Category: Amazon PPC

Urtasker Empowers Amazon Sellers to Maximize Holiday Profits and Media Applauds

As Black Friday, Cyber Monday, and the full thrust of holiday shopping is about to ignite, Urtasker has a simple goal; empower sellers to maximize revenues and profits.

While simple in nature, Urtasker is taking significant measures to help this goal come to fruition. As part of their seller empowerment, Urtasker has created guides, blogs, articles and resources, available free of charge via their Blog, to help sellers learn actionable steps to propel profits and truly utilize the full breadth of the Amazon Sponsored Ads ecosystem.

Recently, Urtasker published an article that takes sellers behind the curtain to understand how to lift sales and fully utilize Amazon Ads. The article entitled The Different Types of Amazon Ads That Will Ignite Your Sales explores many different options, including Sponsored Product Ads, Sponsored Brand Ads, Product Display ads and more.

This effort was recently celebrated as media outlets ranging from MarketWatch to Fox News picked up on the release. The media sources quoted Urtaker founder, Omer Riaz, as saying: “We know that Amazon offers a significant opportunity for growth, scalable revenues and tremendous profits. However, there is a learning curve and a skill set that is required to navigate their ecosystem. Our team of Amazon listing optimization and Amazon advertising experts have one goal; to ensure the success of Amazon sellers”

Explore the many media pickups, some notable mentions are found below. Thereafter, we invite you to explore our Amazon listing optimization blogs and learn how to thrive and grow as an Amazon seller.

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PR Newswire
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Digital Journal
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WTNZ FOX-43 (Knoxville, TN)
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WDFX-TV FOX-34 [Dothan, AL]
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WPGX-TV FOX-28 [Panama City, FL]
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Olean Times Herald [Olean, NY]
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The Saratogian [Saratoga Springs, NY]
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Daily Freeman [Kingston, NY]
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IABC Nashville
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Nauman Mansha November 4, 2020 0 Comments

2020 Top Guide to Amazon Referral Fees

As a marketplace, Amazon introduces millions of potential customers to sellers. In exchange for this, sellers incur a number of charges. This is the case for FBA sellers as well as FBM sellers. Regardless of how you’re promoting, packaging, and shipping your products, you’re still required to pay the fees to list and sell on the platform.

The referral fee is just one of the charges that Amazon puts on its sellers.

What is An Amazon Referral Fee?

Sellers are charged a referral fee whenever they sell a product. It’s essentially a percentage of the total sales price, usually around 15%, but this varies depending on the category you’re selling your products in.

For example, the percentage can be as low as 6% for personal computers but as high as 45% for brands selling Amazon Device Accessories. The latter is expected really, considering you’re essentially making money off Amazon’s own product catalog.

The referral fee is calculated as a percentage of each product’s gross sales, and it might include the additional costs of shipping and other charges depending on the selling plan you’re on.

Why Does Amazon Charge a Referral Fee?

Amazon’s referral fee makes perfect sense when you think about it. They have created a platform for sellers to promote their products on and have nurtured an audience of millions. Having access to the sheer amount of buyers on Amazon is worth the referral fee for most sellers.

It works a little bit like commission and means that sellers don’t have to spend thousands on marketing efforts to get people to notice their independent store – instead, they can tap into the millions of users already on Amazon

This year, Amazon is running a special deal on its referral fee.

They’ve invested more than $15 billion in infrastructure, programs, people, tools, and services and, to continue to provide innovation and to thank sellers for sticking with them, they are running a referral fee promotion throughout 2020.

The Current Referral Fee Promotion

If you sell clothing, shoes, handbags, and accessories, you’re in luck. Amazon is running a referral fee promotion for FBA and Seller Fulfilled Prime users that predominantly sell these types of products until the end of February 2021.

Currently, the referral fee on these goods is 15%. However, the new promotion drops that down to 7% on the portion of the total sales price greater than £40/€45[1] .

