Everything Know About Amazon PPC Service


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Amazon PPC service (Pay Per Click) is an intelligent online advertising tool. It’s one of the most efficient ways to see your site seen by potential customers, especially when searching for products or services. But there are some things you need to know before you hire an agency to manage your PPC campaigns. This article will give you all the information about the PPC service and how it works. So the next time someone asks if they should use an agency or do it themselves, you’ll be able to answer confidently!


Amazon is a great place to buy online products, but it can take time. There are many options, and you want to avoid getting scammed or overcharged for your products. This guide has put on how to find the best Amazon PPC consultant.

What is a PPC service?

PPC service is a marketing tool that helps increase your products’ visibility on Amazon. It is also known as Amazon PPC, which stands for pay-per-click.

PPC services help e-commerce websites attract customers by directing them to their website through advertising in search results pages. The ads are displayed based on the keywords users type into Google and Bing. It is also shown on other search engines and only appears in front of relevant products on those sites.

What is Amazon PPC Management?

Amazon PPC management is a program that allows you to monitor and improve your paid search performance. It will show you how much money you’re making, which keywords bring in the most revenue, how many people click on your advertisements for Amazon products, and more.

Amazon PPC service is a type of advertising that helps you to promote your products on Amazon. It can be called sponsored ads, as this type of advertisement is supported by the seller and not by the product or service itself. Moreover, it works like search engine optimization (SEO). But some factors make it different from SEO.

You can also use it to set up different campaigns if you want to test out new ideas. It’s important to note that Amazon PPC management doesn’t replace the AdWords platform; it’s a companion tool that lets you set up ad groups, create new keywords, and manage multiple campaigns from one place.

What kinds of PPC advertisements are there on Amazon?

  • Sponsored Product Ads:

Sponsored products are Amazon’s most well-liked kind of advertising. Like Google Adwords, they are keywords. Moreover, ASIN (Amazon Standard Identification Number) targeted advertisements let you promote particular products on Amazon. Regarding the percentage of clicks that lead to sales, sponsored product ads perform well.

One thing you should decide before starting a campaign is to decide on the budget. Decide on a product, a keyword phrase, and a budget before running sponsored product advertising. When you do this, Amazon will automatically target the appropriate audience with your sponsored advertisements.

Where can I find sponsored product ads?

On Amazon, they are typically located in the following areas:

  • Top of the list of results
  • In addition to search results
  • Within product pages of search results
  • Sponsored Products may be shown on desktop and mobile devices.
  • Sponsored Display Ads

Sponsored Display Ads are pay-per-click advertisements on product pages, typically in a section with similar products. For example, customers who are exploring or have already (Remarketing) visited particular products on Amazon are shown relevant advertising on both Amazon and other websites. With the help of ASINs and these ads, advertisers will have more options for concentrating on specific segments.

The screen placement area, budget, conversion rate, and click-through rates differ significantly depending on the type of advertisement. For Display Ads, Amazon lets sellers link each sale with a target demographic. As a vendor, you can focus on the product description page, similar categories, connected interests, and supplemental listings. So, Amazon PPC outsourcing is a good idea for your brand. 

When picking an advertisement for your product, it’s crucial to keep in mind these factors:

  • Product class.
  • Goals for the target market.

Where Can I Find Sponsored Display Ads?

Depending on the targeting approach, sponsored display advertisements may appear below the “Add to Cart” link on Amazon details of the product or product-related pages, beside and below search engine results, or on third-party websites and apps.

Sponsored Brand Ads:

Advertisers also use the exact keywords used for sponsored products for sponsored brands to draw customers’ attention. These ads point customers to the product detail pages on Amazon and display relevant advertising to customers who are currently exploring or have previously visited (remarketing) particular products on Amazon, both on Amazon and other websites. As a result, sponsored brands have the potential to boost product sales and brand recognition among consumers who are shopping around. Sponsored Brands can promote up to three products and an Amazon store.

Where can I find sponsored brands?

Amazon offers Sponsored Brands in the following locations:

  • On the first page of the search results.
  • Along with the search results.
  • One of the search outcomes.
  • Both desktop and mobile platforms are capable of displaying this advertising.


To sum it up, Amazon PPC is a fast and effective method to get your product noticed, increasing the chances of you making a sale and boosting your brand awareness. Furthermore, it can be used for various purposes depending on what you sell on Amazon. The only limit is your imagination! 

In short, the Amazon PPC service is a great way to get your products in front of potential customers and increase sales. If you are looking for an agency to help you with this task, we recommend our team, Urtasker, as we have years of experience dealing with similar services. Moreover, our team is best at catering to people with outstanding services.


Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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