What Does Amazon Sponsored Mean? A Complete Guide


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Amazon is a great place to advertise your products. You can get more exposure for your brand and generate more sales through advertising. But, you ought to bear a few points in mind. So, let’s start with what does Amazon sponsored means


Sponsored products are a type of Amazon advertising. They’re short-term campaigns that promote your product listings on Amazon. You can only run sponsored ads if you have permission to create those listings and the budget to support them.

To start using sponsored products in your business, you must understand a few things. 

What Does Amazon Sponsored Mean?

How do they work before jumping in with both feet? (or even just one). Here’s what we’ve found out about sponsored products:

Only sellers with permission from Amazon can create campaigns with sponsored products. So if your company has never done this before, make sure someone who knows about these things will help you through the process.

You’ll need to select a budget and target keywords for your campaign so that it meets its goals quickly enough. Hence, only go into debt over time or save money after the launch date passes with achieving the results expected at first glance.

The term “sponsored” can mean different things depending on what you’re looking at:

Sponsored by someone else (e.g., an advertiser) vs.- Sponsored by yourself; that is, you’re paying for it. For example, sponsored by Amazon; that is, Amazon shows ads on your business page or the product page. Paid for by someone means no payments are coming out of pocket from anyone who sells these items or services.

Are Sponsored products different than other products on Amazon?

If you’re wondering whether sponsored products are any different than other products on Amazon, the answer is no. Amazon sponsored ads cost is relatively inexpensive. In addition, sponsored products have the same reviews and ratings as other products on Amazon. As a result, they aren’t more likely to be fraudulent or counterfeit than other items on the site.

With that said, you still need to be conscious of the possibility of fraud when selling sponsored products. Unfortunately, fraud can happen in any market, and Amazon is no exception if it does have an excellent standing as one of the most secure online shopping platforms available today.

Sponsored products are short-term campaigns.

They have a finite number of applications. So, you must decide whether the product is good enough to support the promotion and where it will fit your marketing strategy. Always look for what does sponsored mean on Amazon before starting a campaign.

Suppose you want to promote a new product or seasonal offering. In that case, sponsored brand ads for your products are excellent. It is because they allow Amazon FBA sellers to jumpstart their sales on Amazon with minimal investment (compared with other channels.)

You can also use them to promote other products or services that are related to your own. For example, suppose you’re an eCommerce seller who sells athletic clothing and accessories. In that case, sponsored products can be a great way to get traffic from Amazon customers into your brick-and-mortar store.

Who can run sponsored products campaign?

Only a seller with permission to create product listings can develop campaigns with sponsored products. Therefore, you’ll need to be an approved seller on Amazon to apply for approval. Likewise, you’ll need an authorized Amazon seller to use for support. Also, to fill out the application form, you’ll need to provide evidence of your business and financial standing. For instance, the last three years of your income tax returns.

How much to advertise on Amazon?

You can do the math. So how much should you spend? That depends on a few things:

First, how many people are you trying to reach?

Second, how much are they worth? (The more significant the sale, the more expensive it is.)

Third, how many other ads are competing with yours? (If there’s a lot of competition, you might need to increase your spending.)
Are there other factors, like how many other ads are already paying off for you?

Steps of what does sponsored mean on Amazon?

You’ll need to select a budget and target keywords for your Amazon-sponsored products strategy campaign.

You can set a daily budget, which dictates the most you are prepared to spend on Amazon ads. Once you’ve selected a budget and targeted keywords, you’ll need to choose an ad format from the list of options available:

  • Banner Ads (728 x 90)
  • Text Links/Pop-Ups (300 x 250)
  • High-Quality Photos (300 x 300)
  • The cost per click (CPC) refers to the cost per click on your advertisement.

It’s essential to track this metric because it’s the only cost that matters in Amazon-sponsored products. If you need to track how much money you’re making from ads.

Set the CPC before starting a campaign.

You set the CPC before starting a campaign. The cost per click (CPC) is the amount you’ll pay for each click on your ad.

If you have low bids, you need help getting ads shown in search results–even if they’re relevant to the search query. When deciding what CPCs to use, consider how competitive those keywords are and how much traffic they’ll bring in. It will help determine which bid level works best for you.

