obtaining consistent success with valuable resources, tools, knowledge, and a results-driven approach is what is truly necessary.
Here are some fundamentally common reasons why even the best, most profitable and highly reputed of accounts on Amazon can get suspended or banned when one least expects it:
- Poor product quality
- Selling products that are restricted or prohibited by Amazon
- Opening a new account when the old account was suspended
- Shipping related issues
- Creating more than one Seller account to sell the same products
- Poor performance metrics
- Negative customer reviews or soliciting for good reviews
- Illegal or banned substances
- Not meeting the product listing guidelines or uploading inaccurate listing
- Dangerous goods
- Intoxicants or narcotics of any kind
- Copyright infringement
- Poor customer service
- Canceling orders
Now, given the above critical areas that can cause Amazon account banned or suspension, it is important to maintain healthy account metrics. It all boils down to that! How do you accomplish this? We discuss below.
Healthy Account Metrics
So how does one determine a healthy, strong, viable and effective set of metrics that adhere and align with Amazon’s TOS (Terms of Service) policies, without infringing the rules, guidelines, and protocols outlined for Sellers?
Amazon considers the following stipulated metrics and parameters that regulate and robustly determine a Seller’s account legitimacy and its health:
- Order defect rates
- Valid track rates
- Cancellation rates
- Buyer message-response time
According to Amazon, all sellers should be working towards achieving and maintaining a level of customer service that meets the performance targets. Failure to meet these targets does not necessarily put your seller account in negative standing, but failure to improve may negatively affect your account.
- Order defect rate: < 1%
- Pre-fulfilment cancel rate: < 2.5%
- Late shipment rate: < 4%
These are baseline goals. Sellers with exemplary performance have the opportunity to distinguish themselves to buyers through the feedback rating that appears next to each of their listings.
Most sellers are exceeding these targets, so the better your performance, the better your chance of building a stronger, more competitive business. Amazon state you should monitor your customer metrics closely on a regular basis. This is because the report informs you of the following:
- Your Customer Metrics indicate how you are doing with respect to customer satisfaction. Monitor your metrics frequently so you can spot and resolve operational problems promptly. Excessive order defect rates (negative feedback, A-to-Z Guarantee claims, and chargeback) can cause account suspensions and even account closures.
- Check your feedback and A-to-Z Guarantee claim pages daily, and proactively resolve any issues.
In business and eCommerce in general, time is money. What you save on time, you directly save and increase in money. Thus, Urtasker.com has accomplished this by providing businesses with highly trained and skilled E-commerce specialists that handle the daily tasks, processes and crucial functions of various aspects of the business – virtually and in real-time from anywhere in the world!
This has helped business owners gain more time to work on growing their businesses, whilst seeing increased productivity, decreased downtime, lowered costs and unparalleled profit generation.
As a truly unique, professional and globally relevant eCommerce end-to-end business solutions provider, Urtasker.com takes immense pride in our passion for helping its clients reach their goals.
It doesn’t require heavy upfront fees or long-term contracts/commitments. Its rates are very affordable, and its clients are rapidly growing small-medium sized businesses at a dramatic rate.
Urtasker’s elite team of eCommerce and Amazon Specialist and Experts will help Sellers with:
- Free account audit
- Provide a plan of action
- Trained team is aware of all prohibited activities
- Manage and monitor performance metrics
- Follow-ups and consistent optimization
- Customer service
In Conclusion, one of the biggest trending Amazon seller concerns is Seller Account banned or suspension scenarios. It is no doubt the most dreaded issue for Amazon sellers.
The first approach should take to protect the Amazon seller account from hackers is to prevent suspensions and bans altogether. Most sellers get in trouble because they don’t stay on top of their customer metrics.
The consequence often is that you lose the Buy Box share for some or all products, losing your account altogether to suspension or worse such as a ban! It’s always advisable to save time, money and hassle by enlisting the help of a professional E-commerce specialist agency that knows exactly what areas your business could use help in.
