The growth of eCommerce worldwide has created an unprecedented demand for all types of freelancers, including graphic designers, copywriters, photographers, and marketing experts. It has also created intense competition among freelancers looking to take on new clients.
For freelancers looking to offer their services to the vast e-seller market, it’s not enough to simply be good at your job. You also need to be able to market yourself, i.e., provide something unique that gets potential clients to take notice.
Here, we’re going to be covering some of the major ways to help you stand out from the competition and maximize your potential as a freelancer working in the eCommerce world.
Take a Variety of Jobs
As a freelancer, one of the worst things you can do is get pigeonholed into a specific job type. While it makes sense to become an expert in a specific field, e.g., technical writing for electronics, you don’t want to limit your options for future work. Diversifying your portfolio – product writing for children’s toys, for example – tells potential clients that you’re capable of handling a variety of jobs.
Maintain Your Portfolio
Showing potential clients that you work consistently is a great way to get noticed and build up your reputation. The simplest, and typically most effective way of doing this is by updating your portfolio with a variety of past works to show that you’re capable of handling different projects. Freelance photographers, for example, should incorporate into their profile different types of pictures they’ve taken (product shots, portraits, outdoor pictures, etc.).
Reviews, Reviews, Reviews
Just like most people don’t like buying a product without first reading a review, most e-sellers won’t take on a new freelancer without first reading what their previous employers thought of them. For freelancers, that means asking your clients to leave a review on your website or profile after every job you complete.
But try to avoid having negative feedback that will surely let don your newcomer client and create a vicious circle of suspect and trust.
An important note: Don’t be scared of a less than five-star review. Nothing but perfect reviews can look suspicious to potential clients. They’re most concerned that you’ll be able to handle the work that you’re contracted to do, and that you’ll do it efficiently. As long as your reviews convey these points, you’ll be fine.
Manage Your Time Effectively
Central to the tips outlined above, and one of the most important ways to maintain your freelance career, is effective time management. Every job is different, and every client has their own unique needs. For each new project, you take on, make sure to budget time to learn about the product being sold, as well as for last-minute revisions and changes.
As a freelancer, remember that the client is always right. The only way to get quality reviews and solid additions to your portfolio is by making sure that they’re happy, so don’t take on more than you can handle and plan your time accordingly.
Once you’ve made a name for yourself as a freelancer, the next step is getting paid. That’s where Payoneer comes in.
Payoneer receiver accounts allow you to get paid in a variety of currencies straight to your Payoneer account. These funds can be withdrawn to your local bank account or at ATMs throughout the world. Need to pay another Payoneer customer for work they did for you? No problem – you can do so for free.
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