How to do an Amazon Product Title Optimization Properly?


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The Amazon product title is one of the most important things you can do to optimize your Amazon store. However, it’s also one of the easiest ways to access parts of your listing to change. So you must ensure that every time someone visits your product page on Amazon, they see something that makes sense for their needs. You will need to use Amazon’s search tool to quickly find highly related keywords for your product. There is no other method to ensure that your title is optimized through search rather than merely suggesting related terms within text content. Moreover, after arriving on a top-ranking page from a search function, you will use tools like Amazon PPC Keyword Planner and Google Adwords Assistance to dig deep into the exact words and phrases. So, here is a brief guide to Amazon product title optimization. 

How can you start optimizing Amazon product titles?

Creating an optimized Amazon product title is the first step in understanding its importance. Since the Amazon product title is the main text that appears on the search results page when someone uses keywords associated with your product. Moreover, it plays a vital role in how people find and purchase your products, so you must optimize your amazon product titles as much as possible. 

There are numerous methods for doing this:

  • Understand the importance of the title 
  • Make the SEO-friendly titles
  • Write each part of the title carefully 

Understand the importance of Amazon product title

First, it is essential to understand the importance of the title, as the Amazon Product Title is the first thing many customers see when they visit your product page. Optimizing this section is essential because it will help you get more clicks and sales on your website, which are the main ingredients for a successful eCommerce business.

When people search for products on Google or a similar platform, they usually want to know what features or benefits these items have before making a purchase decision. Therefore, if you can enticingly describe your products with an engaging title, the chance that individuals will click is high. Through their search results page and end up looking at this page instead of any others (which would be irrelevant). Therefore, you should always write catchy titles that grab the writer’s attention. 

What is an SEO-optimized Amazon product title?

When it comes to writing titles, Amazon product title optimization is essential. And this can be done with the proper use of keywords. You can use the right, relevant, and different keywords to get more traffic. Moreover, it would help to consider long-tail keywords when you want to rank for your target keyword. Search engines favor long-tail searches over short ones because they are easier for human readers to understand and find helpful in a given context. If you have a good product name or brand name that people know about, it will help you rank higher than other similar products. So, try to write such catchy titles. 

What is the ideal number of words in an Amazon product title? 

Understanding how the SEO Amazon algorithm works regarding product titles is essential. The ideal number of words in an Amazon product title depends on several factors, including:

  • Brand name length
  • Number and length of keywords used in the title (including one or more alternate spellings)
  • Key features/benefits that are most prominent in your listing at the top of search results

If you want to sell your products on Amazon, you must adhere to a few simple rules to avoid getting flagged.

Other requirements 

  • The first rule is capitalization: all words must be capitalized. This includes titles and subtitles.
  • Another rule is punctuation: do not use ampersands unless it is part of a brand name.
  • Thirdly, titles must not exceed 200 characters, including spaces.
  • Finally, avoid using subjective phrases such as “100% quality guaranteed”. Numbers should be in numeral form, and product titles must comply with the following requirement:

How do you optimize the product title?

The title optimization process starts with a thorough analysis of your product. You’ll want to ensure that your title is clear, concise, and relevant.

To do this right, you must consider all the words in the title and ensure they are used correctly. Utilizing relevant keywords is a part of this product (and not just any random ones), as well as making sure that these keywords are used first on each page of search results where they appear (this is called “positioning”).

The five rules of Amazon product title optimization:  

Your title is the essential part of your product listing. It’s where you want to get people to click and where they can find out what the product does.

Here are some Amazon title guidelines for how to optimize your Amazon product titles:

  • Make sure it’s between 80-160 characters! This is a good rule for all websites, but especially for Amazon because so many different settings have rules about how long titles should be (and what could be considered too long).
  • Make sure it’s unique! A keyword-stuffed title isn’t going anywhere fast on Amazon—unless someone else has already published an identical product or service with similar functionality. The likelihood of you being spotted is low(which would make sense given how competitive this marketplace is). So make sure yours stands out from everyone else by being original in some way (like using numbers instead of letters). That way, when people search for keywords like “best Amazon selling calculator” or something similar, they’ll see yours rather!
  • Enjoy maximum sales 

When you write SEO-friendly content, you will be more likely to enjoy the sales. As you gain a maximum of traffic through it, you will get the maximum conversions. 

  • Avoiding Incorrect Product Titles

The product titles for your listings are significant as they allow buyers to easily find and make purchases. If you want to improve the rankings of your listing, then you will need to ensure that the title accurately reflects your product. The following tips should help you avoid inaccurate product titles:

Keep your language relevant. Don’t use words that aren’t relevant. For instance, if you offer different shades of the product’s color, you are not required to specify it. Likewise, avoid using words that are arbitrary or untrue. You cannot use Guaranteed Effective or Bestseller, for instance.

  • Steer clear of using promotions in titles. 

Your rating will change if you frequently edit your title. And finally, stop using filler. Instead, use the 200 characters you have for the product title wisely.

  • Always follow the rules. 

When it comes to The more relevant and clear your titles are, the higher sales you’ll probably receive. Likewise, the more keywords you include in your title, the higher the chances of your product being seen by the right people.

The benefits of writing an SEO-optimized product title for Amazon are many. Here are some:

  • Better visibility

You will get better visibility on Amazon’s search engine results page when you write an SEO-optimized title. In this way, the Google algorithm will automatically detect your title.  

  • Enjoy maximum sales 

Another significant benefit of using such a title is to enjoy maximum sales. Hence, this will help you to generate the maximum revenue. 

  • Better ranking 

Your likelihood of ranking higher will increase higher on the Amazon searches results page because the title tag will be SEO optimized, and it will appear in the first few results when a user searches for your goods on Google name or keyword.

  • More understanding 

The title tag can contain up to 90 characters, so it is not overly long, and people don’t click away from your listing if they don’t understand what you’re selling right away.

  • Easier to read 

Another benefit of using such titles is that your listing will be easier to read. As buyers will have more information about your product than with a generic title tag that doesn’t add any value to the sale itself.”


In short, when it comes to Amazon, you need to be sure about Amazon product title optimization. Moreover, always understand the search queries that potential customers are using. Having keyword-based product titles will help your listings appear as relevant searches for people deciding what item to buy. Additionally, optimizing your tags will also help you rank higher in search results within Amazon. Once your title has been created and tested for accuracy, feel free to edit any other products on the fly with your optimized title. This will save you the long process of re-creating many product titles again later on. Keep in mind it must be 100% unique from a Title perspective. This means no partial matches, exact matches, or even just changing one word from the original URL Title. The title’s focus must remain on optimizing it for the customer and their research habits. Hence, a clear, concise, and optimized product title will help customers find what they’re looking for quickly and easily.


Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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