How to Reduce Operational Costs of Your Ecommerce Business

Overview

Let’s be honest: we’re all in business to make money. A startup always has a question “What is the operational cost of business?”

E-commerce is one of the best and most effective ways to earn windfall returns on investment. The online platform offers the perfect tool to attract a great number of qualified leads. The digital arena is full of online marketing tools that can be harnessed to generate a large number of online leads. Social media advertising, search engine optimization, online forums, press release sites, and business directories are just some of the few online tools that can be used to funnel the maximum number of visitors to the site.

However, these tools and resources are just one of the many areas necessary to keep fueling your business machine. And you need more than one pair of hands for that!

The Challenge

With rising costs, it’s become more difficult for online e-commerce business owners to boost profits while keeping prices competitive. In this type of situation, it’s easy to focus on generating more revenue, but that’s only half of the profit equation – reducing costs is the other.

In fact, reducing the operational cost of business is the most critical aspect when it comes to maintaining a healthy, self-regulating and growing enterprise.

For e-commerce business owners, the overhead costs are little as compared to running a brick-and-mortar physical store. And the best part is that there are various ways that entrepreneurs can cut online eCommerce operational costs of business, thereby boosting online revenues.

Here are some critical tips to help reduce operational costs on your e-commerce business – consistently:

Hiring Virtual Assistants

Unquestionably virtual assistants are a great way to reduce operating costs for running your business. Why?

Well. Aren’t the operational costs of business one of the biggest things small business owners always worry about? Compared to a regular or full-time employee, a virtual assistant cost less because the business owner does not pay benefits.

A good virtual assistant can be the difference between a productive a non-productive small business. By outsourcing administrative and non-core tasks through a virtual assistant, small businesses free up their time to maximize business efforts – and results!

But the question is what traits you should be found in a VA that perfectly match with your business need? No hassle. Use some Pro Tips that you should keep in mind before hiring a VA.

Streamlining Supply Chain Management

Streamlining supply chain and distribution process is one of the best ways to reduce operational costs.

What does this mean? It means that incorporating supply chain management measures such Just in Time Inventory (stocking just the required products), integrated supply chain methods, vendor managed inventory are some of the ways online e-commerce companies can streamline their supply chain process and earn above-average return on investment.

Overseeing Routine Inventory Checks

Regular tallying of inventory helps in reducing eCommerce operational costs of business. Inventory counting allows firms to determine which products can be offered to the customers at a discount, and which products need to be replaced.

By combining accurate inventory count with sales trend software, eCommerce businesses can also find out sales patterns that will guide them in placing orders in the future.

Getting Rid of Excess Merchandise

Another great way to save eCommerce operational costs of business is to eliminate excess merchandise. Storing inventory takes up additional space that incurs costs. Eliminating excess merchandise can help in reducing storage costs.

Some of the ways that unwanted merchandise can be eliminated include offering the merchandise at a discounted price. Bundling the items together and offering to the physical brick and mortar seller. And donating excess inventory to charity thereby benefiting from a tax write off.

Moreover, Product Research is a must before that can never compromise at any cost, regardless of the current level of your business.

Conclusively, It may indeed be a mission and a half (translation: very difficult) to keep track of merchandise and inventory when you’re trying to run a business, grow and profit – as a business owner. Therefore outsourcing such tasks to a reputed Virtual Assistant Agency is critical.

The goal – for any serious e-commerce business owner – is always growing, flourishing, bolstering and scaling to newer, bigger heights. A business that doesn’t scale, is like a flower that never grows!

It is easy to scale up with virtual assistants managing aspects of your business, including the many we’ve discussed above.

And if you hire a virtual assistant from a different time zone, your business will be 24/7 online. As virtual assistants are skilled professionals, you will spend less/no time for training. Virtual assistants always reduce the operational cost of business and give you relief from long-hours shifting.

Moreover, Virtual Assistants hold no Legal ramifications or Human Resources regulations to abide by, contrary to when you physically hire an employee to work in-house. This means you can simply pay the VA or the VA agency as you go. You can end the contract at any time without any HR regulations or legal consequences to worry about.

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Omer Riaz October 22, 2018 0 Comments

How Amazon Sellers can Sell Successfully in Q4

Overview

As the saying goes in the world of business: “You miss 100% of the shots you don’t take”.
Opportunity is the ‘biggest’ currency (even bigger than the actual revenue made) for any successful Amazon Seller worth their salt. Those that miss out on opportunities by not utilizing the ‘money’ of time, lose out on more in the short and long run of things.
Amazon’s coveted Prime Day came like a thunder and went away like the summer. This leaves Amazon Sellers focusing on 2018’s most vital quarter: Q4
Therefore, more than ever, a successful Amazon business in Q4 will need to leverage the power of Virtual Assistants to delegate work, enhance productivity and skyrocket profits!

Competing by Maximizing Opportunity

The Q4 holiday shopping rush is the open-season for driven and goal-oriented sellers.
This is because Black Friday and Cyber Monday hold strong potential every year for boosting sales and unparalleled revenues – IF the ‘opportunity’ is embraced the right way.
So how does one effectively and successfully competitive marketplace during the most competitive season of the year? Capitalize on the fourth quarter is difficult.