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Best Amazon conferences 2020 for sellers are one of the best ways to stay aware of what is changing in the market. Whether you are an existing high-volume Amazon seller or a beginning seller just starting. One of the best ways to get a jump start your business is by attending an Amazons seller conference.
With multiple online sources like blogs, podcasts, forums, and webinars to get daily updated information and stay current with the Amazon selling market. The sheer volume of information out there can be overwhelming for Amazon sellers and difficult to keep up with daily.
Moreover, Amazon targeted conferences allow vendors to show you demos of what they offer and also the latest technology and techniques available to help you expand and increase your business margins and marketing strategies.
Here is a list of the best Amazon seller conferences to attend in 2020:
Amazon Sellers Group TG (ASGTG)
ASGTG began as a simple idea that turned big and changed into a community discussing all Amazon selling issues. It comprises more than 500 Amazon sellers. ASGTG’s yearly event has evolved to become a nationally known Amazon sellers’ convention – absolutely a standout amongst the rest. It’s no surprise it was chosen number 2 of the top Amazon Sellers events to attend. The Conference will greet industry attendees from every background, including several of the most thriving Amazon sellers on the marketplace.
- Telegram messaging with 1000s of sellers
- Human Resources and Deals Group
- Notifications of changes Amazon’s policies
- Video Interviews with Amazon Professionals
- Seller Performance Facebook Groups
Presented by: Ed Rosenberg
For: Advanced Amazon Sellers
Location: Kol Yaakov Hall in Brooklyn, NY
Date: January 15th, 2020.
The Prosper Show
Prosper is an annual conference focused on sharing best practices education and providing significant networking opportunities for established Amazon sellers.
Aimed at online sellers seeking to improve their business on Amazon, this conference features several ex-Amazon leaders and CEOs/General Managers from leading Amazon marketplace solution providers using workshops and seminars to help sellers learn how to build better online businesses.
This one of the best Amazon conferences 2020 leads with education first, while also providing sellers with access to dozens of leading solution/service providers in the Amazon ecosystem. This conference is ideal for the established Amazon online seller seeking to learn how to build its business more profitably while meeting leading solution and service providers that can help sellers scale their businesses more efficiently.
When: AUG 31, 2020
Where: Las Vegas, Nevada
SellerCon is The Largest FBA Seller Event. It provides sellers with Up-to-date & Actionable Selling Strategies.
The world of Amazon is always changing. In 2020, Amazon sales are predicted to exceed $400 billion. To stay ahead, you need the latest strategies, tactics, and resources used by top Amazon sellers around the world.
Over the past 6 years, 15,000+ Amazon sellers from around the world joined SellerCon live to learn how to scale their brands.
When: June 21-23, 2020
IRCE promises to deliver educational sessions on the subjects that matter to you the most.
What makes these sessions unique is that they’re curated, which implies that IRCE’s speakers are not only well-informed but prepared with actionable, insightful presentations for attendees to learn from.
Past events have included advanced workshops on FBA (fulfillment by Amazon), Amazon listing strategies, and whether to work as a third or first-party seller on the website.
When: June 9th – 11th
This conference is designed to help you find merchandise that will set your Amazon store inventory apart.
From general stores to fashion boutiques, this is the wholesale buying event where any small to large-sized e-commerce retailer can find unique stock for their business.
What’s more, the conference is also the home to the Source Direct exhibition, a B2B show for wholesalers, retailers, and distributors to purchase wholesale products directly from foreign manufacturers.
When: March 22 – March 25th, 2020
Where: Las Vegas, Nevada
Sellers Summit 2020
Whether you sell on Amazon, Shopify, Walmart or your own online store, you’ll learn a lot of new strategies by attending ecomChicago.
The conference features three jam-packed days of leading e-commerce speakers, vendor presentations, and tactics you can implement to streamline, organize, or grow your web store.
Organizers have even made arrangements with software creators to give demos of their offerings. As a result, you’ll discover new tools that can help you automate some of your tasks or new ways to grow your e-commerce sales.
