How do Amazon Product Ads Increase Your Sales?


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Amazon Product Ads are a great way to increase your sales on Amazon. This is because they are highly targeted, you can select from a variety of items, and you pay only for the clicks or impressions you get. Product Ads can be used for both in-store and online shopping on Amazon. They are also highly effective for SEO and PPC campaigns, as they engage potential customers with authentic products in their hands. These Product Ads are not only effective for increasing sales, but they also help your brand reach new audiences. You can target new users and make sure that you reach out to them with relevant information about your products or services.

What are product ads on Amazon?

Amazon Product ads are the ads that show up when you’re browsing products on Amazon.com. There are more than 50 different product ads on Amazon, each class representing a specific product category — so there’s something for everyone!

Amazon’s Product Ads are made up of three parts:

  • Product images are pictures of your products that appear on search results pages and in catalogs.
  • Product descriptions: These are the snippets of text that appear alongside the images on search results pages and in catalogs.
  • Link to buy: The link to your product page, where customers can purchase it from Amazon directly.

What are the three types of Amazon PPC ads?

  • Sponsored Product Ads: This ad targets people who have searched for and purchased a specific product on Amazon. You can target these ads using keywords, ASINs (Amazon Standard Identification Numbers), and UPCs (Universal Product Codes).
  • Comparison Shopping Service Ad: These ads target consumers who have visited your website or looked at other websites offering similar products. You can select from many different parameters for this type of ad, including what kind of shopping experience you want them to have; however, if they need the Finding the right product, if it’s too hard or easy to find information about a particular item, etcetera.

Sponsored Product Ads.

A sponsored product ad is a way to promote your Amazon business and increase sales. Sponsored product ads are similar to search ads, but they’re specifically designed to help you sell more of your products on Amazon.

Sponsored Product Ads: What They Are & How They Work

You can create sponsored product ads by adding an image or link (or both) that leads back to your website. When people click on these links, they’ll be taken directly through the checkout process on Amazon—and if they buy something while there, your company gets paid!

Comparison Shopping Service.

Product ads on Amazon are designed to help customers find the best deals on Amazon. You can use them to target customers searching for a specific product on Amazon, and you can also target customers who have recently browsed a competitor’s website.

To start with comparison shopping ads, you’ll need to create an account at Amazon Advertising. Once your campaign is live, we’ll sync our data with theirs and send you relevant ads based on their criteria (ex: “Have shopped at Sears before”).

Outline an Amazon Advertising Strategy.

You’ll need to define your goals to create a successful Amazon product ad strategy. What do you want to achieve? Are you trying to increase sales or reach new customers? Do you want people who haven’t heard of your brand?

Once you’ve defined those goals, it’s time to figure out how much money is available for investing in the campaign (the budget). This will depend on several factors: the size of your business and where its revenue comes from, whether or not other marketing channels could use extra attention, etc. Once this has been decided upon—and remember that every dollar can be allocated toward different things—you can start thinking about who exactly will receive this advertising budget and what information should go into each ad.

For example: If I’m selling kitchenware products online, my audience might include anyone interested in cooking or baking who likes reading reviews about new products before deciding whether or not they’re worth buying themselves! But if, instead, I sell cleaning products, then perhaps only those who regularly clean their homes would qualify under this category—or maybe even people who own pets would fit into my target market category too.

Set Up Amazon Product Targeting.

Product targeting is selecting the products you want to advertise on Amazon and where those products will appear. You can target products in the following ways:

  • Product ID, ASIN, or SKU. This is used when you have a specific SKU (Stock Keeping Unit) or item number at which you would like to target ads.
  • Brand, category, and department. Suppose it’s not a highly competitive category or department within your brand. In that case, this will be an effective way to increase sales as people browsing through their shopping carts may see an ad for something else they weren’t planning on buying but might be interested in now that they’ve seen it advertised!

Optimize Your Campaign.

Once you’ve created your campaign, use the search term report to find the best keywords. You can also use negative keywords to exclude unwanted searches and segment your drives for increased ROI.

If you’re looking for more specific information about how product ads on Amazon work, check out the guide on optimizing your product ads on Amazon campaign. 

Find the Right Keywords and Products to Target.

The first step to making sure Amazon Product Ad is working for you is to ensure they’re targeting the right keywords.

