How To Become An Amazon Reseller? Step-by-Step Guide


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Amazon is the most popular online retailer in the world. Unfortunately, it’s also one of the most competitive. Amazon sellers constantly search for ways to improve their sales and increase profitability using different strategies. One method to do this is to become an authorized reseller on Amazon. Moreover, this article will give information about how to become an Amazon reseller.

There are three types of Amazon sellers.
– Individual
– Professional
– Authorised Reseller

Individual Seller: An individual seller has a product to sell on Amazon without an inventory or any other way to make money from it. The main benefit here is that you can choose what products you want to sell immediately (or not). You will also have access to a larger audience because the site limits the number of items listed by each seller at once.
Professional Seller: A professional seller has more than one item in their store and earns revenue through multiple sales rather than just one monthly sale. Authorized Reseller (AuR): This type of seller allows anyone with an account on Amazon as long as they meet certain requirements set forth by the AWS Management Teams, such as minimum monthly income requirement and additional fees associated with becoming an AuR.

What is an Authorized Reseller?

An authorized reseller is a third-party seller that Amazon has approved to sell products on the Amazon platform. Authorized resellers have access to product information, sales and marketing tools, and customer service resources as other sellers. They also get access to special features. You can test out Prime Wardrobe’s function by clicking here for new styles before buying) and Prime Exclusive pricing, which will enable you to sell higher-priced items at discounted prices if purchased from an authorized reseller.

How to sell on Amazon without Inventory

  • Create a seller account.

  • Add your products to Amazon.

  • Sell your products on Amazon.

  • Receive payment from Amazon

How to sell on Amazon for Beginners?

If you’ve never sold anything on Amazon, you must start with this guide. This blog will help you get started and show you how to sell on Amazon for beginners and how to become an Amazon reseller. You can also see some of our other guides here:

  • How To Start Selling On Amazon For Novices – Step By Step Guide (Free) – This guide will teach you everything about selling on Amazon without inventory, a product, and a business. It includes everything from how much money should be budgeted if starting as an Amazon seller to when people might expect their orders to arrive after placing them!


Why Sell as an Authorised Reseller on Amazon?

  • Amazon is a trusted brand.

  • Amazon has the world’s largest online retail market, with over $500 billion in yearly sales. With this large customer base and strong brand recognition, you can easily build up your reputation as an authorized reseller on the platform by providing excellent customer service and delivering high-quality products to consumers in exchange for their trust in your business. This will help you grow your business quickly while keeping competition at bay by offering better prices than competitors. So that customers will buy from you instead of going elsewhere if they need something similar but cheaper or better quality goods like yours (which would be unfair).

  • Amazon provides tools for sellers, such as Seller Central, where sellers can list their products for sale using various options. Such as categories & subcategories, pricing information like price-based search engine optimization (SEO), product reviews & ratings from other customers. Who’s purchased them before makes it easier for potential buyers who want certain items out there today without having too much trouble finding one specific item. Among many different types available on Amazon itself – making it much easier than going through all sorts of websites looking around until finally coming across what they want!


What can a new seller on Amazon sell?

As an Amazon seller, your options are endless. You can sell anything you want—your products or other people’s products. Of course, there are some restrictions on what you can sell, but they’re not very strict; for example:


  • Physical Products – This means physical goods such as books and DVDs (or video games if you’re old-school).

  • Digital Products – Digital goods like ebooks and audiobooks also fall into this category. They’re stored digitally, so it doesn’t require shipping anything back from customers who purchase them from your store.* Services – If you have an online business that provides web design or SEO consulting services, those will qualify too!


How to become an Amazon Reseller?

The first step to becoming an authorized reseller on Amazon is creating a seller account. Next, you will need to fill up the seller registration form, which will take you through most of the steps involved in setting up your own business.

Once you have completed the form, you will receive an email from Amazon that includes a link for filling out additional information about your business and its policies. Here are some things we recommend.


Create a Solid Customer Rating

To sell on Amazon, you must have a solid customer rating. The rating is a score between 1-5 stars that determines your likelihood of approval as an authorized reseller. The more stars there are, the more likely it is that you will be approved for selling on Amazon and other eCommerce sites that accept third-party sellers (like eBay).

Increasing your likelihood of being accepted for selling, make sure all orders are delivered within two days, offer free shipping, and ensure customers receive their orders within one business day if possible—this helps boost ratings!


Every Day, Verify New Orders and Notifications

Every day, you should verify the status of your orders and notifications.

If you have a pending order, verify that it was delivered to the customer’s address. If the order has been fulfilled but has yet to be delivered, then use Amazon’s shipping services to get tracking information for your customers so that they can track their shipments better.