Luckily, there are tools and strategies you can use to do just that.

To make sure you’re prepared and ready for every growth opportunity Q4 has to offer, we’re sharing a few suggestions and tips:

Setting Up Reorder Alerts

Setting up reorder alerts will ensure that the supply is always up to date. This saves undue delay in fulfilling customer orders – particularly during a busy Q4 season.
In addition, you don’t have to refund amounts submitted by the customers due to being out of stock.
It is critical to stock up for high selling seasonal items in Q4; you need to be on top of the game and let your virtual assistant coordinate / oversee and regulate the stocking, merchandising and reorder alerts process.

It will save you a ton of time and enable you to focus on what matters the most for your business i.e. making money in Q4!

Harnessing the Power of Effective Marketing Channels

It often takes a lot of money to market your business online. Whether you’re using PPC, SEO, email, social media (or all of them) to promote your Amazon Product Pages, one of the best ways to save is using web analytics to identify which marketing channels are the most impactful.

To do so, use your web analytics tool to see where traffic is coming from and what visitors do once they get to your site.
For example, if you’re spending a lot on a specific PPC campaign, only to realize that traffic from this campaign never converts, you can use your marketing dollars more efficiently by removing or optimizing this effort. In other words, focus your marketing on what works and train your VAs for social media marketing.

Keep Updated on Future Pricing and Rankings

It is inevitable for sales to increase in Q4, but that shouldn’t be taken for granted because it means you need to stock up on even more inventory.

To ensure that this entire process is effective, smooth and hiccup-free, it is strongly advised that you check and adjust your prices regularly with the help of your Virtual Assistant.

When selecting items for stocking up on, evaluate meticulously as to how these items rank and what their prices entail for Q4.

Seasonable items by their very nature always bolster and hike in their respective prices and rankings during the holiday shopping mayhem!

Remember we talked about the power of embracing ‘opportunities’ earlier in the article above? Well. This is a great opportunity to buy inventory at a low price and sell high.

Moreover, keep in mind that it is critical to reevaluate and readjust your prices regularly throughout Q4. While your competitors stock out and the last-minute demand for holiday gifts rises, you may be able to enjoy higher profit margins.

Retain Current Customers

Acquiring a customer costs 7 times more than it does to keep one, which means you should focus on customer retention through quality customer service and customer communications.

This includes delivering on your promises and keeping customers interested in your business by sending emails and engaging them through social media.
As an added perk, as you build customer loyalty, these fans will begin sharing your business with their networks, which is the most affordable and effective way to drive new business to your store.

Switch to FBA and Polish Your Amazon Product Listings

It is human nature to wait until the last day before jumping on the ‘bandwagon’. Make use of this innate human tendency! Online consumers and shoppers love 2-day shipping, and some wait until last day to order.

To take full advantage of the holiday season, it is a good time for FBM sellers to switch from FBM to FBA. In fact, with its low barrier to entry, Amazon FBA is one of the most popular routes to business ownership.

Moreover, not only will 2-day shipping result in more paying customers, but it will also free up more of your time, so you can concentrate even more on scaling your Amazon business during the biggest quarter of the year Q4.

As for the Product Listing goes, keep in mind that your Amazon Listing is your digital face on the world-wide map! It is the gate to your revenue. If the gate is shut or doesn’t open properly, the money will not pour in!

To maximize the power of your product listing, ensure that the negative reviews or the complete lack of reviews are taken care of on your listing page. Both are equally lethal!

Consequentially, don’t be an ostrich by ignoring the problem. Ensure that you respond to all negative reviews and do what you can to get them removed – as soon as possible. The longer time they stay on your listing page, the more prospective buyers will visibly see them and be dissuaded by them! You can use tools to get higher rankings and more product reviews.

It is critical to use the highest, most potent, popularly searched and best keywords, with strong photos that are compliant with Amazon’s standards. It is imperative to also make sure that your product descriptions are accurate and up-to-date. This can help drive more sales and even prevent returns come January.

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Omer Riaz October 17, 2018 0 Comments

Thomas Hamilton

Learn how Thomas Hamilton used Urtasker to grow his business.

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Omer Riaz September 12, 2018 0 Comments

How to Self Publish on Amazon As An Author

Overview

Many years ago, aspiring authors had to spend weeks or months writing a book proposal and sample chapters. Then you might contact a bunch of literary agents to see if they would be interested in pitching your book to major publishers.

Most would grumble that your idea would not be likely to make a lot of money, or that it sounded “more like a magazine article than a book.”

At this point, you might abandon the project or if you were really persistent, send your proposal directly to publishers. If they didn’t ship the package back to you unopened, they would either send you a form rejection letter or make you a lowball offer that’d be barely enough to buy breakfast cereal.

However, in the last decade or so, various tools for self-publishing have taken down these barriers for authors who prefer to go it alone. One of the most dominant and major platforms is publishing on Amazon. Anyone can do it. Anyone can become an author. And it has now become an equal playing field.

Most independently published authors fall into one of two camps: Those selling books on their own website using an e-commerce tool and those selling only through Amazon.