When: Fri, May 15, 2020 – Sun, May 17, 2020
South Florida FBA Amazon Sellers
This is a free Meetup group designed to hold meetings every month and throughout the year. A powerful conference-style gathering where in addition to basic and advanced Amazon seller tactics, they cover several different forms of lead generation, funnels, and methods to ultimately lead to increased sales on Amazon.
When: Events run all year round at various venues throughout Florida.
Check the link to see upcoming meetups: https://www.meetup.com/South-Florida-FBA/events/
New York Amazon Seller Meetup
This is one of the biggest Meetup events for Advanced Amazon Sellers. Definitely not to be missed!
Amazon & Multichannel experts share on the stage powerful strategies and shed light on new ways to achieve sales success on the largest sales platform in the world.
The largest meetup that occurs every 2nd month.
Marketing is a plan of attack, a course of action; it’s something that you experiment and learn. NRF is more than a conference; it’s a community fully packed with the biggest global audience and exhibitor base that could only be achieved from NRF. NRF Retail’s Big Show is an open market for innovative ideas and relationships.
When: January 12-14, 2020
Where: New York, New York
Paradoxical as it may seem, this is a real example when in 1 day 50 product units on Amazon were sold, but profit is kept negative. The reason is the Amazon Storage fees. They are withdrawn once a month and most sellers neglect them when calculating their profit. Storage fees are a good example of difficult to calculate Amazon fees, let’s examine them closely.
Sellers who work in the FBA (Fulfillment By Amazon) program must pay storage fees for products stored in Amazon’s warehouses. The current prices for US-based warehouses vary by time of the year and product size (standard or oversize products):
- January-September: $0.69 per cubic foot standard size and $0.48 for oversize products.
- October-December: $2.40 per cubic foot standard size and $1.20 for oversize products.
Additionally, there are huge long-term storage fees that are applied to items stored longer than 6 or 12 months as of the Inventory Cleanup date ($11.25 and $22.50 per cubic foot respectively). September 15, 2018, these fees were changed from a semi-annual basis to a monthly basis.
The fees are calculated based on the combined volume of the products and sellers stocks in an Amazon FBA warehouse. This volume, however, changes dynamically since products are shipped out every day. This makes calculating exact storage fees quite hard.
There are services that give users the actual real-time information. For example, SellerBoard takes numbers, which were charged by Amazon, rather than calculating them based on the volume of the products stored. They are automatically included in profit calculation, along with the number of other types of fees charged by Amazon.
Besides Storage fees, Amazon sellers have a difficult time calculating returns correctly, so usually, they are just being ignored. There are two main reasons for that: «they don’t really matter» or «it’s not clear how to count them».
The bad news is that returns do matter. The good news: SellerBoard takes all returns into account automatically, let’s see how in our example below:
It’s important to know that returns contain not only processing costs and non-refundable costs but also adjustment of sales and costs. Let’s say you sold 1 unit in January. If the client returns it in February you should do changes: give back money to the buyer, adjust Amazon fees and more.
So how do you calculate returns correctly? Let’s describe all of the components:
- Product (-1207.99): money refunded to customers for the purchases
- Refund commission (-31.60): Amazon fee for returns handling
- Commission (+157.98): Amazon returned us the referral fee, that they withheld upon sale
- Shipping / Shipping chargeback (+28.29/-33.68): refund for the shipping to the customer and to shipping chargeback refund to the seller.
- Product cost (+316.17): if the returned product is “sellable”, SellerBoard will calculate the COGS with a plus sign. When the product was sold, COGS for the units on Amazon was calculated with a minus.
If the units on Amazon are returned broken, its cost will not be calculated with a plus. In summary, it’s much easier to use special software that visualizes all of your data, takes all amazon fees into account automatically, supports changing buying prices as well as monthly or fixed costs (e.g. virtual assistant, or photoshoot).
All of this and many more features you can discover while using SellerBoard. For all users, we offer 2 months of free sellerboard.com use with this special link: http://bit.ly/2MZXI5F
E-commerce is one of the best and most effective ways to earn windfall returns on investment. The Amazon online platform offers the perfect tool to attract a great number of qualified leads. The digital arena is full of online marketing tools that can be harnessed to generate many online leads.
