How To Get To Amazon Best Sellers? Guide For Seller

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Many businesses selling on the platform aim to become Amazon bestsellers. It is a good reason for many reasons. Achieving this status brings increased visibility and sales and helps establish credibility and trust with customers. However, with millions of products on Amazon, competition can be fierce.

How To Get To Amazon Best Sellers? Guide For Seller

For Amazon sellers, getting your products to the Top of the sellers’ list can be a game-changer. The list of best sellers on Amazon is a coveted spot. It can lead to increased sales, visibility, and brand recognition. But how do you get to Amazon Best Sellers? This post will explore strategies for getting your products to the Top of Amazon’s Sellers list.

How to get to Amazon Best Sellers?

Here are tips to get Amazon best-sellers:

Optimize your Product Listing

The first step is the optimization of your listing. For this, you must ensure that your product listing is optimized for search. This means including relevant keywords and product descriptions in your product title. Ensure your listing is easy to read. It includes high-quality images showcasing your product.

Increase your Sales Velocity

Amazon’s Best Sellers list is based on sales velocity. It means the more sales you make, the higher you’ll rank. Consider running promotions or offering discounts. Incentivizing customers to purchase your product will help to increase your sales velocity. You can also use Amazon’s advertising platform to run targeted campaigns. It will drive more traffic to your product listing.

Get More Reviews

Amazon places much weight on customer reviews when ranking products on the Best Sellers list. The more positive reviews your product has, the more likely it is to rank higher. Encourage customers to leave reviews by sending follow-up emails after purchase. Offer incentives for leaving a review or using Amazon’s Early Reviewer Program.

Focus on Customer Satisfaction

Customer satisfaction is crucial to Amazon’s success. Amazon’s algorithm considers factors such as order defect rate, late shipment rate, and cancellation rate for ranking products. Make sure you’re providing exceptional customer service. Respond promptly to customer inquiries. Always provide accurate tracking information and address any issues that arise.

Continuously Improve Your Product

Continuously improving your product is essential to stay at the Top position of the Best Sellers list. Pay attention to customer feedback. Make adjustments to your product or listing as needed. Consider offering new variations or enhancing existing features to keep customers coming back.

Stay Competitive on Price

Price is an essential factor for many Amazon shoppers. Ensure you’re staying competitive. Regularly check your competitors’ pricing and adjust your own as needed. You can also use Amazon’s automated repricing tools. It helps to ensure that your prices are always competitive.

Leverage Amazon’s Marketing Tools

Amazon offers a variety of marketing tools. These tools can help you increase sales and visibility. For example, consider using Amazon’s Sponsored Products or Sponsored Brands ads. These advertisements will drive more traffic to your product listing. You can also use Amazon’s Lightning Deals or Deal of the Day promotions.

How to Find Amazon FBA Best Sellers?

Suppose you’re an Amazon FBA seller. How to find Amazon best sellers takes time and effort. Here are some ways to get to Amazon Best Sellers for Amazon FBA:

Use Amazon’s Best Seller Rank (BSR)

 Amazon provides a BSR for each product in its marketplace. This rank is based on how well a product sells compared to other products in the same category. You can access the BSR by looking at the product details page or using a tool like Jungle Scout or Helium 10.

Use Amazon’s “Movers & Shakers” List

 This list shows the most significant sales products in sales rank over the past 24 hours. This can help you identify products that are suddenly becoming popular.

Use Third-Party Tools 

Several third-party tools can help you identify Amazon FBA best sellers. It includes Jungle Scout, Helium 10, and Viral Launch. These tools provide a range of data, including BSR and many more.

Look For Trends

 Keep an eye on trends in your industry or niche. Look for products that are getting a lot of buzz on social media. You can also look for products that are featured in popular publications. This can help you identify products likely to be popular on Amazon.

Check Out the Competition 

Look at your competitor’s products and how well they are on Amazon. This can help you look for gaps in the market or opportunities to offer better products at a lower price.

What is the Best Seller on Amazon?

“Amazon Best Sellers” is a sheet of the top-selling products on Amazon across various categories. The list is updated hourly. It is based on the number of units sold in a particular category. Therefore, it represents the sales of a specific product. 

What is Amazon Best Sellers Rank Tracker?

An Amazon Best Sellers Rank Tracker is a tool used by Amazon sellers to track the performance of their products on the Amazon Best Sellers list. The tool typically provides daily, weekly, or monthly updates on a product’s ranking. In addition, it allows sellers to track the effectiveness of their sales strategies.

These trackers provide insights into product performance and market competitiveness. These trackers help sellers make informed decisions about product pricing and inventory management.

Many third-party tools offer Amazon Best Sellers Rank tracking as standalone services. However, these tools need a subscription or a one-time fee to use. Amazon rank tracker can be used for how to get to Amazon Best Sellers.

What are Amazon Best Sellers Products?

Amazon Best Sellers products are the most popular and top-selling products on Amazon. They can be across a wide range of categories. It includes electronics, books, apparel, beauty, and more.

