How To Get Amazon Climate Pledge Certification

Zeeshan Riaz January 17, 2022

Detailed Guide on Amazon Climate pledge Certification

Participating in Amazon’s climate pledge-friendly program is an excellent way to show your brand is environmentally friendly. The Forbes report found that 92% of Gen Z and 90% of Millennials prefer brands that support social or environmental causes. As a part of its commitment to sustainability, Amazon climate pledge certification highlights products preserving the natural world. By adding at least one aspect of sustainability to their Amazon products, brands can earn a climate pledge friendly badge.


amazon climate pledge certification

Does it Worth Having Amazon Climate Pledge Certification?

You’re probably asking yourself that question now that Amazon is expanding the number of certifications it can use to qualify for its Climate Pledge Friendly (CPF) program. Amazon has highlighted climate-friendly products sold across its US and EU marketplaces under the “Climate Pledge Friendly” tag to provide sustainable and informed shopping choices to consumers.

In September 2020, Amazon announced its climate pledge, part of its efforts to improve its sustainability. To assist shoppers in finding sustainable products, certified badges from government agencies are displayed. A customer’s badge will allow them to shop responsibly at non-profits and labs that meet the designated criteria.

Amazon’s climate pledge friendly badges, including its compact by design certification, were first offered last fall in five countries in Europe. Currently, there are more than 200,000 products with more than 30 certifications as of December 2021.

Exactly What is the Amazon Climate Pledge Friendly Badge?

As a part of their larger strategy to minimize their carbon footprint, Amazon has launched its climate pledge friendly badge program. Also, the climate pledge fund was established by Amazon to help and support the development of sustainable projects and services throughout the continent. Amazon is also committed to powering 100% of its operations with renewable energy by 2025 and making the world carbon-neutral by 2040.

Amazon’s climate pledge-friendly program makes finding eco-friendly items on their website easier. Below the product title and rating stars, the Climate Pledge Friendly Badge can be viewed. By clicking on the label, customers can determine which certifications the product holds.

Several products from First Aid Beauty, an established skincare brand, have been accredited with the Climate Pledge Friendly Badge. Amazon has created the climate pledge friendly storefront to enhance the shopping experience for environmentally conscious customers. Besides health and household products, certified products across all major categories, such as beauty and groceries, can be easily viewed at the storefront.

What is the Climate Pledge Friendly Initiative all about?

To demonstrate its commitment to sustainability, Amazon launched its climate pledge friendly initiative in 2020. The Climate Pledge was founded in 2019 by Amazon and Global Optimism. There are currently more than 75,000 Climate Pledge Friendly products on Amazon, up from 25,000 when the program started. As part of Amazon’s larger program, the Climate Pledge Friendly offers more environmentally friendly products.

It means that Amazon plans to reduce all carbon emissions as much as possible and offset the remaining carbon emissions to reach its goal of becoming “net-zero carbon” by 2040. Joining the pledge costs nothing, and signatories are obligated to report greenhouse gas emissions regularly.

As part of this strategy, Amazon wants to eliminate carbon emissions (including using renewable energy) and offset those that remain. It is impressive that Amazon has taken such a proactive approach and is setting such ambitious goals. However, it still has a long way to go before addressing its environment impactfully.

Benefits To Having The Amazon Climate Pledge Certification

In early 2021, Amazon began ranking these products highly in search when it added the Amazon Climate Pledge Badge. Even if you don’t rank well organically for certain search terms, many products can rank highly on the first page because they have the badge. Brands benefit from this highly. 80% of Amazon’s search results appear on the first page – that’s why they get so many clicks.

There are several changes to Amazon’s first page of search results for many products:

  • Row 1. Ads for products
  • Row 2. Products with the highest organic ranking
  • Row 3. Video advertisements
  • Row 4. Products that comply with the Climate Pledge
  • Row 5. Editor’s recommendations
  • Row 6. A growing number of organic ranking products

Therefore, it is recommended that you submit your products as soon as possible into this program. A Climate-Friendly certification allows you to stand out from the competition as the greener alternative. Amazon has a long history of prioritizing eco-friendly products. The Climate Pledge Amazon Storefront makes finding green products easier for environmentally conscious customers. Listed in row four of the search results page, your eco-friendly products will be visible to shoppers!

Eco-friendly products should increase clicks and purchases because of these benefits. Your organic rankings are likely to improve as you receive more purchases and positive reviews on Amazon in the long run. Your business can benefit positively from this. Your brand can gain momentum on Amazon by earning a Climate Pledge Friendly Badge, which will increase sales and profitability.

What is the climate pledge fund Amazon?

In June 2021, Amazon unveiled its Climate Pledge Fund, which invests in “sustainable and decarbonizing technologies” across various sectors. Such as transportation and logistics, energy generation, manufacturing, food, and agriculture.

