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Category: Search engines

The Ultimate Guide to Amazon SKUs

Selling on Amazon comes with its fair share of complexities, particularly when it comes to understanding the array of acronyms that go into listing your products. If you’ve ever felt overwhelmed and confused after seeing terms like SKU, ASIN, FNSKU, and GTIN, you’re not alone.

These acronyms are often used to identify products and are necessary for most sellers on Amazon. SKU is one of the most common acronyms you’ll come across because the vast majority ofsellers use them.

But what exactly are they, how do you create them, and what do they do for your products and brand? This post will tell you everything you need to know.

What Are Amazon SKUs?

SKU stands for “Stock Keeping Unit” and they are unique alphanumeric codes that run no longer than 16 characters and are used to track products for inventory and sales purposes.

Every product that’s sold on Amazon has a unique SKU code so that sellers can get a quick insight into the product that’s being sold and shipped. Usually, a SKU code includes attribution details that helps identify the product in question. This might include codes that refer to the product’s size, color, shape, and style.

It’s kind of like Amazon shorthand. It allows sellers to quickly understand what product is under the spotlight.

What Seller SKUs Help You Do

Now that you know what a SKU is, let’s dive into what they actually help Amazon sellers to do.

There are several helpful benefits of a SKU.

Firstly, they help you obtain product information quickly, especially if your SKUs use codes relating to the product’s physical attributes. SKUs also help sellers understand sales quantities and how many units are still in stock versus how long a product has “sat on the shelf” for.

One of the most significant benefits of SKUs is their ability to help sellers pick, pack, and ship orders as quickly as possible. The alphanumeric codes identify a product at a glance, helping sellers to effectively manage their inventory.

Without SKUs – or without using SKUs effectively – sellers can struggle to manage their inventory and can lose track of items. This can slow down the sales and shipping process and leave a dent in potential revenue. At Urtasker, we understand the importance of using SKUs correctly to reap the rewards they provide, which is why we help our clients optimize product listings for more sales.

An Amazon SKU Example

So what does an Amazon SKU look like in action?

Sellers can create different SKUs for their products based on how they list their inventory and what they’re selling. The building blocks of each seller’s SKUs may differ wildly depending on how they categorize and list their products.

For example, a store that sells shoes can create internal SKUs that help identify each pair based on specific details, like price, brand, size, and color. Blue, size seven Ugg boots in the classic style might have the SKU code UGG-CL-BLU-07, while a red pair might be UGG-CL-RED-07.

It’s up to Amazon sellers how they list their products, and most will come up with a consistent sequence they can use over and over again.

Image by vanitjan on Freepik.com

ASIN vs SKU: What’s the Difference?

If you’re already selling on Amazon or you’ve been looking into it, you’ve probably come across the ASIN acronym too. This is often used in tandem with SKUs, so it can get confusing about what each one is for.

While SKUs are codes for sellers to keep track of their products, ASINs (which stands for Amazon Stock Identifier Numbers) are unique codes for products sent into Amazon’s warehouse.

Basically, an ASIN is Amazon’s version of a SKU and it helps them keep track of merchandise instead of leaving it up to sellers.

Image by stories on Freepik.com

How to Create Seller SKUs on Amazon

At Urtasker, we encourage our clients to create their own SKUs for their products. It makes selling products and managing inventory that much easier. Luckily, creating unique SKU codes is fairly simple. In fact, sellers have two options:

  • Create SKU codes manually
  • Use a SKU generator or point-of-sale software

How to Create Your Own SKUs

Amazon sellers that choose to create their own SKUs (that is, without the help of a SKU generator) have more control over their codes and what identifiers go into them. If you decide to create your own, you might want to include letters and numbers that represent:

  • The product’s supplier or manufacturer
  • The type of item (for example, if you’re selling books, you might have the letters BK in there as an identifier)
  • The date you sent the products to Amazon’s warehouse
  • The condition of your product (for example, if the product is new, you might include the letters NW in your SKU to identify that)
  • The number of the product in a batch

How to Use a SKU Generator to Create SKUs

If you don’t want to create your own SKUs, you can use Amazon’s “SKU Generator within WP-Lister”. This can be accessed through the Amazon tools tab on Seller Central.

