What is Amazon PPC Manager? Guide 2022


Table of Contents

Amazon PPC manager oversees all aspects of paid search advertising and monitors performance to make sure your ads are converting visitors into customers at an optimal rate. They also track keyword performance and monitor ROI, ensuring that you get the best value out of every dollar spent. Basically, he overall manages amazon PPC-related operations and makes sure they run smoothly.

But before we proceed, you need to know about the basics, which include what actually amazon PPC is and why it has been preferred by people to use.

What is Amazon PPC?

PPC, or pay-per-click, is a type of online advertising that charges you when someone clicks on one of your ads. There are a few different types of PPC ads, including text ads, image ads, and sponsored brands. Amazon PPC refers to paid search advertising on Amazon.

When someone searches for products on Amazon, ads appear along the side of the page, above the organic search results, and below the product listing. The ads are based on the search query and what Amazon thinks you might be looking for based on your order history.

You can bid on these keywords to increase your visibility and drive more traffic to your site. What’s involved in creating and managing PPC campaigns on Amazon? There are a few different ways to do this. The simplest is to use Amazon’s ad platform. Or, you could use a third-party software solution like Seller Central, Shopify, or Google Ads. Another option would be to hire a third-party company to manage the campaign for you.

Why use Amazon PPC?

PPC campaigns offer quick returns on investment (ROI) and can help you make more sales in a short amount of time. You can also test different ads to see which ones convert best and then focus on those. Paid search also offers the chance to expand your customer base by targeting new audiences with relevant ads.

By optimizing your PPC campaign, you can increase the number of clicks you receive and the amount you spend on Amazon PPC. PPC campaigns are one of the most cost-effective ways to grow your business, and Amazon PPC offers a unique set of advantages over other platforms. Amazon is the world’s largest marketplace with more than 380 million users, and it’s incredibly easy to get started with a PPC campaign.

Responsibilities of Amazon PPC Manager

Amazon PPC manager is responsible for managing all aspects of your Amazon paid search campaign. They will create and optimize your ad copy, select the best keywords to target, and decide how much to bid on those keywords. They will also monitor your ad performance and make changes as necessary to maximize your ROI.

Key tasks for an Amazon PPC manager include:

Research keywords and ad copy to optimize your PPC campaign.

You should make sure to include your brand name in your ad copy to attract the right kinds of customers.

Select the best keyword bids.

You want to bid on keywords that have a lot of monthly searches but are relevant to your brand. You also want to consider how much competition there is for these keywords.

Tracking your performance

The PPC manager tracks the performance of each campaign to determine which keywords are working best and what ad copy is producing the best results. They also monitor your costs per click (CPC) to make sure you’re not spending too much on each campaign.

Managing your ad budget

The PPC manager helps you decide how much to spend on your Amazon PPC ads. Depending on the size of your budget, you may decide to focus on one ad at a time or create a rotating ad campaign that uses different ads for different audiences.

Creating effective ads

The PPC manager helps you create and optimize your ads by testing different headlines, ad copy, and keywords to find the mix that works best. Once you have a winning formula, the PPC manager helps you scale your campaigns across different ad types, like banner ads and sponsored products.

Why Hiring a PPC Manager is Important

Hiring a PPC manager is important because it allows you to focus on your core business, while the PPC manager handles the day-to-day management of campaigns. This frees up your time to focus on marketing strategy, product development, and other areas of your business.

You may think that hiring a PPC specialist is unnecessary if you have in-house marketing staff. However, we recommend hiring an outside PPC company because they have access to data that can help them make better decisions than in-house marketers. They will also be able to handle more accounts than one person could manage alone.

Hiring a PPC manager can help take some of the pressure off of your marketing team. Even if you hire a lower-cost manager with fewer hours, you can quickly make up the difference in the amount of income your campaigns bring in. If you decide to hire a manager, make sure you hire someone who can grow your business while still following your brand guidelines. Look for PPC experts who have experience working with businesses like yours.

Tips to become a PPC manager

If you’re interested in becoming a PPC manager, there are several ways to get started.

First, consider whether or not you have the necessary skill set and education. While it’s possible to begin working as a PPC manager without an undergraduate degree, it’s not recommended. The ideal candidate should have a bachelor’s degree in marketing, advertising, or business administration with coursework in digital marketing strategy and paid search management.

If you’re not sure about your qualifications yet, don’t worry! You can start by getting involved as an intern for a small firm that’s looking for a dedicated employee down the line. This will give you some experience while helping them get set up with their first paid search campaign.

Once you’ve got some experience under your belt—and a few recommendations on LinkedIn—you’ll be ready to take the next step toward becoming a PPC manager: applying for jobs! You should expect to spend at least six months looking for work before finding a position that’s right for you.

  • – Make sure you have the right tools and resources to succeed. Invest in the right software and train your team on how to use it.
  • – Set clear goals for your campaigns and make sure your team is tracking the metrics that matter.
  • – Stay on top of trends in your industry to make sure your campaigns stay relevant.
  • – Be prepared to deal with issues like high costs and low click-through rates.
  • – Hire a few interns or ask your team to take on a little more responsibility to make time for your campaigns.
  • -Don’t just focus on conversions; also consider how much you’re spending on each conversion and how much revenue each conversion generates for your company.
  • -Train for success by working with a PPC manager who has experience managing campaigns, then take what you’ve learned and apply it to your own projects!


The Amazon marketplace is a great place to start a business and it’s relatively easy to start and scale your Amazon business. However, you can’t do everything on your own; you will need outside help in some areas. Invest in outsourcing your PPC campaign and you will see a huge increase in revenue.

Having a PPC campaign is an important part of your Amazon marketing strategy as it will help you get more clicks, traffic, and sales. Choosing the right PPC Company is important as each company will have different methods of advertising.


How much does a PPC Manager cost?

The cost of a PPC manager can vary widely depending on the company you choose to work with. Many companies offer free or low-cost services, while others charge a premium for their expertise and experience.

The costs that are associated with hiring a PPC manager are typically broken up into two categories: monthly fees and campaign setup costs. Monthly fees typically range between $100 and $300 per month for basic management services, but this can go higher if you need more extensive support.

Campaign setup costs are usually calculated as a percentage of your overall budget for advertising on Google AdWords; this means that the more money you spend on advertising, the higher your overall fee will be.

What does a PPC manager do?

A PPC manager is responsible for managing the PPC campaigns of a business. They work with the marketing team to develop a strategy, which they then implement and manage.

A PPC manager will be expected to:

-Manage the budget for PPC campaigns and report on their performance

-Track conversions and optimize landing pages accordingly

-Work with other departments such as sales and customer service to ensure that customers are being served with relevant ads

How much should I pay for Amazon PPC?

Amazon PPC (also known as Amazon Sponsored Ads) allows you to promote your products on Amazon.com. You can choose from a variety of options, including the type of ad you want to run and the bid amount you’re willing to pay for each click. The more you pay, the better your ad will rank in search results and the more clicks you’ll get.

The cost of running an Amazon PPC campaign depends on many factors:

-The number of keywords in your campaign

-The country where your product will be sold

-Whether or not you have an existing email list of potential customers who would be interested in purchasing your product

How much competition there is for similar products on Amazon?

There is a lot of competition for similar products on Amazon. There are many sellers offering the same product, so it is important to stand out from the crowd.

Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

Copyright © 2024 Urtasker Inc. All Rights Reserved.