To meet The Climate Pledge, Amazon’s Climate Pledge Fund invests in companies that accelerate this goal. Under this dedicated investment program, which will invest an initial $2 billion in visionary companies. Investors will support companies that offer products and solutions that will help reduce carbon emissions.

Partners who have taken the Amazon Climate Pledge

Amazon collaborates with third-party sustainability certification organizations to certify its environmentally friendly products in the Amazon climate pledge certification program. If your product is eligible for certification, it will have at least one of these certifications. Please note that certifications apply to products only, not to brands.

Amazon’s Climate Pledge Friendly certification partners include:

  • ENERGY STAR Most Efficient
  • Fairtrade International
  • Carbon Free Certified
  • Cradle to Cradle Certified
  • Green Seal
  • Bluesign
  • Reducing CO2
  • Global Recycled Standard
  • Rainforest Alliance
  • Forest Stewardship Council
  • Responsible Wool Standard
  • Organic Content Standard 100
  • Global Organic Textile Standard
  • Recycled Claim Standard 100
  • Recycled Claim Standard Blended
  • Made in Green by Oeko-Tex
  • Amazon’s Compact by Design

You can become Climate Pledge Friendly regardless of what you sell on Amazon. Look into whether your business qualifies and applies today! As part of some certification programs, such as Made in Green by Oeko-Tex, toxic substances are tested, and workplace environmental impacts are assessed. Depending on the industry, some certifications may require products and packaging to use more recycled materials.

By earning the Amazon climate pledge certification, you signify to customers that your product protects human and worker rights while preserving the natural environment. As a result, supply chains become more transparent, gender equality is promoted, and farming practices are improved. The Climate Pledge Friendly Badge will be displayed on your listing once your product has achieved one of the green certifications.

You can position your product as eco-friendly by adding the Climate Pledge Friendly badge to your listing copy, images, and content. Having that badge will benefit you in the long run in terms of conversion rates, page traffic, and reviews. Customers looking for eco-friendly products should be even more inclined to buy.

As part of its efforts to make online shopping more sustainable, Amazon has added its certifications. As sellers become more popular with the program and eco-friendly products, Amazon will add more partners. Stay on top of this list of partners by staying up-to-date.

Amazon Climate Pledge program adds four new certifications

With the addition of four new third-party certifications, Amazon expands its Climate Pledge Friendly badge system in response to customer demands for sustainable products.

With this new certification scheme, badges will be issued for the beauty, household, and grocery sectors.

1. Safer Choice label from the US Environmental Protection Agency (EPA). This badge designates items and ingredients that have been certified safe for humans and the environment by the US Environmental Protection Agency.

2. EWG Verified. A label like this indicates that EWG has verified a product free of harmful chemicals.

3. Regenerative Organic Certified (ROC). This badge’s ingredients and textiles have met the strictest standards for animal welfare, soil health, and social fairness.

4. Animal Welfare Approved. Certified farms have adopted sustainable farming practices so that the animals can be raised in a humane environment.

Amazon’s Compact by Design certification

In addition to creating its certifications, Amazon has partnered with external governing bodies to provide sustainable accreditations. With the Compact by Design certification, products can be identified as having a more efficient design.

These certifications are given to products requiring the least packaging and are more efficient when shipping. The removal of excess air and water can reduce carbon emissions by making a product smaller and lighter. The benefits to the environment and the potential sales increase from a Climate Pledge badge are not the only reasons for evolving your products to be compact by Design. You’ll likely save tons on Amazon size and weight fees if it bumps you into a lower tier.

To put it another way, what steps can sellers take to commit to the climate? The Amazon certifiers must approve environment Pledge Friendly products before receiving certification, which we will discuss in the following sections.

How can I earn the Amazon Climate Friendly Pledge Badge?

For your product to be eligible for the Climate pledge Amazon badge, it must have at least one certification from a third-party organization or Amazon. You will need to follow these steps:

1. Find out which certifications you can obtain. You could apply for Fairtrade Certification for organic coffee, for example, if you meet fairtrade standards.

2. Make sure you comply with the certification requirements. An example of such an action could be switching suppliers so that your products have a higher level of organic content. Or, you might reduce the amount of packaging used.

3. Collect the necessary documents and materials. You must, for instance, prove that your products have reduced environmental and climate impact if you intend to pursue Green Seal Certification. These can be demonstrated with raw material data, packaging information, performance tests, manufacturing processes, etc.

4. Your application will be inspected after it has been submitted. Each certification will have its process. Those in the apparel industry who are interested in getting the Global Recycled Standard Certification will be inspected by a third-party auditor in this regard.

