The E-commerce Arena
Have you ever been to the Mall of America in Minnesota? According to their website,
“Mall of America features 520 stores, 50 restaurants and attractions galore, including Nickelodeon Universe, the nation’s largest indoor theme park, and the new American Girl store. Plus, there’s no sales tax on clothing or shoes!”
Can you imagine? Average malls have about 100 stores. That means the Mall of America has five times as many stores. Does this remind you of anywhere else? Maybe somewhere in Cyberspace?
You see, Amazon is the world’s ‘all-you-can-eat’ buffet of products and any seller or marketer’s throne for kingdom-hood. With millions of transactions every day, an Amazon product is ‘your voice’ to the world.
According to Export-X: “Today Amazon sells over 200 million products in the USA, which are categorized into 35 departments.” It’s the virtual equivalent to Mall of America, in fact much much bigger. And this is why so many sellers get excited about listing their products on Amazon.
But the size of Amazon is a double-edged sword. While this eCommerce giant brings in millions of visitors a day, it also attracts a ton of competition for the products you list.
So how do you stand apart from all the rest?
This is where a qualified, specialist and truly experienced Amazon expert or service provider is crucial, one who has a proven record of progressive results. A powerful Amazon system that converts with all the right tools and elements is crucial to being an A-List Seller.
These parameters and dynamics include critical areas such as Product Research, Market Research and Competitor Analysis for new Amazon sellers, and more complexed realms such as FBA Specialization, Product Listing Copywriting, Optimization and SEO, Reimbursement Procedures, PPC Management and Customer Support for seasoned/experienced sellers.
One of the ways Amazon Sellers – both new and experienced – can leverage the power and potential of a profit-generating business strategy, is employing the brute force of an Amazon-centric Virtual Assistant agency that specializes in helping eCommerce business owners reach their highest most ‘lucrative’ potential online.
This strategic approach entails the following areas:
Product Research is key. As a Seller, you need to know what the demand and supply are for a certain product niche or category, even before you begin to source it, let alone sell it! A specialist Amazon Virtual Assistant provider will take care of this hassle for you, saving you time, money and energy.
It is crucial to do your Market Research in order to gauge the scope, trend and behavioral aspects of consumer needs, wants and desires. You cannot enter the market’s ecosystem without having done your homework, which can be painstakingly time-consuming as a business owner when on one hand you’re trying to grow your business and on the other, you’re stuck in its day-to-day operations.
Your competition is your treasure-chest of knowledge. Use it! Analyzing your competitors enables you to devise your marketing, sales, operations and customer service strategy in the right direction without hitting roadblocks. Knowing your competition is like driving with a GPS – you can navigate yourself even from the tightest of spots if you know where you are.
Understanding the full dynamics, rules, regulations, procedures, parameters, and guidelines for Amazon FBA are imperative as a seller. For this reason, it is important that a Virtual Assistant you’re delegating work to is well-versed in various elements of Amazon FBA.
Amazon Product Listing
Make your listings original. It’s OK to be creative. There’s plenty of boring listings on Amazon–don’t let yours be home for content like this. For example, if you’re selling fingernail clippers, don’t give them the same uninspired content typically associated with products like this. Give it some personality and explain the benefits of using them. An Amazon product listing specialist will understand and be able to apply these crucial facets to your Amazon product listing.
Optimizing your product listing is just as important as anything else. Powerful, potent, high volume keywords and action phrases are important for effective SEO, ranking and indexing purposes, thus facilitating the free flow of organic traffic to your product page.
Refunds and Reimbursements are part of the eCommerce game, and as an Amazon seller, you’re never going to be immune to them. Reimbursements have a certain set of stipulations and criterion that must strictly be followed per Amazon’s policies. Hence, it is important to have a specialist take care of the headache and hassles for you, enabling you to focus on marketing and growing your eCommerce business rather than getting caught in the nitty-gritty of reimbursement technicalities.
Amazon PPC Management
For sellers running Amazon ads, optimizing keyword bids is one of the most important yet time-consuming activities when it comes to PPC management. Having a specialist Virtual Assistant on board that oversees and manages PPC for you is a luxury you’ll be grateful for beyond words.
As an eCommerce business owner and Amazon seller, your customers are your bread and butter. If they aren’t happy, even the world’s most amazing product loses its worth. The customers determine the value and depth of your product because they are the ones buying it. Keeping them happy, content and hassle-free is the key to a good, self-regulating Amazon business.
A highly adept, professional, patient and empathetic Amazon specialist Virtual Assistant will ensure all your Customer Support queries and arising issues are taken care of – without you breaking a sweat or your bank account!
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