If you sell personal care appliances, you’re also in luck. Amazon is reducing referral fees on these products from 15% to 8% on items with a total sales price of £10/€10 or less. Items with a total sales price higher than this will still incur a 15% referral fee charge.

Finally, the referral fee on computer and electronic accessories will increase from 12% to 15% for the portion of the total sales price up to £100/€100 and decrease from 12% to 8% for the portion of total sales if it’s greater than this amount.

How Are Amazon Referral Fees Calculated?

You can find the referral fee you’re charged for each individual product in the Transaction Details summary in Seller Central. The fee will vary for every product depending on the category it’s in, it’s price, and the shipping and extra fees applicable to its sale.

As we mentioned before, the referral fee is a percentage of the sales price the customer ended up paying. So, if you sell a clock for $50, Amazon will work out the percentage of $40 to take. If you’re running a promotion on the clock and are selling it for $30, Amazon will take a percentage of the $30 the customer paid, not the original $50 price tag.

If you have a FBM account and ship products by your own means, Amazon will add on the price of shipping to the full amount. If you sell the clock for $30 and it costs $3.99 to ship it to the buyer, Amazon will work out their referral fee as a percentage of $33.99.

There is an easy-to-use fee preview tool available in Seller Central, but be warned: the total referral fee doesn’t take sales or promotions into account. Don’t let this deceive you, though, as you will still only pay the fee percentage on the total price the customer ends up paying.

If you’re wondering if there’s a minimum referral fee, there is.

If the price of your product is low enough that when the referral fee percentage is calculated it comes to less than $1, Amazon will charge $1 based on the type of product you’re selling (the fee might be higher for products in certain categories).

Do You Still Have to Pay Amazon Referral Fees If You Have a Professional Account?

In short, the answer is yes.

You have to pay Amazon a referral fee regardless of whether you have an individual or a professional seller account.

The difference between the two is fairly simple. Individual seller accounts are required to pay a standard $0.99 for every item they sell, while professional sellers pay $39.99 per month. This means that if you consistently sell more than 40 items a month, it’s worth upgrading to a professional seller account to avoid those extras fees.

To clarify, these fees that are charged to individual and professional accounts are on top of the percentage referral fees Amazon takes from each sale.

So if you are an individual seller who’s just sold a clock for $30 with $3.99 shipping, you’ll be required to pay a percentage referral fee on the total $33.99 and the standard $0.99 charge per product.

The Amazon Referral Fee Chart

Let’s take a look at the different referral fees charged for each product category. Amazon has a handy chart you can use to get an idea of how much your fees might be, so it’s worth referring to that to get a ballpark figure on costs.

How to Lower Your Amazon Referral Fee

You technically can’t lower your Amazon referral fees. They are worked out automatically based on the category your product is in and the overall sale cost of the item.

However, while you can’t lower or cancel them entirely, you can be strategic with what you sell and where to minimize excess costs as much as possible.

For example, you can limit your Amazon account to products that have a relatively low referral fee, like personal computers and consumer electronics and sell any high-fee items on other marketplaces, like Walmart or eBay. For example, if you sell a lot of watches, gift cards, and Amazon Device Accessories, it might be worth listing these on other marketplaces to avoid the high referral fees that come with them on Amazon.

The Benefits of Amazon’s Referral Fees

While it might feel like an extra unnecessary cost, Amazon referral fees actually bring sellers a number of benefits.

Not only does Amazon bring in more than $80 billion in revenue every year, it has over 54 million users and is the most popular online shopping portal for 44% of US online shoppers. The platform sells more than two billion products a year, and the sheer amount of users means that your products are more likely to show up in search results than if you were trying to sell via your own, independent platform.

At Urtasker, we understand the incredible benefits of Amazon. It’s all about positioning your brand correctly and creating irresistible product listings. Our Amazon listing optimization services help sellers create powerful product pages that convert well and attract repeat custom.

On top of this, Amazon is well-trusted by consumers. As a result, shoppers feel more comfortable making purchases on the platform than they would through a website they’ve never heard of before. As a result, you can attract a huge number of buyers that might otherwise never have found your store or, if they did, wouldn’t trust you enough to actually make a purchase.

