How to Avoid Amazon Account Suspension


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As an Amazon Seller, the last thing you want is to have your account suspended, your business come to a screeching halt and your income depleted to a stand-still. It’s every Seller’s nightmare, yet we see it happening all too often to the best of us.

The solution? Prevention is better than cure!

The Need

The need for effective functional, growth and development solutions in online business and eCommerce through a refined, revolutionary and winning approach is of utmost crucial. Understanding, applying and maintaining this dynamic, whilst obtaining consistent success with valuable resources, tools, knowledge, and a results-driven approach is what is truly necessary.

Here are some fundamentally common reasons why even the best, most profitable and highly reputed accounts on Amazon can get suspended out of the blue when one least expects it:

Selling product that is restricted or prohibited by Amazon

  • Opening a new account when the old account was suspended
  • Creating more than one Seller account to sell the same products
  • Poor performance metrics
  • Illegal or banned substances
  • Dangerous goods
  • Intoxicants or narcotics of any kind

Health Account Metrics

 So how does one determine a healthy, strong, viable and effective set of metrics that adhere and align with Amazon’s TOS ( Terms of Service) policies, without infringing on the rules, guidelines and protocols outlined for Sellers?

Amazon considers the following stipulated metrics and parameters that regulate and robustly determine a Seller’s account legitimacy and its health:

  • Order defect rates
  • Valid track rates
  • Cancellation rates
  • Buyer message-response time

According to Amazon, all sellers should be working towards achieving and maintaining a level of customer service that meets the performance targets. Failure to meet these targets does not necessarily put your seller account in negative standing, but failure to improve may negatively affect your account.

  • Order defect rate: < 1%
  • Pre-fulfilment cancel rate: < 2.5%
  • Late shipment rate: < 4%

These are baseline goals. Sellers with exemplary performance have the opportunity to distinguish themselves from buyers through the feedback rating that appears next to each of their listings.

Most sellers are exceeding these targets, so the better your performance, the better your chance of building a stronger, more competitive business. Amazon state you should monitor your customer metrics closely on a regular basis. This is because the report informs you of the following:

  • Your Customer Metrics indicate how you are doing with respect to customer satisfaction. Monitor your metrics frequently so you can spot and resolve operational problems promptly. Excessive order defect rates (negative feedback, A-to-Z Guarantee claims, and chargeback) can cause account suspensions and even account closures.
  • Check your feedback and A-to-Z Guarantee claim pages daily, and proactively resolve any issues.

Helping Hand

In business and eCommerce in general, time is money. What you save on time, you directly save and increase money. Thus, UrTasker.com has accomplished this by providing businesses with highly trained and skilled Virtual Assistants that handle the daily tasks, processes and crucial functions of various aspects of the business – virtually and in real time from anywhere in the world!

This has helped business owners gain more time to work on growing their businesses, whilst seeing increased productivity, decreased downtime, lowered costs and unparalleled profit generation.

As a truly unique, professional and globally-relevant eCommerce end-to-end business solutions provider, Urtasker.com takes immense pride in our passion for helping its clients reach their goals.

It doesn’t require heavy upfront fees or long-term contracts/commitments. Its rates are very affordable and its clients are rapidly growing small-medium-sized businesses at a dramatic rate.

Urtasker’s elite team of eCommerce and Amazon Specialist Virtual Assistants will help Seller with:

  • Free account audit
  • Provide a plan of action
  • The trained team is aware of all prohibited activities
  • Manage and monitor performance metrics
  • Follow-ups and consistent optimization
  • Customer Service

In Conclusion, one of the biggest trending Amazon seller concerns is seller account suspension scenarios. It is no doubt the most dreaded issue for Amazon sellers.

The first approach Amazon sellers should take to protect their business is to prevent suspensions altogether. Most sellers get in trouble because they don’t stay on top of their customer metrics.

The consequence often is that you lose the Buy Box share for some or all products, losing your account altogether to suspension or worse! It’s always advisable to save time, money and hassle by enlisting the help of a professional Virtual Assistant agency that knows exactly what areas your business could use help in.

We wish you won’t have to see any alarming notifications on your Amazon seller account being suspended!

Aaron Grant

Aaron Grant