fbpx

Category: Advertising

Urtasker Receives Media Spotlight for Synthesizing Digital Tactics with Human Innovation

In the digital age, humans remain the epicenter that drives innovation, visceral connectivity, and ultimately your success.

Urtasker has been delivering impactful, robust, marketing services with a global team of marketing professionals for years. With more than 500 clients harnessing the variety of Urtasker services, including Amazon Listing Optimizations, Amazon Account Management, and more, there remains one foundational component that Urtasker has not only maintained, but celebrated. This secret ingredient is humans.

While there is always a plethora of data to process, cross-pollinate and extrapolate, and while this data can guide us and steward our initiatives Urtasker has always believed that we are only as good as our people. The people who review the metrics, discern the learnings and craft strategies from the information. The people who understand that it’s not bots which buy products nor services, but rather humans.

Our team fundamentally understand that we must harness human innovation and ultimately connect with audiences on a visceral level to propel our clients potential.

Omer Riaz, CEO of Urtasker, had this to say:

“The human element is often overlooked and should not be underestimated. Personal interaction aligns our clients with the best marketing consultant to drive their business forward to maximize revenues and profits. As well, one of our most coveted human characteristics is our ability to be creative. There is no mimicking human innovation, an epicenter of creativity and a synergy between our clients and alignment with our marketing professionals.”

Major media portals picked up on this news and Urtasker was recently featured in Yahoo Finance, MarketWatch, Seeking Alpha, ABC News affiliates and more.

We invite you to explore MARTECHCUBE the links below and enjoy the media pick up as we continue to empower our services and your marketing growth with marketing experts, our team, our people.

 

Yahoo! View Press Release MarketWatch View Press Release
PR Newswire View Press Release Digital Journal View Press Release
Virtual-Strategy Magazine View Press Release KHTT-FM 106.9 [Tulsa, OK] View Press Release
Yes FM View Press Release KITV View Press Release
KTVN View Press Release KVOO-FM 98.5 [Tulsa, OK] View Press Release
Seeking Alpha View Press Release KXBL-FM 99.5 [Tulsa, OK] View Press Release
Lubbock CW View Press Release WFMZ-TV IND-69 (Allentown, PA) View Press Release

Read More
Omer Riaz September 5, 2020 0 Comments

The Different Types of Amazon Ads That Will Ignite Your Sales

More than 50% of shoppers head to Amazon to find a product they need. But the increase in shoppers means that there are more sellers than ever to compete with as an increasing number of businesses see the potential of the marketplace.

So how do you gain a competitive edge?

Amazon ads help you stand out, get your products in front of new customers, and build a brand presence.

There are several different types of Amazon ads to leverage, each of which brings different benefits. If you’re wondering which type of ad you should use to maximize sales and reduce your ACoS, keep reading.


The Different Types of Amazon Ads

1. Sponsored Product Ads

Sponsored product ads elevate your listings so they show up top in relevant search results. When a shopper types in a keyword or phrase related to a product you’ve created an ad around, it’ll show up on the right side of the search results, at the bottom of the search results, or on the product details page.

This is prime real estate for Amazon products, and the prominent position of sponsored product ads helps you reach new buyers who are actively looking for products just like yours.

You can manually or automatically target keywords that are relevant to your products and buyers – the latter lets Amazon determine the most popular keywords, while the former lets you have a say on the words and phrases you want to include.

Sellers only pay for sponsored product ads when a shopper clicks on them, which means you have complete control over your ad budget and the bid amount you place on relevant keywords.

Sponsored product ads are identified by the “Sponsored” tag at the top of the listing in search results.

Why Use Sponsored Product Ads?

Sponsored product ads help you reach shoppers who are actively searching for products like yours. This means that they’re already a decent way through the sales cycle and are therefore more likely to buy. They also give you insights into the keywords your target audience uses when searching for similar products.

2. Sponsored Brand Ads

You might have also seen sponsored brand ads referred to as sponsored headline ads. Amazon rebranded this type of ad fairly recently in order to better capture its purpose.

The recent surge in online shopping has seen sellers on Amazon increasing their sponsored brand ad spending by more than 160%. Essentially, these types of Amazon ad shine a spotlight on your brand and up to three products of your choosing. Again, like sponsored product ads, you pay when a shopper clicks, not when Amazon displays the ad.

Keywords are a major component of sponsored brand or headline search ads, and you can bid on relevant keywords that you want your ads to show up for. Keyword research forms an important part of the optimization process in our services at Urtasker, and we take the time to dig into the most common words and phrases shoppers use.

Similarly to sponsored product ads, you can run automatic or manual campaigns, which gives you the choice of how much control you have over your ad campaigns.

You’re likely to see sponsored brands ads appear above the search results for specific, relevant search terms, below the search results, or to the left of search results. If a shopper is using the Amazon app on their mobile device, they might see your ad appear within the search results too.

Sponsored brand ads often have the seller’s logo in the corner and three product listings below it.

Why Use Sponsored Brand Ads?

Sponsored brand ads drive awareness for your brand and allow you to promote multiple products at once. This gives shoppers an overview of the products you sell, which maximizes your exposure and encourages more sales.

