How To Optimize Your Amazon Account Performance?

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Have you ever wondered how well your Amazon account is performing? Do you need help understanding where your sales are coming from and how to optimize your listings for better results? Look no further! This blog will guide you through tracking and analyzing your Amazon account performance. These tips and tricks can help new and experienced sellers boost sales. No matter if you’re a seasoned salesperson or just getting started.

Tracking Account Performance Metrics

To ensure your Amazon account’s performance, track and analyze key factors. Understanding your account can optimize listings and increase sales. Here’s an introduction to account performance:

Sales volume and velocity:

This is the most vital metric to track, as it will show how well your listings are performing. Track sales volume over time, compare listing velocities and identify patterns and trends.

Conversion rate:

The conversion rate measures how many visitors buy your product. This will help you understand how your listing converts browsers into buyers. A low conversion rate suggests an unoptimized listing, and improvements may be worthwhile.

Account health:

Monitoring your Amazon account’s health and tracking specific metrics is crucial. This involves monitoring feedback scores and reviews, affecting account standing. Address negative feedback or reviews to maintain a strong account reputation.

What You Need to Track and Analyze Your Account Performance

You must track and analyze critical things to manage your Amazon account performance. The following are the main things to pay attention to:

  • Sales Volume –

This is the most critical metric to track, as it will show how well your products sell. Keep tabs on your sales volume and sales volume for individual products.

  • Conversion rate –

This is the percentage of visitors to your product listing who buy the product. A high conversion rate shows a well-optimized listing with relevant traffic.

  • Average selling price –

This metric will show you how much revenue each sale generates. A significant drop in average selling price may suggest low prices or lower-quality items.

  • Refund rate –

This measures the percentage of orders returned by customers. Check your refund rate, as a high speed may suggest products falling short of customer expectations.

  • Shipping costs –

These can eat into your profits if not managed, so tracking your shipping costs is essential. Optimize packaging and seek the best shipping rates to reduce costs.

How to Gather Data on Account Performance

Some crucial metrics should be considered to understand your account performance. Here are some pointers on gathering data on these critical metrics:

  • Sales:

This is the most vital metric to track, as it will give you a good idea of how well your products sell on Amazon. There are a few ways to track sales data, including using Amazon’s tools or third-party software.

  • Traffic:

Another essential metric to track is the traffic your Amazon listings receive. This can be done using Amazon’s tools or third-party software.

  • Reviews:

Another key metric that can give insights into your account performance is the number and quality of your product reviews. You can use Amazon’s tools or third-party software to track this data.

  • Keywords:

Tracking the keywords people use to find your products on Amazon can also give you valuable insights into your account performance. You can use Amazon’s tools or third-party software to track this data.

  • Pricing:

Keeping an eye on your pricing is also essential, as it can impact your sales and profits. You can use Amazon’s tools or third-party software to track pricing data.

Understanding the Metrics of Account Performance

When it comes to understanding the metrics of Amazon account performance, there are a few key things that you need to know. First, it’s essential to understand what each metric represents. This will allow you to track and analyze your account performance more effectively. Second, you must know how to interpret the data to make informed decisions about your account.

The three main metrics you should know are our sales volume, conversion rate, and average order value. Sales volume is the total number of orders you have processed over a certain period. The conversion rate is the proportion of site visitors that purchase after viewing your product listing. Finally, the average order value is the average amount people spend purchasing something from your store.

Sign in to your Amazon account in the “Reports” section. From here, you can access various reports that will give you insight into your account performance:

  • Look at the “Sales Volume” report to know how many orders you’re processing daily.
  • Look at the “Conversion Rate” report to see how your listings convert visitors into customers.
  • Check out the “Average Order Value” report to see how much people spend on average when purchasing from your store.

Track these three metrics for improved account performance understanding and informed advancement.

Using Amazon’s Performance Dashboard

To use Amazon’s Performance Dashboard, follow these steps:

Log in to your Amazon seller account and click the “Performance” tab on the top menu.

Click on the “Dashboard” sub-tab to access the Performance Dashboard.

The dashboard will display key performance metrics, such as sales, traffic, and customer reviews. You can choose a time frame to view the metrics by selecting a date range from the dropdown menu.

To view more detailed information on a specific metric, click on the corresponding box on the dashboard. For example, if you want more information on your sales, click on the “Sales” box.

You can customize your dashboard by clicking the “Customize” button in the top right corner. This allows you to add or remove metrics from your dashboard and rearrange them to suit your needs.

In addition to the dashboard, you can access detailed reports on each metric by clicking the “View Report” button. This will give you more in-depth information on the metric, including trends and comparisons to previous periods.

Click “Performance Notifications” for Amazon alerts to check performance metrics issues. This allows you to address any issues and improve your performance quickly.

Amazon’s Performance Dashboard helps sellers monitor and improve performance. Regular metric review empowers sellers to optimize sales and grow on Amazon.

Tips for Tracking and Analyzing Your Account Performance

If you’re selling on Amazon, tracking and analyzing your account performance is essential to optimize your listings and improve conversions. Here are some tips for tracking and analyzing your account performance:

  • Use Amazon’s reporting tools.

