How to Create a Parent SKU on Amazon?


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The Amazon marketplace offers many benefits to sellers, but it can also be a bit confusing. One of the most common questions that sellers have is how to create a parent SKU on amazon. This article will answer that question and explain why creating an SKU for your products is important for your business.

What is an SKU on Amazon?

SKU stands for Stock Keeping Unit. It’s a unique identifier for each product in your inventory and helps you organize your inventory more efficiently. In an ASIN code, the SKU is always the first part of the code. The SKU is important because it helps you organize your inventory so that you can easily identify the product. For example, if you have 100 products in your inventory and each one has an ASIN code, it will be difficult to find a specific product when you’re looking through them. But if each product has its own unique SKU, then it’s much easier to locate the item when needed.

Every item in your inventory needs a unique SKU.

Every item in your inventory needs a unique SKU. An SKU is the product code that helps you identify your products in their inventory. It’s a unique identifier for each product and Amazon uses it to track inventory and sales.

When you add new items, they are given a default primary dimension based on the type of item you’re adding (for example, books have “ISBN-10″ as their primary dimension). If you want to set up multiple dimensions for an item rather than just one, follow these steps:

  • Click on the dropdown menu next to Primary Dimension (or any other dimensions) at the top of your listing page and select Edit Options.
  • Select Add New Dimension by clicking on Add New Dimension at the bottom of this page (you will be automatically taken there). You can now add new dimensions!

Why create a parent SKU on Amazon?

Amazon Seller Central is a helpful tool for sellers to organize their products. However, it’s not always easy to create a parent SKU on Amazon. Parent SKUs allow sellers to create hierarchical structures of products in their catalogs and simplify how they display these items during sales.

For example, if you sell two different types of t-shirts—one with sleeves and one without—in your online store or brick-and-mortar business, you might be tempted to list them separately with two different ASINs (Amazon Standard Identification Numbers). But if you set up the parent SKUs correctly in Seller Central, this redundancy could be avoided by creating just one listing that can then be used as a template for each shirt variation.

This way when someone orders either the short sleeve or long sleeve version of your product through Amazon Marketplace Ads or Fulfillment By Amazon (FBA), they will get whichever item matches exactly what they ordered instead of receiving both styles at once or having no option but to return them because neither were sent out properly from start until finish!

Seller SKU Amazon is a product code helping you identify your products in their inventory.

The seller SKU amazon is its own product code that helps you identify your products in their inventory. Amazon has its own product codes (ASINs) for each item in its catalog.

The parent ASIN cannot be fulfilled by amazon. It’s merely a reference number that associates a child ASIN with the parent ASIN, which is the identifier of the listing itself. The relationship between these three identifiers can be illustrated as follows:

*Child SKU * Parent SKU * Parent ASIN*

Child SKUs are an important part of how Amazon organizes and displays products on its site. If you’re selling more than one variation of a product, customers will need to select from multiple options when shopping on Amazon.

What is a parent SKU on Amazon?

A parent SKU is a unique code that’s applied to each product in your Amazon catalog. The parent SKU helps you organize products, track inventory, and make changes to them quickly. This can be especially useful if you have a lot of different types of items for sale on Amazon.

Parent SKUs are sometimes called “bundle codes” or “family codes.” They’re not visible to customers when they search for specific items on the marketplace site, but they do have an impact on the way those listings display in search results.

For example, let’s say you sell both plain T-shirts (1) and customized T-shirts (2). Customers searching for plain shirts may see only those that match their search terms; however, if they want something more specific than “plain T-shirt,” then they might include additional keywords like “women’s” or “women” in their searches — which would show them all shirts regardless of material type!

Parent SKU and Parent ASIN

If you sell on Amazon, then you need to know about parent SKUs and parent ASINs.

For starters, a product code is a unique identifier for your product in their inventory system. If you’re selling on Amazon or other marketplaces like eBay, Shopify, and others, it’s important to understand this concept because they all require products to have unique codes.

So what’s the difference between parent SKU and parent ASIN? Well… A good way to think about it is: the Parent SKU identifies your product within your own inventory system (eCommerce store), whereas the Parent ASIN identifies that same item when it’s listed on Amazon’s website or marketplace provider.