The products that make it to the Best Sellers list vary widely. It reflects current trends and consumer preferences. Some examples of products that have consistently appeared on the Amazon Best Sellers list include:

  • Amazon devices, such as the Echo Dot and Kindle Paperwhite
  • Fitness trackers and smartwatches
  • Instant Pot pressure cookers
  • Books by famous authors, such as J.K. Rowling and Stephen King
  • Beauty and skincare products, including face masks and serums
  • Video games and gaming accessories
  • Household cleaning supplies and organization products

What are Amazon Best Sellers Tools?

Many tools are available for Amazon sellers to track and analyze the Amazon Best Sellers list. These tools can help you get to Amazon Best Sellers.

Here are some examples of Amazon Best Sellers tools:

Jungle Scout

Jungle Scout is an all-in-one platform. It helps Amazon sellers research products, track sales, and optimize listings. Their Best Sellers tool provides a daily updated list of the top-selling products in each category. It also provides historical data and sales estimates.

Helium 10

Helium 10 is a suite of Amazon seller tools. It allows sellers to monitor product rankings, track competitors, etc. The tool also provides estimated sales data and profitability metrics.


Amzscout offers a range of Amazon seller tools. It provides hourly updated data on top-selling products in each category. The tool also includes historical data, product tracking, and sales estimates.


Sellics is an all-in-one Amazon seller platform. It provides real-time data on top-selling products, including sales estimates, rank tracking, and competitor analysis.


Keepa is a browser extension. It informs sellers with pricing history charts, stock alerts, and Best Sellers data. The tool allows sellers to track the sales rank of products over time. Besides, it also helps to identify trends and fluctuations.

What is Amazon USA Best Sellers List?

The Amazon Best Sellers list in the USA is a constantly updated ranking of the top-selling products. It reflects the most popular products based on sales data, customer reviews, and ratings. Here are some examples of the current top-selling products on Amazon USA:

Amazon Basics AA Performance Alkaline Batteries

Instant Pot Duo 7-in-1 Electric Pressure Cooker

Echo Dot (3rd Gen) – Smart speaker with Alexa

Kindle Paperwhite – Now Waterproof with 2x the Storage

Apple AirPods with Charging Case (Wired)

iRobot Roomba 675 Robot Vacuum

LifeStraw Personal Water Filter

Nintendo Switch with Neon Blue and Neon Red Joy‑Con

Keurig K-Classic Coffee Maker

What does Amazon’s Top Sellers mean?

Amazon Top Sellers refers to the products currently among the most popular and best-selling items on the Amazon marketplace. How to get to Amazon Best Sellers is based on sales volume, customer reviews and ratings, and overall consumer popularity.

While the Amazon Best Sellers list is updated hourly, the Top Sellers list can change daily depending on various factors such as promotions, deals, and other external events.

Amazon’s top sellers can benefit from increased visibility, sales on the platform, and access to additional features and resources to help them grow their businesses. However, competition for the top spots can be fierce. Therefore, sellers must continually work to maintain high levels of customer satisfaction and sales performance to remain at the top of their category.

Some examples of Amazon’s current top sellers include:

How to Search Best Sellers on Amazon?

To search for Amazon’s Best Sellers, follow these steps:

Go to the Amazon website and click the “Best Sellers” link at the Top.

Once on the Best Sellers page, you can browse the different categories to find the best-selling products or use the search bar to look for specific products.

To browse the categories, click the “See more” link next to each category to view the top 100 best-selling products.

Enter the product name or keyword into the search bar to search for a specific product. It is located at the top of the page. Select “Best Sellers” from the drop-down menu.

How to Find Amazon Top Sellers?

How to check Amazon best sellers, follow these steps:

Go to the Amazon website and type in the product category or keyword in the search bar you are interested in.

Once the search results page appears, scroll down to the “Best Seller” section on the left-hand side of the page.

Click “Top Sellers” to see the top-selling products in that category.

You can also click “New Releases” to see the latest releases in that category.

Another way to find top sellers on Amazon is to use third-party tools. These tools provide more in-depth insights and data on the top-selling products. It includes sales history, rank, and estimated revenue.

How do you find best-seller products on Amazon?

To find best-selling products on Amazon, follow these steps:

Go to the Amazon website and type in the product category or keyword in the search bar you are interested in.

Once the search results page appears, scroll down to the “Best Seller” section on the left-hand side of the page.

Click “See More” to view the top 100 best-selling products in that category.

You can also refine your search by selecting specific categories or subcategories using the filters on the left-hand side of the page.

Another way to find best-selling products on Amazon is to use third-party tools such as Jungle Scout, Helium 10, or AMZScout.

What is the Best Seller on Amazon?

The best-selling product on Amazon can vary depending on the category and time of year. Amazon updates its best-seller list hourly, so the products that are currently popular and have the most sales will be at the Top of the list.


Becoming an Amazon best-seller is challenging but achievable with the right approach. How to get to Amazon Best Sellers includes many factors. The key to success is to provide high-quality products and exceptional customer service. This requires understanding your target audience, catering to their needs, and continuously improving your products based on customer feedback. Optimizing your product listings with relevant keywords, compelling product descriptions, and high-quality images is essential to increase your chances of becoming an Amazon best seller. Additionally, leveraging Amazon’s advertising and marketing tools can help you reach a large audience and boost sales. Urtasker is a highly experienced Amazon full-service Amazon agency. Our team of experts can assist with everything from product listing optimization and PPC advertising to inventory management and customer service support. We offer customized solutions.

Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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