What Are Sponsored Amazon Products & How Do You Can Get Started?


Table of Contents

Amazon is a multinational technology company based in Seattle, Washington. It is primarily known for its online retail platform, which offers customers a wide range of products and services worldwide. The company also provides cloud computing, artificial intelligence, and streaming media services. Amazon is one of the largest companies in the world by revenue and market capitalization.

What Are Sponsored Amazon Products and How Do You Can Get Started?

Amazon’s Sponsored Products feature has been around since 2015, but they’ve recently updated it with some new features that make it even better! Suppose you need to familiarize yourself with the world of sponsored Amazon products and promoted items. This manual will provide all the information you need. You’ll discover how to identify the most cost-effective ad campaigns. You will also learn how to target the most effective keywords for your advertising.

What are Sponsored Amazon Products?

Sponsored products are a way to create ads on Amazon. They are also a means of promoting your goods, boosting sales, and obtaining more product evaluations.

You can also see sponsored products in the following places:

  • Top of search results. The top of the list of results from your Amazon search is the most typical location for sponsored items, often shown in a sidebar or box below ordinary products.
  • Sidebar ads. If you have a listing on Airbnb and wish to advertise your home as “open for rent.” For instance, you can include that information right in the description of your listing (1) if someone types “rent” into the browser window even if they don’t know what they’re searching for. It will appear underneath the title tag of that line item, along with more alternatives, such as price range, amenities, and availability dates.

Ad performance

  • Improve ad performance.
  • Ads with a lower cost-per-click (CPC) are more likely to rank higher in search results and have a higher CTR.
  • Increase conversion rate.
  • Improving the number of clicks per visitor might be beneficial. Amazon product sales will increase if fewer individuals leave your store without making a purchase.

Sponsored products – Automated campaigns and bidding

The automated campaigns that you set up are called “automated campaigns.” These run automatically, and you can’t change the bid amount. They will run until you turn them off or stop paying for them.

All your automated campaigns and items are located in the sponsored products area. Amazon marketplace vendors produce them, including clothing, accessories, and jewelry. If a drive were to be allowed, it would appear under “Auto-Refresh,” with an indicator. It will indicate whether or not your product has been updated because it was included in this section of our dashboard on the same day. 

Sponsored products – Additional resources

Sponsored products allow brands to get their products in front of new customers. They earn money by paying Amazon to display links on their website. It takes users to Amazon’s product pages, where they may make a purchase.

Sponsored brands and items do not always mean a company is paying Amazon money. The two terms are often used interchangeably but have very different meanings. Instead, a sponsored brand pays an advertising firm or agency (like Google) on a per-click basis. It means each time a user clicks on one of those adverts and makes an Amazon purchase, the advertiser gets paid for these clicks. Because of its contract with Google or another partner organization, such as Facebook or Twitter. However, these types of advertising strategies are similar. They both rely on repeat visits; a few key distinctions set them apart.

Use these Steps to Start Sponsored Amazon Products Campaign

You can create a sponsored product ad campaign in just a few minutes. To do so, you’ll need to go through the same process as when creating any other ad:

  • Choose keywords.
  • Set your budget and timing options (including the start date).
  • Enter your affiliate code into Amazon’s Affiliate API interface.

How do you get started with Amazon Sponsored Products?

  • Create a seller central account. You must register for an Amazon account. If you still need to create one, sign up for the major seller program to sell sponsored Amazon products.
  • Sign up for sponsored products campaign. Once you’ve made your seller central account, it’s time to sell sponsored products! This is where things get tricky. Find an existing campaign that aligns with your target audience determining what kind of product listing will perform best for them. The two sorts of Amazon-sponsored product promotions worth mentioning are free trial offers. They also paid launches (which generally cost between $5 and $50).

How much do ads on Amazon Cost?

To advertise on Amazon, you want to ensure that the product is something people will enjoy. If it isn’t, then your ad will not get any results.

You can find out how much it costs for sponsored products. For this purpose, contact [Amazon] or [Advertising Manager].

Are you eligible to run Amazon Sponsored Products?

Amazon Sponsored Products are available to US-based businesses that meet the following criteria:

  • You must have a US-based corporation with an active bank account in the United States.
  • Your company must be registered with the state of your physical location. This location will be considered as its legal address.

What’s the difference between regular Amazon ads & Amazon Sponsored Products?

If you’re new to Amazon ads, here’s a quick guide:

  • Sponsored Amazon products are ads that appear on Amazon. Subsidized products have a shorter duration than regular ones (30 days). This is the main difference between subsidized and standard products. They frequently have a higher user relevance. Therefore, if you perform a local search for “dog food,” instead of “dog treats,” sponsored dog food may appear first in your search results list. It means that when someone clicks on one of these sponsored links, they will probably see an ad from us!
  • Clicks on sponsored items are more probable. Consumers enjoy seeing the name of their preferred brand displayed in this way. We know how crucial it is to manage the internet reputation of companies!