The Cons of Amazon’s Referral Fees

Sure, Amazon’s referral fees let you access the platform’s massive user base and sell more products, but it is an extra cost at the end of the day. If you’re running a tight ship with very little extra cash to spare, the referral fee can feel like a heavy weight on your shoulders.

On top of this, referral fees aren’t refunded to the seller if an item is sent back. So, if a customer returns a product and you sell it again, you’ll end up paying the referral fee twice on the same product.

Despite this, at Urtasker we believe the benefits far outweigh the negatives of Amazon’s referral fees. If you’re strategic about the products you sell and where you sell them, you can minimize fees as much as possible while still reaping the rewards of Amazon’s vast network of shoppers.

Discover how our team of Amazon experts can help you increase conversions and sales on your Amazon store and dramatically boost your revenue. Book a free 30-minute call with us today.

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Omer Riaz September 28, 2020 0 Comments

How to Save Money and Increase Profits Shipping via Priority Mail

Shipping products is a large part of selling on Amazon. Get it wrong, and you could end up spending over the odds getting your products to buyers. This can lead to frustrated shoppers and increased outgoings – not ideal.

By optimizing the shipping process and choosing the right delivery options, you can dramatically cut costs in this area, improving your bottom line and increasing overall revenue. 

The tricky part is knowing where to start. There are tons of different shipping options available, all with their own unique set of pros and cons. The best one for you will depend on the type of products you’re selling, the size and weight of them, and the delivery destination.

What Are Your Packaging Options?

One of the most common questions that crops up is about boxes for shipping. If you’ve ever wondered whether it’s cheaper to use your own box for priority mail or to use a flat rate box, you’re not alone. To help you get to the bottom of it, we’ve created a handy guide that tells you everything you need to know about shipping boxes.

The difference between the two is in the kind of postage you pay for. If you buy Priority Mail Small Flat Rate Box postage, you have to use a Priority Mail Small Flat Rate Box. The boxes are branded with the Priority Mail logo and design. If you don’t buy flat rate postage, you can use whatever kind of packaging you like.

It’s important to note that Priority Mail is just the name of the service class and you can use any box or packaging you choose. In the majority of cases, it actually works out cheaper to use your own packaging instead of a Flat Rate service.

The idea behind the Priority Mail Flat Rate service is that you pay just one fee regardless of the weight of your product or where it’s being shipped to. If it fits into a flat rate-branded box, you can send it.

It sounds simple, but the cost isn’t the only downside.

When you ship with a Flat Rate box, you have to use the Priority Mail Flat Rate service branding. This means you can’t use your own branding which can impact your customers’ experience in a negative way. It’s worth working out whether the minimal savings you might be able to make is worth the trade off of a potentially sub-par buyer experience.

Flat Rate Boxes vs Your Own Box

USPS Priority Mail service provides free shipping boxes for sellers to use. These come at no cost to the user which is a huge benefit when you consider that most boxes elsewhere cost between $0.25-$1 or more.

You can pick up Priority shipping boxes from the post office and they come in a variety of different sizes (we’ll talk more about this later). You can also order them online and have them delivered directly to your door. Again, this is free of charge and great for sellers who don’t live close to a post office.

The range of Priority Mail boxes available allow you to ship based on a fixed amount regardless of the weight of your products. The boxes are free to get your hands on, but will cost you to send them once you have packaged up your items and got them ready for delivery.

This can be particularly beneficial to sellers who regularly ship heavy products.

Here are the sizes of Priority Mail boxes available:

  • Small flat rate box
  • Medium flat rate box
  • Large flat rate box
  • Flat rate padded envelopes


As you can see, there are plenty of flat rate options for sellers depending on the size of the products they’re shipping.