Social media advertising, search engine optimization, online forums, press release sites, PPC campaigns, influencer marketing, using the Amazon algorithm in your favor, ranking products high, and business directories are just some of the few online tools that can be used to funnel the maximum number of visitors to your Amazon product listing.
However, when it comes to hitting high profit and revenues, what are some of the core steps an Amazon seller must take in order to make the dream happen?
So, let’s dive in with some strategies on how to become an Amazon Product Listing Specialist, shall we?
- Standing Out
- Knowing Your Competitors
- Staying Informed on the Global Scenario
- Building Amazon Storefront
- Managing Inventory
- Selecting Products with Potential Keywords
- Influencer Marketing Strategy
- More Outsourcing
Out of these critical factors, we will discuss a few of them in detail below.
Know Your Competitors
Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!
Knowing your competitors inside out can, in turn, help you create your products, services, and marketing in a way that is stronger and far more powerful than what’s out there currently. Moreover, it will enable you to set your prices competitively and help you to counter rival marketing campaigns with your own unique and effective initiatives.
Constantly keeping an eye on your competition will provide you a wealth of knowledge and an ocean of information that gives you an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are competing for.
Now, let’s come to the tactics. What should you know about your competitors? Here are a few areas you can analyze and stay abreast with:
- The products or services they provide and how they market them to customers
- Their brand and design values
- Whether they innovate – business methods as well as products
- Their staff numbers and the caliber of staff that they attract
- The prices they charge
- How they distribute and deliver
- The devices they employ to enhance customer loyalty and what backup services they offer
- How they use IT – for example if they’re technology-aware and offer a website and email
This means keeping in constant touch with what’s happening globally in the E-commerce industry in general, and the Amazon platform in particular, on a global scale.
Amazon is an ever-evolving organism; a unique ecosystem and habitat that is constantly changing and developing with the metamorphosis of the global E-commerce trends, economy, supply and demand, and consumer buying patterns.
You need to make sure you are well-informed always of the ongoing and happenings that occur if you want to succeed as an Amazon Listing Expert.
Keep an eye out for the latest trends, news, consumer buying patterns, what’s hot and what’s not, and how various global economies and markets are shaping.
Read magazines, articles online, attend seminars and expos, conferences and summits if you can, and stay abreast by watching the news.
Building Amazon StoreFront
There are many reasons as to why brands should build an Amazon Store.
An Amazon Store enables your brand to create an immersive virtual shopping experience that can be used to exclusively showcase your brand and products.
These stores are also mobile responsive, making it easier for customers to discover and learn about other products in your catalog.
Amazon Stores also lower the barriers to a shopper’s purchase intent & drives incremental sales and lift across your catalog.
- Develop Brand Equity & Promote Shopper Loyalty
- Capitalize on Internal & External Traffic Sources
- Boost Organic Ranking & Increase Sales
- Promote New Products & Educate Prospects
You can create an Amazon StoreFront by following these steps:
- Register Your Brand with Amazon
- Create Your Store Homepage & Select Template
- Build Out Your Amazon Store Pages
- Add Content Tiles to Each Page
- Upload Your ASINs
- Submit for Review & Publish
Outsourcing is critical! Whether you’re a business online or offline, you can never overlook the importance of getting an “extra set of hands” to take the burden off you! As an Amazon product listing specialist, there can sometimes be a lack of self-awareness. Entrepreneurs sometimes fall into the habit of micromanaging and not delegating or outsourcing work they can’t handle.
They try to do everything that they possibly can to cut costs, but really, in the long run, they should have outsourced the things that they are not good at and focused on their strengths. If you are aiming for multiple targets at once, you are very unlikely to hit one!
Whilst putting together well-structured and perfect virtual assistants team creates a level of flexibility and efficiency that is unlikely to be achieved any other way, pulling together the right team with the right skills at the right time require detailed planning. Finding the right balance takes time, trust and patience.
