Critical Factors that can Make Your Amazon Account Banned or Suspended
As an Amazon Seller, the last thing you want is to have your account suspended or even banned. Your valuable business coming to a screeching halt and your income depleting to a standstill is every Seller’s worst nightmare! Yet we see it happening all too often to the best of us.
A suspension or a ban doesn’t happen out of the blue. There are always underlying and crucial reasons behind it. Some serious mistakes can break down a successful business.
So what’s the solution? Prevention is better than cure!
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Here are some fundamentally common reasons why even the best, most profitable and highly reputed accounts on Amazon can get suspended or banned when one least expects it:
- Poor product quality
- Selling products that are restricted or prohibited by Amazon
- Opening a new account when the old account was suspended
- Shipping related issues
- Creating more than one seller account to sell the same products
- Poor performance metrics
- Negative customer reviews or soliciting for good reviews
- Illegal or banned substances
- Not meeting the product listing guidelines or uploading an inaccurate listing
- Dangerous goods
- Intoxicants or narcotics of any kind
- Copyright infringement
- Poor customer service
- Canceling orders
Now, given the above critical areas that can cause Amazon account banned or suspension, it is important to maintain healthy account metrics. It all boils down to that! How do you accomplish this? We discuss this below.
Healthy Account Metrics
So how does one determine a healthy, strong, viable, and effective set of metrics that adhere to and align with Amazon’s TOS (Terms of Service) policies, without infringing the rules, guidelines, and protocols outlined for Sellers?
Amazon considers the following stipulated metrics and parameters that regulate and robustly determine a Seller’s account legitimacy and health:
- Order defect rates
- Valid track rates
- Cancellation rates
- Buyer message-response time
According to Amazon, all sellers should be working towards achieving and maintaining a level of customer service that meets the performance targets. Failure to meet these targets does not necessarily put your seller account in negative standing, but failure to improve may negatively affect your account.
- Order defect rate: < 1%
- Pre-fulfilment cancel rate: < 2.5%
- Late shipment rate: < 4%
These are baseline goals. Sellers with exemplary performance have the opportunity to distinguish themselves to buyers through the feedback rating that appears next to each of their listings.
Most sellers are exceeding these targets, so the better your performance, the better your chance of building a stronger, more competitive business. Amazon state you should monitor your customer metrics closely on a regular basis. This is because the report informs you of the following:
- Your Customer Metrics indicate how you are doing with respect to customer satisfaction. Monitor your metrics frequently so you can spot and resolve operational problems promptly. Excessive order defect rates (negative feedback, A-to-Z Guarantee claims, and chargeback) can cause account suspensions and even account closures.
- Check your feedback and A-to-Z Guarantee claim pages daily, and proactively resolve any issues.
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Urtasker’s elite team of eCommerce and Amazon Specialist and Experts will help Sellers with:
- Free account audit
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- The trained team is aware of all prohibited activities
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- Customer service
In Conclusion, one of the biggest trending Amazon seller concerns is Seller Account banned or suspension scenarios. It is no doubt the most dreaded issue for Amazon sellers.
The first approach that should take to protect the Amazon seller account from hackers is to prevent suspensions and bans altogether. Most sellers get in trouble because they don’t stay on top of their customer metrics.
The consequence often is that you lose the Buy Box share for some or all products, losing your account altogether to suspension or worse such as a ban! It’s always advisable to save time, money, and hassle by enlisting the help of a professional E-commerce specialist agency that knows exactly what areas your business could use help in.
With my vast experience in the e-commerce industry, I have successfully helped more than 250 e-commerce businesses worldwide to reduce their operational cost with cutting-edge e-commerce marketing services. My experience includes strategy, addressing daily issues, developing, delivering training, and supervising staff at multiple levels.