3. Product Display Ads

Product display ads present a competitive advertising choice for Amazon sellers. Instead of operating on a keyword search term basis, they focus instead on how your products relate to shopper interests as well as select categories. This gives your product valuable exposure to shoppers who are actively seeking what you’re selling and are already in “buy mode”.

Product display ads don’t appear in search results. Instead, they show up on related product detail pages, on customer review pages, and in merchandising emails. They can also be served outside of Amazon, including on Amazon-owned websites like IMDb, Amazon-owned devices like Amazon Fire TV, and on the Amazon Demand-Side Platform.

The sheer number of places a product display ad can be shown means you can reach a much wider audience – some of whom haven’t even made their way to Amazon yet.

There are often lots of sponsored display ads on product listing pages.

Why Use Product Display Ads?

Product display ads give you the opportunity to cross-sell and upsell your products to interested shoppers. This helps you reach a wider audience and connect with shoppers that are interested in buying or are already buying from your competitors.

At Urtasker, we specialize in creating and optimizing Amazon ad campaigns using the different types of Amazon ad to help you reach more customers. Get in touch today to find out which ad type is best for you and how to leverage the benefits of each of them.

Read More
Omer Riaz August 26, 2020 0 Comments

The Truth About Amazon Advertising Costs

Amazon is a fantastic place to sell your products and attract more buyers. Millions of shoppers head to the platform every day to purchase items in almost every category imaginable.

There is a lot of competition for sellers, which drives up the costs of Amazon ads unless they have been properly optimized.

By taking advantage of Amazon’s advertising options, you can maximize visibility on your products and reach a wider range of people who are interested in what you’re selling.

If you’re new to selling on Amazon or your business is still on the smaller side, you might be worried about how much advertising will cost and whether it’s really worth it. The truth is, the Amazon advertising costs can vary wildly depending on several different factors.

At Urtasker, we’ve worked with brands of all sizes that sell all manner of products, so we know that the cost of ads truly depends on what you’re selling, who you’re targeting, and what budget you have in mind.

Amazon ads work in a similar way to Google Adwords in that the higher you bid (or the higher your budget is per click), the more likely it will be that your product shows up in a relevant search.

How much you spend on your campaigns is entirely up to you, and you can set your budget to be as much or as little as you like. Obviously, a seller who has a huge budget will experience different results to a seller that has a much smaller amount to spend, but it can still be a fruitful way to generate leads.

Product type is a huge cost indicator, too.

For example, if you’re selling something like a t-shirt or a television, you’ll experience a much higher rate of competition than if you were selling something a little more obscure. The general rule is that the more listings there are competing for attention, the higher the price will be to advertise similar items.

Amazon Advertising Costs: The Average

Despite there being many different factors that go into determining how much your Amazon ads will cost, there are some guidelines you can go by.

Research has been carried out to identify the average costs of ad campaigns on Amazon, as well as the average cost per click and the average daily ad spend.

Here are some of the most important findings:

The Average Cost Per Click (CPC) is $0.97

The average cost for a click across the board is almost $1. CPC refers to how much it costs when a customer actually clicks your ad, not when a customer simply sees your ad in their feed and scrolls past it.

Amazon CPC is an auction-based process, which means the price that you end up paying is always just a cent higher than the next bidder. If your bid can beat $0.97 per click, there’s a high chance you’ll see good results.

Again, this cost will also be determined by the product you’re selling and its competition. Some products might see an average CPC that’s much lower than this, while others might be much higher.

The Average Daily Ad Spend is $381.48

This is the average for high volume Amazon sellers who advertise on a daily basis. If this seems high, don’t panic – you can always set your budget to a much lower amount and measure your results from that.

Your daily spend is completely determined by you and it can be measured in a number of different ways, including by base keyword cost or by ad groups.

The Average Number of Daily Conversions is 35

Amazon sellers that run daily ads see an average of 35 conversions a day. That’s a pretty decent number, although we can safely assume that this is based on the average daily ad spend listed above. If your daily ad spend is lower, you’ll likely experience fewer conversions and if your ad spend is higher, you’ll probably enjoy a lot more.

Amazon Advertising Costs Aren’t Set in Stone

There is no one-size-fits-all rule for Amazon advertising costs. Here, we’ve simply listed the averages that research has shown, but this can vary dramatically depending on the categories you’re selling in and the keywords you’re targeting.

The amount of competition you have and the budget you can set aside for ads has a huge impact on how much money you’ll spend and the results you’ll reap. If you want to compete with big-name brands for highly-competitive keywords, the cost is going to reflect that. It’ll essentially lead to a bidding war between brands, which will eventually drive up the average CPC.

If you have a limited budget, it can be a wise idea to lower your CPC and target less competitive keywords. For example, if you just have $500 to spend on a campaign, you can set your bid to $1 instead of $5. This means you’ll get 500 clicks at $1 per click or 100 clicks with $5.

It really depends on the goal of your campaign, too. If you simply want to boost brand visibility, going for the higher amount of clicks can work well. However, if you want to get more sales, you’ll need to target keywords that are further through the sales cycle which are often more expensive.

Our team at Urtasker are experts at running and optimizing successful Amazon advertising campaigns. Our thoughtfully designed Amazon PPC services help individual sellers reach the right people and sell more products without spending over the odds. To find out more about how we can help, book a free 30-minute chat with us at a time that suits you.