Self-publishing on Amazon

Amazon’s suite of services for independent authors makes it possible for me and many other authors to bypass traditional publishing companies. It gives us the tools to create and sell digital books; print and sell paperback copies on demand; add author pages and even market books.

Here are following Amazon services, all of them free to set up, that every independent author needs to know about:

Kindle Direct Publishing

This service, known by the shorthand KDP, enables indie authors to sell the digital version of their books on Amazon.com (or other Amazon country websites). There’s no charge to upload the file. Authors get royalties of 35% to 70% of the sale price, depending on whether the book is sold on KDP or through another Amazon service called KDP Select.

Unlike most other digital retailers, KDP uses the format known as “mobi.” This is simply the file format for digital books that Amazon uses, and it works on all Kindle devices. You can upload your book on Amazon using other formats as explained on the Amazon site, including ePub, which is the most popular one (that’s what Apple uses), and others such as HTML, Doc, and RTF.

KDP Select

By using this service, you tap into Amazon’s marketing muscle. To do that you must give them an exclusive on your digital book for 90 days. In return, KDP Select pays higher royalties (closer to the 70% mentioned earlier) and allows those books to be part of the lending library for their Prime Members. Authors get paid a percentage of the total amount Amazon Prime members pay for each book lent out.

KDP Select also gives you the option to make your book free or discounted for up to five days, as part of your promotional campaign. During that time, it appears on sales pages on Amazon.com, which drives more people to it.

Create Space

This is Amazon’s print-on-demand service for indie authors. It lets you sell a paperback copy of your book either on CreateSpace.com or directly from Amazon.com. All you have to do is upload a PDF based on their specifications and set how much you’d like to make. (They give you a base price; you make the public price something over that.)

You don’t pay for book printing – you simply collect a commission whenever it sells. You’re in charge of the price and associated commission as well. When you upload your book, Amazon tells you what their costs are — $2.50 for example, for a 150-page book. From there you can price your book at anything higher, say $9.

Under that scenario, for each paperback sale, Amazon keeps $2.50 and the shipping costs that it charges the buyer, and you keep $6.50.

Authors design (or can have Create Space design for an extra fee) a cover and upload their content in PDF format. Once it’s uploaded you can download or physically order a “proof” copy or view it directly on their website. That way, if you need to make changes, you can do that before it’s made available for sale.

Amazon Author Central

Whether your book is published by a traditional publisher or you are an independent author, Amazon lets you create an author page. You can add your biography; your photo; editorial reviews; and your blog’s RSS feed (so it grabs new articles). It’s even possible to share upcoming speaking and book-signing events and show your latest tweets.

Every Amazon page for your book links to this enormously useful marketing tool, so it cross-links other books you have published, too. On your author page, readers can even sign up to get email notifications from Amazon when you release new books.

Having an Author Central page doesn’t require using other Amazon services. All that’s necessary is that one or more of your books is for sale in any way on Amazon. From there it’s simply a matter of letting Amazon know that you’re the author and following the prompts to set up the page.

Consequentially, publishing on Amazon isn’t hard at all, if you follow the steps, adapt to the procedures and identify the best most effective mode/medium of publishing for your particular needs. Everyone’s self-publishing needs are unique and different, so choose the model that works the best for you.

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Omer Riaz August 29, 2018 0 Comments

5 Top Reasons To Hire An E-commerce Consultant

A highly trained, experienced, and efficient E-commerce Consultant under your guidance is practically a secret weapon that any eCommerce or online business owner can employ – giving you the ‘edge’ that your competitors cannot exceed.

So regardless of the size of your business, you can never overlook the importance of getting an extra set of hands to take the burden off you!

With the ever-evolving world of business undergoing rapid technological changes, it is crucial that companies around the globe – particularly those in eCommerce – understand, employ and effectively apply the power of technology and excellent customer service.

This is where world-class E-commerce Consulting Services prove to be detrimental in more ways than one! Great companies and businesses are built on a proven system; constant, efficient, and productive without the hiccups! The same goes for any successful, viable, and effective small business – be it on a local or global scale.

So the question is: can you effectively use your E-commerce Consultant for results-centric, customer-focused, goal-oriented business functions and initiatives that take your business to the next level?

Here are five reasons to hire an E-commerce Consultant in 2018:

1 – Lowering Business Costs

The revenue your business makes is for you to keep. But the costs your business incurs are for you to reduce! They go hand in hand, and a thriving eCommerce or online marketing knows that!

Unquestionably E-commerce Consultant is a great way to reduce operating costs for running your business. Why? Well. Aren’t operating costs one of the biggest things small business owners always worry about? Compared to a regular or full-time employee, an E-commerce Consultant costs less because the business owner does not pay benefits.

If you compare the cost of hiring an E-commerce Consultant with a regular employee, you’ll be astonished at the price gap. The benefit? You will not have to pay any sick leave, casual leave, or any other retirement benefit to your E-commerce Consultant. You pay for the time your E-commerce Consultant works for. No work means no money! Simple!

2 – Higher Productivity

As a small business owner, you should be doing challenging tasks rather than non-core tasks, such as making arrangements for travel, sending invites for a meeting, etc.