Budget For an Ad campaign

Your daily budget is the maximum amount you want to spend on advertising over one day. You can increase or decrease your bid anytime when you create a campaign with sponsored products. Amazon will determine how much each product should cost based on its current price and availability. For example, if you’re making a campaign with sponsored products that have been available for less than 24 hours, then this option will appear in your dropdown menu tomorrow at 5 AM PST (9 AM EST.)

Suppose you create a campaign with sponsored products available for less than 24 hours. Then this option will appear in your dropdown menu tomorrow at 5 AM PST (9 AM EST.)

How to check your bids on ADs?

To see your current bids and daily budgets, log in to Seller Central. Then click on Advertising Campaigns → Campaign Manager → Sponsored Products in the left-hand menu.

From here, you can edit your CPC (cost per click) if it has changed since the last time you checked or increase or decrease your bid at any time by adjusting the amount on this page. The cost per click (CPC) is competitive, so feel free to compete with other sellers bidding on keywords that are important to you.

You can increase or decrease your bid anytime by editing the CPC in Seller Central under Advertising → Campaign Manager → Sponsored Products → Manage Campaigns Checklist. If you have a campaign that is not working as well as you would like, consider increasing your bid and testing again.

Why “what does sponsored mean on Amazon” is so important?

Sponsored products are a part of Amazon’s national advertising campaign. They’re no different from other Amazon products and are sold by sellers with permission to create product listings. The product is part of Amazon’s national advertising campaign. It means it will be promoted on the homepage and featured in search results, among other places. Amazon Sponsored Products are labeled as such and can be identified by the “Sponsored” badge at the top of their product listing. 

Unlike most products, sponsored items don’t have a price tag. Instead, they’re sold on an auction basis, where Amazon sets the price based on your performance in their algorithm. In addition, sponsored products are more likely to be shown in the search results because they’re supported by a brand or person who wants to promote their product or service.

So, there are some things you should know first: what do sponsored brand ads on Amazon mean? And how do I spot one?

What are the different ways of increasing your product sale on Amazon? 

There are several ways to advertise on Amazon. The first is the most obvious: you can buy ads and have your logo displayed on a product page in exchange for a fee. It is the most popular way to advertise. But it can also be expensive if you need to know what you’re doing or how much time and money it will take. So other options may be better suited for your business:

  • Sponsored products are listed as sponsored products next to their regular counterparts (e.g., “BUY NOW”) on both the main product detail pages and within individual product listings (e.g., “BUY NOW”) on the brand page.

They appear after all other listings while still giving them prominence within an ad group’s context menus. They’re considered more critical than regular organic search results when people look for information about these items online. Sponsored Ads appear under two categories: ‘Sponsored’ and ‘Sponsored Links.’ These two ad types work similarly but serve different purposes, so keep reading!

Are sponsored items on Amazon safe?

Amazon is a trusted site. They have existed for more than 20 years, and their reputation for safety has been well-earned. If you wish to make an Amazon purchase, you can rely on it to be, after all. They were delivered as promised, and your information is secure. Your information would be safe even if someone tried to access your account by hacking into its servers. 

First, you should always check the product description and reviews before buying a sponsored item. If the sponsored product is not being reviewed, it’s best to avoid it.

Second, you should only buy from vendors with a good reputation. 

Third, ensure that the vendor has an excellent return policy. So, if something goes wrong with your order, you must know how to contact the seller. For instance, if it doesn’t fit or if there’s something wrong with it. You can contact them directly and get an easy solution. Finally, remove sponsored ads from Amazon at the end of your campaign.

Finally, remember that Amazon is not responsible for any products sold through the site. They just act as a middleman between buyers and sellers! 

Amazon has systems in place to protect you. They have a team of engineers who work around the clock to ensure that their site is secure and that your information is safe. Amazon also has a strict policy against account sharing or selling, so they will take action against anyone who breaks this rule.


So, “What Does Amazon Sponsored Mean,” are paid ads for product promotion. An excellent way to look at sponsored products is that they are similar to ads. They are not bad but can be used in an unethical manner. A sponsored product is when a company pays someone from Amazon “money” or “goodies” in exchange for having their product featured on the homepage of your website.

It can make people feel like they are being scammed because they need to learn how everything works. However, Urtasker provides excellent e-commerce services. So when you start looking into sponsored product services, Urtasker is the best solution.


Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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