Target achievement and teamwork business concept

How To Set Business Goals For 2019! 

The new year is approaching, and that means there are tons of ever-evolving, newer, exciting and amazing possibilities waiting to be discovered and embraced.

You’re excited, your team is passionately looking forward to 2019 too and your clients can’t wait to benefit again from your products or services. The stage is set!

But wait…

Have you set your business goals straight? Do you have a stronger, better and more competitive business strategy in place for the new year? These are all questions you need to ask before moving into the new year.

Never ever make the mistake of getting ‘too comfortable’ in your comfort-zone and assuming that things will move along smoothly in 2019 just as they did last year or this year. There are some serious mistakes will break down your business which you surely need to know.

In business, goal setting encourages participants to put in a substantial effort. Also, because every member has defined expectations for their role, little room is left for inadequate, marginal effort to go unnoticed.

Thus, as a business owner/entrepreneur, it is your responsibility to make sure proper goals are set with an effective business strategy so that your team can perform optimally while growing your business and increasing revenues.

Here are some beneficial tips on how to do so successfully

1. SMART APPROACH

A highly effective goal-setting process of making goals more powerful is the SMART technique. SMART stands for:

S – Specific (or Significant goals).

M – Measurable (or Meaningful goals).

A – Attainable (or Action-Oriented goals).

R – Relevant (or Rewarding goals).

T – Time-bound (or Trackable goals).

For example, instead of having “build an online business” as a goal, it’s more powerful to use the SMART goal “To build a global online brand in the Digital Marketing niche by December 31, 2019.” Obviously, this will only be attainable if a lot of preparation has been completed beforehand!

How well do you prepare?

  • State each goal as a positive statement – Express your goals positively – “Execute this technique well” is a much better goal than “Don’t make this stupid mistake.”
  • Be precise: Set precise goals, putting in dates, times and amounts so that you can measure achievement. If you do this, you’ll know exactly when you have achieved the goal and can take complete satisfaction from having achieved it.
  • Set priorities – When you have several goals, give each a priority. This helps you to avoid feeling overwhelmed by having too many goals and helps to direct your attention to the most important ones.
  • Write goals down – This crystallizes them and gives them more force.
  • Keep operational goals small – Keep the low-level goals that you’re working towards small and achievable. If a goal is too large, then it can seem that you are not making progress towards it.
  • Set realistic goals – It’s important to set goals that you can achieve. All sorts of people (for example, employers, parents, media, or society) can set unrealistic goals for you. They will often do this in ignorance of your own desires and ambitions.

2. CREATIVE THINKING

Determining your goals helps you to establish a direction for your business. It’s much easier to make the right day-to-day choices when you can refer back to your five-year goals and ask yourself whether that choice would move you toward your long-term goals.

This is where the power of creative thinking comes into play. As an entrepreneur, creatively thinking allows clearly defined goals to take you beyond running the routine aspects of your business and allow you to build the future you really want. You essentially become the ‘creator’ of your own evolutionary path.

Where do you see your business five years from now?

There are several aspects of your business you may want to develop.

Thinking outside the box, being creative, learning new and interesting strategies or techniques, attending seminars and conferences, reading books, etc are all ways to get those creative juices flowing!

3. DEFINE CUSTOMER’S NEEDS

This is where a lot of businesses and entrepreneurs fail. It is important to realize that customer needs change year to year. For example, what smartphone consumers wanted in 2014 may not be relevant in 2019.

A need is a desire that causes a customer to buy a product. If customers buy products to satisfy needs, then they needs to provoke customers to buy products. But this definition is vague; it doesn’t give any direction to product teams or market researchers on how to understand what customers want.

Needs are therefore constantly evolving, and understanding, defining, identifying and exploiting them is key in business!

However good your product or service is, the simple truth is that no-one will buy it if they don’t want it or believe they don’t need it. And you won’t persuade anyone that they want or need to buy what you’re offering unless you clearly understand what it is your customers really want.

Every business needs a reason for their customers to buy from them and not their competitors. This is called a Unique Sales Proposition (USP).

Your USP can be identified by completing the phrase “Customers will buy from me because my business is the only…”

Your USP can change as your business or your market changes, and you can have different USPs for different types of customers.

For example, a stationery store could offer a free same-day delivery service for its business customers within a local area – an effective USP for businesses that need fast delivery!

4. DESIGN A MONTHLY TASK MAP

Devising a monthly task map enables you and your team to stay on track, keep focus, maintain objectives, utilize time, money and resources the right way while being productive and meeting your customer’s needs in a timely and effective fashion.