Alternatively, you can use your own box to send your packages in. The general difference between the two options is that Priority Shipping flat rate boxes cost more to ship but tend to deliver quicker than your own boxes. It’s up to you to decide whether speed or cost is more important to you, but it will also depend on the size of your items, their weight, and where you’re delivering them to.

It’s worth noting that if your products are under 2.5 pounds, then flat rate fees are often more expensive than shipping non-flat rate.

At Urtasker, our goal is to help you maximize your revenue and optimize your sales processes. So, with that in mind, here are some things you should be aware of:

  • Flat rate is often only cheaper in a few situations, namely if you’re using flat rate envelopes or small flat rate boxes. As soon as you size up, the costs dramatically increase and it often works out cheaper to use your own packaging
  • Flat rate boxes are delivered at the same speed as all Priority Mail, which tends to be between one and three days if you’re shipping to another US address
  • Priority Mail flat rate shipping comes with full tracking, so both you and the recipient can keep an eye on where the package is at all times

Shipping Via Flat Rate Boxes

Now we’ve touched on the differences between the two options, let’s dig a little deeper into the details of using flat rate boxes.

How Much Do Flat Rate Boxes Cost to Ship?

For products that fall into the 1.4 pound range, Priority Mail boxes are often the cheapest way to ship. Like we said before though, this totally depends on the size of the box you use, where the product is being shipped to, and whether the destination is a business or home address.

Prices are mostly based on weight, dimensions, volume, and delivery address, so bear this in mind when researching your options.

Here is a general list of prices for flat rate boxes:

Envelopes are obviously the cheapest option to ship. Letter envelopes, gift card envelopes, window envelopes, and small envelopes all cost $7.15.

Padded envelopes and legal envelopes are a little more expensive, with the former clocking in at $7.75 and the latter at $7.45.

Small boxes cost $7.65, medium boxes are $13.20, large boxes are $18.30 and APO/FPO boxes cost $16.80. Look into the dimensions of each of these boxes to determine which one is the best fit for you and your products and calculate pricing from there.

Here’s how you can optimize the shipping experience:

  • For items under one pound – ship via First Class Mail and select a box that keeps the weight limit at or below one pound
  • For small items that weigh over one pound – some of the flat rate boxes available can save you money here, particularly small flat rate boxes, flat rate envelopes, and flat rate padded envelopes
  • For items that weigh over two pounds – sometimes the Regional Rate (more on this further down) or Flat Rate boxes ship for less than your own box. Regional Rate A rates are very similar to the two pound Priority Mail rate. This means that you can ship in the Regional Rate A box for the same rate. In a similar vein, the Regional Rate B Box ships for pretty much the same price as a four pound Priority Mail box.
  • For items that weigh over three pounds – it’s often cheaper to ship via FedEx or UPS depending on the size of the shipping box you need. However, FedEx and UPS both charge based on weight and dimensions and also add a $3-$3.50 fee for products being shipped to a home address
  • If you’re shipping 50 Priority Mail packages a month – explore shipping services that allow you to ship via USPS Dimensional Weights

What About Regional Rate Boxes?

You’ve probably come across Regional Rate Boxes in your shipping research. They work in a similar way to flat rate boxes except there are only three weight tiers and the price is based on how far the package is going.

You can pick up the boxes for free (just like flat rate boxes) and, if your product is being delivered to anywhere in Zone 1-4, this option is usually cheaper than flat rate boxes.

Which Boxes Should You Use?

The best thing you can do is sit down and play around with the shipping calculators provided on each carrier’s websites. While flat rate boxes are free to pick up, they cost to ship, and sometimes this cost is higher than independent carriers even if they charge more for pickup.

We recommend starting with the UPS calculator and the FedEx calculator to get an idea about any savings you can make compared to Priority Mail flat rate boxes.

If you decide to use the Priority Mail service, you’ll need to calculate whether your own boxes are more cost-effective than Flat Rate Boxes or Regional Rate Boxes. Unless you’re sending packages in an envelope, it usually works out cheaper to use your own boxes. This means you can incorporate your own branding and ultimately provide a better customer experience for your buyers.   