Hence, this is why at Urtasker, we believe that your Amazon Product Listing is the bread and butter of your Amazon business. Our skilled Amazon E-commerce experts and Business Process specialist are able to oversee everything from PPC, Keywords Optimization, Ranking, Algorithm, Amazon TOS (Terms of Service), Campaign Management and other vital areas that will enable you to thrive as a successful Amazon Product Listing Specialist, and also benefit your business dramatically!
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E-commerce is one of the best and most effective ways to earn windfall returns on investment. The Amazon online platform offers the perfect tool to attract a great number of qualified leads. Sellers always want to learn about their Amazon business growth to 6 figures. The digital arena is full of online marketing tools that can be harnessed to generate a large number of online leads.
Social media advertising, search engine optimization, online forums, press release sites, PPC campaigns, influencer marketing, using the Amazon algorithm in your favor, ranking products high, and business directories are just some of the few online tools that can be used to funnel a maximum number of visitors to your Amazon product listing.
However, when it comes to hitting the magic 6-figure revenue number, what are some of the core steps an Amazon seller must take in order to make the dream happen? After all, true magic begins when the dream of a 6-figure income is realized to its fullest!
So, let’s dive in with some strategies, shall we?
Build a Powerful, Unique Brand
Before you start selling your products with the hopes of reaching 6-figures, you’ll want to focus on building your brand. Your brand reputation is the very identity to your business, it is the mirror upon which the light of the world reflects.
You need to ask yourself questions such as: How can I set myself aside from other sellers? Who is my target audience?
Secondly, you need to first and foremost identify your niche and the products you want to sell. From there, analyze your competition to determine proper pricing, challenges, buying patterns, behavioral trends and so forth.
Quality is the soul of your brand. You’ll want to focus on delivering the highest-quality products for your consumers. Don’t forget about setting a solid Return Policy for your Amazon business that customers can refer to.
Improve Your Ranking
It is utterly critical that you understand the importance and crucial role of rankings on Amazon. They are the money shot! They are what can make or break a great product and prevent you from earning profits that could have been rightly yours!
Fill out as much of your product listing page as possible, using as many keywords as possible. Use FBA to automate customer satisfaction.
Find ways to encourage customer reviews, engage with the happy or disgruntled customer by being honest and sincere, and do everything you can to keep your customers satisfied at all times.
Above all: More sales = higher rankings = more sales! That’s the cycle.
Moreover, ranking on Amazon is easier than ranking on Google because you’re essentially cutting the work in half. They only use internal factors to determine how a optimize Amazon products listing. Backlinks, social media, domain authority. These are all things you don’t need to worry about on Amazon.
World Class Customer Service
Establish Friendly Engagement with your customers. Sales, marketing and running a successful business in the real world (be it online or offline) is all about building rapport, cementing trust, creating a sense of camaraderie, instilling respect and evoking interest through empathy.
If you can accomplish that with your prospective clients or current customer base, you will win their brand loyalty for years to come. Why? Because as with all human beings, the ability to showcase compassion, care and genuineness are key pillars upon which any human interaction is built, let alone business!
Be friendly, while keeping your conduct professional. Be empathetic while maintaining your business objectives and not compromising your values as an establishment.
Whether its issues regarding returns or refunds, dealing with bad reviews, or shipping/delivery issues, your communication with all your customers- past, present or future – should be one of utmost professionalism at all times.
Keep Abreast with Amazon’s Changes
Amazon is an ever-evolving organism; a unique ecosystem and habitat that is constantly changing and developing with the metamorphosis of the global E-commerce trends, economy, supply and demand, and consumer buying patterns.
You need to make sure you are well-informed at all times of the ongoings and happenings that occur if you want to seriously aim for that 6-figure income mark as a professional seller.
For example, Amazon recently made new changes on the back-end keyword and sponsor ads regulations/stipulations. Now if you weren’t staying informed with such changes as a seller, you would have never known critical data and crucial information that could make or break your product sales and overall business function.
Build a Strong Team
Success and high-income goals are never a sole endeavor. You need to learn how to leverage and harness the power of your Amazon business growth via a skilled, reliable and experienced team.
Building a competent team that shares the same values, breathes the same passion and envisions the same hunger for success as you are key! Hire people by doing your research and spending time/resources in selecting the best fit for your business.