Be sure to update your product’s Amazon information once you have certification from a third party. Upon obtaining certification and updating your product information, the badge should automatically appear on your listing. Contact Amazon Seller Central or Amazon Vendor Central, and provide your certification documents if it doesn’t. There are numerous certification bodies, but the application process for these organizations can be long and complex, not to mention time-consuming.

Your Product Meets the Climate Pledge Friendly Requirements, But It Is Not Badged?

The seller should verify that the product complies with Amazon’s requirements before listing the item without a badge if your item does not have a badge. Packages and individual components will not be included in this verification. You can access the Contact Us page by logging in to your Seller/Vendor Central account if you still believe your product is eligible. Also, you can email Amazon Account Representatives at

Where can you claim climate pledge badges?

If your product is certified under the Climate Pledge, your certifier adds it to the Climate Pledge Friendly (CPF) page for you, so you should see your product’s badge on Amazon’s page after this is done. Your item’s product information does not need to be updated. However, contact your certifier if your product does not appear on CPF.

Here are some ways to drive sales of your climate-friendly products

Your Climate Pledge Friendly products can be discovered through Amazon Advertising in various ways.

  • Adding a tab for the storefront

Your brand’s storefront can have a special Climate Pledge Friendly product page, which will display all of your climate-friendly products. Using this feature, you can easily make your catalog compatible with environmentally conscious consumers.

  • Communicate With The Target Audience 

Focus on customers who have demonstrated a sustained commitment to the environment by purchasing Climate Pledge Friendly Products.

  • Run video advertisements

Run online video ads explaining your company’s values. Tell your brands’ participation in the Climate Pledge Friendly Program of Amazon, and highlight the certified products in your catalog.


Where can I find Climate Pledge Friendly products?

Climate Pledge Friendly products can be found on Amazon when searching for products. In addition to seeing this label on the product page, you will also find information about the certifications that make the product Climate Pledge Compliant. At the top of the page is a button called ‘Shop,’ which will allow you to browse these items by category.

What qualifies a product as Climate Pledge Friendly?

In the Climate Pledge Friendly section, Amazon highlights products that have been certified or are working toward being approved by one or more of the program’s sustainability certifications, including our Compact by Design. Visit their certification page for detailed information on qualification criteria.

What does The Climate Pledge mean?

Signatories agree to reduce their carbon footprint by net-zero by 2040, 10 years before the Paris Climate Accord in the Climate Pledge. In Washington, DC, Amazon and Global Optimism announced the Climate Pledge in September of this year.

What does compact by Design mean?

Removing excess air and water from products makes shipping more efficient, and less packaging is required. As part of Amazon’s new sustainability certification, Compact by Design, the retailer identifies more energy-efficient products, even if they look similar. When viewed on a grander scale, these small differences in product weight and size lead to significant reductions in carbon emissions.

What is the Compact by Design certification process?

Compact by Design certification requires a product to meet a specific efficiency standard, be registered through the Amazon Brand Registry program, and reside in one of the categories Amazon considers eligible for certification. Amazon’s product catalog already includes attributes that determine qualification, so they have simplified the process. For a product to qualify for verification, we must conduct at least one measurement in our fulfillment center using representative samples from the seller.

Can all selling partners participate in Climate Pledge Friendly?

Yes. Products in Amazon’s store are certified by at least one of the certifiers listed on their certification page, including the Compact by Design certification. Such products may be eligible to participate in the Climate Pledge.

Does Amazon climate pledge certification require a fee?

The Climate Pledge Friendly program is not subject to a fee for qualifying products.

Which benefits come with being Climate Pledge Friendly?

Many customers are interested in climate-friendly products, and Amazon is doing its best to help customers find climate-friendly products more easily. All qualifying products are featured in a dedicated section of the store and shopping results and product pages.

How does my product achieve the badge if it meets the Climate Pledge Friendly requirements?

Ensure that your unique product is certified (not just a single component or package of your product). You can contact an Amazon representative who can guide you further on Amazon climate pledge certification. You can access the Contact Us form by logging in to your Seller Central or Vendor Central account if you still think your product might qualify.

Does Climate Pledge Friendly accept other certifications?

Yes. To help customers shop for more sustainable products, Amazon will evaluate the certification landscape regularly and reevaluate how to add more third-party certifications.


Over 300 million Amazon customers live in more than 150 countries. The fact that nearly 70% of these shoppers prefer eco-friendly products can help you win them over if you can demonstrate how your brand supports sustainability. One of the best ways to do that is by getting an Amazon environmental pledge badge.

It would help emphasize the brand’s sustainability commitment through copy, imagery, and even advertising on Amazon, beyond the badge. With or without Amazon climate pledge certification, make it clear in your packaging that your product helps preserve the environment and improve people’s quality of life. Actions speak louder than words, so take strides to demonstrate that. A holistic viewpoint and solution are necessary to achieve this successfully.

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