What Does It Cost To Advertise On Amazon?


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Amazon is a behemoth in the retail industry, and its advertising platform has become an important way for companies to promote their brands and products. Amazon advertising is a highly effective way to reach customers ready to buy your products. Since Amazon is a marketplace where people go to find products, it’s an easy way to connect with your target market. If you’re considering using Amazon’s advertising platform, you might wonder how much it cost to advertise on Amazon.

Advertising on Amazon is not going to break the bank. Although it can be pricey, you’ll find that it’s a lot more affordable than advertising on Google if you’re looking for detailed information that depends on several factors, including what kind of product you sell and how competitive your market is.

How Much Does It Cost to Advertise Products on Amazon?

Amazon is one of the most popular e-commerce sites globally, with over 300 million customers and 50 million active sellers. While advertisers don’t have to pay to list products, there are several different ways they can pay to promote their products. Here’s a breakdown of how much does it cost to advertise on Amazon:

Cost Per Click (CPC)

This is the cost per click that an advertiser pays when someone clicks on their ad. CPCs are based on factors like user interest and keyword bids. For example, run an advertisement for a product with high customer interest and low competition. You may be able to get a lower CPC than if you ran an ad for a similar product but didn’t have any reviews or ratings from customers.

Cost Per Thousand Impressions (CPM)

This is the cost per 1,000 views that an advertiser pays for each impression of their ad. CPMs are typically higher than CPCs because they allow advertisers more control over where their ads appear and how often they appear. You’ll want to make sure that your product has enough inventory before running a CPM campaign.

It costs $0.02 to $0.35 to advertise on Amazon, but the price varies based on many factors.

All Sponsored Product Ad campaigns have a minimum bid of $2.00, but you may be able to get a lower bid by using the automated bidding option for your campaign.

Some sellers may be able to get an automatic discount on their bids, which will lower their cost to advertise on Amazon overall. The lower your bid, the less likely you will win the auction.

The total amount you spend is calculated by taking your maximum bid and multiplying it by how many clicks you receive during your ad campaign. So if your maximum bid is $0.30 and you get 10 clicks, your total cost will be $3.

Types of Amazon Ads

Amazon offers several ad types, each of which has its pricing structure. Some pricing structures are based on a cost-per-click (CPC) model, while others are based on a cost per thousand impressions (CPM). Overall, these models calculate the cost of advertising on Amazon. 

Sponsored Products Ads

Sponsored Product ads have a CPC-based pricing structure, which means you pay when someone clicks on your ad. The average cost is $0.66 per click. Bidding for these ads starts at $0.02 per click and can go up to $100 per click.

This is Amazon’s most popular advertisement, and it appears in the search results. Sponsored Product ads are keyword targeted, so you can choose which keywords you want your ads to appear under.

Sponsored Brands Ads

Sponsored Brands ads have a CPM-based pricing structure, which means you pay for every 1,000 times your ad is shown. The average cost is $0.35 per 1,000 views for this type of ad. Bidding starts at $0.10 per 1,000 views and can go up to $10 per 1,000 views. They are affordable, say don’t cost to advertise on Amazon. 

Sponsored Brands ads are highly visual and appear at the top of search results pages and within the first few rows on the search engines.

Sponsored Display

With Sponsored Display ads, you can promote your product across the internet, not just on Amazon.com. You can choose from either cost-per-click or cost-per-thousand-impressions (CPM), or you’ll be charged every time someone clicks through to your landing page.

Where do Amazon advertisers spend their budget?

Amazon advertisers are spending the most money on Sponsored Product ads, which allow you to reach Amazon customers searching for products similar to yours. These ads are targeted based on keywords and product features, so they’re a great way to reach people who are already interested in what you sell.

In second place is Product Display Ads, which let you show your products on relevant pages across Amazon’s site. They’re also highly targeted and have a lower cost per click than Sponsored Product ads.

Finally, Amazon Text Ads are another option for getting your product in front of shoppers’ eyes. These text-only ads can promote new products or highlight special promotions, such as discounts or free shipping offers.

On average, sponsored brand ads make up 20% of an advertiser’s spend, while sponsored product ads make up 70% of the spend. Sponsored display ad spend up the remaining 10%. So when the question of how much it cost to advertise on Amazon pops into your head.

Additionally, the report found that most advertisers spend more than $1 million annually on Amazon Advertising. The report also found that advertisers with annual ad spend greater than $10 million had a higher percentage of their budget towards sponsored brand ads (27%) and a lower percentage towards sponsored product ads (59%).

Factors affecting the cost of ads on Amazon

There are a number of factors that can influence the cost of ads on Amazon. These include:


The more specific you’re targeting, the more you will pay per click. For example, if you target people looking to buy a new purse and live in New York City, you will pay more than if you target people searching for a purse but do not specify their location or whether they’re looking to purchase one.


If your ad is placed at a time when many people are searching for your product or service (for example, during the holidays), then it may be more expensive than if it were placed at a time when fewer people are searching for those things (like during a normal week).


Ads from strong brands and products tend to cost more than those from less well-known brands or products. This means that more sellers are competing for fewer clicks—and those clicks get more expensive costs to advertise on Amazon as a result! If many other sellers are offering similar products in your category, they’re likely fighting for clicks from customers who might be interested in buying those products.

Can individual sellers advertise on Amazon?

Yes, individual sellers can advertise on Amazon. However, there are some restrictions on what types of advertising options are available for individual sellers.

Individual sellers can advertise on Amazon, but Amazon must approve them. To be approved as an individual seller, you must meet the following requirements:

  • You must have a business that is registered with the state.
  • You must have an EIN (Employer Identification Number), which can be obtained from the IRS.
  • You must have a bank account in your name.
  • If you do not meet these requirements, you will not be allowed to advertise on Amazon.

Sellers can use sponsored product ads and sponsored brand ads to promote their products and brands. They can also use text ads on the search results page, but these will only display when an ad unit is available for a particular search query. They cannot use any other advertising options, such as headline search ads or product display ads.

As an individual seller, you can create and manage your advertising campaigns on Amazon. You can also use Amazon Marketing Services (AMS) to help you grow your business. AMS offers a variety of services, including search ads, sponsored products, display ads, and more.


How much money do you have to spend on Amazon marketing, and what do you hope to achieve through these investments? It all comes down to your specific business and promotional goals when it comes to how much it costs to advertise on Amazon. If you’re looking for a quick, affordable way to promote your products on Amazon and boost sales, sponsored product ads may be what you’re looking for. They are guaranteed to generate clicks and sales at a very reasonable price. If you can afford more, sponsored brand ads give your brand more visibility in targeted key phrases.


Is PPC worth it on Amazon?

Yes, indeed! PPC (pay per click) ads are valuable for any seller who needs to get their product in front of more customers. Still, it’s especially powerful for individual sellers who don’t have the resources or time to spend on other marketing methods.

How do I post an ad on Amazon?

It’s easy! You need to set up an Amazon PPC account and create your first campaign. This will take about five minutes and can be done using the Seller Central dashboard. Once you’ve created your campaign, you’ll be able to start posting ads right away.

Can individual sellers advertise on Amazon?

Yes! Individual sellers can advertise on Amazon as long as they meet certain requirements and agree to follow specific policies outlined by the company itself. As an individual seller, you can create and manage your advertising campaigns on Amazon. You can also use Amazon Marketing Services (AMS) to help you grow your business.

Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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