Keep Adding More Products
This is a no brainer really. It’s logical to say that more products mean more opportunities to sell, greater audience reach, larger market share, and higher profits.
If you’re aiming to reach the coveted 6-figure income mark, you need to consistently invest time, research, money, effort and energy into identifying, sourcing and selling hot products.
Add them to your brand repertoire and capitalize on great marketing strategies to make more people buy them – consistently!
Use Social Media
Social media is the very pulse and heartbeat of modern E-commerce. You cannot ignore the power of social media and expect to reach 6-figures as a seller. Utilize all avenues of consumer outreach and marketing such as Twitter, Google SEO, Binge, Instagram, Pinterest. Facebook and Blogger websites.
The greater number of social media platforms your business effectively utilizes to promote your products, the more people you will reach, the more chances of them clicking on your product pages and eventually the higher probability of them purchasing your products.
Moreover, a strong social media presence gives you the credibility and legitimacy you crucially need as an established, serious and quality brand and boost your Amazon business growth.
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Amazon is a leading contender in the third-party marketplace industry. You can sell nearly anything and make a profit. However, doing so takes time, skill and dedication.
Amazon offers great quality and delivery, which is why consumers are so loyal to the company. Having Amazon on your side, organizing orders and handling behind-the-scenes work through Fulfillment by Amazon will undoubtedly attract more buyers and boost your sales.
So, let’s first take a look at what exactly is FBA?
It is an all-encompassing service designed specifically to meet your needs as a seller on Amazon, such as shipping items stored at fulfillment centers and handling customer service issues pertaining to orders.
However, the tricky part now is choosing a product that will sell. A product that actually has a high demand and probability for sales. How do you determine that?
Product Research and Its Importance
Product research is key. As a Seller, you need to know what the demand and supply are for a certain product niche or category, even before you begin to source it, let alone sell it!
In fact, according to statistic and studies, more than 40 % of online business success depends on the right product being sourced. Now that is a huge chunk that can make or break the success of a product. Hence why it must not be taken lightly.
Product Research Criteria
Every research strategy must employ a set of criterions that the findings rely upon. The same applies to research for your products. The two major criteria to focus upon are:
- High demand, low competition
- Low demand, low competition
- High demand, high competition
In either case, studying your competition in the niche or category of your product is crucial. Your competition is your treasure-chest of knowledge. Use it!
Analyzing your competitors enables you to devise your marketing, sales, operations and customer service strategy in the right direction without hitting roadblocks. Knowing your competition is like driving with a GPS – you can navigate yourself even from the tightest of spots if you know where you are.
Naturally, as an Amazon seller, you won’t bother with any product that has ‘low’ demand. Because anything with low demand will automatically also have low competition (since nobody is silly enough to invest their time, energy and costs in sourcing low demand products that nobody wants). This eliminates the option (B) automatically.
So logically, a smart Amazon seller will target options (A) and ( C) through the life cycle of his / her Amazon FBA business.
Important Factors in Criteria Selection for Products Selection
Research To Find What Is Already Selling On Amazon
One of the fastest ways to learn how to find a product to sell on Amazon is to look through the Amazon Best Sellers List in different categories to find out what is already selling.
By looking through the Amazon Best Sellers List, you’re able to get an idea of the top 100 products that are currently selling on Amazon, to give you ideas on what products to sell.
Using Online Tools
If you’re looking for some tools or resources to help you how to find a product to sell on Amazon, then a good platform is Jungle Scout. It is a powerful software that will make your life much easier in helping you do all the research you need to find profitable products – it’s worth the investment.
Criteria Selection Process
However, if you want to find the best products to sell on Amazon, then you need to look at more than just something that you are interested in promoting.
The deeper you look at how you will sell your products, the easier it will be to begin to make the sales you want to build your sales.
It’s not only the product you want to look at selling. It’s also how you will sell it and who you will reach. When you start following a different criterion, then it will help you to build a successful promotional channel.