At Urtasker, our mission is to help online sellers optimize their systems and their revenue. Shipping plays a huge part in this and choosing the right packaging option can save you a ton on unnecessary costs. Get in touch today to find out how we can help you streamline your sales.

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Omer Riaz September 21, 2020 0 Comments

The Different Types of Amazon Ads That Will Ignite Your Sales

More than 50% of shoppers head to Amazon to find a product they need. But the increase in shoppers means that there are more sellers than ever to compete with as an increasing number of businesses see the potential of the marketplace.

So how do you gain a competitive edge?

Amazon ads help you stand out, get your products in front of new customers, and build a brand presence.

There are several different types of Amazon ads to leverage, each of which brings different benefits. If you’re wondering which type of ad you should use to maximize sales and reduce your ACoS, keep reading.

The Different Types of Amazon Ads

1. Sponsored Product Ads

Sponsored product ads elevate your listings so they show up top in relevant search results. When a shopper types in a keyword or phrase related to a product you’ve created an ad around, it’ll show up on the right side of the search results, at the bottom of the search results, or on the product details page.

This is prime real estate for Amazon products, and the prominent position of sponsored product ads helps you reach new buyers who are actively looking for products just like yours.

You can manually or automatically target keywords that are relevant to your products and buyers – the latter lets Amazon determine the most popular keywords, while the former lets you have a say on the words and phrases you want to include.

Sellers only pay for sponsored product ads when a shopper clicks on them, which means you have complete control over your ad budget and the bid amount you place on relevant keywords.

Sponsored product ads are identified by the “Sponsored” tag at the top of the listing in search results.

Why Use Sponsored Product Ads?

Sponsored product ads help you reach shoppers who are actively searching for products like yours. This means that they’re already a decent way through the sales cycle and are therefore more likely to buy. They also give you insights into the keywords your target audience uses when searching for similar products.

2. Sponsored Brand Ads

You might have also seen sponsored brand ads referred to as sponsored headline ads. Amazon rebranded this type of ad fairly recently in order to better capture its purpose.

The recent surge in online shopping has seen sellers on Amazon increasing their sponsored brand ad spending by more than 160%. Essentially, these types of Amazon ad shine a spotlight on your brand and up to three products of your choosing. Again, like sponsored product ads, you pay when a shopper clicks, not when Amazon displays the ad.

Keywords are a major component of sponsored brand or headline search ads, and you can bid on relevant keywords that you want your ads to show up for. Keyword research forms an important part of the optimization process in our services at Urtasker, and we take the time to dig into the most common words and phrases shoppers use.

Similarly to sponsored product ads, you can run automatic or manual campaigns, which gives you the choice of how much control you have over your ad campaigns.

You’re likely to see sponsored brands ads appear above the search results for specific, relevant search terms, below the search results, or to the left of search results. If a shopper is using the Amazon app on their mobile device, they might see your ad appear within the search results too.

Sponsored brand ads often have the seller’s logo in the corner and three product listings below it.

Why Use Sponsored Brand Ads?

Sponsored brand ads drive awareness for your brand and allow you to promote multiple products at once. This gives shoppers an overview of the products you sell, which maximizes your exposure and encourages more sales.

3. Product Display Ads

Product display ads present a competitive advertising choice for Amazon sellers. Instead of operating on a keyword search term basis, they focus instead on how your products relate to shopper interests as well as select categories. This gives your product valuable exposure to shoppers who are actively seeking what you’re selling and are already in “buy mode”.

Product display ads don’t appear in search results. Instead, they show up on related product detail pages, on customer review pages, and in merchandising emails. They can also be served outside of Amazon, including on Amazon-owned websites like IMDb, Amazon-owned devices like Amazon Fire TV, and on the Amazon Demand-Side Platform.

The sheer number of places a product display ad can be shown means you can reach a much wider audience – some of whom haven’t even made their way to Amazon yet.

There are often lots of sponsored display ads on product listing pages.

Why Use Product Display Ads?

