E-commerce is one of the best and most effective ways to earn windfall returns on investment. The Amazon online platform offers the perfect tool to attract a great number of qualified leads. The digital arena is full of online marketing tools that can be harnessed to generate many online leads.
Social media advertising, search engine optimization, online forums, press release sites, PPC campaigns, influencer marketing, using the Amazon algorithm in your favor, ranking products high, and business directories are just some of the few online tools that can be used to funnel the maximum number of visitors to your Amazon product listing.
However, when it comes to hitting high profit and revenues, what are some of the core steps an Amazon seller must take in order to make the dream happen?
So, let’s dive in with some strategies on how to become an Amazon Product Listing Specialist, shall we?
- Standing Out
- Knowing Your Competitors
- Staying Informed on the Global Scenario
- Building Amazon Storefront
- Managing Inventory
- Selecting Products with Potential Keywords
- Influencer Marketing Strategy
- More Outsourcing
Out of these critical factors, we will discuss a few of them in detail below.
Know Your Competitors
Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!
Knowing your competitors inside out can, in turn, help you create your products, services, and marketing in a way that is stronger and far more powerful than what’s out there currently. Moreover, it will enable you to set your prices competitively and help you to counter rival marketing campaigns with your own unique and effective initiatives.
Constantly keeping an eye on your competition will provide you a wealth of knowledge and an ocean of information that gives you an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are competing for.
Now, let’s come to the tactics. What should you know about your competitors? Here are a few areas you can analyze and stay abreast with:
- The products or services they provide and how they market them to customers
- Their brand and design values
- Whether they innovate – business methods as well as products
- Their staff numbers and the caliber of staff that they attract
- The prices they charge
- How they distribute and deliver
- The devices they employ to enhance customer loyalty and what backup services they offer
- How they use IT – for example if they’re technology-aware and offer a website and email
This means keeping in constant touch with what’s happening globally in the E-commerce industry in general, and the Amazon platform in particular, on a global scale.
Amazon is an ever-evolving organism; a unique ecosystem and habitat that is constantly changing and developing with the metamorphosis of the global E-commerce trends, economy, supply and demand, and consumer buying patterns.
You need to make sure you are well-informed always of the ongoing and happenings that occur if you want to succeed as an Amazon Listing Expert.
Keep an eye out for the latest trends, news, consumer buying patterns, what’s hot and what’s not, and how various global economies and markets are shaping.
Read magazines, articles online, attend seminars and expos, conferences and summits if you can, and stay abreast by watching the news.
Building Amazon StoreFront
There are many reasons as to why brands should build an Amazon Store.
An Amazon Store enables your brand to create an immersive virtual shopping experience that can be used to exclusively showcase your brand and products.
These stores are also mobile responsive, making it easier for customers to discover and learn about other products in your catalog.
Amazon Stores also lower the barriers to a shopper’s purchase intent & drives incremental sales and lift across your catalog.
- Develop Brand Equity & Promote Shopper Loyalty
- Capitalize on Internal & External Traffic Sources
- Boost Organic Ranking & Increase Sales
- Promote New Products & Educate Prospects
You can create an Amazon StoreFront by following these steps:
- Register Your Brand with Amazon
- Create Your Store Homepage & Select Template
- Build Out Your Amazon Store Pages
- Add Content Tiles to Each Page
- Upload Your ASINs
- Submit for Review & Publish
Outsourcing is critical! Whether you’re a business online or offline, you can never overlook the importance of getting an “extra set of hands” to take the burden off you! As an Amazon product listing specialist, there can sometimes be a lack of self-awareness. Entrepreneurs sometimes fall into the habit of micromanaging and not delegating or outsourcing work they can’t handle.
They try to do everything that they possibly can to cut costs, but really, in the long run, they should have outsourced the things that they are not good at and focused on their strengths. If you are aiming for multiple targets at once, you are very unlikely to hit one!
Whilst putting together well-structured and perfect virtual assistants team creates a level of flexibility and efficiency that is unlikely to be achieved any other way, pulling together the right team with the right skills at the right time require detailed planning. Finding the right balance takes time, trust and patience.
Hence, this is why at Urtasker, we believe that your Amazon Product Listing is the bread and butter of your Amazon business. Our skilled Amazon E-commerce experts and Business Process specialist are able to oversee everything from PPC, Keywords Optimization, Ranking, Algorithm, Amazon TOS (Terms of Service), Campaign Management and other vital areas that will enable you to thrive as a successful Amazon Product Listing Specialist, and also benefit your business dramatically![table id=1 /]