Read More
Omer Riaz August 26, 2020 0 Comments

The Correct Way to Write Amazon Product Dimensions

Alt titles: 

  • How to Write Amazon Product Dimensions 
  • The Best Way to Write Amazon Product Dimensions 

Despite a significant uptick in the number of consumers turning to online shopping, buying products online still comes with its downfalls. Not least the fact that buyers can’t touch or see a product in-person when browsing online. 

Think about it: shopping in a brick-and-mortar store allows customers to handle products, see them up close, and get a feel for their texture and size – all things that are much harder to do when a product can only be seen on screen. 

This means online sellers are having to be really specific when explaining how their products look, and dimensions play a huge part in this. 

Listing product dimensions on Amazon comes with many benefits. Not only do they set clear expectations so that buyers aren’t disappointed, but they also help you stand out against competitors who don’t display accurate dimensions (or any at all, for that matter). 

All of this is to say that product dimensions are a vital part of your Amazon product listings. The question is, is there a right way to write them? 

How Are Amazon Dimensions Listed in Order?

Dimensions are essentially a formula of numbers that provide buyers with a solid understanding of a product’s size. This is especially important for products where size matters, like furniture and accessories that complement another specific item. 

So how do you write this formula?

Amazon dimensions are listed in the standard way for measurements: length x width x height. 

This is the common formula for dimensions for anything on any website, so it makes sense that Amazon follows this.

How to Write Amazon Product Dimensions 

However, it ultimately doesn’t matter what order you list product dimensions in. 

The length doesn’t necessarily have to come first, as long as it’s clear which dimension refers to which part of the product. 

The end result tends to be the same for the shopper. That is, it’s usually easy enough for them to work out which measurement goes where depending on the item that they are buying and its general shape and size. 

While it helps to write your product’s dimensions out in the standard order of length x width x height, it’s not absolutely mandatory. 

But it does help improve the customer experience, as it means the customer doesn’t have to carry out basic geometry on their own time and it also avoids disappointment if the customer isn’t able to determine which measurement goes with which part of the product. 

You can make the process slicker by adding in the identifier when listing dimensions. 

For example, you can write 10L x 15W x 60H. 

The letters here refer to length, width, and height and directly tell shoppers which measurement they are looking at. 

What Do Amazon’s Product Dimensions Include? 

Product dimensions are listed in the “technical details” section on an Amazon product page, but do these numbers refer to the product on its own or with packaging? 

There’s a common myth that these dimensions involve packaging, but this isn’t strictly true. 

The dimensions listed on a product page should only include the size of the product itself, sans packaging. This is because shoppers really only care about the size of the actual product and not how big the box is going to be that it’s delivered in. 

The packaging dimensions can be listed separately if necessary (although often the size of the packaging isn’t important at all). When filling out the product information through your Amazon seller account, there is a section for “Package Dimensions” where this information goes. 

The Importance of Product Dimensions for Amazon FBA Sellers

While customers don’t necessarily care about the size of the package you store and send their products in, Amazon does – particularly for FBA sellers.

The dimensions of the product in total – that is, including packaging and any add-ons – is used to calculate shelf space fees. Amazon uses this information to charge the right monthly storage fees, shipping fees, and any long term storage fees. 

Amazon groups products based on their size and charges sellers accordingly. For example, small standard-size products (which includes packaging) can measure up to 15” on the longest side, 12” on the median side, and 0.75” on the shortest side. The dimensions increase in structured steps up until the “special oversize” category which is reserved for products that are over 108” in length. 

See the table below for more information: 

Amazon uses these dimensions to set FBA sellers’ fulfillment and monthly storage fees. For example, small products incur a fee of $2.41 per unit per month, while special oversize products are charged at $137.32 per unit per month. 

It’s important to note that the dimensions listed here for sellers includes packaging. They are also used to determine the cost of shipping. 

When creating an FBA product listing, sellers are asked to enter the product dimensions and the packaging dimensions in separate fields. Amazon calculates the overall size to determine the FBA charges. 

The packaging field won’t be shown on the product listings pages though, since it is irrelevant to buyers. 

For example, let’s say a shopper is looking to buy this bathroom cabinet: 

The dimensions read 45 x 45 x 13cm. 

These dimensions are the size of the product as it is without it’s packaging. 

Amazon Product Dimensions From the Buyer’s Perspective

Product descriptions are vital for buyers and they form an important part of the customer experience. If a customer receives a product that isn’t quite what they were expecting, they’re more likely to leave a bad review and not come back, which can have a negative knock on effect in the future. 

There are two key places on a product page where buyers go to find out the dimensions of a product.

Firstly, customers often look in the bulleted features list to find out the dimensions of a product. 

If they don’t find them there, they’ll scroll down to the “Product Information” section and look at the “Technical Details”. 

How and Where to Fill Out Product Dimension Information 

The product dimensions are added when you upload a new product listing to Amazon from your seller central account.

When you click “Add a Product”, you’ll be taken to a form where you can fill out all the essential information about your product and any extra details you think might be useful to buyers. 