Product display ads give you the opportunity to cross-sell and upsell your products to interested shoppers. This helps you reach a wider audience and connect with shoppers that are interested in buying or are already buying from your competitors.

At Urtasker, we specialize in creating and optimizing Amazon ad campaigns using the different types of Amazon ad to help you reach more customers. Get in touch today to find out which ad type is best for you and how to leverage the benefits of each of them.

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Omer Riaz August 26, 2020 0 Comments

The Truth About Amazon Advertising Costs

Amazon is a fantastic place to sell your products and attract more buyers. Millions of shoppers head to the platform every day to purchase items in almost every category imaginable.

There is a lot of competition for sellers, which drives up the costs of Amazon ads unless they have been properly optimized.

By taking advantage of Amazon’s advertising options, you can maximize visibility on your products and reach a wider range of people who are interested in what you’re selling.

If you’re new to selling on Amazon or your business is still on the smaller side, you might be worried about how much advertising will cost and whether it’s really worth it. The truth is, the Amazon advertising costs can vary wildly depending on several different factors.

At Urtasker, we’ve worked with brands of all sizes that sell all manner of products, so we know that the cost of ads truly depends on what you’re selling, who you’re targeting, and what budget you have in mind.

Amazon ads work in a similar way to Google Adwords in that the higher you bid (or the higher your budget is per click), the more likely it will be that your product shows up in a relevant search.

How much you spend on your campaigns is entirely up to you, and you can set your budget to be as much or as little as you like. Obviously, a seller who has a huge budget will experience different results to a seller that has a much smaller amount to spend, but it can still be a fruitful way to generate leads.

Product type is a huge cost indicator, too.

For example, if you’re selling something like a t-shirt or a television, you’ll experience a much higher rate of competition than if you were selling something a little more obscure. The general rule is that the more listings there are competing for attention, the higher the price will be to advertise similar items.

Amazon Advertising Costs: The Average

Despite there being many different factors that go into determining how much your Amazon ads will cost, there are some guidelines you can go by.

Research has been carried out to identify the average costs of ad campaigns on Amazon, as well as the average cost per click and the average daily ad spend.

Here are some of the most important findings:

The Average Cost Per Click (CPC) is $0.97

The average cost for a click across the board is almost $1. CPC refers to how much it costs when a customer actually clicks your ad, not when a customer simply sees your ad in their feed and scrolls past it.

Amazon CPC is an auction-based process, which means the price that you end up paying is always just a cent higher than the next bidder. If your bid can beat $0.97 per click, there’s a high chance you’ll see good results.

Again, this cost will also be determined by the product you’re selling and its competition. Some products might see an average CPC that’s much lower than this, while others might be much higher.

The Average Daily Ad Spend is $381.48

This is the average for high volume Amazon sellers who advertise on a daily basis. If this seems high, don’t panic – you can always set your budget to a much lower amount and measure your results from that.

Your daily spend is completely determined by you and it can be measured in a number of different ways, including by base keyword cost or by ad groups.

The Average Number of Daily Conversions is 35

Amazon sellers that run daily ads see an average of 35 conversions a day. That’s a pretty decent number, although we can safely assume that this is based on the average daily ad spend listed above. If your daily ad spend is lower, you’ll likely experience fewer conversions and if your ad spend is higher, you’ll probably enjoy a lot more.

Amazon Advertising Costs Aren’t Set in Stone

There is no one-size-fits-all rule for Amazon advertising costs. Here, we’ve simply listed the averages that research has shown, but this can vary dramatically depending on the categories you’re selling in and the keywords you’re targeting.

The amount of competition you have and the budget you can set aside for ads has a huge impact on how much money you’ll spend and the results you’ll reap. If you want to compete with big-name brands for highly-competitive keywords, the cost is going to reflect that. It’ll essentially lead to a bidding war between brands, which will eventually drive up the average CPC.