The criteria consist of the following:
- Make sure the product is light and relatively small (not more than a few pounds), as this will make a big difference in the cost of shipping your product.
- Find a product you can sell for more than $10 and will have at least a 30-50% profit margin.
- Look for a product that is simple and won’t break easily or have complications, as otherwise, it can result in refunds or customer complaints.
- Find a product that is relatively inexpensive to make (this will depend on your budget).
- Pick a product that you can stand out some way in the market with, or you can find a better product to sell on Amazon in that market.
- Find a product to sell on Amazon that you will be somewhat interested in or passionate about.
- Think about your 2nd, 3rd, and 4th product. Think about the bigger picture, the market, and niche you want to get into, and ultimately the brand you want to create.
Note: Make sure to order multiple samples of your intended product for sourcing, when you contact the supplier overseas. For example, Ali Baba has many highly ranked suppliers who will be obliged to send you free samples before you place an order.
The Power of Productivity with Skilled Virtual Assistants
Whether you’re a small business online or offline, you can never overlook the importance of getting an extra set of hands to take the burden off you!
With the fast-paced and ever-evolving world of business going through tremendous technological changes, it is imperative that companies around the globe – particularly those in eCommerce – understand, employ and effectively apply the power of technology and great customer service.
This is where world-class Virtual Assistant Services prove to be detrimental in more ways than one! Great companies and businesses are built on a proven system; constant, efficient and productive without the hiccups! The same goes for any successful, viable and effective small business – be it on a local or global scale.
The benefits are tremendously great!
Research and Analysis
Urtasker is a leading and globally renowned e-commerce virtual assistant agency that provides cutting edge, groundbreaking and truly revolutionary back-office support to e-commerce sellers, business owners and vendors on multiple online channels such as Amazon, eBay, Shopify, Walmart.com and Jet.com.
With a fully in-house process of hiring, training and vetting its services for all its valued clients, the company empowers e-commerce businesses with hassle-free, cost-effective, trusted outsourced business solutions world-class virtual assistant services.
One of Urtasker’s proven accolades entails increasing a U.S based client’s sales by 20% in a mere 3 months. Another compelling milestone in terms of results entailed increasing the total sales for an online e-commerce company by 40% within a 2-year window. Book A Free Consultation Call
When you have a skilled Virtual Assistant doing all the research and analysis for your product selection, criteria and sourcing, you’ll also be continuously on top in terms of routine competitor analysis, latest consumer trend-watching and all the other administrative workload you don’t need on your desk!
So, book a call for the professional Amazon listing services.
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Marketing Amazon business is a powerful tool every seller should learn. The internet age has provided a whirlwind of opportunities for every hardworking dreamer that wants to fly without wings. The world of eCommerce and internet has proven to be a lucrative arena for those who want to benefit from the promises it beholds.
In fact, with its low barrier to entry, Amazon FBA is one of the most popular routes to business ownership.
Hence, whether you aspire to generate a side income or grow operations to make a living off your business, one of the best places to start selling your products is on Amazon FBA!
Here are some tips on how to effectively market your Amazon FBA business the right way!
Increasing Views & Appearing on Amazon Search Results
Amazon has a powerful algorithm. Understanding how it works is very crucial!
It’s not necessary to know the details of the algorithm— because Amazon does not disclose that information—but it’s critical to identify the very elements that go into constructing it.
- Pricing: Change up your sales tags up and down every few weeks. This will keep your listing fresh (your repricing software can help with this).
- Availability: How many of a certain product you have left in stock shows up on your page, letting buyers know if you’re pricing it to sell or pricing it by market standards.
- Selection: Users may think they know what others search for, but they don’t because Amazon guards this tidbit close to their chest.
- Sales History: Where you rank matters on how much you sell, that’s it. Amazon doesn’t care about anything else but how much money passes hands.
Pay Per Click (PPC) Advertising on Amazon
PPC marketing campaigns can work wonders for audience visibility, product advertising, and eventual sales conversions. If you’re not using PPC already, you must!
How do you go about devising a powerful PPC Marketing Campaign?
- Use keyword tools to check the demand.
- Structure and organize your PPC keywords.
