How to Avoid Amazon Account Suspension
As an Amazon Seller, the last thing you want is having your account suspended, your business coming to a screeching halt and your income depleting to a stand-still. It’s every Seller’s nightmare, yet we see it happening all too often to the best of us.
The solution? Prevention is better than cure!
The need for effective functional, growth and development solutions in online business and eCommerce through a refined, revolutionary and winning approach is utmost crucial. Understanding, applying and maintaining this dynamic, whilst obtaining consistent success with valuable resources, tools, knowledge and a results-driven approach is what is truly necessary.
Here some fundamentally common reasons why even the best, most profitable and highly reputed of accounts on Amazon can get suspended out of the blue, when one least expects it:
Selling product that are restricted or prohibited by Amazon
- Opening a new account when the old account was suspended
- Creating more than one Seller account to sell the same products
- Poor performance metrics
- Illegal or banned substances
- Dangerous goods
- Intoxicants or narcotics of any kind
Health Account Metrics
So how does one determine a healthy, strong, viable and effective set of metrics that adhere and align with Amazon’s TOS ( Terms of Service) policies, without infringing about the rules, guidelines and protocols outlines for Sellers?
Amazon considers the following stipulated metrics and parameters that regulate and robustly determine a Seller’s account legitimacy and its health:
- Order defect rates
- Valid track rates
- Cancellation rates
- Buyer message-response time
According to Amazon, all sellers should be working towards achieving and maintaining a level of customer service that meets the performance targets. Failure to meet these targets does not necessarily put your seller account in negative standing, but failure to improve may negatively affect your account.
- Order defect rate: < 1%
- Pre-fulfilment cancel rate: < 2.5%
- Late shipment rate: < 4%
These are baseline goals. Sellers with exemplary performance have the opportunity to distinguish themselves to buyers through the feedback rating that appears next to each of their listings.
Most sellers are exceeding these targets, so the better your performance, the better your chance of building a stronger, more competitive business. Amazon state you should monitor your customer metrics closely on a regular basis. This is because the report informs you of the following:
- Your Customer Metrics indicate how you are doing with respect to customer satisfaction. Monitor your metrics frequently so you can spot and resolve operational problems promptly. Excessive order defect rates (negative feedback, A-to-Z Guarantee claims and chargeback) can cause account suspensions and even account closures.
- Check your feedback and A-to-Z Guarantee claim pages daily, and proactively resolve any issues.
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It doesn’t require heavy upfront fees or long-term contracts / commitments. Its rates are very affordable and its clients are rapidly growing small-medium sized businesses at a dramatic rate.
Urtasker’s elite team of eCommerce and Amazon Specialist Virtual Assistants will help Seller with:
- Free account audit
- Provide a plan of action
- Trained team is aware of all prohibited activities
- Manage and monitor performance metrics
- Follow ups and consistent optimization
- Customer Service
In Conclusion, one of the biggest trending Amazon seller concerns is Seller Account Suspension scenarios. It is no doubt the most dreaded issue for Amazon sellers.
The first approach Amazon sellers should take to protect their business is to prevent suspensions altogether. Most sellers get in trouble because they don’t stay on top of their customer metrics.
The consequence often is that you lose the Buy Box share for some or all products, losing your account altogether to suspension or worse! It’s always advisable to save time, money and hassle by enlisting the help of a professional Virtual Assistant agency that knows exactly what areas your business could use help in.