2019 looks set to be a big year for online businesses, particularly those in the eCommerce industry. With the powerful growth of Amazon and an increase in retail sales globally, one thing is certain: influence your customers is the new currency!
If you can effectively capture your audience by influencing their decision making, you can have a successful year in business for 2019.
Do you know why your customers are buying from you? Is it your products—the style and quality of your handmade work?
Look deeper and you will find that there are many other factors in making a sale that you can use in building your sales volume. It’s no secret that emotions are powerful factors that move people into action and cause them to make a purchase.
To increase your sales, you must understand and appeal to them emotionally. And that can only happen when you successfully and consistently influence your customers- the right way!
And if you’re a virtual assistant, you surely need to dig in it with great detail so that you can meet your customer’s expectations successfully.
Here are a few business tips for 2019 on how you can apply effective influencing strategies and results to your potential customers:
1. Understanding Customers’ Preferences
You might believe your product or service is meant to help customers a certain way. But none of that matters if your product or service is not tailored to help customers ‘their way’; the way they prefer and expect. After all, in the end, it is the customers who are the end-users or consumers of your product or service. Their tastes, wants, needs, preferences, unique desires and necessities are crucial in driving your business forward with higher revenues.
You can achieve this by identifying customer trends, buying patterns, market or industry fluctuations, etc through conducting research and surveys.
Also, reach out to your potential customers directly through email marketing, face to face conversations, and other modes of outreach to gather first-hand raw data and information on what their preferences entail.
2. Helpful and Authentic Delivery
Make your customers and/or potential clients feel uniquely special. Smile and truly welcome your customer. Exchange pleasantries without going to a hard sell first. Your attitude must be one of friendly service and interest in them. Be helpful and authentic in your approach.
Offer lots of information. Consumers look for trustworthy, knowledgeable individuals to educate them on a purchase. Trust is the most important factor leading to long-term relationships and repeats sales.
Hence, if you can effectively and authentically deliver your professional value proposition (and not just the paid-for products or services), then you can be sure you’ve positively influenced your customers in the right direction!
3. Establish Friendly Engagement
Sales, marketing and running a successful business in the real world (be it online or offline) is all about building rapport, cementing trust, creating a sense of camaraderie, instilling respect and evoking interest through empathy.
If you can accomplish that with your prospective clients or current customer base, you will win their brand loyalty for years to come. Why? Because as with all human beings, the ability to showcase compassion, care and genuineness are key pillars upon which any human interaction is built, let alone business!
Be friendly, while keeping your conduct professional.
Be empathetic while maintaining your business objectives and not compromising your values as an establishment.
4. Give Insights to Uplift Their Business
Customers love it when you prove to them that their business is important to you, that their livelihood and income is your foremost concern.
Making customers believe (and witness it themselves) that their time, money, resources and business goals are ‘yours’, is an important way to establish a mutual sense of ownership.
Provide additional help, insights, guidance, direction, advice, and suggestions on how various elements of your client’s business can be improved and further strengthened. Don’t always make it about money or strictly business; be their confidant, their best friend, their partner in the journey.
They will not only thank you for it, not only will they be loyal to you, but they will also continually reward you by referring your services to others within their social, private and professional circles.
In the end, as they say, business is not ‘what you know’, it is who you know! It’s all about leveraging, networking, growing and scaling, and you can attain that by treating your customers like royalty, thus influence your customers and start your route to ‘winning’ in 2019!
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