There are two ways Amazon’s generator picks unique codes for products:

  1. SKUs based on the product’s title
  2. SKUs based on the product’s attributes and details

Sellers can choose which variant they want to use for their product. Bear in mind that all lowercase SKUs are automatically converted into uppercase.

The Pros and Cons of Amazon-Created SKUs

While automatically generating SKUs through the Amazon tool is quick and easy, it isn’t the best option for everyone.

The Pros of Using Amazon’s SKU Generator

  • You can identify product groups and see which ones are performing the best because all SKUs are uniform in the way they are generated
  • It’s easy to standardize SKUs for specific products across the board

The Cons of Using Amazon’s SKU Generator

  • The SKU codes are likely to be meaningless to you and your staff because you haven’t had any input in how they’re generated
  • If you run several different Amazon stores, Amazon will create different SKUs for each one even if the products you’re selling are identical. This can make it difficult to keep track of inventory across stores

Image by jcomp on Freepik.com

Top Tips for Creating and Using SKUs

SKUs can be really helpful for Amazon sellers. They help identify products quickly and make it easy to keep track of inventory. However, if you want to reap the most benefits from them, there are some key things you should do.

Use Each SKU for Only One Product

Don’t confuse yourself and your team by using the same SKUs for multiple different product types. It’s best to use each SKU for just one product or product type, like sunglasses or phone cases or books.

Use the Same SKU For Identical Products

Many Amazon sellers have multiple stores that they sell similar products from. If this is you, make sure you use the same SKU for identical products you sell across each Amazon store. This will help you keep track of your entire inventory, rather than having to constantly add up sales from each individual store.

Keep It Consistent

Once you’ve set up a system for creating your SKUs, make sure you stick to it. For example, if you always add a couple of letters to identify your supplier first in your SKUs, make sure you keep it that way for every item.

Ensure All Employees Are In the Know

Your employees will be up close and personal with your SKUs often. Make sure they know the system well; you can write up a guide if you need to, and make sure your SKU process is easily accessible to everyone who needs it.

Changing a SKU

You might have haphazardly created SKUs for your products as quickly as possible when you set up your store. This isn’t a bad thing. In fact, a lot of sellers do this. However, once you’ve got an established brand, you might decide you want to switch up your SKUs so they fit a more rigid process.

So can you change a SKU after using it for a while?

The simple answer is yes, but it can be a hassle. To do so, you have to delete the product from the Amazon.com catalog and re-submit it with the new SKU you want to use. You should wait at least 24 hours before you add the new SKU. If you’re dead set on deleting SKUs from your inventory and replacing them with new ones, it’s best to upload a delete feed and go from there.

Make Your SKUs Work Harder For You

SKUs are an integral part of running an Amazon business. They help you identify your products quickly and keep a check on how much stock is coming and going from your inventory.

Creating a SKU is simple. You can either put it together yourself by using numbers and letters relating to the physical attributes of a product, or you can use Amazon’s SKU generator to automatically create unique codes.

Whichever way you decide to do it, make sure you’re consistent. This will help you streamline the sales and shipping process. Ensure you keep your staff in the know too – everyone who uses SKUs in your business should understand how they’re created and what each number and letter stands for.

By now, you should have an in-depth understanding of SKUs and their important role in selling on Amazon. Start creating yours today and see how much easier it is to manage your inventory in the coming months.

SKUs are a crucial back-end part of product listings. They make keeping track of your inventory easy and help your team better understand the selling process.

Find out more about how Urtasker can help you optimize your product listings and streamline your selling systems to dramatically increase revenue. Schedule a 30-minute call with our expert team today.

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Omer Riaz September 14, 2020 0 Comments

From Yahoo to Benzinga, Urtasker Free Brand Analysis during COVID-19 Piques Interest of Media

Urtasker has long been known as a trusted, valuable, full-service marketing agency. Offering a keen eye on revenue growth in many marketplaces, including Amazon and Walmart online, businesses gravitate to Urtasker as a trusted partner in their expansion and sustainability efforts. However, COVID-19 has changed the landscape for many businesses and now more than ever having the strength of a professional, seasoned, and global marketing team is proving critical to the survival of small and medium business alike.