Hiring a full-time employee for these tasks is a sheer waste of money when you can easily hire an E-commerce Consultant for these non-core business tasks. A good E-commerce Consultant can be the difference between a productive a non-productive small business. By outsourcing administrative and non-core tasks through an E-commerce Consultant, small businesses free up their time to maximize business efforts – and results!

Successful small business owners know the value of hiring an E-commerce Consultant, allowing them to spend their time only on growth hacking activities.

3 – Turn Weaknesses into Strengths

All businesses and business owners will always have its set of challenges brought on by a particular area of weakness.

With virtual assistants, you can bridge the skill gap in your small business. Gone are the days when E-commerce Consultants used to be only simple remote workers. Now, they are skilled professionals and can do a wide range of tasks.

Whether you need someone to manage social media or somebody to conduct product research for Amazon, Shopify, or eBay, you can easily hire a virtual assistant for the same.

 4- Growing Your Business

What’s the ultimate long-term goal for any business – online or offline, small or big? The goal is always growing, flourishing, bolstering, and scaling to newer, more significant heights. A company that doesn’t scale is like a flower that never grows!

It is easy to scale up with virtual assistants managing aspects of your business. And if you hire an e-commerce consultant from a different time zone, your business will be 24/7 online. As consultants are skilled professionals, you will spend less/no time for training. They will start working for you the moment you hire them. This enables you to scale up at-will, with none of the fuss!

5- Pay as You Go

E-commerce Consultants hold no Legal ramifications or Human Resources regulations to abide by, contrary to when you physically hire an employee to work in-house.

For example, you cannot just fire an employee when there is less /no work to cut down hours and save costs. However, to the contrary, you can end the contract with your E-commerce Consultants abruptly without any legal problem. In essence, you can employ a consultant on a pay-as-you-go basis, giving yourself more leverage and control.

Conclusively, leveraging the power of E-commerce Consultants effectively and proactively in the right manner via the correct strategic approach can bring many dividends to your small business both in the short and long run of things. URtasker is the leading name in providing E-commerce services. For a free trial, click here!

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Omer Riaz August 25, 2018 0 Comments

How to Successfully Start Your Own Profitable Business on Amazon

Introduction

If you’re looking to start an Amazon business that is consistently profitable, self-regulating and efficiently ever-green, there are certain elements that everyone needs to be well-versed in.

With its low barrier to entry, Amazon has quickly become one of the most popular routes to business ownership.

Whether you want to generate a side income or eventually scale operations to make a living off your business, one of the best places to start selling your products is on Amazon, undoubtedly! Below we’ll look at various forms of selling and related avenues on Amazon, as well as other fundamental facets that can make or break a business.

 What’s Retail Arbitrage?

Retail arbitrage or RA for short, has become an increasingly popular business model in the last few years. Most liquidation stores often sell products at rock bottom prices that are far lower than Amazon retail prices.

By buying up all of the clearance and liquidation merchandise from stores like Marshalls, TJ Maxx, etc, you can profit by selling these goods on Amazon FBA at much higher prices.

The reason this model works is that a lot of consumers don’t have access to liquidation outlets and are willing to pay full price on Amazon.

Benefits and Features:

  • You don’t need a website
  • You can leverage Amazon’s huge marketplace for instant sales
  • There are few startup costs except for your inventory.

The Downside:

  • The major downside is that your business is 100% at the mercy of Amazon and you need to constantly find or go shopping for new goods to list on the platform.
  • This basically means that retail arbitrage is very difficult to scale because you end up spending most of your time hunting for bargains.

What’s Private Labelling?

Private labeling is the act of placing your own brand or label on a product that you manufacture yourself. And the way this business model works is that you first have to find a manufacturer to produce products for you in bulk where they allow you to use your own brand. In most cases, this vendor can be found overseas or in China via Alibaba.com, for example.

Once you’ve produced your product, you then ship your goods off to Amazon FBA and take advantage of Amazon’s huge marketplace to sell your goods.

Because you are manufacturing and buying your products in bulk, there is a much larger upfront cost.

As a result, you will be investing a minimum of $250-$5000 on your initial inventory.

But in general, there are relatively few barriers to entry.

Benefits and Features:

  • You don’t need a website to sell.
  • You don’t need to generate your own traffic because you’re leveraging Amazon’s Marketplace
  • There are no inventory requirements

Overall, this business model is a bit more challenging than the others because it often requires interaction with a vendor outside of the country.

But what’s nice about private labeling is that you own your brand. You own your products and the margins are super high. And because Amazon’s marketplace is so large, you can make a lot of money very quickly.

The Downside:

  • The main downside is that you’re dependent on Amazon and you are subject to all the negatives of selling on their marketplace. For example, any reasonably successful listing will attract piggybackers and hijackers.
  • You will also have to constantly monitor your products for negative feedback and product quality issues because Amazon could ban your products or your account at any time.
  • Also because you’re investing a large sum upfront for inventory, getting banned on Amazon could cause you to get stuck with a lot of unsellable products.

What’s Wholesale?

Another business model on Amazon is selling wholesale products using FBA.