Amazon provides several powerful reporting tools that can help you track your account performance. To access these tools, log in to your Seller Central account and click the “Reports” tab.

  • Track key metrics.

Finally, it would be best if you tracked several key metrics to assess your account performance, including sales volume, conversion rate, average order value, and shipping costs. You can find all of this information in your Amazon Seller Central account.

  • Analyze your data.

Once you’ve collected data on your key metrics, it’s time to analyze it to see what’s working well and what could be improved. Look for trends over time, identify areas where you could make changes to improve your performance and devise a plan to implement those changes.

  • Make changes and re-evaluate.

After changing your listings or other account aspects, re-evaluate your performance to see if those changes had the desired effect. If you need help, continue tweaking until you find what works best.

Tools for Tracking and Analyzing Your Account Performance

There are a few different tools that you can use to track and analyze your account performance. The first tool is the Amazon Seller Central Dashboard. This dashboard overviews your account performance, including your sales volume, number of orders, and average order value.

How do I see seller performance on Amazon?

To see your seller performance on Amazon, follow these steps:

  • Access your Amazon Seller Central account by logging in.
  • Click on the Performance tab at the top of the page.
  • You will be taken to the Account Health rating Amazon seller dashboard to see your performance metrics for the last 60 days. You can view your order defect rate, pre-fulfilment cancel rate, and late shipment rate, among other metrics.
  • If you want more detailed information about your performance, click on the appropriate metric to view more data.
  • You can also view your performance notifications and any actions needed to improve your performance by clicking the Performance Notifications tab.

Amazon suspended my account for performance issues. What do I do?

If your seller account on Amazon has been shut down due to performance issues, it’s essential to take immediate action to address the issues and appeal the suspension. Here are the steps you can take:

Review the suspension notice: Carefully review the notice that Amazon has sent you, which should explain the reason for the suspension and the specific policy or guideline you’ve violated.

Identify the problem: Review your account performance metrics and customer feedback to identify the root cause of the issue. This may involve reviewing your account health dashboard, which can be found in Seller Central, and addressing any metrics below Amazon performance review.

Create a plan of action: Develop a plan to address the problem and prevent it from happening again. Be specific in your plan, and explain the steps you’ll take to address the issue and improve your performance.

Submit your appeal: Submit your action plan through the suspension appeal process in Seller Central. Be specific as possible, and explain why your account should be reinstated.

Follow up: Monitor your email for updates and respond promptly to additional information or clarification requests. It may take some time to receive a response, but be patient and continue to communicate with Amazon until the issue is resolved.

How to Improve Your Amazon Order Defect Rate?

The Order Defect Rate (ODR) is an important metric that measures the percentage of orders that have received negative feedback, A-to-z Guarantee claims, and credit card chargebacks. Here are some tips to improve your Amazon Order Defect Rate:

Improve product quality: Ensure that your products meet the highest quality standards to reduce the likelihood of negative feedback.

Improve shipping and delivery: Make sure to ship your products on time and use reliable shipping carriers to reduce delivery issues.

Improve customer service: Respond promptly to customer inquiries and address any issues. Be proactive in contacting customers who may have experienced issues with their orders.

Monitor feedback and reviews: Regularly check customer feedback and reviews and take necessary steps to address concerns.

Use Amazon’s policies to your advantage: Take advantage of Amazon’s A-to-Z Guarantee policy to resolve any disputes or claims that may arise.

Be proactive: Monitor your metrics and take steps to improve your performance. As soon as a problem arises, deal with it to prevent it from impacting your Order Defect Rate.

Maintaining high customer satisfaction is key to improving your Order Defect Rate on Amazon.


Amazon account performance tracking and analysis don’t have to be a complicated process. By leveraging reliable third-party tools, you can easily monitor your key metrics and get valuable insights about your business’s performance on the platform. With these insights, you can take steps to optimize your listings and make sure that your products are meeting customer expectations. Tracking and analyzing your account performance is essential to running a successful ecommerce store—start today so you never miss out on excellent opportunities!


Q: How do I see seller performance on Amazon?

Ans: To view your seller performance on Amazon, log into your Seller Central account and access the “Performance” section. Here, you can track key metrics. For instance, you can view your order defect and late shipment rates. Also, you can see the customer feedback to assess your performance.

Q: My Amazon suspended my account for performance issues what do i do?

Ans: If your Amazon account has been suspended due to performance issues, you should start by identifying the specific problems that led to the suspension. Address those issues and create a plan of action. It is good to communicate with Amazon’s Seller Performance team to work towards reinstatement.

Q: How to Improve Your Amazon Order Defect Rate?

Ans: Focus on delivering orders on time to improve your Amazon Order Defect Rate. Always ensure product quality and accuracy and provide exceptional customer service. Monitor feedback and resolve any issues promptly to reduce defects and enhance your seller performance.


Picture of Zeeshan Riaz <br> <span class="designation">Chief Operating Officer</span>
Zeeshan Riaz
Chief Operating Officer

With education and experience in IT. Law and E-commerce industry, I have successfully helped more than 250 E-commerce businesses worldwide to reduce their operational cost with cutting edge eCommerce Marketing Services. I do manage a team of more than 250 people team which includes Amazon, eBay, Shopify, website development, SEO and SMM experts.

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