10 Essential Amazon Repricing Strategies For Sellers


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Repricing is one of the most important parts of Amazon’s seller strategy. It’s an essential part of your business and can help you get more sales and retain your customers, but it’s also a lot more complicated than you may think. Repricing for Amazon sellers is about ensuring you’re always offering the best price possible on your products. Moreover, you’re not falling prey to repricing mistakes or missing out on opportunities because you’re either underpricing or overpricing. So how do you know what result you want from your repricing strategy? And how do you go about creating one? In this blog, you will get complete information about Amazon’s repricing strategies.  


How do pricing techniques work?

A price approach is a specific method to influence product prices to achieve a business goal. There are several different pricing strategies you can apply. It entirely depends on your choice and business type to select the best one for yourself. 

Regularly review your Amazon listings.

Remembering a few things might be beneficial to ensure the pricing lists. First, they are perfect for making your product famous. Moreover, this way, you would be more likely to win the conversions. 

  • Check your prices regularly.
  • Review prices in different countries and regions.
  • Before pricing your product, you should keep an eye on the competitors. 
  • Try checking on different devices, browsers, operating systems, and search engines. So, you should always check that there are any price differences between the US and Canada or Australia, for example. What you find might surprise you!
  • Check for price differences between different payment methods. If you want to buy something online and it’s unavailable with your preferred payment method, try a quick search for the product on another site that accepts that method. Paying using cash will save you money, or with a different credit card!

Amazon repricing strategies– software

Once you set the price, you need more. You always need to keep the check and balance. So, if you are thinking about how do you reprice, take the help of different software. You can only control the price of an item if you know what it’s selling for in the market, so it’s essential to monitor costs regularly.

  • Use Amazon repricing tools or other different like Uptime Robot or Jungle Scout to check for competitors’ prices. This will help you identify when your prices are too high and adjust accordingly.
  • Use tools that provide historical data of similar products sold on Amazon by other sellers (such as FBA Pro) to see how the market reacts when new inventory enters into stock at any given time. In addition, you can also take the help of professionals, who will suggest the best strategies. 

Analyze and understand your competitors’ pricing strategies.

While it’s important to know what your competitors are doing with their pricing, it’s also critical that you understand how they’re selling their products. For example, are they using the same repricing strategy as you? Do they have Amazon bestseller status? Or do they have a different strategy altogether?

You can use repricing software like a competitor analyzer from RepricerExpress or CamelCamelCamel (CCC) to analyze whether or not your competitors are using any of these strategies. If so, keep an eye on them! 

Take Shipping Costs Into Consideration

Shipping costs are a significant part of the cost of goods sold. As such, it’s essential to consider them when setting your price for any product you sell on Amazon. The best way to reduce shipping costs is by using Amazon’s FBA or another fulfillment service.

Use know-how when selecting repricing software.

One of the most critical aspects of repricing is knowing what software is best for your business. For example, some sellers prefer to use a repricing tool that’s simple and easy to use, while others may prefer a more advanced version with advanced features.

When choosing a repricing program, it’s essential to look at its features and capabilities before deciding which one will work best for you.

Utilize Amazon’s lower price guarantee to your benefit.

The Amazon lower price guarantee is a great tool, but you need to know all the details. If you find a lower price on another website, Amazon will match that price and pay you the difference. This is one way to use your advantage of Amazon’s repricing strategies over competitors who are also using this strategy. Therefore, it is essential to price the items wisely. 

Be aware of seller restrictions. 

One of the most important things to remember when pricing your products is that Amazon’s repricing policy is strict. You can find out about this by reading Amazon’s Seller Central Help page, which lists all the rules and regulations for sellers.

According to these rules, you’ll be charged a fee if you change your price after an item has been listed on Amazon for at least two weeks (and it hasn’t been marked as free or sold). And this fee may also apply if another seller sells your product at a lower price during that period. So if someone else offers their item for $20 less than yours, then they could sell it under those circumstances without having to pay anything extra themselves! On top of all this confusion around pricing strategies and restrictions affecting certain products on Amazon Marketplace platforms like eBay or Etsy., there are other things worth knowing before starting as an independent seller. 

Consider how repricing impacts profits and ROI.

  • Profit and ROI are the two most important metrics for Amazon sellers.
  • Repricing can impact both profit and ROI.
  • Strategies that increase profit but decrease ROI are not good, while systems that increase ROI but decrease profits are also wrong.