To sell wholesale products on Amazon, you first must find distributors who offer a variety of products for sale. Then, you essentially buy those products (usually from your home country with low minimums) and list and market them on Amazon using FBA.  Margins are typically on the order of 50%.

Features and Benefits:

  • Similar to private labeling there are very few barriers to entry.
  • You don’t need a website and all you need to do is find wholesalers with large product catalogs who will allow you to sell on their behalf.
  • Once you’ve signed on with a few vendors, you can instantly have hundreds of products to sell at your disposal.
  • Overall, the main advantage over private labeling is that you can often buy in extremely low unit quantities and the turnaround time is super fast.

The Downside:

  • The main downside to this business model is that you are selling the exact same product as other sellers which will eventually lead to eroding prices.
  • Sure, you could find a profitable product to sell on Amazon temporarily. But since everyone has access to the same products, it’s just a matter of time until your wholesale cash cow gets discovered and the prices sink.

How to Start Researching Online?

There are tons of free resources available online for one to consult and learn from. These include YouTube, Google, Facebook Groups, Online Tutorials, Seminars, and free content + tools.

Product Research

In general, we can speak of seven different steps in the pre-launch research process: understanding the market and the competition, targeting the customer, devising a unique value proposition, determining marketing strategy, testing the product and overall approach, rolling out the campaign, and keeping track of the overall lifecycle.

Things to look for during product research include:

  • Price Analysis
  • High Demand – Low Competition
  • Feedback Score
  • Researching Using Multiples Softwares and Tools
  • Competitor Analysis

How to Start Product Sourcing?

With a strong research base and your willingness to dig in deeper, sourcing products is the next important step. A few ways to source products to sell on Amazon are:

●     Alibaba

●     Auctions and Thrift Stores

●     eBay

●     Virtual Assistants/Outsource

How to Make a Product Listing Sell?

A powerful product listing copy that converts is crucial to being an A-List Seller. And to put a halt to your sales sucking-spree! Here are some tips on how you can enhance your Amazon Product Listing effectively:

●     Focus on Your Product Title

●     Effective Character Count

●     Capitalization and Relevance of Words

●     Professional Photos

●     Use Bullet-Point Content Form and Focus on a Description

●     Use Personalized and Human Tone in Description

Why and When Do You Need a Professional Virtual Assistant?

Urtasker is a Virtual Assistant Service agency that helps eCommerce sellers with hassle-free, cost-effective and trusted outsourced business solutions for platforms such as eBay, Amazon, and Shopify.

It proactively helps sellers in certain key areas of Amazon selling with professional skills and knowledge such as:

  • Fully optimizing your Amazon product listing with the most highly searched, relevant and potent keywords that make your listing stand out from the rest, rank better and gain more visibility.
  • Refine and polish your Shopify website design layout, with a crisper more responsive user interface
  • Revamping your PPC campaigns to increase the conversion rate for higher sales and greater profits
  • Developing proven selling strategies on Amazon, eBay, and Shopify, as well as other eCommerce platforms for long-term business viability

In conclusion, as an eCommerce business owner or when you’re about to start an Amazon business, your customers are your bread and butter. If they aren’t happy, even the world’s most amazing product loses its worth. The customers determine the value and depth of your product because they are the ones buying it.

Keeping them happy, content and hassle-free is the key to a good, self-regulating Amazon business. A highly adept, professional, patient and empathetic Amazon-specialist Virtual Assistant will ensure all your Customer Support queries and arising issues are taken care of your intentions to start an amazon business – without you breaking a sweat or your bank account!
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Omer Riaz May 23, 2018 0 Comments

How to Sell Successfully and Profitably on Shopify – Like a Pro!

Ready to start selling products online? Whether you are selling products or services, sell on Shopify is one e-commerce solution to consider. It is suitable for businesses of any size and caters to a broad range of industries.

Shopify is one of the easiest e-commerce builders to help you run your online store for the first time, making the process straightforward and painless.

What You Can Sell on Shopify?

Overall, if it’s a physical product, drop-ship product, digital product or service that isn’t illegal to sell online, you can sell it on Shopify. If you visit their sitemap and look under “Ecommerce by Industry”, you’ll find a listing of the most popular verticals using their platform, ranging from art to coffee, ebooks to guitars, shoes to homeware – it’s hard to find something you can’t sell!

If you already have an offline physical retail store, you are also able to merge and manage your entire sales and inventory system in one location with Shopify’s Point of Sale (POS) System.

Selling on Amazon With Shopify

If you’re interested in expanding your business to Amazon, there are many benefits to selling using Shopify’s sales channel:

  • Create new Amazon listings directly from Shopify in a number of categories
  • For products that exist on Amazon, create offers directly from Shopify in any category
  • Sync product details, variants, and images to your Amazon Seller Central account
  • Link Shopify products with your existing Amazon listings for any category
  • Set unique price and reserve inventory just for Amazon listings
  • Easily reconcile revenue from Amazon sales using Shopify reports
  • Sync inventory tracked by Shopify with Amazon listings
  • Fulfill Amazon orders directly from Shopify

Selling on Ali Express With Shopify

Dropshipping is an excellent way to start an e-commerce business without needing to worry about inventory or shipping. It’s as simple as listing a product for sale on your website and sending an email to your supplier to ship the item on your behalf whenever you get an order.

