22 Proven Strategies to Get Reviews on Amazon

Touseef Riaz January 13, 2023

In the vast realm of online shopping, customer reviews play a pivotal role in shaping purchase decisions. For sellers on Amazon, acquiring reviews is not only crucial for building trust but also for increasing visibility and boosting sales. In this comprehensive guide, we will explore effective strategies and proven techniques to help you get more reviews on Amazon. By implementing these tactics, you can harness the power of customer feedback to maximize your Amazon review potential and establish a strong presence in the competitive marketplace.

Amazon reviews are a highly trusted source of feedback from other customers.

Not only do they provide social proof for your store, but they are one of the key factors taken into account in Amazon’s search listings. The more positive reviews you have, the higher your product is positioned.

They also drive buying decisions. 72% of online shoppers won’t make a purchase without reading the reviews. And according to a report by G2 and Heinz Marketing, 92% of customers are more likely to purchase a product after reading a positive review.

For many sellers, getting reviews from customers in the past was easy because they provided some incentive. However, in October 2016, Amazon banned incentivized reviews, which has made it much more difficult to get those much-needed first reviews on a newly launched product.

So what are your options? Here’s a guide that will show you a number of effective and legal ways to get more reviews on Amazon.

Importance of Reviews on Amazon

Customer reviews serve as vital social proof, instilling confidence in potential buyers and validating the quality of your products or services. They provide valuable insights, help potential customers make informed decisions, and contribute to a thriving online community.

Benefits of Having a High Review Count and Positive Ratings

A. Improved Visibility: Higher review counts and positive ratings can significantly impact your product’s visibility within Amazon’s search algorithms, leading to increased organic traffic and potential sales.

B. Enhanced Credibility: Positive reviews build trust and credibility, making your brand more attractive to potential customers who may be on the fence about making a purchase.

C. Increased Sales Potential: Positive reviews can directly influence purchasing decisions, leading to higher conversion rates and increased sales.

Understanding Amazon’s Review System

It’s essential to familiarize yourself with Amazon’s guidelines and policies to ensure compliance and maintain a healthy review profile. Understanding the distinction between verified and unverified reviews helps you assess the credibility and impact of customer feedback.

Discover how reviews directly influence product visibility, search rankings, and overall sales performance on Amazon.

Ask Past Customer Support Buyers

Customer support forms an important part of the buying cycle. Customers will likely have questions about a product before they purchase, and nurturing a one-to-one interaction in this way can be really valuable.

The more you help your buyers by providing them with stellar support, the more likely they are to want to help you in return. This is a unique psychological phenomenon called the power of reciprocity. Tap into this by reaching out to customers who have previously used customer support and encouraging them to share a review.

Go For Quantity to Get Quality 

The more customers you have, the more reviews you’ll get – it’s simple math.

To boost the number of reviews, aim to reach more buyers. You can do this by offering discounts on the products you want to populate with reviews and running promotions that get your products in front of more people.


Amazon’s best selling items have thousands of reviews.

Ask Buyers Who Provide Seller Feedback

Feedback is crucial for improving your business, but there’s another benefit you can extract from it too. The buyers who have left feedback have shown they’re willing to take the time to share their views, so capitalize on that and ask them to leave a review as well while they’re at it.


Strategies for Increasing Amazon Reviews

  1. Utilizing Amazon’s “Request a Review” Button

Harness the power of the “Request a Review” button to proactively solicit reviews from customers who have made purchases. Learn how to strategically employ this feature to boost your review count.

  1. Unleashing the Power of the Amazon Vine Program: A Step-by-Step Guide

Explore the Amazon Vine Program, a highly effective review generation program that allows trusted reviewers to provide feedback on new products. Learn how to enroll your products and optimize your chances of receiving valuable reviews.

  1. Automate and Amplify: Maximizing Reviews with Third-Party Email Responders

Discover how to leverage third-party automated email responders to streamline the review generation process. Learn effective strategies to encourage customers to leave reviews through automated email campaigns.

  1. Building an Effective Contact List: Your Secret Weapon for Review Generation

Create a targeted contact list to reach out to customers and request reviews. Learn how to build a comprehensive database of customer email addresses and optimize your outreach efforts.

  1. Turbocharge Reviews with Product Inserts: Proven Tactics that Work

Unlock the power of product inserts to prompt customers to leave reviews. Discover effective techniques for crafting compelling inserts and encouraging customers to share their experiences.

