How to Rank Your Products for Amazon A10 Algorithm

Zeeshan Riaz August 2, 2022

The Amazon A10 algorithm is an update that was released on December 5th, 2018, that directly alters the way that the e-commerce giant ranks products. Rather than the previous A9 algorithm (released in November 2017), Amazon’s new A10 ranking algorithm is much more stringent and aims to remove any low-quality or spammy products from its ecosystem.

amazon a10 algorithm

As of right now, many sellers aren’t aware of this update and are unsure as to how it will affect their business moving forward.

This blog post will explain everything you need to know about Amazon’s latest algorithm change and how you can take action to protect your business before it’s too late.

What is the Amazon A10 Algorithm?

The Amazon A10 Algorithm is a neural network that helps Amazon’s search engine determine what products are most relevant to a customer’s search terms. The A10 Algorithm is used to rank products in search results, as well as to suggest products that might be useful to customers based on their past purchases and browsing history.

The algorithm has been in development since 1999 when it was first used by Amazon to help them decide which books to recommend to customers based on their previous book purchases. Since then, it has been expanded and upgraded to include more features that allow it to more accurately predict what products will be useful for any given user.

Amazon has just announced Amazon’s A10 algorithm update. The update is scheduled to take place on December 15th, 2020.

According to Amazon, the update will affect all sellers and brands who are selling products on Amazon, as well as all third-party merchants who use seller central to manage inventory and orders.

The new algorithm will focus on improving customer experience by ensuring that shoppers find the products they want when they search for them. It will also prioritize sellers who have high customer satisfaction ratings and low return rates.

Why Does Amazon Have An Algorithm?

Amazon is the largest retailer in the United States and the world, but many people don’t know that it also has an algorithm.

The Amazon algorithm helps to find products based on your search history, which means that if you’re searching for a specific type of product, such as shoes or books, you’ll see more relevant results than if you were just browsing. It also helps to create a personalized experience for each customer, so they can find what they want quickly and easily.

One reason why this is important is that you can use it to help make sure you never miss out on any deals or special promotions that Amazon may be running at any given time. This is especially helpful if there’s something specific that you’re looking for but don’t have time to search through all of the pages manually before it goes out of stock!

In an interview with CNBC in 2014, Amazon founder Jeff Bezos explained that the retailer’s algorithm is crucial to its success and aims to ensure that only the best products remain on its platform. By removing low-quality products, Amazon minimizes the risk of any potential lawsuits and ensures that its customers receive only the best products at the lowest prices.

This is why Amazon’s algorithm is so important to the success of the company. It’s not about making changes for the sake of making changes; it’s about making changes that help Amazon to stay on top and grow.

How to Rank Your Products for the A10 Algorithm?

Amazon’s A10 algorithm change has been well documented online and has been the subject of many blog posts and articles from both new and experienced Amazon sellers. However, the best way to understand this new algorithm and rank your products for the A10 algorithm is to do it yourself.

Simply rank your products for the A10 algorithm as you normally would, but start to look at your products from an A10 perspective as well.

Consider adding a better description. Make sure you include all the information you need in your product’s description. Don’t forget to include any product images, key Amazon keywords, and any other information that will help potential buyers discover and understand your product.

Remove any low-quality or suspicious images. Make sure you’re removing any low-quality or suspicious images from your listings. If you’re not sure if your images are up to par with Amazon’s high-quality standards, you can always email Amazon’s Seller Support team to get some advice.

Change your product’s ASIN. If any one of your products has the same ASIN (Amazon Standard Identification Number), make sure you’re changing the ASIN for each listing. If you’re not sure what ASIN to use for each listing, you can always email Amazon’s Seller Support team for some advice.

Start monitoring your rankings and sales tracking. Once you’ve started to rank your products for the A10 algorithm, you need to continue monitoring your rankings and sales tracking to see if you’re improving.

Amazon a9 vs. a10 algorithm

Amazon’s A9 and A10 algorithms are both designed to optimize the user experience. They do this by predicting what a customer is looking for and then providing them with the most relevant results. However, they differ in how they make their predictions.

A9 uses a statistical model that takes into account historical data as well as current inputs like search terms, page titles, and descriptions. The algorithm is able to learn from its mistakes and improve over time. It also updates its model based on new information that it receives from customers’ search queries.

Amazon A10 algorithm uses deep learning techniques, which allow it to perform unsupervised learning tasks such as image recognition, language translation, speech recognition, and text generation. This means that it can learn on its own without being provided with any information from humans or other sources.


Amazon’s A10 update is a major change to the way that the e-commerce giant ranks products, so sellers need to be prepared for a rocky road ahead. This update will likely result in the removal of hundreds of thousands of products from Amazon’s shelves, so it’s vital that you protect your business by following the guidelines outlined above.

You can rank for keywords for which you do not have a listing if the keyword is close to what your listing will be about. So, if you are selling incense sticks, but you have never made a listing for one of them, you could create a new listing with some information about them, but change the name and do an Amazon keyword search for “incense,” and then include that in your title.

And if you are doing Amazon keyword ranking for “incense” or something similar, then this is an easy process. By adding key phrases to these four places in your title, even without having a listing, you can still rank on Amazon’s search engine and make the sale.


What is Amazon A10 algorithm?

Amazon’s A10 algorithm is a proprietary algorithm that Amazon uses to rank products in search results. It is designed to help customers find what they’re looking for quickly, and it works by considering both external factors (such as price, availability, and condition) and internal factors (such as customer ratings).

The A10 algorithm is updated several times per year, and its updates usually include changes to the way it evaluates internal factors (such as customer ratings).

What algorithm does Amazon use?

Amazon uses an A9 algorithm to determine which products are shown on the first page of a search. This algorithm is based on relevance and recency, and it’s not the same thing as Google’s ranking system.

The algorithm looks at things like how many times a product has been viewed, how many times it’s been purchased, and how recent those purchases were made. The more often a product is viewed and purchased, the higher it will appear in the results list.

What is the difference between Amazon A9 and Amazon A10 Algorithms?

Amazon’s A9 and A10 algorithms are both designed to optimize the user experience. They do this by predicting what a customer is looking for and then providing them with the most relevant results. However, they differ in how they make their predictions.

A9, which is used by Google Search, provides a more comprehensive view of a given topic, using factors like authoritativeness and trustworthiness. It also takes into account how often content has been updated on a page. This means that if you have an older page with lots of good information, it will still show up near the top of search results pages.

A10 was created by Bing (Microsoft) as an alternative to A9 for their search engine. It works more like traditional search engines did before Google came along. It does not take into account any factors related to authoritativeness or trustworthiness; rather, it determines whether or not a page has any relevant keywords in it.

The A9 and A10 algorithms are used by Amazon to determine the ranking of search results. The A9 algorithm is used to determine the order of organic search results, whereas the A10 algorithm is used for sponsored ads.

The key difference between these two algorithms is that the A9 algorithm takes into account factors such as relevance, popularity, and freshness when it comes to ranking products in a user’s search results. On the other hand, the A10 algorithm takes into account factors such as ad spend and landing page quality when deciding which ads should appear above others in a given user’s search results.

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