It’s in this form that you’ll be asked for both the product dimensions and the packaging dimensions (remember though that the packaging dimensions won’t be displayed on the public product page). 

How to Find the Dimensions of a Product

If you’re thinking about selling a product and want to see what the average size is with your competitors, you can use a tool to do so. This will provide you with the median size of the best-selling examples of that product.

This is also a necessary activity if you are selling via FBA or via a method where you don’t get to see the products before you sell them. 

Tools to Find Amazon Product Dimensions

If the product dimensions are listed on the product details page, you can use a free tool to get this information:

  • CamelCamelCamel is an Amazon price tracker tool that serves up price history charts as well as average product dimensions for any products you search for 
  • Keepa does a similar thing for free – it creates price chart history and consolidates the most important information about best-selling products, like their dimensions 

Alternatively, you can use a paid tool that has more features. These tools not only track the prices of best-selling products in your chosen categories, but they also provide tons of other information, like product analytics, sales information, most profitable keywords and more. 

Paid tools for finding out product dimensions include:

  • Helium 10 – this is a suite of tools designed to help you grow your Amazon store 
  • Jungle Scout – this is an all-in-one platform that helps you find top-selling products and research their key metrics
  • Viral Launch – this tools helps Amazon sellers source the right products, sell them at the right prices, and optimize their listings
  • AMZ Scout – this tool is designed to make Amazon product research quick and easy, allowing sellers to identify and track niches and find the right products to sell 

The Importance of Amazon Product Dimensions 

Amazon product dimensions might seem like a small part of your overall strategy, but they’re vital for maintaining customer expectations and ensuring buyers aren’t disappointed when their product arrives.

The dimensions listed on an Amazon product page don’t have to be in any particular order, but the standard formula is length x width x height. This doesn’t include packaging dimensions, although you will be asked for this information when filling out your product information on Amazon as they use it to calculate FBA fees, like monthly storage costs and shipping prices. 

Listing product dimensions incorrectly can ruin the customer experience, encourage bad reviews, and lose potential lifelong customers. It sounds so simple, but it’s so important to get it right. 

Make sure you upload the right product dimensions and display them in the places where customers look for them – the bulleted feature list and in the “technical details” section of the product information chart.

Read More
Nauman Mansha August 19, 2020 0 Comments

Urtasker Assists Nonessential Sellers on Amazon During COVID-19 and Major Media Takes Notice

Urtasker has long been regarded as experts in aiding sellers on Amazon to thrive, expand their revenues and propel their businesses. Our team of marketing experts has always been dedicated to the success of our clients and when COVID-19 dramatically changed the face of online commerce, and retail commerce alike, we rose to the challenge.

Thankfully, our clients were not the only ones to notice. Recently, major media outlets such as NBC affiliates, FOX news and others covered our PR to provide awareness to our efforts.

When Amazon issued a letter to sellers informing them that shipments for nonessential products fulfilled by their FBA (fulfillment by Amazon) services were stopped, third party sellers were immediately impacted. It was then that Urtasker clients sought and found stability from the creative, strategic, and methodical full marketing services that Urtasker offers.

Read the full news at any one of the below media links.  Urtasker stands ready to assist our clients under any economic condition, stable, turbulent or unprecedented.

And more.. Ready to see what Urtasker can do for you? Get in touch today and schedule a free 30 minute consultation

Read More
Omer Riaz July 9, 2020 0 Comments

Urtasker Featured on Global Media Outlets Including Fox, NBC, Google News and More

Recently, Urtasker has been featured on numerous major media outlets talking about our specialized digital marketing services. We’re dedicated to providing a broad range of services to small businesses on Amazon and other eCommerce marketplaces and are delighted to have had our brand covered by some big-name publications including New York City Post, FOX News, WRCB NBC Affiliate and more.

We know that the current challenges the world is facing have left small businesses lost and in desperate need of efficient solutions, which is why we are doing more than ever to pick up the slack for business owners.

Considering this, we wanted to share these services far and wide to give small businesses the hope they need to continue growing and expanding during these difficult times and beyond.

Unlike most agencies who only offer services to cover a small part of a client’s business, we specifically tailor solutions to each individual need. Our experienced team of assurance managers, copywriters, digital marketers, PPC managers, and graphic designers are well positioned to provide solutions to every need a small business might have.

Our goal is to free up time for small businesses so they can focus their efforts on growth and profit generation.

Read our press release here.

The press release was eagerly picked up by a large selection of major outlets. Over 100 publications have already shared our story and services with their audience, with many more features in the works. It’s already generated 137 search results on Google and we expect this to continue to increase as more outlets get their hands on the press release.

