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Every day, hundreds of thousands of customers visit Amazon and place millions of orders. Some are loyal to specific brands and are looking only for those brands when they open their browsers. Many others, however, know what type of product they want but don’t have a strong preference towards any particular brand. Thanks to Amazon’s A-to-z Guarantee, customers know that they can safely try out products from brands that they aren’t familiar with because their purchases are protected by Amazon. If anything goes wrong with the