Think Smart Not Hard - Urtasker
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Carlos Alvarez
00:18 20 Mar 19
Working with Urtasker for additional staffing in my agency when there is a sudden gap has been amazing. Urtasker is the only staffing agency I go to for critical expert level staffing to compliment my in house teams.
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19:46 10 Mar 19
I’ve had the Urtasker team working for me for almost a year. These guys offer exceptional service. I would totally recommend them for all of your FBA needs.
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Yona Smith
02:32 09 Mar 19
I was feeling a bit lost and needed some help with my Amazon account, specially running ppc. I hired Urtasker and I found them very helpful, professional and hard working. I would recommend them to anyone that need some push in the right direction... or if you need some time off and want to leave your account in good hands, they didn't disappoint
Peshy Friedman
Peshy Friedman
23:52 05 Mar 19
Excellent service, VA is very knowledgeable and eager to learn more in areas not that familiar with. Very willing to please and get the job done right. Has been an excellent experience so far, would recommend this service to any growing business
Bear Strength & Conditioning
Bear Strength & Conditioning
18:08 22 Feb 19
Before hiring Urtasker I was trying to manage all aspects of my business myself. I had heard about issues my friends were having with their own VAs and just thought I should do as much as I could on my own to avoid those issues. After consulting with Urtasker I realized how much more my business could grow by using their experience in specific areas. I would definitely recommend them to a friend based on their level of professionalism and expert-level knowledge in their services.
TACS International
TACS International
00:33 20 Sep 18
Urtasker services are really amazing, the VA's are professional and easy to work with.
Filip Crvenkovic
Filip Crvenkovic
00:24 20 Sep 18
Urtasker has been fantastic in providing our company support in key areas, especially with Amazon FBA (handling support, key issues & tasks we need resolved). Very happy with their team and service, they are proving to be an invaluable part in delivering awesome work for our clients.
Huma Samma
Huma Samma
23:51 19 Sep 18
So far my journey with Urtasker has been great. They are a team of professionals willing to listen and work hard towards your goals. They are very knowledgeable, highly approachable and friendly.
C. Valkenberg
C. Valkenberg
19:54 19 Sep 18
The URtasker team assists us with Amazon PPC and content as well as with our new website creation and marketing through their Virtual Assistant program. From top management to the VA's working on our projects, everyone is professional, courteous and they work very hard to make us more successful. We are very pleased with the progress we are making.
Muhammad Awais Sarwar
Muhammad Awais Sarwar
16:20 18 Aug 18
Amazon and ebay specialist, I can't say anything about other platforms, as they served me on these platforms. very active support with satisfactory results and leads. Thank you
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Home  /  Amazon   /  Think Smart Not Hard

Think Smart Not Hard

Let’s get something straight.
If you’re still using the same, tired, old selling strategies from 2016 or 2017–heck, even 2018!–to sell on Amazon, you’re going to have a pretty rough go of it in 2019. Amazon is constantly changing, and you’re either hip to these changes or you’re dead on arrival.

But enough doom and gloom! Here’s the good news: we’ve got the top five seller strategies to ensure that not only will you and your brand succeed on Amazon in 2019, but that you end up finishing the year with plenty of green in your pocket.

#1 – Master Amazon First

This might be tough to hear, but it needs to be said: master Amazon before you start moving your products to Shopify, your own blog, or another sales channel. Because if you don’t conquer Amazon first, all you’re doing is putting more work on your plate.

Remember: Amazon has its own fulfillment network. It’s got its own customer service army to take care of the people who are buying your products. It’s got 2.5 billion people spending money on their platform every single month.

If you can’t maximize your sales potential using the world’s biggest platform to help you, how are you going to do it with Shopify or Instagram?

#2 – Build An Audience

Brand, brand, brand! You’ll hear the gurus say it over and over again, “You’ve got to build a brand on Amazon if you want to succeed in 2019!” And that’s 100% true.

So what are the key ingredients to building this mythical brand? There are three: product, sales, and audience.

If you’re an Amazon seller (even an inexperienced one), then you probably have the first two down. Product is the thing that you used Jungle Scout to find. And sales are what you’ll get when your product goes live on Amazon.

But what about the audience?

In a world where everyone is selling the same stainless steel garlic press on Amazon, an audience is insanely important. It’s your audience who is going to know what makes you and your product so much better than your competition, and they’ll be your champions.

And if you think your audience is made up of the people buying your stuff on Amazon, then you’re wrong. Those individuals aren’t your audience. Those buyers are Amazon’s audience, and Amazon isn’t letting go of those 2.5 billion audience members easily.

To build your own audience, you have to look outside of Amazon. You need platforms like Instagram, Facebook, and Pinterest. You need to generate email lists and blogs..once you’ve mastered Amazon, that is.

#3 – Know Your Customer

Of course, before you can build an audience and a brand, you need to know who’s buying your product and why. This doesn’t mean general demographics either, so don’t say “45-year-old dads who want to cook more” or “18 to 25 year old gamers.” You’ve gotta go deeper.

Knowing your customer isn’t about knowing their age, background, or socioeconomic status. It’s about knowing what’s making their lives problematic.

Consider infomercials. You know those corny ads where the person can’t open a jar, or a couple’s lawn is just dead grass, or someone can’t seem to get the hang of drawers? Those are people with a problem.

Sure, the ads are a little far fetched–I mean, it’s not that hard to open a drawer–but they identify their audience’s problem right from the start. And once the problem is identified, the hosts immediately offer a solution: the product.

That’s why infomercials work.

#4 – Think Micro, Not Macro

Those 1,000 monthly sales you dream about? Erase them from your mind right now!

Sure, we all want instant success, but it’s like Fredrich Nietzsche said,

He who would learn to fly one day must first learn to stand and walk and run and climb and dance; one cannot fly into flying.

In other words, how are you going to get 1,000 sales if you can’t even sell 100?

So don’t be afraid to start small. Begin by pinpointing a core group of 100 people you want to reach; these people should be your biggest fans. First, identify their problem, and then provide them with a solution to that problem in the form of your product.

Eventually, those sales will expand your audience, and your business will grow from there.

#5 – Work Smart Not Hard

A number of people will tell you that your only focus should be on Amazon. “Make your PPC better! Invest in better products!” And while these are all fine things to know how to do, it’s only part of the equation.

While you’re focusing on the other elements of your business–such as building an audience–it’s not a bad idea to automate a lot of the functions that you already have in place. Once you’ve mastered Amazon, why not put someone in place? Then you can turn your attention to the other things
that matter.

This is how you’ll succeed as an Amazon seller in 2019.

Conclusion

Any Amazon guru worth their salt could point you to another app or another solution to cure all your Amazon woes. But the reality is that as long as you follow these five key guidelines that I outlined above, you will find success on Amazon–and beyond!

The path isn’t always easy, but it is fun.

And believe me, it’s worth it.

Through education, community, and innovation, Jungle Scout is able to give entrepreneurs the tools and resources needed to launch and grow their Amazon businesses. Jungle Scout is the leading product research software on the market for Amazon sellers and supports nine different marketplaces around the world. To help ensure Amazon business success, Jungle Scout offers tools to help with product research, product and competitor tracking, keyword research, sourcing suppliers, listing optimization capabilities, and email functionalities.

1 Comment
  • oprolevorter
    June 10, 2019

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    Reply
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