While starting a dropshipping business is a great way to start an e-commerce business, digging deep through the internet to find a reliable supplier can be tough. However, with Aliexpress, there is a convenient marketplace you can use to dropship.

Once you setup your Shopify store, it’s time to add a product. This step is important to cover in detail because it’s not as simple as copying the images and description of the AliExpress listing and placing that on your website.

Instead, if you want to position your store for success, there are a few things you should consider:

  • Write powerful product descriptions
  • Let customers know about delivery times
  • Use an order tracking app.
  • Offer free shipping
  • Price products appropriately
  • Add products to your store with Oberlo

Selling on YouTube with Shopify

YouTube usually ranks around the second or third most popular search engine on earth. It provides a powerful tool for business owners and has an unlimited amount of creative ways in which you can drive traffic and sales to your e-commerce store.

One of the main advantages of YouTube is that your video will be included in Google and YouTube search results. Each video you create is a piece of inbound marketing content that will help you sell for years to come.  You can also use YouTube videos on your own website to help communicate the benefits of your products.

You can engage your customers and generate interest in your business by adding a video to your online Shopify store. You can create your own videos or link to videos that you want to share.

You can add a video to your Shopify store in the following ways:

  • Add a video section to the homepage of your theme.
  • Add a video to other pages of your store with the rich text editor.

If you want to add a video to your home page, then add a video section to your theme. If you want to add a video to blog posts, pages, product descriptions, or collection descriptions, then add a video with the rich text editor.

Other Sales Channels

There are other effective ways products to sell on Shopify whilst using various proven sales channels. One of them is Pinterest

You can use the Pinterest sales channel to enable Pins with links to your Shopify products to be turned into Buyable Pins by Pinterest. Customers can buy your approved products from Buyable Pins directly on Pinterest, and Pinterest orders will be created in your Shopify admin.

Customers can use Pinterest to discover and share products that inspire them. The Pinterest sales channel helps you build your business in some great ways:

  • Enables Pins with links to your approved Shopify products to be turned into Buyable Pins by Pinterest
  • Creates an order in your Shopify admin when a customer buys your Shopify products on Pinterest
  • Allows you to use the Pinterest Tag to track how customers interact with your store

In conclusion, Shopify is a major sales platform for online entrepreneurs and eCommerce vendors. Using it the right way by harnessing the power of Amazon, Ali Express, YouTube and Pinterest are crucial in determining consistent profitability of your business. Adopting the right approaches, steps, guidelines, and processes for each of these vital sales channel will do a world of good to your online business management, customers, brand name and ultimately your bank account!

 Now start your business and sell on Shopify!

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Omer Riaz May 14, 2018 0 Comments

How to Avoid Amazon Account Suspension

Introduction

As an Amazon Seller, the last thing you want is having your account suspended, your business coming to a screeching halt and your income depleting to a stand-still. It’s every Seller’s nightmare, yet we see it happening all too often to the best of us.

The solution? Prevention is better than cure!

The Need

The need for effective functional, growth and development solutions in online business and eCommerce through a refined, revolutionary and winning approach is utmost crucial. Understanding, applying and maintaining this dynamic, whilst obtaining consistent success with valuable resources, tools, knowledge, and a results-driven approach is what is truly necessary.

Here  some fundamentally common reasons why even the best, most profitable and highly reputed of accounts on Amazon can get suspended out of the blue when one least expects it:

Selling product that is restricted or prohibited by Amazon

  • Opening a new account when the old account was suspended
  • Creating more than one Seller account to sell the same products
  • Poor performance metrics
  • Illegal or banned substances
  • Dangerous goods
  • Intoxicants or narcotics of any kind

Health Account Metrics

 So how does one determine a healthy, strong, viable and effective set of metrics that adhere and align with Amazon’s TOS ( Terms of Service) policies, without infringing about the rules, guidelines and protocols outlines for Sellers?

Amazon considers the following stipulated metrics and parameters that regulate and robustly determine a Seller’s account legitimacy and its health:

  • Order defect rates
  • Valid track rates
  • Cancellation rates
  • Buyer message-response time

According to Amazon, all sellers should be working towards achieving and maintaining a level of customer service that meets the performance targets. Failure to meet these targets does not necessarily put your seller account in negative standing, but failure to improve may negatively affect your account.

  • Order defect rate: < 1%
  • Pre-fulfilment cancel rate: < 2.5%
  • Late shipment rate: < 4%

These are baseline goals. Sellers with exemplary performance have the opportunity to distinguish themselves to buyers through the feedback rating that appears next to each of their listings.

Most sellers are exceeding these targets, so the better your performance, the better your chance of building a stronger, more competitive business. Amazon state you should monitor your customer metrics closely on a regular basis. This is because the report informs you of the following:

  • Your Customer Metrics indicate how you are doing with respect to customer satisfaction. Monitor your metrics frequently so you can spot and resolve operational problems promptly. Excessive order defect rates (negative feedback, A-to-Z Guarantee claims, and chargeback) can cause account suspensions and even account closures.
  • Check your feedback and A-to-Z Guarantee claim pages daily, and proactively resolve any issues.