- Include negative keywords in your first PPC campaign.
- Know your budget and work backward.
- Research the competitive landscape.
- Write better ad copy.
- Create a powerful and relevant call to action.
Setting Up Amazon Search Optimization
Ranking in Amazon search results is a big boost to your product listing visibility and sales conversions.
Applying a robust, proactive, well put together marketing Amazon business and SEO strategy is sure to rank your listings higher. A higher ranking means higher audience attention, which directly translates to higher clicks on your listing.
Here are the basic steps you need to undertake in order to instill the Amazon SEO to your product pages:
- Follow the Image Guidelines and Upload a Good Amount.
- Focus on Your Product Title.
- Use Bullet-Point Content Form and Focus on a Description.
- Actively Work to Increase Your Amazon Reviews.
- Use the Sponsored Products Feature.
- Fill Out all the Relevant Categories.
- List an ASIN in Your Product Field.
Influencer Marketing Amazon Business
Getting influential people online to market your products is a strategy that reaps rewards unflinchingly. For example, many well-known Instagram influencers have an all-encompassing global audience reach in millions. They are always willing to consider good products or brands market – for a fee.
This is where budgeting is important. You need to know what your realistic budget is. Influencers usually charge per post, which may always change depending on the agreement you strike with them.
The next step is approaching them. Something as simple sending them a DM on Instagram, to emailing them or connecting via the contact form on their blog/website will get you a reply.
Once you get the reply, spend as much time as you can in sharing your product details, features, benefits, the USP of your brand and how you think it will help the masses.
Giveaways & Deals on Offer Sites
People love good deals. It’s human nature.
Everyone wants to save a buck or two. It gives them a sense of satisfaction and ‘triumph’ that they otherwise wouldn’t have gotten had they paid full price for the same product elsewhere.
This is why tapping into the ‘good deal’ psychology from a consumerist viewpoint is key! Use it to your advantage. Showcase your products on deal offer websites such as Overstock, Wish, Groupon, etc.
Not only will you get a few sales, but you’ll also get wider audience visibility on other platforms, which will help to bring in traffic to your Amazon product listing. Moreover, remember that the best form of advertising is word of mouth.
So if people like your products of a deal offer website, they will recommend you to their friends and family, who will automatically happily buy from your main Amazon product page because they are already ‘sold’ on the value of your product.
Copywriting a High-Quality Product Listing
While you do need to incorporate keywords to tell Amazon what your product is about, you shouldn’t sacrifice ‘quality’. Humans also have to find ‘value’ in the copywriting you write before they will convert into customers.
Yes, having exceptional rankings on Amazon is a priority, but Amazon isn’t the one with a credit card in its hand – shoppers are!
When prospects scroll through the search results, they glance at the information including the title, image, price, and more. There has to be something there to capture attention or, with the swipe of a finger or click of a mouse, your listing will be out of view, never to be seen again.
Even if you do get a click to your product listing, if your well-ranked page doesn’t offer solid details that “inform, entice, and persuade”, your sales will still be lacking.
There must be an even balance between “ranking criteria” and “customer experience”. In essence, you’re serving two masters: Amazon and shoppers. But the difference is that the latter of the two is the one paying for your product.
Hence, hiring a professional Amazon copywriter to write your listing Titles, features/benefits Bullet Descriptions and the actual Product Description itself is utmost crucial! Keep that in mind!
Conclusively, in order to grow effectively and scale your Amazon FBA business, it is important that you delegate administrative work functions to a professional Virtual Assistant service provider.
This takes the load off you, so you can focus on your business instead of being ‘stuck’ working in it!
Urtasker is a globally renowned and internationally acclaimed Virtual Assistance agency based in New York, the USA that helps businesses benefit, grow and profit in the online E-commerce industry through specialized marketing, expert technical and skilled operational services by handling all functions of your Amazon FBA business.
From Amazon SEO and Ranking to Copywriting your Product Listing, to running PPC campaigns on your behalf, Urtasker ensures that you are ‘covered’ in every way enroot to increasing revenues and sales like never before!
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