Beginner Guide To Amazon Seller Rules


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Amazon is a tremendous place to sell products online. It’s simple and easy, and you can run your business from anywhere in the world. But unfortunately, Amazon is also a high-pressure platform that can be difficult to navigate and compile. This guide is compiled with some Amazon seller rules to help get their accounts reinstated. 

How to become an Amazon seller

  • Amazon Seller Central Account
  • Amazon Seller Central Application
  • Amazon Seller Central Registration
  • Amazon Seller Central Signup
  • Creating an account is the first step on the Amazon Seller Central website. You can do this by visiting https://sellercentral.amazon.com/, signing into your existing account, and clicking “Create Account” in the upper right-hand corner of the page. This will take you through a registration process where you will have to provide details regarding your personal life, such as name and address, as well as details about what type of business you plan on doing with Amazon (for example: selling books or clothing). Once everything has been collected, it’s time for them to verify that they want this person to sell their products through their platform!

Common Seller Issues

There are some considerations you should make before selling on Amazon:

  • Amazon seller policy violations. If your product is being sold by someone else and they’re violating the terms of service, it will immediately ban your account. So think twice before selling products that violate these rules!
  • Amazon seller name rules. Have a unique name for each product listing so customers can find it easily on Google or Bing. “Amazon” is not an accepted part of their domain name (e.g.shopping-amazon). You should ensure that all URLs go through www before appearing elsewhere (eBay, Etsy).

How to contact a seller on Amazon

If you have questions about your Amazon seller account or if the seller needs to respond to your requests, contact Amazon customer service. You can submit a request through the Help Center or by calling 1-866-321-8226 (Monday through Friday from 8:00 am to 7:00 pm PST).

You can also use the messaging system to contact a seller directly. To do so:

  • Type {{amazon_message}}, followed by your message in the search bar at amazon.com/sellermessage

What is Amazon Seller’s code of conduct?

Amazon’s seller code of conduct is a set of rules that sellers must follow to sell on Amazon. The code covers everything from advertising and selling practices to customer service, shipping, returns, privacy, and more. In short, it’s a challenging process! The good news: is if you’re already an established seller selling on Amazon for a while (and thus have a reputation), then this won’t affect your business too much. Because there are already lots of things included in the Seller Code itself that help protect against bad behavior from other sellers (e.g., no spamming). But if you’re new or starting as an independent seller—or if your account has been suspended or banned due to violations—there are some things you should know about how these policies work so they don’t get in the way anymore.

What distinguishes a suspension from a denial or a lifetime ban?

There are two types of Amazon policy violations: suspensions and denials. A break is temporary, while a denial or lifetime ban is permanent.

A suspension means that the account has been temporarily suspended by Amazon until it’s resolved, but you can still sell on Amazon while your account is suspended. For example: if you were selling diapers and got caught selling counterfeit ones, your account could be suspended for 30 days because of this violation; after 30 days (or sooner if you fix whatever happened), your account will become active again without penalty.

Typically, Amazon’s Selling Advantages are revoked for the following reasons:

You can get back in good standing with Amazon by:

  • Unintentionally breaking the rules and conduct code. If you need to know if your account has been hacked, contact us at [email protected] to discuss how to best handle that situation.
  • Getting your account hacked (and then fixing it). If you know someone is hacking into your account, contact us at [email protected] for assistance removing them from the platform and preventing further damage to your business reputation.
  • Review manipulation: Reviews are a huge part of selling on Amazon—they help potential customers decide which seller might be right for them based on their experience. If someone posts fake or biased reviews claiming credit for work done by others without permission or knowledge, those accounts will be removed immediately by Amazon staff members. 

Getting your account hacked

If you’re worried about your Amazon Seller Account being hacked, then you have to follow Amazon seller rules:

As long as you have anti-virus software installed on your computer and a password set up, there’s no reason why an attacker could gain access to sensitive data. However, if they manage to hack into your account (which is exceedingly rare), some steps can be taken to get it back in good standing again with Amazon.

Unintentionally breaking the rules and the conduct code.

The most common type of Amazon selling suspension is unintentional violations, often caused by a lack of understanding of following Amazon seller rules, policies, and procedures. When your account gets suspended, for this reason, it means that you had an accident during the sale process—and there’s nothing particular to worry about.

If you still need to determine whether your account has been mistakenly suspended due to an unintentional violation (or if it has), please contact us so we can help resolve the issue at hand!

How long do Amazon appeals take?