Which keywords are best for my Amazon sponsored Products ad campaign?

You are limited to discussing the rival with the most ratings and followers. But you have flexibility over your targeted keywords.

Amazon’s Brand Charts tool is the best way to do this. This will give you an idea that you must register for an Amazon account. You can check how many people buy products on Amazon by looking at how frequently they are viewed.

If a user searches for “new shoes,” no results are shown for that query. If so, it’s probably because much competition has yet to begin. However, there is no guarantee that a person will receive relevant results if they search for “women’s running shoes” (because there will be lots).

How to target Good Keywords for your Amazon Ads?

So you want to target good keywords for your Amazon ads? Here are some tips:

  • Use the keyword planner – It’s simple to use and will recommend terms or phrases. People may look up while looking for what you want them to use.
  • Use autocomplete when possible: That will be a good idea if the title field has an exact match. However, the context should make it evident if this response is correct. The autocomplete feature can also help narrow down your results if there’s more than one option that matches what people would type into search engines. Suppose they looked specifically at those terms on Amazon (e.g., “buy shoes”).
  • Use our Amazon ad simulator: This tool gives us access to all kinds of fun features. These features include the ability to create various sponsored product types. These product types are based on parameters like price range and category type/subcategory. But it also gives us direct access to Amazon ads manager. So, no technical knowledge is required beyond entering basic information about ourselves before continuing with the following stages.

Amazon Sponsored Products vs. Sponsored Brands

Amazon-sponsored products are for specific items. They’re not generic and only work on some products in the store. For example, If a product that fits Amazon Sponsored Products is what you are looking at (SPP). It will say something like, “Sponsored by Amazon. “The phrase “by” indicates that the link is from an outside source. Moreover, it cannot be found by searching or visiting the website.

On the other hand, sponsored brands are for specific brands. It may be anything from ‘Target’ or ‘Nike’. The firm uses Amazon items as its advertising platform and spends money to promote its brand. Suppose a consumer follows one of these links and purchases within 24 hours. They are considered while redeeming reward points. That will come back at different rates depending on how much they save.

Amazon sponsored

Amazon Sponsored Ads are a new way for brands to reach customers on Amazon. Advertisers can place bids on sponsored adverts in the product feed. It also enables them to run such advertisements on their sites and in other parts of the platform.

Sellers with verified accounts can build listings on Amazon for goods. Then they advertise via email newsletters or by one of the following paid channels:

Product Listing Ads

This ad allows you to show viewers what your products look like without buying them directly. For visitors browsing this area to locate anything they’re interested in buying immediately. You may also include photographs, pricing points, descriptions, and keywords. They correspond to relevant searches on Google or Bing.

Amazon sponsored display

Amazon sponsored display is a cost-per-click (CPC) ad type in a designated area on the right side of your page. After creating an Amazon Sponsored Display campaign, you can use the following criteria to target specific keywords, categories, or subcategories:

  • Keywords – You can filter your CPC ads by any keyword you choose. By doing this, you can ensure that your campaigns only contain relevant phrases. It will raise click-through rates (CTR) and minimize your cost per ad impression (CPM).
  • Categories/subcategories – You may also filter specific categories or subcategories. Suppose they don’t assist you in targeting clients based on their search intent.

Are sponsored products on Amazon legit?

It is essential to know that sponsored products are not a scam. They are just like any other product on Amazon, except they are paid for. The organization or person funding the products has no connection to them. It’s only an agreement between Amazon and another organization (like a brand). The objective of this arrangement is simple: Increase website traffic and revenue by using the influence of social media sites. For example, Facebook and Twitter!

Why do some items on Amazon say sponsored?

When the words “Sponsored” are used in an Amazon product listing, it means the seller pays to show their ad before people search for products like yours. The benefits of a sponsored listing include the following:

  • Increased visibility and reach – With more people seeing your ad, there’s more chance that someone will notice and click on it. If they do, you get paid!
  • Brand recognition – Clients will identify what a sponsored listing looks like. This sort of advertising exposes your brand to new consumers. They might remember seeing something similar from you. It can help build brand equity over time (and may even lead them back to purchase).

How much do Amazon-sponsored products cost?

The cost of sponsored products can vary dramatically depending on the product, target audience, and competition.

The first thing to consider is what type of ad you want to run if a specific demographic, that’s what your brand is targeting (like millennials). A picture or a video is frequently preferable to text-based advertisements. Because they often outperform this particular audience. A photo will also appear in search results and users’ news feeds. If your target audience enjoys viewing images relating to their hobbies, it will encourage more clicks from customers inclined to buy from you rather than a competitor.

Wrap Up!

This manual has given you all the information you need to start using Amazon-sponsored products today. If not, we advise looking through some of the fantastic books in our resources area. Through this, you can understand more about how sponsored Amazon products operate. Urtasker helps you to understand all your needs for running a successful business on Amazon.


Aaron Grant

Aaron Grant