4 Ways to Effectively Use your E-commerce Consultant for Social Media Marketing
Omer Riaz January 31, 2018
Everything checks out; their experience, credentials, milestones, proven results and raving testimonials from clients the world over.
Now what? What matters now is how you utilize your new secret weapon. An E-commerce Consultant is essentially under your leadership, the pathway and evolutionary journey ahead depends on the vision and deliverables you put forth in front of your E-commerce Consultant.
And this is where the power of Social Media Marketing is crucial. Can you effectively use your E-commerce Consultant for results-centric, customer-focused, goal-oriented Social Media Marketing campaigns and initiatives that make your target audiences glued on for more?
Focus on communicating effectively. That is the end result you want and what your audience really expects. And this is what your E-commerce Consultant must skillfully apply in all endeavors ahead.
Some of our tried and tested personal tips on Social Media Marketing, visibility, persuasion, and building a following are as follows:
1. Knowing Your Audience Type
Your E-commerce Consultant should be well aware and deeply immersed in the psychology, behavioral patterns, and emotional triggers that make your particular brand’s audience type resonate with you!
For example, the consultant must understand that if you’re writing for regular people, use words and sentences that apply to them, not words that an Astronaut from NASA could only grasp!
2. Building a Network
Any successful online business knows one essential fundamental recipe. The recipe for growing a network. That recipe starts from the very first brick towards building a network that stands the test of time. And this is where your E-commerce Consultant diligence, professionalism, skills, and overall ability to gather data + communicate is of utmost critical!
Effectively building a network on Linkedin, Instagram, Twitter, Google Plus, Discussion Boards, Industry Forums, and a plethora of other avenues is critical in leveraging the power of the internet and merging it with the beauty of Social Media.
Email lists, consumer outreach, and other online initiatives ensure your network grows, cement, and viably resonates with your value proposition as a business. A good E-commerce Consultant will make ample use of each avenue and exploit it to the nth degree!
3. Complexity in Simplicity
Your E-commerce Consultant should be able to turn complexity into simplicity – ensuring all audience types pertaining to your business can understand and grasp information – successfully!
If you’re talking about a technical topic, say it most straightforwardly without the jargon and fluff. Your E-commerce Consultant must be able to not only gauge this invaluable skill; but also apply it with zero bumps and hassles.
4. Managing Facebook Ads
Facebook ads are one of the most lucrative business facets any online business can employ. It has far more reach, conversion rates, and overall mass appeal than other social media platforms.
Hence, understanding its depth, substance; and intrinsic value in a proactive manner is a crucial trait every E-commerce Consultant worth their salt must embrace! Managing your various marketing and social media advertorial campaigns on Facebook in a timely, proactive, and results-driven fashion is the very lifeline to consistent revenue.
A great E-commerce Consultant will manage time, resources, study trends; and audience patterns and successfully be able to utilize your ads budget for maximum throughput!
Conclusively, an E-commerce Consultant for social media marketing is about evoking emotions and thoughts – in a long-lasting manner; while constructively utilizing the tools and resources at one’s disposal. This is where a capable E-commerce Consultant’s true colors shine, and this is precisely how you need to implement your e-commerce consultant skills in a guided and goal-oriented manner.
Omer Riaz is an eCommerce strategist, Forbes and Entrepreneur contributor, and adviser to many eCommerce businesses. He is passionate about empowering others to maximize the potential of their brands as well.