Place minimums

You must specify a minimum price for your goods to eliminate any risk. If you utilize automated repricing software, you must do this to make sure that it stays within your set threshold. Even if you manually modify prices, keeping note of the lowest price you’re willing to sell for gives you the courage to do so. It is one of the best Amazon repricing strategies. 

Setting minimum prices based on your minimal desired profit is the simplest and most efficient way. This is known as a profit-based minimum price. However, not all automated repricers provide you this option, the ones that do make establishing bulk min and max prices relatively simple. 

Set upper limits

Decide on minimum and maximum price ranges. You can set top prices reasonably, which can be helpful in many situations. For example, when rival sellers pull their listings off the market, a seller can decide to increase their asking price. This offers the chance to increase profit margins. Another possibility is for a strategy to have a listing’s price return to its maximum price when it hits its minimum price.

Stay underpriced to win the Buy Box.

In relation to the Buy Box, you should never undercut your competitors. The reasoning behind this is simple:

  • Undercutting a competitor will result in a loss of profit and brand awareness.
  • It also means that you could lose customers by lowering your prices below what they would typically pay for an item on Amazon. This can be especially damaging if other retailers have already undercut you, as this will make them more likely to win the buy box than you are—and if that happens, then chances are good that someone else will win it instead of you!

This is why focusing on brand awareness and quality control is essential. It’s not enough to have a lower price than everyone else; you need to ensure that your products are of the highest quality possible, especially when compared with similar items on Amazon. This will help you make a statement and make sure you customers are more likely to buy from you than another retailer—even if they aren’t necessarily looking for the lowest price. 

Pay attention to customer reviews.

Reviews are a great way to learn about your customers and their experience with you. They can also be used as a feedback mechanism for products, services, and pricing.

If you’re selling something on Amazon Prime Day 2019 (July 16-17), reviews will be an essential part of the sales strategy because there are no restrictions on how much you can sell in one day. However, if you have existing or new products in stock at the time of sale—and therefore don’t need to repurchase anything new—it might make sense not to participate in this event.

Focus on the situation

When pricing, keep item condition in mind. Make sure your used price is at most that of like-new things if you sell used goods. Price things that are similar to new higher than those that are simply in good condition. You could also decide to limit your competition to interests in similar situations.

If you’re the only seller, raise your price.

It could be tempting to set your own price or turn off repricing when you are the only seller on a listing. However, by staying informed of market demands and being competitive whenever competition does enter the picture, utilizing a repricer, even when you are the lone seller, will boost your profit margins.

Keep an eye on your sales velocity.

Sales velocity is a measure of how many sales you’re making per hour. It’s essential to monitor your sales velocity because it can help you understand how fast your products are selling, and if the numbers aren’t what you want them to be, then it might mean that your prices are too high or there’s something else going on with your product-market fit. For example, if only two in an industry sell at $500 each and everyone else has been trading for less than $50 per unit. Those sellers would likely have higher average selling prices than anyone else in this niche (assuming they weren’t lying).

This metric also helps us determine whether or not we should adjust our price based on demand curves. If people are willing to pay more for a specific item, but demand drops off after x amount of time (e.g., “the honeymoon period”), then maybe we should reduce our price accordingly before saturating market demand further down the line. 

The repricing strategy makes financial sense.

A repricing strategy is essential for Amazon sellers, but it also needs to make sense financially. Moreover, it is one of the ways Amazon can improve. A prosperous Amazon business aims to turn a profit and generate revenue so that you can reinvest in your business and grow it into something bigger.

Repricing strategy is the foundation of your strategy. It’s what makes or breaks your entire model. It should be based on data analysis and customer feedback, not just gut instinct or guesswork alone.

If you aren’t selling at the right price, people won’t buy from you. And if people aren’t buying from you, then they won’t tell other people how incredible their experience with your products/services was. 

Study what others do.

Learn by observing. As you change the price for each product, keep track of which strategy was successful. Even if the plan doesn’t work, identify what went wrong to prevent it from happening again. Then, try out various price ranges to find which performs best. You require knowledge of repricing and experience to make your Amazon repricer tool work well.


A repricing strategy is essential for Amazon sellers, but it also needs to make sense financially. It can take time to determine what your competitors are doing and how the repricing software might affect your sales velocity. However, if you follow these steps, you’ll be well prepared for any repricing situation. Additionally, if you need help figuring out where to start, you can hire Urtasker’s professionals to get the best idea about Amazon repricing strategies.


Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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