Respond quickly when customers ask for returns or cancellations and ensure that all refunds are issued within 24 hours of receiving notification from Amazon or KDP Select partner sites (such as Kindle Direct Publishing) if there is some delay in issuing refunds due to policies set by Amazon or KDP, Select partner sites (like Kindle Direct Publishing). Let them know about this so they know why this delay happened so they can work around it in future transactions with said parties involved; otherwise, wait until all issues are resolved before responding again!


Quickly Respond to Customers.

It’s important to respond quickly and effectively to customer inquiries. Amazon wants you to be a good business partner, so they’ll reward you if you care for them. Here are some things that will help:

  • Respond within 24 hours

  • Respond within one day if possible (we recommend responding within 48 hours)

  • Provide useful information on the product page or product listing.


Quickly Confirm your Shipments.

After you’ve submitted your listing, you can confirm shipments. Confirming shipments means that Amazon will send a shipment notification to the address associated with your account. This can help avoid shipping delays and ensure that your items arrive on time. To confirm a package:

  • Open the Amazon Seller account or website in your browser (or use one of our favorite tools below). If you’re logged into an existing user account, click “Account” at the top of this page; if not, click “Sign In.”

  • Click “My Dashboard” from under My Account on either platform—it’s located toward its bottom-left corner when viewed front-to-back (so make sure you scroll up before starting any navigation). From there, select Orders from your home screen, as seen below.


Verify Pricing Information Is Current

After purchasing an item, you must verify the current pricing information. This can do by contacting Amazon customer service or visiting the seller’s store page on their website.

  • Ensure the item is still in stock and has yet to sell out. If it has been shipped and then returned to Amazon because of an error made by your supplier. Moreover, this will show up as “Out of Stock” on both your search results page and order history page when viewing products from other sellers selling similar items (but not necessarily identical). The price listed should match what was originally purchased for this particular product, so make sure nothing has changed!

  • Make sure there is no price discrepancy between what was originally paid for and what is currently sold via third-party sellers. Such as eBay or Craigslist. Someone else could buy them at lower prices due to their lackluster reputation among customers who know better than to buy things. Secondhand, instead, research before committing themselves to spend hard-earned cash just because they think something might be good value given its low price tag. However, once again, we’re talking about reselling things on Amazon here, so don’t expect anything cheap.


Make Your Listings Search Engine Friendly

  • Use keywords in the title and description of your listings to help people find them.

  • Include all relevant information about the product on Amazon, including:

  • The name of the product you’re selling (e.g., “Amazon Kindle Paperwhite”)

  • Make sure that all images are high quality and relevant to what you’re selling on Amazon; otherwise, they might get removed by an automated system!


Observe Amazon’s rules and regulations

  • You must follow the rules if you want to sell on Amazon.

  • Follow the rules to ensure your account is not allowed by Amazon.


Is Reselling on Amazon Worth it?

Yes, it’s worth it. What makes selling on Amazon the greatest is making money while you sleep. You are not required to be a rocket scientist or spend hours in front of your computer every day—it’s easier than that! All you need is an account with one of the many sellers’ websites that have been around since 2012 and some basic knowledge about Amazon’s requirements for reselling products on Amazon from them (more on this later). And is there anything worse than having customers who don’t know what they’re buying from someone else besides yourself? As a result, customers are unhappy with their purchase because they received something different than advertised!


Is Reselling on Amazon Legal?

You can resell as an individual, professional or authorized reseller.


  • An individual seller sells their products on Amazon and does not have a business relationship with any other entity that may be selling similar products. For example, if you are a teacher and want to sell your textbooks to students at school. This would consider “individual” status since no other entity controls how much inventory you can sell in any given year—you own the books yourself!

  • An authorized reseller (or ASIN) works directly with manufacturers or distributors who supply goods directly to Amazon’s warehouses. Without having first been approved by Amazon itself. This allows ASINs access to more inventory than they would otherwise be able to purchase through traditional channels. Due to higher pricing discounts negotiated between sellers and manufacturers/distributors alike – but only after those same manufacturers/distributors have been vetted by AMAZON PROSECUTORS FIRST.


How to Sell on Amazon for Free

Amazon is an excellent platform to sell your products, but it’s only for some. However, selling on Amazon is perfect for you if you’re seeking a way to make money without dealing with inventory and shipping.

To get started, all you need is the following:

  • An Amazon account (free)

  • A product listing (optional)



To become an authorized reseller on Amazon, you need to provide your personal information and complete a few simple steps. But, if you are looking for a proper guide on how to become an Amazon reseller, then you can check this guide. If you know how to do it, it is simple to have the patience and determination required. With the aid of these techniques, it will be easier for you to sell products through Amazon as an Authorized Reseller in no time!


Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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