Help or Hype: How to be an E-commerce Guru!
E-commerce is one of the most lucrative ways to earn big returns on investment.
Whether you’re selling on Amazon, Shopify, Etsy, eBay or elsewhere, the power of E-commerce is a great arena to attract a great number of qualified leads.
There’s no reason why any self-driven, passionate, goal-oriented and disciplined individual cannot become a successful, knowledgeable and inspiring Ecommerce Guru’ in their own right! All it takes is the right mindset, tools, resources, and an insatiable hunger to succeed while harboring a vision that knows no bounds.
The world is rapidly evolving – from technology and gadgets, medicine and travel, to how we do business and consumer goods. Any form of online business, particularly e-commerce, is no different, and is here to stay!
Any successful online business guru knows one key fundamental recipe. This recipe involves professionalism, skills, reliability, knowledge, strategy, cost and overall ability to harness productivity in an utmost effective way.
Being your own boss or an E-commerce Guru is not just a matter of name but a constant struggle from no one to a BIG ONE!
With a strategic and educated approach, hard work, competitive foresight and a never-say-no attitude, you can become e-commerce; helping yourself and your clients, while also enabling others who want to learn from you – the right way! Without the hype.
Here are 6 tried and tested tips, insights, and techniques that can make a legitimate and proven eCommerce Guru (and not a hyped up fake-preneur!)
1. Learn from Mistakes
Failure has a truly ‘negative’ vibe by its very name. We think of it as something that ‘should not’ be a part of our lives.
Also, a big misconception we often harbor about big ‘Gurus’ and ‘Experts’ is that they are invincible superhumans with the strength of roaring lions.
That is incorrect. They are humans just like us. They love cute little cat videos on YouTube, they feel hungry at midnight and they don’t enjoy paying bills. Just like us.
Mistakes or failures are part and parcel of the game. Naturally, embracing the fear of making mistakes or ending in failure certainly isn’t ever an easy situation. With focus, knowledge, and learning, the impending dread of failure can become an enviable asset you can use to your advantage.
How so? Well. Mistakes are a precursor to success. They form the breeding ground for growth. Unless one makes mistakes, one cannot embrace the definition of success. It is a definition that evolves throughout our entrepreneurial lives and is uniquely distinct to everyone.
2. A Strong Backend Support
As an E-commerce Guru, you cannot reach, sustain and compete at the very top of the food chain ladder, if you don’t have ‘strong legs’ to lift you up or support you.
What this means is you need to develop, cement and maintain a strong Backend Support mechanism to your enterprise that can function as the very basis to your entire business.
Backend Support essentially entails various control and regulatory areas such as: Dashboard, Administrator Management, META Data Control, Crawler Control, Sitemap, Tracking, Store Management, Order Management, Customer Service, Shipping and Social Media engagement, to name a few.
With these elements in place, an E-commerce Guru can focus on building and growing not just his or her business, but also helping those who want to learn the tricks of the trade and advance in the world of E-commerce successfully – without dead ends!
3. Using a Funnel Approach
The truth is that even if you devote thousands of dollars in finances to send traffic to your eCommerce website or product listing on Amazon, chances are that the visitors will ‘not’ be ready to buy your product right away.
For anyone to be a successful E-commerce Guru, it is important to figure out how your marketing and sales efforts can ‘work together’ to grab your audience’s interest and incentivize your prospective customers to buy! Using an effective sales funnel can accomplish just that.
So how does using a funnel work?
The simple purpose of a funnel is to: Attract (Strangers), Convert (Visitors), Close (Leads) and Delight (Customers).
- Attract: Provides marketing or advertising which attracts visitors to your product page or official site.
- Convert: Establishes unique offers which inspire those visitors to ‘willingly’ share their contact information. This willingness is based on genuine interest.
- Close: Culminates into proactive efforts which support those leads to ‘close’ and transition into paying customers.
- Delight: The most important phase. Superb customer service that satisfies your customers, keeps them happy and makes them send you referrals. Word of mouth advertising works its charm here!
4. Be Unique in Selling
Make your E-commerce selling original. It’s OK to be creative. There’s plenty of boring listings on Amazon, don’t let yours be home for content like this.
For example, if you’re selling fingernail clippers, don’t give them the same uninspired content typically associated with products like this. Give it some personality and explain the benefits of using them.
Use Amazon business reports to measure your conversion rates. Once you have your essential content in place, you can look at your statistics in the reports and establish a baseline conversion rate for your product.
Furthermore, showcase to the world your ‘Unique Selling Proposition”. A unique selling proposition (USP) refers to the unique benefit shown by a company, product or brand that enables it to ‘stand out’ from competitors!
5. The Power of Compelling People
Compelling people is your biggest strength. Persuasive business communications and powerful copywriting are forms of art. They are literally art forms that normal human beings simply cannot replicate – unless you’ve had specialized training.
If you can effectively influence your customers, you can have a successful year in business for 2019.
They decorate the canvas of your imagination like the stroke of a paintbrush, and create a picture that incites interest, grabs attention, evokes desire and inspires action!
The art of effective persuasion and compelling people is about ‘consuming’ the audience’s imagination.
The human imagination is one of the most liberating things in the world; it takes us beyond our wildest dreams and traverses all boundaries, transcending limits we never thought were possible.
AIDA – Attention, Interest, Desire, Action >> these are the pillars upon which marketing and advertising are built upon – and copywriting is the crucial glue that binds them together. If you can master these as an Ecommerce Guru, you can easily compel people to listen to you, respect you, buy from you and keep coming back to you for more!