Here is a selection of publications that have featured Urtasker and our dedicated services so far:

  1. New York City Post
  2. Double T 973
  3. 93.7 The Eagle
  4. Fox34.com
  5. Kake
  6. 2 News
  7. Lubbock
  8. Magic 106.5
  9. My Lubbock TV
  10.  Oldies 97.7
  11.  RFD TV
  12.  96.9 The Bull
  13.  Telemundo Lubbock
  14.  WBOC
  15.  WENY News
  16.  WFMJ
  17.  Fox 40
  18.  WRCBtv
  19.  107.7 Yes
  20.  100.7 The Score
  21.  SNN News
  22.  Dateline Carolina
  23.  Erie News Now
  24.  Pittsburgh Post-Gazette
  25.  News Ok
  26.  Daily Herald
  27.  The Buffalo News
  28.  Minyan Ville Finance
  29.   Ask.com
  30.  My Mother Lode
  31.  Starkville Daily News
  32.   Big Spring Herald
  33.  The Punxsutawney Spirit
  34.  Wapakoneta Daily News
  35.  Th e Saline Courier
  36.  SM Daily Express
  37.  Mammoth Times
  38.  Decatur Daily
  39.  The Inyo Register
  40.  The Evening Leader
  41.  The Kane Republican
  42.  Observer News Online
  43.  Malvern Daily Record
  44.  Sweetwater Reporter
  45.  Statesman Examiner
  46.  The Post and Mail
  47.  Business Times Online
  48.  The Ridgway Record
  49.  Guymon Daily Herald
  50.  Poteau Daily News
  51.  The Antlers American
  52.  The Community Post
  53.  Wedbush
  54.  Fat Pitch Financials
  55.  Value Investing News
  56.  Phoenix Arizona Business News
  57.  The Evening Leader
  58.  Lethbridge Herald
  59.  Deer Park Tribune
  60.  Borger News Herald
  61.  The Chronicle Journal
  62.  Winslow, Evans, and Crocker
  63.  Life Pulse Health

We continue to roll out our specialized digital marketing services to growth-minded small businesses around the world. This is just a taste of what we can offer – to find out more and start the conversation about how we can help you, contact us today.

Read More
Omer Riaz June 24, 2020 0 Comments

22 Proven Strategies to Get Reviews on Amazon

Amazon reviews are a highly trusted source of feedback from other customers.

Not only do they provide social proof for your store, but they are one of the key factors taken into account in Amazon’s search listings. The more positive reviews you have, the higher your product is positioned.

Read More
Omer Riaz May 13, 2020 0 Comments

How to Appreciate and Help our Small Businesses

Did you know that small businesses account for 99.9% of all United States businesses? It’s true. The vast majority of markets are made up of the little guys. Mom and pop shops, artisans, and teams of close-knit startups are all essential, contributing drivers of the economy.

Read More
Omer Riaz April 17, 2020 0 Comments

The Ultimate Guide to Amazon’s Keyword Research in 2021

Amazon is the world’s largest platform for products. 

With millions of transactions every day, an Amazon listing is ‘your voice’ to the world. A powerful product listing copy that converts is crucial to being an A-List Seller.  

In the world of online business, particularly Ecommerce and a large online platform like Amazon, your product listing page and its success depends on a strong Amazon Product Keyword Strategy.  

Nearly 50 percent of U.S. online transactions take place on Amazon. The ecommerce giant continues to grow its market share across a large range of product categories. 

This is why Amazon Keyword Research is important. It is the fuel that can succeed an Amazon business in the right direction.  

In this guide, we will cover important topics such as: 

  • How to find Amazon keywords 
  • How to choose the right keywords for your Amazon listing 
  • How to use keyword research tools 
  • Advanced keyword research tips 

And lots more!  

So if you want higher Amazon rankings and increased traffic, leading to more sales – you’ll love this guide. Let’s get started!  

Amazon Keyword Research

In this section, we will overview the important areas of Amazon’s Keyword Research and what it means to a Seller, Buyer, Product and Storefront.

You’ll also learn about the strategies and ways to master Amazon Keyword Research yourself like a pro!

What is Keyword Research?

When it comes to Keyword Research for Amazon, the things that matter are: 

  • What exactly are people searching for? 
  • How people are searching for it? 

By search terms, we mean ‘keywords’. What are the keywords? They are the phrases or words typed by people online to find the item of their interest.   

Amazon Keyword Research is a process to find relevant keywords for your product in your category. When customers search for any keywords related to your product, your product comes in Amazon search results.  

The product is visible to the potential consumer and increases your chances of selling the product. Amazon Keyword Research is similar to general SEO Keyword Research.   

For Amazon Sellers and Storefronts, Keyword Research is important to the product getting listed on the top page of search results. The higher your product ranks, the more clicks it gets. The more clicks it gets, the higher are the chances of people buying it.  

Why Keyword Research is Important in Amazon?

Amazon is a big name in e-commerce.  Long gone are those days when you were able to filter your search by categories. Now a huge percentage of users shop by simply utilizing the search box.   

They type in their search terms, which are phrases that describe the products they want to purchase and that appear in the first pages of the search results.  

This is why Keyword Research is an important part of your Amazon product launch. Investing the time to properly assess the most important keywords in your niche can maximize your revenue potential.  

It can also position your product to be the highest asked item for valuable search queries.  

Have you seen Amazon product listings with the super-long, keyword-stuffed product titles? 

You may wonder what human would actually read such a title and be convinced to purchase the product. This is a valid question. Humans don’t naturally like long sentences. And most of all, humans don’t like being confused.  

Sellers who know this use these long titles so that their product shows up in more searches. They’ve done keyword research to get the exact search terms they want to target.  

How To Find Seed Keywords

Finding the right Seed Keywords is important for beating your competitors, increasing product visibility, higher traffic and an increase in sales.  