Here’s how:

  • How do I find the right keywords? First, use our keyword research tool (link) to see what people search for when they’re looking for your product category or subcategory. Then, look at any available data on other products in your class and see if any related keywords would work well with yours. For example, if you sell books about being vegan (veganism), then maybe “veganism” will be a good keyword phrase because it relates specifically to your audience’s interests—and also because most people know what it means without having heard of veganism before! It’s important because this article discusses its importance and we’ll discuss optimizing these later in this post.”

Use the Search Term Report.

The Search Term Report is a handy tool that shows you the most popular keywords for your product and how many times they were searched. The report also gives an average cost per click and which ones are the most expensive.

Knowing what customers are searching for is essential before you can start advertising on Amazon. You want to ensure that there is yet to be an established competitor in this space or one that has already taken up all of their ad budgets!

Utilize Negative Keywords to Exclude Unwanted Searches.

Negative keywords are a way to exclude unwanted searches. By adding negative keywords, you can target your ads based on the content of the search term or what people are searching for in general. For example, if you sell men’s shoes and someone types “men’s shoes” into Google, Amazon products ads may not show up because those terms don’t include ‘men.’ This would be considered a negative keyword because it prevents your ad from showing in that particular search.

Negative keywords can help increase ROI by decreasing wasted spending while increasing revenue overall since they allow you to focus on specific audiences.

Leverage Automatic Targeting to Reach More Relevant Shoppers.

The second way to increase your sales is by leveraging the power of machine learning. Artificial intelligence, known as machine learning, enables computers to learn and make predictions based on large amounts of data. It’s an increasingly popular approach for marketers, who can improve customer targeting and sales performance by using an algorithm that learns from past experiences with customers who have visited your website or clicked on certain ads in other contexts (such as social media).

Automatic targeting uses machine learning to determine which products you should show ads for based on information about what people search for online and how those searches compare with potential buyers of similar products on Amazon. So, for example, if someone searches “kettle” but doesn’t come back later when they see an ad for another type of kettle, automatic targeting will likely flag this person as someone who might be interested in purchasing another kind of kettle.

Segment Your Campaigns for Increased ROI.

Segmentation is an important tactic to increase ROI. This means that you segment your campaigns based on customer behavior, product performance, and ad performance.

  • Customer Behavior: The top-of-the-funnel (TOFU) for customer-related sales funnel is when a customer sees an ad for your product or service and decides to buy it from Amazon. This could be from different channels like search results or someone browsing through products on Facebook Marketplace or Instagram Ads. Your goal should be to get them into Amazon as soon as possible so they can start buying immediately!
  • Campaign Performance: The second part of this stage is called “campaigns,” which refers specifically to how well these campaigns perform over time–how many impressions do they receive? How many clicks do they get per day? How much revenue does each one generate?”

Can you run ads for Amazon products?

Product ads on Amazon have been among the most effective techniques to boost sales on Amazon. While this might seem like an odd place to start, especially if you’re just getting started with advertising, it’s worth looking into.

Let’s look at the basics of what Amazon ad service is and how they work:

As mentioned above, they’re a great way to sell more items on Amazon. They help you get more visibility in search results, which can lead to higher sales. You’ll be able to show off your brand and product line as well as make some money while doing so.

They’re also a great way to drive traffic to your website! So if you’re not already running any email campaigns or social media promotions, this is the perfect opportunity!

How do I advertise my products on Amazon?

There are two ways to advertise your products on Amazon. You can either create a product ad that promotes a specific product or make an ad that supports your entire business.

Creating a product ad is easy and fast, but it limits the number of products you can advertise. In addition, your Amazon listing will appear in the search results as a featured item. Therefore, there are better options than this if you’re selling one or two things and want to promote them all at once.

How to improve a Sponsored Amazon Product ad that uses Automatic Targeting

If you’re selling products on Amazon or have a Sponsored Product ad, you may be wondering how to improve the performance of your Amazon ads.

The first thing to consider is creating an ad that includes every keyword and product combination you want to increase your click-through rates.

This means that if you have many different products, creating an ad that targets all of them can be challenging. In that case, you’ll want to use automatic targeting and let Amazon do most of the work.


Your Amazon product ad can be a great way to increase sales. Whether you want to sell more products on Amazon or generate more leads from customers already looking for what you offer, it’s essential to know where and how best to advertise your products using Amazon advertising. This article has given tips on what type of ads will work best for your business and an overview of how they work.


Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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