Helping Hand

In business and eCommerce in general, time is money. What you save on time, you directly save and increase in money. Thus, UrTasker.com has accomplished this by providing businesses with highly trained and skilled Virtual Assistants that handle the daily tasks, processes and crucial functions of various aspect of the business – virtually and in real-time from anywhere in the world!

This has helped business owners gain more time to work on growing their businesses, whilst seeing increased productivity, decreased downtime, lowered costs and unparalleled profit generation.

As a truly unique, professional and globally-relevant eCommerce end-to-end business solutions provider, Urtasker.com takes immense pride in our passion for helping its clients reach their goals.

It doesn’t require heavy upfront fees or long-term contracts/commitments. Its rates are very affordable and its clients are rapidly growing small-medium sized businesses at a dramatic rate.

Urtasker’s elite team of eCommerce and Amazon Specialist Virtual Assistants will help Seller with:

  • Free account audit
  • Provide a plan of action
  • Trained team is aware of all prohibited activities
  • Manage and monitor performance metrics
  • Follow-ups and consistent optimization
  • Customer Service

In Conclusion, one of the biggest trending Amazon seller concerns is seller account suspension scenarios. It is no doubt the most dreaded issue for Amazon sellers.

The first approach Amazon sellers should take to protect their business is to prevent suspensions altogether. Most sellers get in trouble because they don’t stay on top of their customer metrics.

The consequence often is that you lose the Buy Box share for some or all products, losing your account altogether to suspension or worse! It’s always advisable to save time, money and hassle by enlisting the help of a professional Virtual Assistant agency that knows exactly what areas your business could use help in.

We wish you won’t have to see any alarming notification on your Amazon seller account suspended!

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Omer Riaz May 11, 2018 0 Comments

4 Epic Ways Small Businesses Can Benefit From E-commerce Outsourcing

Overview

Whether you’re a small business online or offline; you can never overlook the importance of getting an extra set of hands to take the burden off you!

With the fast-paced and ever-evolving world of business going through tremendous technological changes, it is imperative that companies around the globe – particularly those in eCommerce – understand, employ and effectively apply the power of e-commerce outsourcing to their benefit.

This is where world-class E-commerce Outsourcing proves to be detrimental in more ways than one! Great companies and businesses are built on a proven system; constant, efficient and productive without the hiccups! The same goes for any successful, viable and effective small business – be it on a local or global scale.

Here are some ways dynamic and professional E-commerce Outsourcing can bolster a small business to new heights:

1 – Reducing Operating Costs

Without any doubt, e-commerce specialists are a great way to reduce operating costs. Aren’t reducing operational costs one of the biggest things small business owners always worry about? Compared to a regular or full-time employee, a consultant costs less because the business owner does not pay benefits.

If you compare the cost of hiring an e-commerce consultant with a regular employee, you’ll be astonished at the price gap. And the best part? You will not have to pay any sick leave, casual leave, or any other retirement benefit to your consultant. You just pay for the time your consultant works for. No work means no money! Simple!

2 – Increased Efficiency and Productivity

As a small business owner, you are supposed to lead your team through your actions. No? If you want to gain the trust of your team members, you should be doing challenging tasks rather than non-core tasks, such as making arrangements for travel, sending invites for a meeting, sending newsletters, handling customers’ queries, and more! It becomes a never-ending stagnant cycle.

Hiring a full-time employee for these tasks is a sheer waste of money when you can easily hire an e-commerce specialist for these non-core business tasks. Why so? Well, a good e-commerce specialist can be the difference between a productive a non-productive small business. By outsourcing administrative and non-core tasks through a specialist, small businesses free up their time to maximize business efforts – and results!

Time is the one resource that we can’t buy, but we often waste it or use it ineffectively. Scheduling helps you think about what you want to achieve in a day, week or month, and it keeps you on track to accomplish your goals.

Successful small business owners know the value of hiring e-commerce specialists, allowing them to spend their time only on growth hacking activities.

3 – Strengthen Your Weak Areas

Nobody is perfect, and that means you too! Every business owner, company and system of operations will always have its set of challenges brought on by a particular area of weakness.

With E-commerce Outsourcing, however, you can bridge the skill gap in your small business. Gone are the days when e-commerce specialists used to be only simple remote workers. Now, they are skilled professionals and can do a wide range of tasks.

Whether you need someone to manage social media or somebody to conduct product research for Amazon, Shopify or eBay, you can easily hire an e-commerce specialist for the same.

 4- E-Commerce Outsourcing Scales Up Your Business

What’s the ultimate long-term goal for any business – online or offline, small or big? The goal is always growing, flourishing, bolstering and scaling to newer, bigger heights. A business that doesn’t scale, is like a flower that never grows!

It is easy to scale up with e-commerce specialists managing aspects of your business. For example, you cannot just fire an employee when there is less/no work. But you can end the contract with your e-commerce specialist abruptly without any legal problem.

And if you hire an e-commerce specialist from a different time zone, your business will be 24/7 online. You will spend less or no time in training as specialists are skilled professionals. They will start working for you the moment you hire them. This enables you to scale up at-will, with none of the fuss!