In this section, we will discuss exactly that!  

What are Seed Keywords?  

When you’re selling online, the most important piece of the puzzle is getting your product in front of the right audience. It may sound simple, but if your product isn’t being seen when customers search for it you’re not going to make any sales.  

A Seed Keyword is a broad term that is related to your product.  

Sellers need to start by generating four or five seed keywords. These are terms, usually made up of one or two words that really describe what your product actually is.  

So, for example, if my product was an apple corer, that term would be my first Seed Keyword. I would then also have “apple slicer,” “apple cutter” and “fruit slicer.” 

To generate your Seed Keywords, start by having a good think about your product. If you had to describe it to someone in just two or three words, what would you say? Note these thoughts down. 

As a sense check, it is always worth looking at the five best selling products for your Primary Seed Keyword. So, I would take the top five ranking products for “apple corer” and carry out a reverse ASIN search.  

This will then show me the keywords that it is currently ranking for on Amazon.  

While in theory, you could insert these terms straight into your Amazon listing, it’s important to get some more data on them first.  

Even though we know that these terms are being searched for, we don’t know anything about the traffic they receive or how many listings are currently ranking for that term. To get this kind of information, Sellers need to use a keyword tool. 

There are a number of tools that you can use to do this including: 

  • AMZDataStudio
  • Sonar 
  • Brand Analytics  
  • Jungle scout  
  • Google Keyword Planner  
  • AHREF 
  • Helium 10 
  • Keyword Inspector 

You can then compare the results to your listing of seed keywords, making sure that they are both relevant and receive a good level of traffic.  

How To Use Amazon Suggest  

In any Amazon Keyword Research Strategy, be it for Amazon or Google, you always have to start your Seed Keyword research with Amazon itself. It’s your best bet, while researching for Seed Keywords. The below screenshot shows exactly how.  

For example, let’s say your product is a brand of ‘Headphones’. On Amazon, simply enter “Headphones” in the main search bar.  

As always, Amazon will then provide you with all the relevant listings based on the keyword you provided.  

But that’s not what we came for. On the left side of the screen, you should be able to find a handful of other Seed Keyword ideas you can use for further research. amazon suggest amazon suggest

Of course, the Seed Keywords you choose must be relevant to the product you’re trying to sell. Most of the time, you should be able to find one or two that matches your product. In relation to the example above, some of the useful ones include: 

  • Portable Bluetooth Headphones 
  • Outdoor Headphones 
  • Portable Line-In Headphones
  • Music Headphones  

Google Searches Related To Similar Terms  

Google’s search feature uses a predictive search algorithm based on popular searches to predict a user’s search as it is typed, providing a dropdown list of suggestions with it.  

To use it, just type any keyword into the search box of Keyword Tool and press enter. Keyword Tool will then take your keyword and plug it into Google search box. It will pull Google autocomplete suggestions and present them to you in a clean format.  

Using the same ‘Headphones’ keyword example, we can see in the screenshots below how the Google search platform shows applicable and relevant keyword suggestions.  

Find Keywords On Reddit 

The results of your SEO efforts depends on the keywords you choose to target. 

Even if you’re willing to invest a ton of money, effort, and time on amazing content and link building, you still won’t come close to ranking for many high competition terms ( e.g “auto insurance”, “buy books”, etc.). redditreddit

This isn’t a new problem. SEO gets tougher every year because competition consistently rises. There’s always going to be new people wanting to rank for the same keywords that you do. 

The solution? Find keywords that still have significant search volumes, but everyone else isn’t targeting. 

The reason they don’t target them, is because they can’t find them. 

That’s why Reddit is always a great addition to your Keyword Research tools.  reddit keyword researchreddit keyword research

Reddit is a massive community, essentially built of millions of small forums about all topics. Spend a few minutes browsing it if you haven’t before. 

It’s the 9th biggest website in the United States, and the 25th biggest globally according to Alexa

There are many places to find keywords to target, but Reddit is an amazing place to start, and what we’re looking at in this post for 2 reasons: 

  1. There are communities about almost every topic, with tons of content 
  2. Content is all user-generated. You get keywords that your audience actually uses in real life 

Using the same ‘Headphones’ keyword example, we can see in the screenshots below how the Reddit platform shows applicable and relevant keyword suggestions.  

Best Tools for Amazon Keyword Research

Helium 10

Helium 10 is a great tool that allows you to rank for other keywords relevant to your products and find the actual search volume behind them, allowing your products to be more visible to the people who are searching for them! 

Its tools and features include product and keyword research, listing optimization, product launches, keyword tracking, competitor spying, refunds, and more. 

Helium 10 includes several Amazon FBA tools. It has established itself on the American market and now also offers its ingenious tools in Germany, such as the Helium 10 Chrome Extension (also known as Helium 10 XRay) or the Helium 10 Black Box. 

In general, Helium 10 is a very comprehensive suite of Amazon FBA tools that offers a wide range of functions. 

Jungle Scout

Jungle Scout is where you can start your product research and narrow down what you will sell. In Jungle Scout you can use filters to pinpoint products in Amazon’s catalog that meet your criteria. You tell it what you want to see by inputting the data and products listings are returned. 