  1. From Negative to Positive: Strategies for Mitigating and Overcoming Bad Reviews

Negative reviews can impact your reputation. Learn effective strategies for addressing and resolving negative feedback, turning dissatisfied customers into brand advocates.

  1. Launching for Success: Leveraging Promotions to Boost Review Numbers

Explore how strategic product launches and promotions can kickstart your review generation efforts. Learn proven tactics for driving initial sales and encouraging customers to provide feedback.

  1. The Truth About Incentivized Reviews: Strategies for Genuine Customer Feedback

Understand the guidelines and limitations surrounding incentivized reviews. Discover ethical ways to encourage customers to leave honest and unbiased feedback.

  1. Transparency Wins: Avoiding Review Cherry-Picking and Building Trust

Transparency is key to establishing trust. Learn the importance of showcasing authentic customer feedback and avoiding cherry-picking reviews to maintain credibility.

     10. Use Your Best Images

Images are crucial in online shopping. When buyers aren’t able to touch a product in its physical form, they rely on pictures to determine what it is they’re actually buying.

Misleading customers with blurry images and photos that don’t represent what you’re selling won’t put you in good favor. Instead, make sure your images show the specifications and functions of your product so it’s very clear to customers what they’re going to get.


This product listing has a number of different images of the product on its own and what it looks like when in use.

       11. Describe All Features

Again, you want to be really clear in the description of your products, just like with your images.


Describe all the features and use cases for the product and avoid exaggeration. You don’t want customers to be disappointed when it arrives and it’s not what they expect. Remember, happy customers, leave reviews.


Best Practices for Generating Positive Reviews

A. Providing High-Quality Products and Exceptional Customer Experience

Learn how delivering top-notch products and exceptional customer service can contribute to positive reviews and repeat business.

B. Encouraging Buyers to Share Their Experiences through Clear Communication

Discover effective ways to communicate with your customers, encouraging them to share their experiences and leave feedback on Amazon.

C. Implementing Effective Post-Purchase Follow-Up Strategies

Explore strategies for following up with customers after their purchase to solicit feedback and reviews. Learn how to strike the right balance between being proactive and respectful.

D. Responding Promptly and Professionally to Customer Feedback and Reviews

Learn the importance of promptly addressing customer feedback and reviews. Discover best practices for responding professionally, resolving issues, and fostering positive relationships.

E. Offering Incentives that Comply with Amazon’s Guidelines

Explore ethical ways to incentivize customers to leave reviews within Amazon’s guidelines. Discover strategies for offering value-added benefits without compromising authenticity..

Use the “Request a Review” Button

Amazon sends out one review request per purchase. However, they do supply a “request a review” button that you can use once for each customer and each order.

This reminds the customer that you’d love a review from them, and can be a great way to follow up with people who might have wanted to leave a review, but it slipped their mind.

Mitigating Negative Reviews and Building Trust

A. Strategies for Addressing and Resolving Negative Feedback

Learn effective techniques for handling negative reviews and addressing customer concerns. Discover strategies to turn negative experiences into positive outcomes.

B. Monitoring and Managing Your Brand’s Online Reputation

Understand the significance of monitoring your brand’s online reputation and implementing proactive measures to maintain a positive image.

C. Cultivating Transparency and Authenticity to Build Trust

Discover the importance of transparency and authenticity in building trust with customers. Learn how open communication and genuine interactions can foster long-term customer loyalty.

D. Utilizing Feedback to Improve Products and Customer Satisfaction

Feedback is invaluable for product improvement. Explore ways to leverage customer feedback to enhance your offerings and provide a better customer experience.

Use Amazon’s Vine Program

Amazon’s Vine Program is a group of elite, invite-only reviewers that write impartial reviews in exchange for free products. Often, the products they receive are newly released (or even pre-release), giving new items the boost they need with those all-important first reviews.


If you want reviews through the Amazon Vine Program, it costs. You can submit products for a fee ranging between $2,500 and $7,500 per ASIN.

Maximizing Review Potential for Long-Term Success

A. Launching Products with Promotions and Targeted Marketing Campaigns

Discover effective strategies for launching new products with targeted marketing campaigns. Learn how to generate initial sales and prompt customers to leave reviews.

B. Understanding the Value of Genuine Customer Feedback over Cherry-Picked Reviews

Understand the long-term benefits of prioritizing genuine customer feedback over cherry-picked reviews. Discover how authenticity can contribute to sustainable success on Amazon.