If you have a limited budget, it can be a wise idea to lower your CPC and target less competitive keywords. For example, if you just have $500 to spend on a campaign, you can set your bid to $1 instead of $5. This means you’ll get 500 clicks at $1 per click or 100 clicks with $5.

It really depends on the goal of your campaign, too. If you simply want to boost brand visibility, going for the higher amount of clicks can work well. However, if you want to get more sales, you’ll need to target keywords that are further through the sales cycle which are often more expensive.

Our team at Urtasker are experts at running and optimizing successful Amazon advertising campaigns. Our thoughtfully designed Amazon PPC services help individual sellers reach the right people and sell more products without spending over the odds. To find out more about how we can help, book a free 30-minute chat with us at a time that suits you.

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Omer Riaz August 26, 2020 0 Comments

The Correct Way to Write Amazon Product Dimensions

Alt titles: 

  • How to Write Amazon Product Dimensions 
  • The Best Way to Write Amazon Product Dimensions 

Despite a significant uptick in the number of consumers turning to online shopping, buying products online still comes with its downfalls. Not least the fact that buyers can’t touch or see a product in-person when browsing online. 

Think about it: shopping in a brick-and-mortar store allows customers to handle products, see them up close, and get a feel for their texture and size – all things that are much harder to do when a product can only be seen on screen. 

This means online sellers are having to be really specific when explaining how their products look, and dimensions play a huge part in this. 

Listing product dimensions on Amazon comes with many benefits. Not only do they set clear expectations so that buyers aren’t disappointed, but they also help you stand out against competitors who don’t display accurate dimensions (or any at all, for that matter). 

All of this is to say that product dimensions are a vital part of your Amazon product listings. The question is, is there a right way to write them? 

How Are Amazon Dimensions Listed in Order?

Dimensions are essentially a formula of numbers that provide buyers with a solid understanding of a product’s size. This is especially important for products where size matters, like furniture and accessories that complement another specific item. 

So how do you write this formula?

Amazon dimensions are listed in the standard way for measurements: length x width x height. 

This is the common formula for dimensions for anything on any website, so it makes sense that Amazon follows this.

How to Write Amazon Product Dimensions 

However, it ultimately doesn’t matter what order you list product dimensions in. 

The length doesn’t necessarily have to come first, as long as it’s clear which dimension refers to which part of the product. 

The end result tends to be the same for the shopper. That is, it’s usually easy enough for them to work out which measurement goes where depending on the item that they are buying and its general shape and size. 

While it helps to write your product’s dimensions out in the standard order of length x width x height, it’s not absolutely mandatory. 

But it does help improve the customer experience, as it means the customer doesn’t have to carry out basic geometry on their own time and it also avoids disappointment if the customer isn’t able to determine which measurement goes with which part of the product. 

You can make the process slicker by adding in the identifier when listing dimensions. 

For example, you can write 10L x 15W x 60H. 

The letters here refer to length, width, and height and directly tell shoppers which measurement they are looking at. 

What Do Amazon’s Product Dimensions Include? 

Product dimensions are listed in the “technical details” section on an Amazon product page, but do these numbers refer to the product on its own or with packaging? 

There’s a common myth that these dimensions involve packaging, but this isn’t strictly true. 

The dimensions listed on a product page should only include the size of the product itself, sans packaging. This is because shoppers really only care about the size of the actual product and not how big the box is going to be that it’s delivered in. 

The packaging dimensions can be listed separately if necessary (although often the size of the packaging isn’t important at all). When filling out the product information through your Amazon seller account, there is a section for “Package Dimensions” where this information goes. 

The Importance of Product Dimensions for Amazon FBA Sellers

While customers don’t necessarily care about the size of the package you store and send their products in, Amazon does – particularly for FBA sellers.

The dimensions of the product in total – that is, including packaging and any add-ons – is used to calculate shelf space fees. Amazon uses this information to charge the right monthly storage fees, shipping fees, and any long term storage fees. 