Urtasker believes that uniting to survive this pandemic in a concerted effort will take time, dedication, as well as, generosity. We are all in this together and together we will not only survive, but rather, thrive.

Beyond the Words, there is Action

Urtasker has made the commitment to offer free brand analysis to any business that desires actionable recommendations on how they can grow and build in this unique economic landscape.

Omer Riaz, CEO of Urtasker said, “It has always been our mission to support businesses and ensure they have guidance and experience to lead them to success. There has never been a more critical time to set aside any hurdles which stand in the way of supporting businesses. Offering a free consultation allows us to give actionable guidance to business owners that they can implement immediately to make an impact.”

This noble cause has piqued the interest of media and dawned the wire of notable and credible sources, spanning from MarketWatch to Digital Journal, Yahoo Finance, and more.

We invite you to explore the press links below and help us to propagate our cause and free brand analysis. There is no obligation, just a sincere desire to help businesses succeed.

Economy Watch
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Digital Journal
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Yahoo!
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MarketWatch
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PR Newswire
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NCN: Southeast – News Channel Nebraska [Beatrice, NE]
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Benzinga
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Oldies 97.7
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996.9-FM The Bull [Lubbock, TX]
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100.7 The Score
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Suncoast News Network [Sarasota, FL]
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DoubleT
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Omer Riaz August 12, 2020 0 Comments

How to Use Social Media for Ecommerce Marketing

Overview

Being an online business owner or e-commerce seller means one needs to give more detailed thought into how the business is going to be managed on a day to day basis. This will invariably depend on individual circumstances, resources, time constraints, overall objectives, preferences as well as service and production needs.

Marketing is a powerful business tool. The internet age has provided a whirlwind of opportunities for every hardworking dreamer that wants to fly without wings. The world of eCommerce and internet has proven to be a lucrative arena for those who want to benefit from the promises it beholds.

Regardless of the parameters, one thing is certain: online business owners crucially ‘need’ to plan and manage resources effectively, to ensure continued profits, growth and consistent success. And one of the most vital of these resources is the art of Marketing!

Another important question is do you think that you are doing great as an online marketer?

Here are 5 ways online businesses and e-commerce entrepreneurs can successfully market and grow their businesses while increasing profits:

Social Media Branding

Make sure your company’s vision and products are effectively communicated online via powerful branding.

Make the branding of your company, products, and services on social media visually appealing!

Human beings are creatures of visual stimulation. We thrive on it. And we act on it.

Think about ads on television about fast food; the way they trigger your visual senses with close-ups of juicy burgers on a bun, splash of ketchup and mayo, steamy golden fries and cool soothing soft drink! It’s all visual; making your mouth water!

Thus, make your visual branding inviting to look at – since if the ad didn’t invite and entice the eye, no one would read it!

Post daily across major platforms like Pinterest, Facebook, Instagram, Twitter and others for maximum audience engagement and brand positioning.

Knowing Your Audience

Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!

Whether it’s running FB ads, sending Emails to your list, writing Landing or Sales Pages or simply promoting a Blog post, the art of persuasive social media marketing and attention-grabbing content depends on understanding your audience!

Do your research on what are your audience’s pain points, their needs, wants, desires, struggles, preferences.

A successful e-commerce social media marketing strategy should understand people, have a strong insight into their needs and wants and be empathetic towards providing a solution to their problems.

In essence, great social media for e-commerce business and the associated marketing is simply a direct conversation between you and the consumer.

Remember, writing something doesn’t mean that you’ve “communicated” it.

For example: if you’re selling a mattress, then communicate the benefits of the mattress to the audience (relieving back pain, uninterrupted good night’s sleep, etc).

Customers don’t buy products, they buy the experience, the vision and the benefit THEY believe they can get out of them. And it’s your marketing efforts’ job to MAKE them believe of it!

Keep Track of Costs for SMM

SMM (Social Media Marketing) is your backbone for global audience engagement, lead generation, brand recognition, product visibility and other integral factors that determine your success as an eCommerce business.