C. Continuously Optimizing and Refining Review Generation Strategies

Review generation is an ongoing process. Learn how to analyze and optimize your review generation strategies to adapt to changing market dynamics and customer preferences.

D. Building a Strong Review Base for Future Product Launches

Explore techniques for building a strong review base that can be leveraged for future product launches. Learn how to cultivate a community of satisfied customers who are eager to provide feedback.


In conclusion, obtaining reviews on Amazon is a multifaceted endeavor that requires a comprehensive approach. By mastering the strategies and techniques outlined in this guide, you can enhance your review count, boost positive ratings, and establish a reputable brand presence on Amazon. Remember, the journey towards generating reviews is an ongoing process, and with consistent efforts, you can harness the power of customer feedback to propel your business to new heights.


  1. How can I boost my Amazon review count?

To boost your Amazon review count, utilize strategies such as actively requesting reviews through Amazon’s “Request a Review” button, leveraging the Amazon Vine Program, implementing automated email responders, and using product inserts to encourage feedback. By consistently implementing these techniques, you can increase the likelihood of customers leaving reviews, ultimately boosting your review count and enhancing your product’s credibility.

  1. What are the best strategies for generating reviews on Amazon?

Some of the best strategies for generating reviews on Amazon include providing exceptional customer experience, engaging in clear communication with buyers, implementing effective post-purchase follow-up strategies, responding promptly and professionally to customer feedback, and offering incentives within Amazon’s guidelines. By focusing on these strategies, you can create a positive environment that encourages customers to share their experiences and leave valuable reviews.

  1. How can I get more reviews on Amazon?

To get more reviews on Amazon, you can employ several tactics. These include optimizing your product listings to provide accurate and detailed information, offering top-quality products and exceptional customer service, actively requesting reviews through the “Request a Review” button, implementing targeted email campaigns, and engaging with customers to encourage feedback. These strategies, when executed consistently, can lead to an increase in the number of reviews you receive.

  1. What are some tips for increasing Amazon review growth?

To increase Amazon review growth, focus on delivering exceptional customer experiences, promptly addressing customer concerns, and utilizing follow-up strategies to encourage reviews. Additionally, consider leveraging social media platforms and engaging with customers through targeted campaigns and promotions. By creating a positive brand image and actively seeking customer feedback, you can foster an environment that promotes review growth.

  1. How can I improve my Amazon review ratings?

Improving your Amazon review ratings requires a combination of providing high-quality products, delivering exceptional customer service, and actively seeking feedback from buyers. By addressing any issues or concerns promptly and professionally, you can turn negative experiences into positive ones, resulting in improved review ratings. Additionally, ensuring transparency and authenticity in your interactions with customers can further enhance your review ratings.

  1. How do I increase positive reviews on Amazon?

Increasing positive reviews on Amazon involves a two-pronged approach: providing exceptional customer experiences and actively soliciting feedback. By delivering high-quality products, addressing customer concerns promptly, and exceeding expectations, you can create a positive buying experience that encourages customers to leave positive reviews. Additionally, implementing strategies like follow-up emails and product inserts can help prompt satisfied customers to share their positive experiences through reviews.

  1. What techniques can I use for generating Amazon reviews?

Some effective techniques for generating Amazon reviews include leveraging the “Request a Review” button, participating in the Amazon Vine Program, implementing automated email responders, creating targeted contact lists, using product inserts, and providing excellent customer service. By utilizing these techniques, you can encourage customers to leave reviews, increasing your overall review count and enhancing your brand’s reputation on Amazon.

  1. How do I build a strong review base on Amazon?

Building a strong review base on Amazon requires consistent effort and customer-centric practices. Focus on delivering exceptional products and customer experiences, proactively seeking feedback through various channels, and engaging with customers to foster relationships. By consistently providing value and addressing customer needs, you can build a loyal customer base that is more likely to leave positive reviews and advocate for your brand on Amazon.

  1. What are the best practices for maximizing Amazon review potential?

To maximize your Amazon review potential, continuously optimize and refine your review generation strategies. Launch products with well-planned promotions and targeted marketing campaigns, prioritize genuine customer feedback over cherry-picked reviews, and consistently analyze and adapt your approaches based on customer preferences. By continually striving for improvement and fostering a community of satisfied customers, you can establish a strong foundation for long-term success on Amazon.

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