Keyword Scout is Jungle Scout’s keyword research tool. Jungle Scout helps you to: 

  • Identify Keyword Volume → Know the exact and broad match search volumes for high-converting keywords 
  • Get Direct Insights into which keywords your competitors are ranking for so you can add them to your own listings 
  • PPC Bids → Suggested bids for Amazon PPC  
  • Estimates for ease to Rank and Recommended giveaways → Estimate how easily you can rank for the keyword and how many daily promotional giveaways are suggested to move to the top of the ranks. 


Google keyword planner is most reliable tool available today because data you get from the Keyword Planner come straight from Google.

Google Keyword Planner

The great thing about Keyword planner is that it’s designed to help people with their Google ad campaigns… so we can use that data for amazon as well. (it’s great for amazon ppc research)

Because our goal in keyword research is to find search intent (what people are looking for)

So, we can start our research by just putting our main keyword (in our case headphones) in Discover new keywords (by clicking >tools and settings >keyword planner > Discover new keywords )

And you can find a lot of keywords with tons of search volume 

We can also filter our keywords with branded and non-branded search, which is very useful in amazon research prospective

GKP is also good for:

  • Find new keywords using words, phrases, websites, and categories. 
  • Discover search volume trends and historical data of different keywords. 
  • See performance forecasts for keywords based on your budget and average bid prices. 
  • Narrow your results based on geographic location, language, and date ranges. 
  • Filter results by average monthly searches, competition level, organic impressions, ad impressions, suggested bids, and organic average position. 

It’s worth noting that some of these features are only available if you sync your Google Ads account with your Google Analytics account. 

AHREFS

The main benefits of Ahrefs are its large backlink checking solution, its assistance in digging deeper into your competitors’ search traffic, and its identification of what content generates better income. The software offers the large, best backlink checking platform in the business. 

In essence, Ahrefs is a robust SEO tool that can be used to: 

  • Perform Backlink Audits 
  • Find Link Prospects 
  • Perform Keyword Research 
  • Validate Keywords and Analyze Competitors 
  • Track Individual Keywords 
  • Track Total Organic Visibility 
  • Brand Management 
  • Site Audits 

How to Filter Keywords

So, you have an extensive list of keywords generated during your keyword research for a page you wish to rank high with. Fantastic!  

But which ones are the best keywords for your needs? A generated list of keywords can have hundreds or thousands of keywords and handpicking even a few keywords from such a huge list can be a difficult task.  

The Keyword Research Tools we discussed in the previous section do include Keyword Filtering features.  

Simply use tools like AMZDataStudio, Sonar, Brand Analytics, Jungle Scout, Google Keyword Planner, AHREF, Helium 10 and Keyword Inspector to also Filter your Keywords and export them to an MS Excel Sheet for reference/viewing/records. 

Advance PRO Amazon Tips

When you’re selling on Amazon, the last thing you want to do is spend hours sourcing products to then create listings that your ideal customers can’t find.  

Getting your Amazon keyword research right helps you avoid this problem and brings more potential customers to your listings.  

Finding the right keywords can seem like a hard task at first. But, over time, you’ll learn what tools you like, which ones you don’t and the best ways to generate those all-important seed keywords.  

If you clearly define the process you use and repeat it on a regular basis it’ll become second nature and you’ll enjoy a consistently high organic search ranking. 

Here are some advance PRO Amazon tips you should keep in mind: 

  • Adding Keywords Sensibly in the Title  
  • Utilizing Keywords in the Product Descriptions and Bullets  
  • Reducing Bounce On Your Listing  
  • Make Your Own Keywords  
  • Find Keywords In Customer Reviews  
  • Make A Keyword Out of Your PPC 

Conclusively, Amazon keyword research is not a one-time process. To achieve a good search ranking, it needs to be repeated on a repeat basis. Keep putting your seed keywords and your competitors’ ASINs through keyword tools. This way you can spot any new, high traffic terms that people are using to find products like yours. 

You also need to keep a close eye on your listings and see how they are performing in search. After you’ve made your initial changes, leave it a month and then compare it to your performance before you optimize your listings. If your search ranking has improved, then there’s no need to make any further changes. 

Don’t be afraid to change things up. Go back through the process, see if you’ve missed any crucial keywords and make changes to your listing. Then, give it a month and see if that’s made any difference. If not, repeat the process again until you see an improvement. 

We hope this Ultimate Guide to Amazon Keyword Research for 2020/2021 helps you in growing your business with higher sales, increased traffic and better search rankings!  

Good luck! 

UrTasker Team 

Read More
Omer Riaz January 6, 2020 0 Comments

Capitalize on Fourth Quarter Holiday Shopping

Have you been sitting at your desk pondering the best way to maximize revenue flowing from your Shopify store during holiday shopping season?

Making the decision to embark on the journey of building a business is one to be commended. But watching that business flourish with exponential growth requires skill, diligence, and perhaps most importantly, vision, and foresight. Shopify has provided a tremendous platform that makes it possible for us to launch a business easier than ever, but there is still much “leg work” to be done.

While of course, making money is the motive for most, if not all, business owners; when to make the most money must be of high priority. People shop, and love to spend money throughout the year. But when do they spend the most money? Doing your homework, and planning ahead could open your eyes to great possibilities.

