What Is Amazon Brand Analytics? A Complete Guide For Brand Owners


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Amazon Brand Analytics is the most advanced tool for identifying and measuring brand performance. With this tool, you can see the number of times any of your products appear on Amazon and how many people are buying your products. In addition, this data shows how people interact with your brand across Amazon, making it easy to identify growth opportunities.


The Brand Analytics dashboard also shows you how your products perform compared to other brands in your category — helping you determine whether you have an advantage over competitors or need to make improvements.

In addition to viewing product performance, you can use Brand Analytics to gain insight into people’s buying behavior on Amazon by segmenting consumers by demographics and other factors like location and interests. You can also use this information to identify customer trends to better understand customer needs and prioritize development efforts accordingly.

How Does Brand Analytics Work and What Is It?

When you’re a brand owner, it’s essential to understand your customers. This is due to your desire to know what they’re searching for and how they’re buying things online. You also want to understand what other brands are doing that may affect your sales or performance (e.g., if a competitor has released an innovative new product).

You can use Brand Analytics as one tool among many others that help brands better understand their audience and make decisions based on this knowledge.

How Do I Get Access To the Brand Analytics Tool?

The Brand Analytics tool is available to all registered users of Amazon marketing services. Log into your Amazon account and select “Marketing Tools” from the left-hand menu to access the device.

Once you’re there, click on “Brand Analytics” in the drop-down menu. By clicking here, you’ll be taken to a page containing tonnes of information about your company, including

Brand insights: See how your brand compares with other brands in the same category or across categories. This can help you determine which areas need improvement and what changes need to be made.

Key performance indicators (KPIs): Get detailed information about your KPIs and see how they compare with those of other brands in your industry. Comparing them to similar brands in previous years’ data shows how well your KPIs perform over time.

Start-up instructions for Brand Analytics

  • Create an Amazon Seller Central account
  • Create a product feed for your brand
  • Upload the product feed to Amazon
  • Link the product feed to the Brand Analytics tool (optional)
  • Start using the brand analytics tool

Brand Analytics Requirements

Amazon Brand Analytics is a tool that helps you to measure how your brand is performing on Amazon. It provides data about how your products are selling, where they’re being sold, and how frequently they’re being bought.

Brand Analytics requires the following:

  • An Amazon seller account. You can purchase an Amazon account from an existing business or sign up as a brand-new seller.
  • A unique tracking ID for each product you want to track. This is a 16-character alphanumeric code that you’ll place in the URL of your product detail page on Amazon.com.
  • A customer account with at least one active payment method (credit card or bank account) in good standing (no pending bills) at the time of enrollment.

Reports offered by the Brand Analytics Tool include:

The Brand Analytics Tool offers several reports, including market basket analysis and searches term reports. For example, the Market Basket Analysis report shows the average price customers pay for your products and what percentage of buyers purchase that product. This can help you identify trends in your pricing strategy or determine if there are any areas where you could increase competition or lower costs (like shipping).

The Advantages of Using Amazon’s Brand Analytics

As with all tools on the market today, there are pros and cons to using Amazon’s Brand Analytics tool. For example, some people have complained about how difficult it was to get started with their accounts once they submitted their information. However, once those hurdles were overcome, they gained valuable insights into how their brand performed online and where it needed improvement.

Market Basket Analysis

Market basket analysis is a valuable tool for evaluating the effectiveness of marketing efforts. For example, it allows you to look at the impact different marketing campaigns have on your sales and how much it costs to acquire new customers. In addition, market basket analysis can help you determine what marketing channels are working best for your business, which channels are not working well, and how you can improve those that aren’t performing as well.

It’s also a great way to analyze customer behavior to determine their buying. For example, if you see that 40% of customers are buying the same product as their friends, then there’s no need for special promotions or discounts.

Businesses use market basket analysis across all industries and sizes. Even small businesses use market basket analysis on an ongoing basis because it helps them make informed decisions about their products and services.

The Advantages of Using Amazon’s Brand Analytics

The Amazon brand analysis is a powerful tool that can help monitor your product performance and sales data.

Brand Analytics is a free service provided by Amazon. It provides insights into how people interact with your brand on the Amazon platform and valuable information about what they buy and where they believe it from within each category.

