What is the Amazon Lightning Deal?


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Have you heard of that new ‘Amazon Lightning Deal thing? If not, it’s time for you to join the club. Thousands of people use lightning deals to get in on excellent sales, offers, and discounts. Amazon started offering lightning deals in 2013; many sellers use this feature to get the maximum sales. So, if you want to know what the Amazon lightning deal is? Here in this blog, I am answering all the questions regarding its features and usage.

What are Amazon Lightning Deals? 

Lightning Deals are short, limited-time offers on specific items. These deals allow you to get an item at a great price, often lower than what you’ll find throughout the rest of the year. Lightning Deals are only valid for a few hours and usually go live at midnight (PT).

The Amazon Lightning Deal page allows users to find out about upcoming lightning deals and be notified when they go live in real-time by signing up for emails from Amazon. Moreover, it contains information about these products and links through which users can purchase them directly from Amazon. Moreover, the best Amazon Lightning Deals are available 24 hours per day, 365 days per year, and are often triggered by promotion or sale that begins on a particular day (for example, Black Friday). They’re also typically offered only once every 24 hours during their launch period before disappearing forever if they do not sell out within two minutes after hitting live status in your local time zone. 

Are Amazon Lightning deals worth it?

Yes is the straightforward response to this query. These deals are pretty worth buying. Especially if the buyer is fond of shopping, they must avail themselves of such discounts as these deals are a great way to get a good deal on an item you may not usually be able to afford. Moreover, such sales are only valid for a few hours and usually go live at midnight (PT). You can only purchase one item from any Lightning Deal.

Find the Amazon lightning deals.

To find Amazon’s Lightning Deals, go to the Today’s Deals page and then click on the “Lightning Deals” section. The promotions are only valid for a short period of time, so you’ll need to act quickly if you want a good deal! So, if you like to shop frequently, you should keep an eye on such sales. Though they are available for a limited time, you can save a lot if you avail them. 

Allows you to purchase limited items 

Another answer to what is an Amazon lightning deal.–allows you to purchase one item from any Lightning Deal. If your shopping basket contains several products and you try to purchase more than one, the system will inform you that it’s not allowed.

You can also not purchase more than one item from a lightning deal if it’s sold by someone else (like on Amazon). However, if the product is priced at its lowest price ever and has been featured on other sites as well as Amazon’s site (or vice versa), it might be worth trying out if there are no other eligible deals within your area! However, one can save a lot of money if they shop from such sales. 

What distinguishes a lightning offer from a seven-day deal?

A lightning deal is a deal that lasts for only one day, while 7-day deals are available for multiple days. These deals are typically for specific items (like a video game or app), and 7-day sales are more general: you can buy anything from this retailer any time during the week. So, if you want such deals, you should always be vigilant about them.

Guaranteed to ship

Items in a Lightning Deal are guaranteed to ship if you buy them before the deal expires or before items sell out. This is similar to Prime Early Access, where items purchased in a Prime Early Access deal will be held until the prime member has received their order. However, in some cases, arrangements can become unavailable while your order is processing. This is because there are only so many deals available during any given period, and high demand may result in them selling out quickly. Because of this, you need to check regularly for discounts that you might want to buy.

Limited-time offers

Amazon Lightning Deals are limited-time offers on specific items. They’re only valid for a few hours and usually live at midnight (PT) or later. For example:

  • The Cuisinart Chef’s Classic Stainless Steel 2-Slice Toaster Oven is available for $65 during the Lightning Deal event. If you buy it before its expiration date, you’ll receive an additional $10 off your purchase (for a total of $70).
  • The Samsung Galaxy Note9 smartphone has been discounted by $100 to just over $400 in exchange for an instant 10% bonus when you use promo code “Samsung.” This offer ends on 8/31 at midnight PT

How to apply for Amazon lightning deals?

The Amazon Lightning Deal is a way for sellers to make their products more visible and get more traction in the marketplace. In addition, it’s a way for sellers to take advantage of discounts available only during limited times.

  • Seller requirements:

    Amazon Lightning Deals are different than regular Amazon sales because they have specific requirements that must be met before being eligible to participate in the program. Moreover, you must be an Amazon Professional Seller, you must hold a 3.5-star seller rating, and your feedback must evaluate service quality, fulfillment speed, packaging quality, and customer experience—that’s all based on reviews and feedback. If your rating falls below 3.5 stars, you may not apply for lightning deals until you improve your customer experience through training or other measures.

  • Product requirements 

You must meet a few requirements to be eligible for a Lightning Deal on Amazon.

  • ASIN approval

The first requirement is that you have ASIN approval. For instance, alcoholic drinks are not suitable for lightning offers. Ensure the item is neither Amazon does not consider it offensive nor prohibited. The ‘Advertising’ page in Seller Central allows you to browse the products that qualify for lightning discounts.

  • Rating criteria 

The second requirement is that your product must hold a 3-star rating and be eligible for Amazon Prime shipment in all regions. 

  • Sufficient inventory

Last but not least, your product must have ample storage space. Before the sale begins, brands must have greater than 20 units available in the warehouse. If Amazon determines you don’t have enough inventory to meet demand, it might cancel the purchase.

  • Several variants

    In addition to meeting these criteria, you will also need to offer several variants of each item, so customers can choose purchase options (if available). You must also promote new products; this includes items that are still unavailable on Amazon at this time (such as when they’re being released). Plus, you cannot overlap two campaigns that promote the same item!

  • Reduce price 

Finally, you must reduce the price by 15% (at least) below what was previously the lowest selling price of last month’s Lightning Deal promotion. 

Benefits of Amazon lightning deals 2022

The Amazon Lightning Deals are a great way to grab some good deals, but they can also be a huge pain. You may see the same items repeatedly if you’re like me and have a reasonably active Amazon account.

This is where I think the benefits of the Amazon Lightning Deals 2022 come in. The Lightning Deals allow you to get something that you want at a price that is right for your budget, but it also gives you a chance to save money on other items that aren’t as exciting or interesting. Of course, the best way to do this is by looking for items at least 50% off their regular price or even more.

If you’re looking for something specific, there’s no better way to do it than with the Amazon Lightning Deals 2022 because there are so many options available to you from different retailers and brands. Anything, including clothing and shoes, is available for electronics and furniture, making it easy for anyone to find something they love without spending tons of money on it first!

How long do lightning Deals last?

Amazon lightning deals 2022 are available for a limited time, with some lasting only hours. These deals can vary in length depending on the product and what’s happening worldwide. For example, if an emergency affects Amazon’s operations, it may take longer for lightning deals to become available again.

Their availability also depends on your geographical location. For example, some countries have a wider selection of products than others, so you might not get access to all of them if you live outside the US (or even within it).

What is the Amazon lightning deal?—Are they worthy 

Lightning deals are usually good deals. Their limited-time offers on specific items go live at midnight (PT). That’s when the Lightning Deals section of Amazon’s website goes live, so be sure to check it out before buying anything if you want to maximize your savings. The lightning deals tend to run for three hours, but some can last as long as six hours!


We trust this post has clarified any queries you have concerning What is the Amazon lightning deal. The best approach to determine whether an item is worth buying is by checking out our Amazon Best Sellers list, which features thousands of things that have been verified as being both popular and of excellent quality. If you want to discover more about the benefits of becoming an Amazon Prime member (which includes access to some Lightning Deals), check out our guide here!


Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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