Conclusively, leveraging the power of the e-commerce outsourcing services effectively and proactively in the right manner, via the correct strategic approach can bring innumerable dividends to your small business both in the short and long run of things.

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Omer Riaz April 12, 2018 0 Comments

How to Skyrocket Higher Sales in the E-commerce Arena with the Power of an Amazon Specialist

The E-commerce Arena

Have you ever been to the Mall of America in Minnesota? According to their website,

“Mall of America features 520 stores, 50 restaurants and attractions galore, including Nickelodeon Universe, the nation’s largest indoor theme park, and the new American Girl store. Plus, there’s no sales tax on clothing or shoes!”

Can you imagine? Average malls have about 100 stores. That means the Mall of America has five times as many stores. Does this remind you of anywhere else? Maybe somewhere in Cyberspace?
You see, Amazon is the world’s ‘all-you-can-eat’ buffet of products and any seller or marketer’s throne for kingdom-hood. With millions of transactions every day, an Amazon product is ‘your voice’ to the world.

According to Export-X: “Today Amazon sells over 200 million products in the USA, which are categorized into 35 departments.” It’s the virtual equivalent to Mall of America, in fact much much bigger. And this is why so many sellers get excited about listing their products on Amazon.

But the size of Amazon is a double-edged sword. While this eCommerce giant brings in millions of visitors a day, it also attracts a ton of competition for the products you list.

So how do you stand apart from all the rest?

This is where a qualified, specialist and truly experienced Amazon expert or service provider is crucial, one who has a proven record of progressive results. A powerful Amazon system that converts with all the right tools and elements is crucial to being an A-List Seller.

These parameters and dynamics include critical areas such as Product Research, Market Research and Competitor Analysis for new Amazon sellers, and more complexed realms such as FBA Specialization, Product Listing Copywriting, Optimization and SEO, Reimbursement Procedures, PPC Management and Customer Support for seasoned/experienced sellers.

One of the ways Amazon Sellers – both new and experienced – can leverage the power and potential of a profit-generating business strategy, is employing the brute force of an Amazon-centric Virtual Assistant agency that specializes in helping eCommerce business owners reach their highest most ‘lucrative’ potential online.

This strategic approach entails the following areas:

Product Research

Product Research is key. As a Seller, you need to know what the demand and supply are for a certain product niche or category, even before you begin to source it, let alone sell it! A specialist Amazon Virtual Assistant provider will take care of this hassle for you, saving you time, money and energy.

Market Research

It is crucial to do your Market Research in order to gauge the scope, trend and behavioral aspects of consumer needs, wants and desires. You cannot enter the market’s ecosystem without having done your homework, which can be painstakingly time-consuming as a business owner when on one hand you’re trying to grow your business and on the other, you’re stuck in its day-to-day operations.

Competitor Analysis

Your competition is your treasure-chest of knowledge. Use it! Analyzing your competitors enables you to devise your marketing, sales, operations and customer service strategy in the right direction without hitting roadblocks. Knowing your competition is like driving with a GPS – you can navigate yourself even from the tightest of spots if you know where you are.

Amazon FBA

Understanding the full dynamics, rules, regulations, procedures, parameters, and guidelines for Amazon FBA are imperative as a seller. For this reason, it is important that a Virtual Assistant you’re delegating work to is well-versed in various elements of Amazon FBA.

Amazon Product Listing

Make your listings original. It’s OK to be creative. There’s plenty of boring listings on Amazon–don’t let yours be home for content like this. For example, if you’re selling fingernail clippers, don’t give them the same uninspired content typically associated with products like this. Give it some personality and explain the benefits of using them. An Amazon product listing specialist will understand and be able to apply these crucial facets to your Amazon product listing.

Amazon Optimization

Optimizing your product listing is just as important as anything else. Powerful, potent, high volume keywords and action phrases are important for effective SEO, ranking and indexing purposes, thus facilitating the free flow of organic traffic to your product page.

Amazon Reimbursement

Refunds and Reimbursements are part of the eCommerce game, and as an Amazon seller, you’re never going to be immune to them. Reimbursements have a certain set of stipulations and criterion that must strictly be followed per Amazon’s policies. Hence, it is important to have a specialist take care of the headache and hassles for you, enabling you to focus on marketing and growing your eCommerce business rather than getting caught in the nitty-gritty of reimbursement technicalities.

Amazon PPC Management

For sellers running Amazon ads, optimizing keyword bids is one of the most important yet time-consuming activities when it comes to PPC management. Having a specialist Virtual Assistant on board that oversees and manages PPC for you is a luxury you’ll be grateful for beyond words.

Customer Support

As an eCommerce business owner and Amazon seller, your customers are your bread and butter. If they aren’t happy, even the world’s most amazing product loses its worth. The customers determine the value and depth of your product because they are the ones buying it. Keeping them happy, content and hassle-free is the key to a good, self-regulating Amazon business.

A highly adept, professional, patient and empathetic Amazon specialist Virtual Assistant will ensure all your Customer Support queries and arising issues are taken care of – without you breaking a sweat or your bank account!

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Omer Riaz April 12, 2018 0 Comments