Think of it as a monthly roadmap, a compass that keeps you in line and enables you to utilize the GPS of your goals for 2019 in a successful manner.

5. TRACK ALL PERFORMANCES

Tracking performance is crucial in understanding where you are and where you’re going! It enables you ( the business owner) in focusing your resources and efforts in an optimized way.

Make sure you implemented KPI strategies (Key Performance Indicators) to measure and track your business’s performance in the current year so that adjustments and changes can be made for 2019, enabling you to successfully tweak and enhance performance by knowing what has been working for you and what hasn’t been.

Some ways to set the business goals are:

  • Look at your business’s financial statements
  • Check customer satisfaction
  • Keep track of how many new customers you get on average
  • Conduct performance reviews
  • Stay current on the market
  • Assess your own expectations
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Omer Riaz January 7, 2019 0 Comments
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How To Influence Your Customers In 2019- SUCCESSFULLY!

2019 looks set to be a big year for online businesses, particularly those in the eCommerce industry. With the powerful growth of Amazon and an increase in retail sales globally, one thing is certain: influence your customers is the new currency!

If you can effectively capture your audience by influencing their decision making, you can have a successful year in business for 2019.

Do you know why your customers are buying from you? Is it your products—the style and quality of your handmade work?

Look deeper and you will find that there are many other factors in making a sale that you can use in building your sales volume. It’s no secret that emotions are powerful factors that move people into action and cause them to make a purchase.

To increase your sales, you must understand and appeal to them emotionally. And that can only happen when you successfully and consistently influence your customers- the right way!

And if you’re a virtual assistant, you surely need to dig in it with great detail so that you can meet your customer’s expectations successfully.

Here are a few business tips for 2019 on how you can apply effective influencing strategies and results to your potential customers:

1. Understanding Customers’ Preferences

You might believe your product or service is meant to help customers a certain way. But none of that matters if your product or service is not tailored to help customers ‘their way’; the way they prefer and expect. After all, in the end, it is the customers who are the end-users or consumers of your product or service. Their tastes, wants, needs, preferences, unique desires and necessities are crucial in driving your business forward with higher revenues.

You can achieve this by identifying customer trends, buying patterns, market or industry fluctuations, etc through conducting research and surveys.

Also, reach out to your potential customers directly through email marketing, face to face conversations, and other modes of outreach to gather first-hand raw data and information on what their preferences entail.

2. Helpful and Authentic Delivery

Make your customers and/or potential clients feel uniquely special. Smile and truly welcome your customer. Exchange pleasantries without going to a hard sell first. Your attitude must be one of friendly service and interest in them. Be helpful and authentic in your approach.

Offer lots of information. Consumers look for trustworthy, knowledgeable individuals to educate them on a purchase. Trust is the most important factor leading to long-term relationships and repeats sales.

Hence, if you can effectively and authentically deliver your professional value proposition (and not just the paid-for products or services), then you can be sure you’ve positively influenced your customers in the right direction!

3. Establish Friendly Engagement

Sales, marketing and running a successful business in the real world (be it online or offline) is all about building rapport, cementing trust, creating a sense of camaraderie, instilling respect and evoking interest through empathy.

If you can accomplish that with your prospective clients or current customer base, you will win their brand loyalty for years to come. Why? Because as with all human beings, the ability to showcase compassion, care and genuineness are key pillars upon which any human interaction is built, let alone business!

Be friendly, while keeping your conduct professional.

Be empathetic while maintaining your business objectives and not compromising your values as an establishment.

4. Give Insights to Uplift Their Business

Customers love it when you prove to them that their business is important to you, that their livelihood and income is your foremost concern.

Making customers believe (and witness it themselves) that their time, money, resources and business goals are ‘yours’, is an important way to establish a mutual sense of ownership.

Provide additional help, insights, guidance, direction, advice, and suggestions on how various elements of your client’s business can be improved and further strengthened. Don’t always make it about money or strictly business; be their confidant, their best friend, their partner in the journey.

They will not only thank you for it, not only will they be loyal to you, but they will also continually reward you by referring your services to others within their social, private and professional circles.

In the end, as they say, business is not ‘what you know’, it is who you know! It’s all about leveraging, networking, growing and scaling, and you can attain that by treating your customers like royalty, thus influence your customers and start your route to ‘winning’ in 2019!

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Omer Riaz January 2, 2019 0 Comments