So, keeping track of your SMM costs is crucial. You don’t want your costs to negatively impact your SMM.

To make your SMM tactics and campaigns more effective, you need to:

  • Layout a clear plan for your goals and objectives with all your social media presence
  • Dedicate a strong team to manage your social media channels and platforms
  • Assign a realistic cost range to each social media outlet for advertising and promotions
  • Use measuring tools to keep an eye out on progress and social media effectiveness
  • Utilize Google Analytics and other resources to keep you in the right direction

How to Create Catchy Social Media Posts

As human beings, we are creatures of emotion. Love, hate, jealousy, fear, pity – all are forms of emotion that make us beings of empathy and intellect. We use that intellect to make decisions via ‘Free Will’. Human behavior can be controlled if the free will can be controlled.

How do you control free-will? Through the power of sheer persuasion! And words have the ability to fuel persuasion via creating beliefs, images, stories, and narratives that captivate the heart and consume the mind.

So for your social media marketing, if you’re writing to persuade, you have to hit the gut before you get anywhere near the brain. The part that decides “I want that” is emotional and often subconscious. If your premise doesn’t work emotionally, logic will never get a chance to weigh in.

If you flip that emotional switch, the sale (or other action) is yours to lose. Because our logical minds do eventually step in (usually in a way that makes us think we’re driven by logic in the first place). If your premise is not credible (as in it’s too good to be true), you fail.

Create catchy posts by:

  • Using powerful and interesting images, captions, headlines
  • Use audience psychology and pain points address their concerns and problems
  • Offer solutions and features/benefits, by differentiating yourself from competitors
  • Use easy to read the language, no technical jargon or complicated words

Use Paid Promotions

Paid promotions are powerful for generating warm traffic that is already looking for what you’re offering online. Platforms like Google, Bing, Facebook, Instagram, Pinterest, and AdWords are critical when it comes to harnessing successful results from paid promotions.

Paid promotions give you:

  • Large audience outreach, connecting you to millions of people
  • Brand positioning by enhancing the visibility of your product to the masses
  • Opportunity to build credibility and trust
  • Earn higher profits through solid lead generation and sales

If you don’t have paid promotions already in your Social Media Marketing strategy for E-commerce, you need to do so as soon as possible. It will be game-changing and will pay dividends down the road.

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Omer Riaz June 14, 2019 0 Comments

Capitalize on Fourth Quarter Holiday Shopping

Have you been sitting at your desk pondering the best way to maximize revenue flowing from your Shopify store during holiday shopping season?

Making the decision to embark on the journey of building a business is one to be commended. But watching that business flourish with exponential growth requires skill, diligence, and perhaps most importantly, vision, and foresight. Shopify has provided a tremendous platform that makes it possible for us to launch a business easier than ever, but there is still much “leg work” to be done.

While of course, making money is the motive for most, if not all, business owners; when to make the most money must be of high priority. People shop, and love to spend money throughout the year. But when do they spend the most money? Doing your homework, and planning ahead could open your eyes to great possibilities.

Why It’s Urgent to Plan in Ahead

The last quarter of the year is the holiday season, so it’s a very important time for consumers, and businesses. The last two months of the year are a particularly important time because of the many holidays, and it presents a great opportunity for you to hit your marks with all the splurging, as well as get rid of the surplus.

However, Capitalizing on the opportunity that the holiday season brings can be difficult. Maintaining the day-to-day operations, and constantly grinding to keep your business alive can be taxing, and that can lead to being unprepared for big events down the line. And you don’t want to be the business owner who misses out on the holiday shopping due to lack of planning.

When To Start Planning

As the saying goes, “better late than never, but never late is better.” Apply that to running a successful e-commerce business by knowing when to do your planning. For example, last year, 2016 do you know what period of the holiday season was peak time in shopping? If you’ve already started preparing for the holiday season this year, you would know that Google Trends shows that in 2016, November 23-26 was the peak time for shopping.

You could look at past years to accurately depict your current year outlook. Have you missed important shopping periods like this in the past? The only way to assure that you’re well prepared to capitalize is to plan accordingly.