It depends on the reason for suspension. If you are appealing for a policy violation, it can take up to only some hours. This includes any time spent waiting for an email from Amazon with additional information about your appeal.

If you would like more information about when your appeal will be reviewed and how long it will take, please contact them.

Review manipulation

Review manipulation is a term used to ask customers to post positive reviews on Amazon. 

  • Have your employees ask customers to write fake reviews (also called “ghostwriting”).
  • Hiring third-party companies that offer paid product reviews.

You should avoid these tactics because if you get caught doing any of them, you risk having all your products removed from Amazon and losing access to their business sales channels.

How Can You Dispute Your Suspension?

If you have a good reason for appealing your suspension, there are several ways to go about it. First, you can contact Amazon to dispute your suspension and ask them to review the rest of your account. You can also get Amazon directly and ask them to reinstate the privileges associated with your account (e.g., access to their Marketplace).

Suppose you don’t think that was any wrongdoing on your part but still want some form of recourse against an unjustified suspension by Amazon. In that case, contacting an attorney may be necessary—they should be able to help negotiate with these companies on behalf of their clients!

How to get back in good standing with Amazon

If your account has been suspended, the steps to reinstate it are as follows:

  • Appeal your suspension. You can do this by emailing customer-service@amazon.com with a detailed description of why you think you shouldn’t have been suspended and what actions you’ve taken to rectify any issues (if applicable).
  • If you still need to respond to your appeal, contact the Amazon seller rules team again via email or phone. They require more information before granting reinstatement or requesting additional documentation, such as receipts from purchases made through Amazon accounts. They keep track of every item sold through this platform. Observe all guidelines and directives provided by Amazon.

Be sure that you are staying within Amazon’s policies.

As a seller on Amazon, you are subject to the company’s policies. These go beyond the general rules of business and include customer service and performance standards. Knowing which regulations apply while working with a large organization that has so many might be difficult.

To stay within these guidelines and prevent any trouble from arising from your activities as an Amazon seller:

  • Ensure all products have been appropriately packaged to avoid being punished by Amazon for damage caused during shipping or delivery (this includes damaged packaging). For example, use padded envelopes instead of boxes if there is any possibility that they may be damaged during shipment/delivery.

Does Amazon deactivate?

Amazon deactivates an account when it determines that the seller is violating the marketplace rules, not following them, or breaking Amazon’s policies. Sometimes, an account will be temporarily shut down while you get back on track.

There are different reasons for which a seller may be deactivated:

  • You’re selling counterfeit goods or products that infringe on intellectual property rights (IPR) – this includes trademarked logos and brands as well as copyright violations;
  • You’re using false statements about your product’s origin;
  • Your business practices violate our terms of service;
  • Your business practices violate applicable laws;

How do I appeal Amazon seller suspension?

If you are suspended from Amazon, there may be ways to appeal your suspension. You can contact Amazon for further details on how to accomplish this.

You can also appeal your suspension by contacting Amazon’s customer service team directly.

What is an Amazon Section 3 violation?

If you have not heard of Section 3 violations, they’re related to customer service issues.

Amazon seller rules and regulations are a long list of rules that sellers must follow to be approved and stay active on their site. Amazon is among the most significant A-to-z Guarantee: “We guarantee that every new and used item in our store is 100% authentic.”

Your account could be terminated if you break this rule suspended or closed entirely depending on how often it happens over time (and if other similar violations are present).

Benefits of Selling on Amazon

Amazon is a terrific place to sell your goods and start an online business. It’s easy, it’s flexible, and you get to sell in a market that is incredibly popular and well-established. But there are some rules for selling on Amazon.

The first thing that has to be decided is whether or not you want to sell your products through the Amazon Marketplace or directly on Amazon. The main difference between these two options is that when you sell products on the Marketplace, they are listed under a different category than your own products. So, for example, if you sell jewelry, it would be listed under the jewelry category rather than being listed as an individual seller of your own jewelry line. This allows customers who are looking for specific items to find them easily without having to search through many listings.

You can also choose between listing your products as “Private Label” or “Brand New.” Private label means that you will own all rights over the product and can list it however you like without fear of reprisals from Amazon themselves. Brand new means that the product will be listed as new with no history behind it and has no other sellers listed in front of you either, which may deter potential buyers from buying from them.


It’s important to remember that Amazon seller rules and policies, and procedures. As such, its decisions should be respected when assessing what happened in your case. If you feel Amazon wrongly punished you, read the guide on how to appeal your suspension so that you can get back on track with selling on this popular e-commerce platform!


Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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