The advantage of using this tool is that it enables sellers to gain more insight into their products. However, it also gives them access to real-time data about their products’ sales activity across multiple channels, including retail websites like Walmart, which offers third-party branded merchandise for sale on its website.

Search terms for Amazon

Let’s take a look at search terms. Search terms are an excellent way to gauge what customers are looking for. For example, “Amazon kindle,” you want to ensure your Kindle listing is ranked higher than anyone else’s.

You can also look at how often people use certain words or phrases in their search queries. For example, if someone searches for “best selling kindle” and then goes on Amazon and looks at the top-selling Kindle models, there will be more competitive than if they searched for “best selling.”

Comparison of Items and Alternative Purchasing Patterns:

You can also use Amazon brand analytics to compare items and alternative purchasing patterns. This will help you to identify new products that are similar to ones you already sell and products that are frequently purchased together. For example, if your brand sells a pair of headphones in an orange box and another one with a blue case instead, customers may be more likely to buy both headphones if they don’t have any other preference for color or style.

Suppose there are multiple alternatives for consumers who want something similar but not the same thing—for example, two different sizes within the same category (such as tennis balls). This feature allows brands who sell multiple variations within their categories on Amazon Marketplace (eBay) “to see which ones sell best.”

Demographics report

To take a step further and better understand who you’re selling to, the Amazon Brand Analytics tool offers a Demographics report. This report shows the age, gender, and location of your customers. You can use this information to target specific customers with different messages or products based on their demographics. For example, suppose you have an older male customer who lives in London but shops at Amazon daily during work hours. In that case, he is likely interested in buying something related to travel (e.g., luggage).

The most apparent reason marketers use demographic data is that it helps them understand how best to target their campaigns based on where people live or what they do for work/study etc. However, it leads us back again; knowing more about our audience means better marketing!

Recurring Purchase Patterns

Recurring purchase patterns are the most critical type of data that you can use to improve your brand. This is because they identify which products and services have the highest potential to be purchased again.

Recurring patterns comprise a set of past purchases by the same customer, grouped by time and location. For example, A customer who has bought a product at home in the past will make another purchase there again in three months; customers who make three different purchases from Amazon’s website each month are likely to repeat this behavior over time as well! You can also identify recurring patterns based on how often customers buy certain items—for example, if someone buys two umbrellas every year, then maybe next year he’ll buy some sunglasses too. It’s all about finding ways around these types of commonalities so you know exactly what motivates them (and how best)

Can brand analytics report on which geographic sales data?

Brand Analytics is a service that helps you find out more about your brand and its performance. In addition, it gives you information about your online sales and the most popular items, which can help you improve your sales.

Brand Analytics is a free tool that tracks your Amazon sales. You can also set up alerts for when specific metrics are reached or surpassed to receive an email or SMS message.

Brand Analytics can report on which geographic sales data it collects and analyze that data over time to help you identify trends and make adjustments to improve your performance.

Limitations of Brand Analytics

There are limitations to Brand Analytics, so it’s important to know what they are before you start using this tool. Here are some of the limitations of Brand Analytics:

  1. Only available for U.S.-based brands and merchants
  2. Only available for products sold on Amazon.com
  3. No information on third-party sellers or non-Amazon products

How to Use Brand Analytics Amazon?

Brand Analytics is a tool you can use to monitor your brand’s performance and track how it’s doing over time. However, it’s important to note that this tracking doesn’t just help you see how many people are buying your products and what they’re saying about your brand.

In addition to seeing how many people have purchased from you, Brand Analytics will give you insight into their demographics, location, and other data points. This information can help you understand what content people want to see to keep them coming back for more.

How Much Does Brand Analytics Cost?

Brand Analytics costs vary depending on the level of customization you require and the number of data points you want to track.

The cost of Brand Analytics is based on a monthly subscription fee and a per-report fee. The per-report price varies depending on the information you want to track.

The monthly subscription fee is fixed regardless of how much data you collect or how many reports you create.

If you create your reports using custom fields, some reports will be priced at a premium over other reports that use pre-built values in the report fields.


Amazon Brand Analytics is an effective tool for brand owners to use. You can use this tool to track your competitors’ sales performance, analyze different customer groups and identify which items are selling well or not so well among your customers.


Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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