Upcoming Holiday Shopping Schedule

As you now know, the last quarter of the year is a major one for your business. For you to take advantage of what the holiday season can mean for you, you must first gain an understanding of what days all of these holidays are on. Check out the 2017 fourth-quarter holiday schedule:

Other fourth quarter (non-official) holidays include:

Green Monday, December 12, 2017

Free Shipping Day December 15, 2017

Note that November and December are essential months for you, and shoppers.

 Top 10 Shopping Times & Top 5 Slowest Shopping Times

*Source: ShopperTrack

How to Prepare for the Holidays

Now that you know why it’s important to plan for the holiday season, let’s move on to how to prepare yourself, and your business. You must first create a holiday marketing plan, and there are a few components that go into a well-organized plan of attack.

Before you set out to execute your marketing campaign, you need to plan a few crucial parts. Here’s what you should accomplish to stay ahead of the market, and ready for the holiday splurge:

Plan

-Choose which holidays you want to capitalize on

First, you’ll need to narrow your focus, and wisely choose the best holiday that your business would be most competitive, and successful at. As previously noted, the last two months of the quarter are especially busy. Deciding to participate in all of the holidays in this window would be absolute chaos.

Strategically, make a wise business decision.

-Develop a Promotional Calendar

After choosing a holiday, start organizing things. The holiday season is extremely busy, so staying organized will only make your efforts that much easier, and can ensure your marketing success.

A promotional calendar enables you to visualize, and plan out the necessary steps you need to take to carry out your campaign. Your promotional calendar should include information such as:

  • When you start/stop ads on promotions
  • Days and times you will deploy emails
  • Days and times you will update your site

-Product Research

Knowing the specifics, and potential of the products you sell is essential. Doing your homework on the products that you could add to your holiday inventory could rake in major bucks.  Some of your product research should include:

  • What products are most appropriate for your store on holidays
  • What new items are currently trending
  • History of top-selling products

For example, for 2016, top-selling products included:

*Source: Business Insider

  • iPads
  • Samsung 4K TVs
  • Drones
  • Legos

-Your Shopify Store Must Be Optimized

Your store should be visible, and easily accessible for current, and especially potential customers during the holiday season. There are many stores with a digital presence. And more, and more people are shopping online during this peak time.

Therefore, you will need to be creative in getting exposure for your store. Use keywords that accurately describe what you offer, and make it easy for people to find you.

Let the virtual assistants for Shopify build and optimize store for maximum conversion. 

-Promote Your Store

Facebook Ads- A great way to target your audience with your promotional material in a relaxed, social environment. It takes barely any time to get your ads to go live on Facebook, and there is a bunch of training material available online.

-Instagram influencers

Yes, it’s the social media age, and you should take full advantage of it. Online Consumers love images, and Instagram is most known for its image shares, and uploads. Instagram Influencers are bonafide Instagram users with the most followers who will promote your product for you, reaching millions of people.

-Build Email Lists and Follow Them Up

Your email campaigning is important.  If you have experience in this area, you understand how much planning it takes when preparing your emails. You’ll want to strategically plan your emails in advance, and according to your promotional calendar. If you gain leads via email marketing, be sure to follow up with your potential client.

Click here to schedule a FREE CONSULTATION CALL for Email marketing for your store

Virtual Assistant

Acquiring virtual assistant services allows focussing primarily on the day-to-day operations of running your store. Once your business takes off, and the inquiries start rolling in nonstop, accomplishing everything we previously discussed can become a daunting task. Our Virtual Assistant Services will accomplish the goals you set forth in getting your Shopify store prepared for a major holiday season.

Conclusion

The marketing of your store should be just as important as the launch of your business. Little to no one has built a fruitful business entirely by themselves without the help of even one other person. Marketing your business requires professional assistance. Our virtual assistant services will have you well on your way to financial success. The fourth, and last quarter is a very important time of year for you. The stats don’t lie. More, and more people are shopping via e-commerce, and spending boatloads of money during November, and December especially. Let’s tap into that.

 Click Here to book an appointment

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Omer Riaz October 11, 2017 0 Comments