Amazon groups products based on their size and charges sellers accordingly. For example, small standard-size products (which includes packaging) can measure up to 15” on the longest side, 12” on the median side, and 0.75” on the shortest side. The dimensions increase in structured steps up until the “special oversize” category which is reserved for products that are over 108” in length. 

See the table below for more information: 

Amazon uses these dimensions to set FBA sellers’ fulfillment and monthly storage fees. For example, small products incur a fee of $2.41 per unit per month, while special oversize products are charged at $137.32 per unit per month. 

It’s important to note that the dimensions listed here for sellers includes packaging. They are also used to determine the cost of shipping. 

When creating an FBA product listing, sellers are asked to enter the product dimensions and the packaging dimensions in separate fields. Amazon calculates the overall size to determine the FBA charges. 

The packaging field won’t be shown on the product listings pages though, since it is irrelevant to buyers. 

For example, let’s say a shopper is looking to buy this bathroom cabinet: 

The dimensions read 45 x 45 x 13cm. 

These dimensions are the size of the product as it is without it’s packaging. 

Amazon Product Dimensions From the Buyer’s Perspective

Product descriptions are vital for buyers and they form an important part of the customer experience. If a customer receives a product that isn’t quite what they were expecting, they’re more likely to leave a bad review and not come back, which can have a negative knock on effect in the future. 

There are two key places on a product page where buyers go to find out the dimensions of a product.

Firstly, customers often look in the bulleted features list to find out the dimensions of a product. 

If they don’t find them there, they’ll scroll down to the “Product Information” section and look at the “Technical Details”. 

How and Where to Fill Out Product Dimension Information 

The product dimensions are added when you upload a new product listing to Amazon from your seller central account.

When you click “Add a Product”, you’ll be taken to a form where you can fill out all the essential information about your product and any extra details you think might be useful to buyers. 

It’s in this form that you’ll be asked for both the product dimensions and the packaging dimensions (remember though that the packaging dimensions won’t be displayed on the public product page). 

How to Find the Dimensions of a Product

If you’re thinking about selling a product and want to see what the average size is with your competitors, you can use a tool to do so. This will provide you with the median size of the best-selling examples of that product.

This is also a necessary activity if you are selling via FBA or via a method where you don’t get to see the products before you sell them. 

Tools to Find Amazon Product Dimensions

If the product dimensions are listed on the product details page, you can use a free tool to get this information:

  • CamelCamelCamel is an Amazon price tracker tool that serves up price history charts as well as average product dimensions for any products you search for 
  • Keepa does a similar thing for free – it creates price chart history and consolidates the most important information about best-selling products, like their dimensions 

Alternatively, you can use a paid tool that has more features. These tools not only track the prices of best-selling products in your chosen categories, but they also provide tons of other information, like product analytics, sales information, most profitable keywords and more. 

Paid tools for finding out product dimensions include:

  • Helium 10 – this is a suite of tools designed to help you grow your Amazon store 
  • Jungle Scout – this is an all-in-one platform that helps you find top-selling products and research their key metrics
  • Viral Launch – this tools helps Amazon sellers source the right products, sell them at the right prices, and optimize their listings
  • AMZ Scout – this tool is designed to make Amazon product research quick and easy, allowing sellers to identify and track niches and find the right products to sell 

The Importance of Amazon Product Dimensions 

Amazon product dimensions might seem like a small part of your overall strategy, but they’re vital for maintaining customer expectations and ensuring buyers aren’t disappointed when their product arrives.

The dimensions listed on an Amazon product page don’t have to be in any particular order, but the standard formula is length x width x height. This doesn’t include packaging dimensions, although you will be asked for this information when filling out your product information on Amazon as they use it to calculate FBA fees, like monthly storage costs and shipping prices. 

Listing product dimensions incorrectly can ruin the customer experience, encourage bad reviews, and lose potential lifelong customers. It sounds so simple, but it’s so important to get it right. 

Make sure you upload the right product dimensions and display them in the places where customers look for them – the bulleted feature list and in the “technical details” section of the product information chart.

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Nauman Mansha August 19, 2020 0 Comments