What Is Amazon Account Reinstatement & How Can I Get Back My Account?

Amazon Account Reinstatement

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As one of the largest e-commerce platforms globally, Amazon serves millions of sellers worldwide. However, maintaining an Amazon seller account comes with challenges; sometimes, sellers may find their accounts suspended. Suspending your Amazon account can be distressing, whether because of policy violations or other reasons. Fortunately, Amazon provides a process for reinstating suspended accounts. Below are the steps involved in the Amazon account reinstatement process.

How To Get An Amazon Account Reinstatement After Suspension?

Understand the Reason for Suspension:

The first step in reinstating your Amazon account is understanding why it was suspended. Amazon typically notifies sellers via email regarding the reason for the suspension. Common reasons include policy violations, intellectual property complaints, and performance issues. For instance, this includes high order defect rates, late shipment rates, or customer dissatisfaction.

Review Amazon’s Policies and Guidelines:

Once you understand the reason for suspension, thoroughly review Amazon’s policies and guidelines. Familiarize yourself with the specific policy or guideline your account violated. Understanding these rules will help you address the issue effectively during reinstatement.

Create a Plan of Action:

Amazon requires suspended sellers to submit a Plan of Action (POA) detailing the steps to rectify the issue. This will help prevent future violations. Your POA should be clear and concise and address each concern Amazon raises. Be honest and take responsibility for mistakes while demonstrating your commitment to compliance. Using the Amazon account reinstatement service will help you plan easily. 

Gather Supporting Documents:

Support your Plan of Action with relevant documentation. This may include invoices, receipts, communication records with suppliers, and proof of corrective actions. Ensure all documents are clear, legible, and directly related to the problem.

Submit the Plan of Action:

Using the Seller Central account, navigate to the Performance Notifications section to submit your Plan of Action. Follow Amazon’s instructions carefully, ensuring that your POA is attached along with any supporting documents. Note the submission deadlines provided by Amazon, as timely responses are crucial.

Monitor Communication Channels:

Monitor your email regularly after submitting your Plan of Action for Seller Central Amazon account reinstatement. Amazon’s Seller Performance team may request additional information or clarification regarding your POA. Respond promptly to any inquiries to expedite the reinstatement process. 

Implement Changes and Improvements:

While awaiting reinstatement, take proactive steps to address any underlying issues that led to the account suspension. Implement the corrective measures outlined in your POA and improve your business operations. This will ensure compliance with Amazon’s policies.

Await Amazon’s Decision:

Once you’ve submitted your Plan of Action and provided any requested information, await Amazon’s decision. Depending on the situation’s complexity and Amazon’s workload, this process may take several days to weeks.

Follow-Up if Necessary:

If you are still waiting to receive a response from Amazon or your reinstatement request is denied, consider following up with Amazon’s Seller Performance team. Politely inquire about the status of your case and seek clarification on any further steps you can take to resolve the issue.

Maintain Communication and Transparency:

Maintain open communication with Amazon’s Seller Performance team throughout the reinstatement process. Providing clear and honest explanations can help build trust and credibility with Amazon and increase the likelihood of a successful reinstatement.

Other successful strategies for Amazon account reinstatement

Implement Preventive Measures:

Once your Amazon account is reinstated, take proactive steps to prevent future suspensions. Review Amazon’s policies and guidelines regularly to stay updated on any changes. Implement robust quality control measures and address any issues promptly to maintain compliance with Amazon’s standards.

Learn from the Experience:

Facing an Amazon account suspension can be a challenging experience. Take the time to reflect on the factors that led to the suspension and identify areas for improvement in your business practices. Use this experience to strengthen your operations and enhance your understanding of Amazon’s policies and procedures. By learning from past mistakes and continuously striving for improvement, you can build a more resilient and successful Amazon business in the long run.

Monitor Performance Metrics:

After your Amazon account is reinstated, it is crucial to monitor your performance metrics closely. Pay close attention to critical indicators such as order defect rate, late shipment rate, and customer feedback. 

Provide Exceptional Customer Service:

One of the best ways to maintain a positive reputation on Amazon and prevent future suspensions is by providing exceptional customer service. Prioritize timely communication with customers and promptly address their inquiries and concerns. Positive feedback and satisfied customers contribute to your seller performance metrics. They will also help build trust and loyalty, enhancing your long-term success on the platform.

Stay Informed and Adapt:

Regularly review Amazon’s announcements, policy updates, and seller forums to stay ahead of changes that may impact your business. Adapt your strategies and processes to ensure ongoing compliance and competitiveness. By staying informed and adaptable, you can position yourself for continued success and growth as an Amazon seller. Moreover, by using the best Amazon account reinstatement service, you can easily stay informed about the latest updates. 

Build a Diverse Sales Strategy:

While selling on Amazon can be lucrative, relying solely on the platform for your sales may leave you vulnerable to sudden disruptions such as account suspensions. Consider diversifying your sales channels by selling on multiple platforms, establishing your e-commerce website, or exploring offline sales channels. Diversification mitigates the risk associated with platform dependence and opens up new opportunities for reaching customers.


In conclusion, the above steps for Amazon account reinstatement will help with strategic planning. Achieving long-term success as an Amazon seller requires a holistic approach encompassing strategic planning and a commitment to continuous improvement. Implementing the above strategies, including prioritizing sustainability and corporate responsibility, leveraging data analytics for strategic insights, and engaging in thought leadership, will help.


What is Amazon account reinstatement?

It is the process of restoring access to an Amazon seller account that has been suspended due to policy violations, performance issues, or other reasons.

How can I reinstate my Amazon account?

To reinstate your Amazon account, you must understand the reason for suspension and create a detailed Plan of Action addressing the issues. Gather supporting documents and submit the appeal through Seller Central, demonstrating your commitment to compliance and improvement.

Can I resubmit an appeal if my initial attempt to reinstate my Amazon account is rejected?

Yes, you can resubmit an appeal if your initial attempt to reinstate your Amazon account is rejected. Use Amazon’s feedback, address shortcomings in your previous appeal, and provide additional evidence or clarifications to strengthen your case.

What happens if my Amazon account reinstatement appeal is denied?

Suppose your Amazon account reinstatement appeal is denied. In that case, you may need to reassess the reasons for suspension. Also, you should make further improvements to your Plan of Action and address any feedback Amazon provides. Consider seeking professional assistance and exploring alternative solutions to resolve the issue and regain access to your account.


Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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