Why It’s Urgent to Plan in Ahead

The last quarter of the year is the holiday season, so it’s a very important time for consumers, and businesses. The last two months of the year are a particularly important time because of the many holidays, and it presents a great opportunity for you to hit your marks with all the splurging, as well as get rid of the surplus.

However, Capitalizing on the opportunity that the holiday season brings can be difficult. Maintaining the day-to-day operations, and constantly grinding to keep your business alive can be taxing, and that can lead to being unprepared for big events down the line. And you don’t want to be the business owner who misses out on the holiday shopping due to lack of planning.

When To Start Planning

As the saying goes, “better late than never, but never late is better.” Apply that to running a successful e-commerce business by knowing when to do your planning. For example, last year, 2016 do you know what period of the holiday season was peak time in shopping? If you’ve already started preparing for the holiday season this year, you would know that Google Trends shows that in 2016, November 23-26 was the peak time for shopping.

You could look at past years to accurately depict your current year outlook. Have you missed important shopping periods like this in the past? The only way to assure that you’re well prepared to capitalize is to plan accordingly.

Upcoming Holiday Shopping Schedule

As you now know, the last quarter of the year is a major one for your business. For you to take advantage of what the holiday season can mean for you, you must first gain an understanding of what days all of these holidays are on. Check out the 2017 fourth-quarter holiday schedule:

Other fourth quarter (non-official) holidays include:

Green Monday, December 12, 2017

Free Shipping Day December 15, 2017

Note that November and December are essential months for you, and shoppers.

 Top 10 Shopping Times & Top 5 Slowest Shopping Times

*Source: ShopperTrack

How to Prepare for the Holidays

Now that you know why it’s important to plan for the holiday season, let’s move on to how to prepare yourself, and your business. You must first create a holiday marketing plan, and there are a few components that go into a well-organized plan of attack.

Before you set out to execute your marketing campaign, you need to plan a few crucial parts. Here’s what you should accomplish to stay ahead of the market, and ready for the holiday splurge:

Plan

-Choose which holidays you want to capitalize on

First, you’ll need to narrow your focus, and wisely choose the best holiday that your business would be most competitive, and successful at. As previously noted, the last two months of the quarter are especially busy. Deciding to participate in all of the holidays in this window would be absolute chaos.

Strategically, make a wise business decision.

-Develop a Promotional Calendar

After choosing a holiday, start organizing things. The holiday season is extremely busy, so staying organized will only make your efforts that much easier, and can ensure your marketing success.

A promotional calendar enables you to visualize, and plan out the necessary steps you need to take to carry out your campaign. Your promotional calendar should include information such as:

  • When you start/stop ads on promotions
  • Days and times you will deploy emails
  • Days and times you will update your site

-Product Research

Knowing the specifics, and potential of the products you sell is essential. Doing your homework on the products that you could add to your holiday inventory could rake in major bucks.  Some of your product research should include:

  • What products are most appropriate for your store on holidays
  • What new items are currently trending
  • History of top-selling products

For example, for 2016, top-selling products included:

*Source: Business Insider

  • iPads
  • Samsung 4K TVs
  • Drones
  • Legos

-Your Shopify Store Must Be Optimized

Your store should be visible, and easily accessible for current, and especially potential customers during the holiday season. There are many stores with a digital presence. And more, and more people are shopping online during this peak time.

Therefore, you will need to be creative in getting exposure for your store. Use keywords that accurately describe what you offer, and make it easy for people to find you.

Let the virtual assistants for Shopify build and optimize store for maximum conversion. 

-Promote Your Store

Facebook Ads- A great way to target your audience with your promotional material in a relaxed, social environment. It takes barely any time to get your ads to go live on Facebook, and there is a bunch of training material available online.

-Instagram influencers

Yes, it’s the social media age, and you should take full advantage of it. Online Consumers love images, and Instagram is most known for its image shares, and uploads. Instagram Influencers are bonafide Instagram users with the most followers who will promote your product for you, reaching millions of people.

-Build Email Lists and Follow Them Up

Your email campaigning is important.  If you have experience in this area, you understand how much planning it takes when preparing your emails. You’ll want to strategically plan your emails in advance, and according to your promotional calendar. If you gain leads via email marketing, be sure to follow up with your potential client.

Click here to schedule a FREE CONSULTATION CALL for Email marketing for your store

Virtual Assistant

Acquiring virtual assistant services allows focussing primarily on the day-to-day operations of running your store. Once your business takes off, and the inquiries start rolling in nonstop, accomplishing everything we previously discussed can become a daunting task. Our Virtual Assistant Services will accomplish the goals you set forth in getting your Shopify store prepared for a major holiday season.

Conclusion

The marketing of your store should be just as important as the launch of your business. Little to no one has built a fruitful business entirely by themselves without the help of even one other person. Marketing your business requires professional assistance. Our virtual assistant services will have you well on your way to financial success. The fourth, and last quarter is a very important time of year for you. The stats don’t lie. More, and more people are shopping via e-commerce, and spending boatloads of money during November, and December especially. Let’s tap into that.

 Click Here to book an appointment

[table id=1 /]

Read More
Omer Riaz October 11, 2017 0 Comments