Why create a parent SKU on Amazon?

When you create a parent SKU on Amazon, it is helpful to manage your inventory. The parent SKU is its own product code that helps you identify your products in its inventory.

A new parent SKU can be created through the Amazon Seller Central application or by contacting an Amazon representative. A parent item refers to the primary listing of a product (or items) within a given category and subcategory on the Amazon marketplace. It’s basically what makes up all your listings for that particular product category.

Creating a parent item will help sellers sell more products on their marketplace with relevant listings based upon keywords used by buyers searching for items related to yours—allowing search engines like Google & Bing more information about which items are available from where they can purchase them at competitive prices relative to other sellers offering similar kinds of products elsewhere online–making it easier for shoppers both local and abroad visiting different countries around the world who may prefer buying from local suppliers directly instead than those accessible via international shipping services like FedEx, UPS, etc…

Parent SKUs help cross-sellers sell more products on the marketplace with relevant listings.

By creating a parent SKU, you can help cross-sellers sell more products on the marketplace with relevant listings by making it easier for them to identify your brand as a vendor. For example, if you are selling shoes in multiple sizes and styles, then a parent SKU would allow you to create just one listing that covers all of those variations instead of having to create individual listings for each size and style.

Creating a parent SKU also helps us do our job better. Because we pay attention to the data around your items (whether they are related or not), we’re able to make sure that we’re highlighting items that are relevant to customers’ search terms—and ultimately bring more sales through Amazon.

Having a parent SKU on amazon helps organize products.

A parent SKU is a way of organizing your products on Amazon that makes sense to you and can be helpful to your customers. When we say “organizing,” we mean placing similar products into categories that make sense for the customer, not necessarily for you.

Parent SKUs help you organize your products in a way that makes sense to both yourself and your customers because they allow you to place similar products into categories where they will be more useful for these people when they are searching for them on Amazon.

How to create a parent SKU on Amazon?

To create a parent SKU on Amazon, you must first create the product that will be used to link to your child’s ASINs. The process for creating these is identical across all products.

Once you’ve created the new product, head back over to Seller Central and look at the product detail page of your just-created item. Scroll down until you find “Parent Item Details” (it should be right after Product Type). Click “Bulk Edit” next to Parent Item Details. This will take you into an edit mode where everything else remains static while only those fields related to Parent SKUs can be edited.

The parent ASIN cannot be fulfilled by Amazon.

The parent ASIN is the primary ASIN of a product. This means that this is the unique identifier for your product on Amazon. The parent ASIN is different from a seller SKU, manufacturer SKU and brand SKU in that it cannot be fulfilled by Amazon. It can only be used for internal tracking and reporting purposes. The parent ASIN is also not the same thing as your product’s ISBN. This is an important distinction to make because it can help you avoid common mistakes in setting up your Amazon Inventory. For example, if you have a case of books with a UPC bar code on them and want to sell those books on Amazon, you need to use the UPC barcode number to set up your product


The purpose of this article was to give you a better understanding of the different types of identifiers that are used on Amazon and how they can help you optimize your product listings. If you have any questions about setting up your products on Amazon or if you’re interested in selling books on Amazon, contact us for more information!


How do you make a parent listing?

In order to make a parent listing, you need to first create your initial list of items. Then, you can add a parent item to each item on your list.

1) Create an initial list of items in your spreadsheet, and make sure they’re in the order that you want them to appear.

2) Highlight all the items in your list except for the first one.

3) Click on “Insert” and then select “Parent Item.” This will create a new row above your highlighted rows with a dropdown box for adding parents.

4) In the dropdown box, select the parent item that you want to use from your original list. This will add it as a new row below any highlighted rows and above any non-highlighted rows.

5) Repeat steps 2-4 until all items are highlighted and have been added as parents or children of other items on the list.

What is the parent SKU on Amazon?

Amazon’s parent SKU is the unique identifier that every product has on Amazon. It’s typically a combination of letters, numbers, and dashes. The parent SKU appears in the URL when you’re looking at a product page on Amazon.

The parent SKU is important because it helps Amazon keep track of all its products. If you change the name of your product or add additional information to it, like dimensions or color options, then you need to create a new product listing with a new parent SKU so that Amazon can update its records accordingly.


Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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